Cross-border European mobile payment network in the works

European Mobile Payment Initiative - Euros - mobile phone

Seven European payments operators are partnering to create a cross-boarder mobile payments network. The European Mobile Payment System Association initiative has been announced by seven European payments operators that own and operate mobile payments services in Europe. These operators, many of which are owned by banks, are in the process of building a pan-European network that focuses on cross-border mobile-based payment transactions. The move comes as banks and traditional financial services companies battle fintechs and global tech giants. The seven businesses and payments networks involved in the initiative include: •…

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7-Eleven rolls out mobile checkout option in New York

Mobile Checkout Feature - 7-Eleven Store

Manhattan residents and visitors can now checkout even faster at the 7-Eleven. 7-Eleven, the Texas-based largest chain in the convenience-retailing industry, has announced Mobile Checkout, available at its convenience stores in Manhattan, New York City. This newly introduced mobile payments option lets customers skip the checkout line and pay for their purchases via the 7-Eleven app. The mobile shopping experience has been integrated into the 7Rewards loyalty program. The new Mobile Checkout service has been integrated directly into the 7Rewards loyalty program, which is part of the 7-Eleven app. In…

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PENNY rolls out QR code food tracking to appeal to eco-conscious customers

QR code food tracking - Pineapple in grass field

The German discount supermarket chain is increasingly relying on origin labeling. PENNY, owned by the REWE Group, is adding QR code food tracking labels to some of its store products to provide its customers with easy access to information regarding the foods’ origins. It will start with the traceability of its pineapples and organic bananas. European consumers are increasingly purchasing foods based on their origins. According to a study published by the European Food Safety Authority (EFSA) in June 2019, 53% of EU citizens surveyed said that knowing where their…

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Innovative QR code ad campaign launched by Isobar Brazil

QR Code ad - Wall of QR codes

The Brazil-based global digital agency has launched a unique programmatic ad in print. A new QR code ad campaign in Brazil delivers promotional content from McDonald’s, Burger King, and Subway, in an innovative print advertisement. What makes this particular first-of-its-kind ad in Brazil so unique is that the ad is delivered programmatically, providing offers that are personalized based on the profile, time of day and location of the reader. Advertisers can share the page and offer their best deals to readers in real time Isobar Brazil developed the campaign in…

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Special QR code packaging to improve product security

QR code packaging - QR Code on color grid with magnifier

A Korean company seeks to patent a new QR code printing technology. Anycos a company based in Korea that manufactures plastic packaging materials for food, cosmetics and pharmaceuticals, has developed a high speed printing technology for QR code packaging. The company is now seeking a patent for the high-speed printing tech that helps to prevent copycat products. Anycos’ quick response codes help to provide authenticity tracing. Korea’s market for plastic packing has increased due to the upswing of online shopping, home deliveries and home meal replacements. In fact, according to…

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