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Tesco begins testing PowaTag mobile payments app

Tesco begins testing PowaTag mobile payments app

New test aims to see how PowaTag can engage mobile consumers visiting Tesco Tesco, the UK supermarket giant, has launched a one-week test of new mobile payments technology from Powa. The retailer will be using the PowaTag application in order to facilitate mobile transactions from customers. Tesco has become very interested in mobile commerce in recent years and was one of the first in the UK to experiment with “pop-up” stores. These stores use QR codes … Read entire article »

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Augmented reality ads attack Vienna with a zombie invasion

Augmented reality ads attack Vienna with a zombie invasion

A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to … Read entire article »

Mobile marketing at Facebook will beat out Google next year

Mobile marketing at Facebook will beat out Google next year

The head of Opera Mediaworks has said that smartphone and tablet based ads from the social network will win. According to the chief exec at Opera Mediaworks, Mahi De Silva, who is also a veteran in mobile marketing and advertising, while Google may still be in the lead when it comes to that channel, that position will change next year when … Read entire article »

Smartwatch brings a handset and wearables together

Smartwatch brings a handset and wearables together

This new .klatz device will allow phone calls and texts to be made, more comfortably. While the smartwatch has been slow to be adopted by consumers, many believe that this will pick up as awareness grows through the release of the Apple Watch next year. That said, there is one primary limitation that nearly all of the big players continue to experience. So … Read entire article »

Android platform is gaining ground as a mobile commerce, advertising platform

Android platform is gaining ground as a mobile commerce, advertising platform

Analysts may have outdated perspective of the Android operating system The Android platform is quite popular among consumers, but not necessarily among businesses and large enterprises. Many analysts in the e-commerce, advertising, and software sectors believe that Google’s mobile operating system is too exposed to malicious software and is fragmented by nature. For years, analysts have also suggested that Android consumers … Read entire article »

QR codes added to park trees to identify species

QR codes added to park trees to identify species

The quick response codes that are posted on the signs help with the identification of 24 different local species. Matthews Park now has a much more high-tech feature than it ever has before, as signage has now been added to some of the trees that include QR codes that can be scanned in order to learn more about 24 local species … Read entire article »

Mobile payments app to be tested out by Tesco

Mobile payments app to be tested out by Tesco

The company will be running a trial of the PowaTag mobile app at its Soho store on Dean Street. Tesco has revealed that it running a trial of the mobile payments app called PowaTag for the first time in order to enhance its strategy to be able to improve the speed of its lunchtime rush experience. This grocery store giant is working … Read entire article »

2016 may be the year of mobile payments

2016 may be the year of mobile payments

eMarketer report paints a bright future for the mobile commerce space A new report from eMarketer suggests that 2016 will be the “Year of Mobile Payments.” The report highlights the trends that have emerged in the mobile market and how consumers and businesses are reacting to the growing role that mobile technology is playing in the commerce field. Over the past … Read entire article »