Blockchain technology is a top m-commerce driver

Blockchain technology - Bitcoin mobile digital technology

The same tech that powers cryptocurrencies such as Bitcoin are also pushing mobile commerce forward. Blockchain technology, the tech powering cryptocurrencies, is becoming a driving force in advancing mobile commerce. This, according to IBM Blockchain global director Shyam Nagarajan. IBM has been working with a number of banks to develop new paths for m-commerce and payments. IBM has been working with Bank of Ayudhaya and the Kasikornbank in Thailand. They have been working with blockchain technology, said Nagarajan. Their goal has been to boost online shopping and mobile payments platforms.…

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eBay augmented reality features to change shopping experience

Ebay augmented reality Mobile Commerce

The online marketplace has been undergoing a huge number of large changes over the last while. Among all the changes going on with the online marketplace, eBay augmented reality is one of the latest features headed to its m-commerce site. The news about its dabbling with AR comes at a time when it has nearly entirely severed itself from PayPal. The near full separation from PayPal was easily the most surprising change. However, word has now been revealed that suggests that there are a number of different consumer experience changes…

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M-commerce service launched by Taiwan Mobile

M-Commerce growth

The second largest telecom operator in the country has now started a new smartphone shopping service. Taiwan Mobile Co. the second largest telecom operator in that nation, has just announced the launch of a brand new m-commerce service that will plunge it into the rapidly growing and evolving shopping industry for mobile in that country. This will give consumers a new opportunity to purchase products over their smartphones and tablets. Using the new m-commerce service, will, according to Taiwan Mobile, give consumers the ability to find the products they like,…

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Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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Is NFC necessary for secure mobile payments?

Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

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