Blockchain technology is a top m-commerce driver

Blockchain technology - Bitcoin mobile digital technology

The same tech that powers cryptocurrencies such as Bitcoin are also pushing mobile commerce forward. Blockchain technology, the tech powering cryptocurrencies, is becoming a driving force in advancing mobile commerce. This, according to IBM Blockchain global director Shyam Nagarajan. IBM has been working with a number of banks to develop new paths for m-commerce and payments. IBM has been working with Bank of Ayudhaya and the Kasikornbank in Thailand. They have been working with blockchain technology, said Nagarajan. Their goal has been to boost online shopping and mobile payments platforms.…

Read More

eBay augmented reality features to change shopping experience

Ebay augmented reality Mobile Commerce

The online marketplace has been undergoing a huge number of large changes over the last while. Among all the changes going on with the online marketplace, eBay augmented reality is one of the latest features headed to its m-commerce site. The news about its dabbling with AR comes at a time when it has nearly entirely severed itself from PayPal. The near full separation from PayPal was easily the most surprising change. However, word has now been revealed that suggests that there are a number of different consumer experience changes…

Read More

M-commerce service launched by Taiwan Mobile

M-Commerce growth

The second largest telecom operator in the country has now started a new smartphone shopping service. Taiwan Mobile Co. the second largest telecom operator in that nation, has just announced the launch of a brand new m-commerce service that will plunge it into the rapidly growing and evolving shopping industry for mobile in that country. This will give consumers a new opportunity to purchase products over their smartphones and tablets. Using the new m-commerce service, will, according to Taiwan Mobile, give consumers the ability to find the products they like,…

Read More

Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

Read More

Is NFC necessary for secure mobile payments?

Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

Read More

Commerce has gone mobile and it’s time to join in

Mobile Commerce

Mobile commerce for every business type budget Though there continues to be an increasing amount of attention paid to online commerce, many companies are overlooking the true trend that is currently in the middle of an explosion, and that is mobile. It seems that with every passing day, consumers are being provided with a new way to use their devices to enhance their mobile shopping experience, whether that be by scanning a QR code on a bus shelter or magazine ad, performing a price comparison with a specialized app, downloading…

Read More

Amazon gives its mobile commerce a boost

Amazon mobile commerce

Mobile commerce and Amazon go hand and hand According to Bloomberg, Amazon has been trying out a new service that will allow tablet owners to use mobile apps to make item purchases. This is expected to give the online marketplace’s tablet, called the Kindle Fire, a significant place in mobile commerce among its users. ABI Research data has shown that over the next five years, the total revenues from mobile apps – including in-app purchases and pay-per-downloads, as well as in-app advertising and subscriptions – will explode. In fact, they…

Read More

Google offers a year of free mobile hosting and site customization

Google

Free mobile site from Google Google has announced that it is going to make a massive effort to help bring more sites to the mobile web, and that for a year, it is willing to pay the bill in order to accomplish that goal. The search engine giant is working with Duda Mobile, a mobile web optimization startup, to offer 12 months of free mobile site hosting and mobile website optimizing to help to fill in and boost the results available from mobile browsers and to make the internet friendlier…

Read More

Mobile users watch large amounts of video

Mobile commerce

Mobile marketing with videos is a hit According to the results of a recent survey, 31 percent of consumers as a whole have already viewed at least one product video over a smartphone screen within the last three months. Among owners of smartphones, themselves, the number of individuals who had watched a product video on their mobile device screens spiked to 49 percent. According to Craig Wax, the CEO of Invodo, they were surprised by the results of their research. He explained that while they naturally knew “that consumers were…

Read More

Mobile commerce seeing boom of in-app purchasing

Mobile apps payments

Mobile commerce and app buying power drives ahead According to the CCS Insight and Distimo analyst firms’ joint App VU Global report, app developers are seeing that mobile commerce is becoming exceptionally strong through in-app purchases, boosting their own revenues as well as those for app stores such those at Apple and Google. Among the top 200 grossing apps at Google Play (formerly known as the Android Marketplace) and the Apple App Store, 60 percent of all revenue came from purchases made through apps on smartphones and tablets. The iPad…

Read More

Report shows 1 in 6 Canadian smartphone users scanned a QR code in December 2011

Tim Hortons Canada Day Mobile App

According to the recent comScore report called “2012 Mobile Future in Focus”, 53 percent of the smartphone owners in Canada have used their mobile device to complete in-store retail related activities. Among the most popular media trends involved QR codes, which have been rapidly taking off as near field communication (NFC) continues to drag its feet to get started and may still be a number of years from becoming mainstream. The report showed that among Canadian smartphone owners, 16 percent used their devices to scan a QR code during the…

Read More