With society becoming increasingly entangled in mobile technology, some major changes may be coming to the digital world in the near future. The Internet is, essentially, the bastion of technology in society. It is the most widely used medium of communication, entertainment and business currently available. Despite the prominence of the Internet, however, most smart phones have trouble displaying content found on websites that are not optimized for mobile viewing. With smart phones growing in popularity, the Internet may soon be transitioning away from traditional websites to mobile websites.
Florida’s Direct Marketing Concierge, a company specializing in direct marketing, believes that such a transition in already underway, thanks to the ever-popular QR codes. Lee Weiner, co-founder of the company, says that the landscape of the Internet will be undergoing dramatic changes in the next three years as more companies adopt mobile websites. These websites will be optimized for the Internet browsers found on smart phones and will enable companies, both large and small, to launch mobile marketing campaigns using an array of strategies that were previously unavailable to them.
Mobile marketing is the current craze in the world of advertising, but the success of the marketing strategies targeting mobile consumers hinges largely on whether a company has a mobile website. Without such a website, the marketing effort will be severely hampered as most mobile consumers are unable to navigate traditional websites with their smart phones.
