Tag: mobile marketing qr code

Adidas replaces recruiters with QR codes

Sam Lambert
Adidas

As the world of recruiting becomes more competitive, companies are beginning to feel the need to adopt new technologies as a way to reach out to potential talent. There is one trend amongst consumers that makes it simpler for recruiters to find new candidates for the companies they represent: Smart phones. With smart phones playing a bigger role in everyday life, companies have begun adopting mobile technologies that are geared toward engaging smart phone users. The best piece of mobile technology is widely believed to be QR codes. Adidas, a…

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QR codes to grow more popular next year, according to AT&T survey

Sam Lambert
Scan QR Code

A new survey from AT&T Mobility Solutions, the mobile branch of AT&T Inc., shows that stores may be getting more QR codes after the holiday season has come to an end. The company polled 500 of its business clients in order to gain insight on how popular QR codes are becoming amongst businesses. Of those surveyed, 88% had plans to adopt aggressive mobile marketing strategies next year. Most of these plans involved QR codes in some way. AT&T believes that the codes will become more common place next year. Consumer…

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The Home Shopping Network brings QR codes to TV to help streamline mobile purchases

Stephen Vagus
QR Code Shopping

As QR codes continue to play a fundamental role in powering the progress of mobile commerce, how the codes are being used is evolving. Typically, the codes are often seen as part of static print marketing campaigns. Recently, more broadcasting companies have been experimenting with QR, hoping to engage a growing mobile consumer base. The latest company to adopt the codes is none other than the Home Shopping Network (HSN). The popular television marketplace has begun using the codes to allow shoppers to buy products with a simple scan. The…

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Mobile websites may be the future of the Internet is mobile marketing continues to be successful

Stephen Vagus
Mobile commerce and the future

With society becoming increasingly entangled in mobile technology, some major changes may be coming to the digital world in the near future. The Internet is, essentially, the bastion of technology in society. It is the most widely used medium of communication, entertainment and business currently available. Despite the prominence of the Internet, however, most smart phones have trouble displaying content found on websites that are not optimized for mobile viewing. With smart phones growing in popularity, the Internet may soon be transitioning away from traditional websites to mobile websites. Florida’s…

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Scan the can…Coke’s new look

Jesse Collins
Coca-Cola Mobile Marketing Campaign

Coca-Cola is expanding their mobile marketing efforts in Germany by launching new can designs which feature QR codes. Two new designs are slated for release this month. One design is a drum set and the other is a set of headphones. These are part of the company’s new marketing campaign titled “Code Sound Up.” The company will be working with a number of popular bands in Germany to provide exclusive content for those that scan the codes. There are two different QR codes available, corresponding with the designs attributing the…

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