Mobile marketing is taking off in Spain

Spain - mobile marketing

This European country is making tremendous advances in advertising on small screen devices. While the countries that paved the way for mobile marketing in the Western world were primarily Great Britain and the United States, it is currently Spain that is making the greatest advances in this area in terms of use and adoption. Spain now has more consumers that use smartphones than it ever has before, opening up a serious opportunity. Spanish advertisers are now focusing on mobile marketing to a considerable extent in order to reach out to…

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Mobile marketing is underestimated in Latin America by brands

Mobile marketing

This, according to the global ad sales chief at Telefonica, regarding the opportunities in that region. According to a statement made by Simon Birkenhead, the director of global ad sales at Telefonica, brands are failing to understand the full potential of the mobile marketing opportunities in Latin America, which is a region in which there is a tremendous increase in m-commerce and smartphone and tablet media consumption. Birkenhead expressed this belief at the recent forum of the MMA in London. He spoke in London at the Mobile Marketing Association (MMA)…

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Mobile marketing budgets predicted to take off in Asia Pacific

mobile marketing trends asia pacific

A survey has revealed that one third of marketers intend to spend 75 percent more. Warc has now conducted a new survey in the Asia Pacific region on behalf of the Mobile Marketing Association that has shown that 90 percent of marketers in that area are expecting that they will be increasing their budgets for advertising and promoting over smartphones and tablets. In fact, among them, the majority will be adding a considerable amount of money to their budgets. Among the participants in the mobile marketing survey, 34 percent believe…

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Mobile marketing brought $139 million into the American economy last year

mobile marketing smartphone sale

The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from 2012 were a “significant surge” over 2010, when the net sales had…

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Mobile Marketing Association has announced its Mexican council

Mexico Mobile commerce

MMA Mexico is a direct response to the growth of smartphone use in the region The top global trade association for the mobile industry, the Mobile Marketing Association (MMA) has announced the start of its Mexican council, which is the newest among twenty new locations around the world. The MMA Mexico is a reflection of the region’s importance within the industry and its marketing. It also shows that the MMA has recognized that industry guidance and support is needed for mobile marketing to be successful in that country. This newest…

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ScanLife to show the effectiveness of QR codes in marketing

QR Codes Scanning Statistics

QR codes have become a valuable tool in the world of mobile marketing Mobile marketing has become an intimate part of nearly every industry of business in the world. Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods…

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Domino’s breaks $1.6 million sales mark in a single week of mobile commerce

Mobile Commerce pizza

Domino’s Pizza has released its “Quarter One Interim Management Statement” for the first 13 weeks of this year – up to and including the 25th of March – and within it, they showed that 16.4 percent of their total sales (worth approximately £59.3 million) was brought in from one of its numerous mobile platforms. This is drawing attention to mobile commerce as a whole, as many companies have still been wondering whether or not it will generate enough revenue to be worthwhile. Domino’s Pizza in Ireland and the U.K. are…

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L’Oréal reveals outcome of its New York taxi m-commerce campaign

Mobile Commerce

In an interview with Forbes magazine, the CMO of L’Oréal USA, Marc Speichert, the results of L’Oréal USA’s m-commerce campaign last month called “Shop the Look” have now been revealed. The campaign outfitted a number of New York City taxi cabs with “Taxi Shops”, throughout the Fashion Week in that city. The taxis were designed to allow smartphone using passengers to instantly purchase beauty products from the Lancôme and Yves Saint Laurent lines. The campaign was created through a partnership between L’Oréal and Glamour magazine. For the five days, they…

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CommerceTel Corporation announces its selection as the UFC mobile tech partner

Ultimate Fighting

Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes around the globe. The UFC was first broadcast on network television in November 2011,…

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Zmags study examines m-commerce and tablet commerce readiness of top 100 American retailers

Mobile Commerce

Zmags has published the results of its study that assessed the cross-channel marketing readiness of the top 100 U.S. online retailers in terms of their use of mobile, tablet, and social media, and they discovered that very few of them are working to achieve the full commerce potential of mobile devices. The study was conducted in November 2011 and examined the smartphone and tablet offerings of the leading 100 retailers (according to the 2011 Internet Retailer Top 500 Guide). Android smartphones, iPhone, and iPad offerings were scrutinized by the researchers.…

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Constant Contact takes on mobile marketing to an entirely new degree

Mobile Marketing

Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…

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