Businesses without mobile sites are facing a major challenge

Google I/O mobile sites

Mobile sites are becoming mandatory to rank high on Google’s search engine The lack of mobile websites could lead to a significant business loss for many companies. Google has made changes to its search algorithm in order to better rank websites that are mobile friendly. If websites do not meet Google’s new standards, they will be ranked lower in searches. Google is attempting to place greater focus on the mobile space, largely due to the growing population of mobile consumers throughout the world. 44% of large companies do not comply…

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4 Tips for a Successful Mobile Commerce Strategy

mobile commerce marketing tips

When it comes to mobile commerce, seemingly everyone wants to get into the market. Retailers, small and large, are taking steps to break into the digital commerce field, but some of them are falling into traps that exist therein. These traps are not malicious in nature, of course, as they are often the results of simple mistakes that businesses make when they try to enter into a new field. There are some ways businesses can avoid pitfalls without having to put in too much effort. Keep it simple When devising…

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Mobile commerce is changing the retail industry

Retail Mobile Commerce Experience Statistics

Retailers are beginning to optimize themselves for mobile consumers Mobile optimization is beginning to become a top priority for the world’s retailers. Internet Retailer has released a new report concerning the matter, showing that a growing number of retailers are beginning to take optimization more seriously. As consumers become more invested in mobile commerce, retailers are beginning to feel the need to cater to their interests. This involves designing websites and e-commerce services that are easily accessible to smartphones and tablets. Number of retailers developing mobile websites grows by 164%…

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Retailers begin seeing positive results from their mobile commerce efforts

online shopping cart mobile commerce

Retailers using services from Unbound Commerce are finding more success in the mobile field Unbound Commerce, a provider of mobile commerce solutions for retailers, notes that those using its services have seen a significant rise in mobile revenue during the second quarter of this year. The company helps build and deploy dedicated mobile websites for those interested in supporting mobile payments. These mobile sites are vital in order to effectively engage mobile consumers. Businesses with sites that are not optimized for mobile viewing could be missing out on a major…

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Retailers may be missing out on mobile commerce opportunities

Mobile commerce shopping trends

Holidays highlight the value of mobile shopping The holidays have long been a very important time of year for retailers. During the holiday season, consumers are much more likely to spend money so that they can purchase gifts for their loved ones. In the past, this involved going to physical stores and, in many cases, waiting in long lines just to purchase a single product. Holiday shopping is also quite a chaotic time, so beyond being a significant time investment, consumers must compete with the dangers that exist in navigating…

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Mob.is.it brings more control to mobile sites

Mobile sites are becoming vital in a new business landscape The world is becoming more mobile. That is to say consumers around the globe are becoming more reliant on smartphones and tablet devices. For businesses, this means a multitude of new marketing opportunities that can drive online traffic. If consumers are forced to visit websites that are not optimized for mobile use, however, their experience is likely to be bad enough to encourage them to ignore a particular brand. Mobile sites can mean the difference between a consumer exodus and…

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Mobile websites are beginning to look identical to consumers

mcommerce websites

Many wonder why mobile sites that have been optimized for smartphones all look the same. Websites that have been optimized for mobile commerce or sometimes referred to as the mobile web, are beginning to suffer from a cookie cutter effect and consumers are starting to notice and wonder why. The key to the problem is that the entire channel has only been in existence for a very short time. Mcommerce as a whole has only come into its own over the last two years. This has not given marketers a great…

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Commerce has gone mobile and it’s time to join in

Mobile Commerce

Mobile commerce for every business type budget Though there continues to be an increasing amount of attention paid to online commerce, many companies are overlooking the true trend that is currently in the middle of an explosion, and that is mobile. It seems that with every passing day, consumers are being provided with a new way to use their devices to enhance their mobile shopping experience, whether that be by scanning a QR code on a bus shelter or magazine ad, performing a price comparison with a specialized app, downloading…

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Google offers a year of free mobile hosting and site customization

Google

Free mobile site from Google Google has announced that it is going to make a massive effort to help bring more sites to the mobile web, and that for a year, it is willing to pay the bill in order to accomplish that goal. The search engine giant is working with Duda Mobile, a mobile web optimization startup, to offer 12 months of free mobile site hosting and mobile website optimizing to help to fill in and boost the results available from mobile browsers and to make the internet friendlier…

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Sport Chalet introduces new mobile commerce site for smartphone users

Mobile Commerce

Mobile commerce trends in the retail world Sport Chalet has unveiled its new mobile website which offers consumers a number of different features and tools that can be used with their smartphones and tablets, such as real-time inventory checks and hero shots. The sports equipment and apparel site, which also has brick-and-mortar locations in California, Nevada, Arizona, and Utah, as well as a successful e-commerce site for the regular web, has launched its new mobile site that is so rich in features that one would typically expect it to have…

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Mobile commerce seeing boom of in-app purchasing

Mobile apps payments

Mobile commerce and app buying power drives ahead According to the CCS Insight and Distimo analyst firms’ joint App VU Global report, app developers are seeing that mobile commerce is becoming exceptionally strong through in-app purchases, boosting their own revenues as well as those for app stores such those at Apple and Google. Among the top 200 grossing apps at Google Play (formerly known as the Android Marketplace) and the Apple App Store, 60 percent of all revenue came from purchases made through apps on smartphones and tablets. The iPad…

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