Valentine’s Day mobile sales rose 9 percent this year

Valentine’s Day mobile sales

The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…

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Mobile ad reach was greater last year than ever before, Nielsen

teens social media mobile ad reach marketing

The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

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Huawei smartphones aren’t recommended for Americans, say intelligence agencies

Huawei smartphones Honor

The directors of six U.S. intelligence agencies are cautioning consumers against this device brand. The heads of six different intelligence agencies, including the FBI, CIA and NSA, as well as the director of national intelligence, have warned Americans not to buy ZTE or Huawei smartphones. These two Chinese brands are direct rivals to Apple and the intelligence directors have expressed their distrust of the companies. Those same chiefs applauded American telecom companies for resisting competition from China. The commendation of the American telecom industry were doled out during a recent…

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Temple in Thailand new receives QR code donations

Thailand temple qr code donations

Wat Samrong Tai has made it possible for visitors to use mobile payments to make donations. A temple called Wat Samrong Tai in Thailand’s Phra Pradaeng district is using QR code donations to make it easier for visitors to give in an increasingly cashless society. The temple has created a payment transaction point that involves scanning quick response codes. The QR code donations are processed by way of the PromptPay system. That mobile payments system is promoted by the Thai government itself. The goal is to help to make it…

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Google is looking into browser texting options

google browser texting

A new APK teardown also reveals features for “smart reply” as well as mobile payments options. Google could soon be adding a new browser texting feature in an upcoming potential overhaul of its Android Messages app. This would be one of several large new possible features when based on an APK teardown done by Android Police as well as XDA Developers. The texting feature would make it possible for a phone and computer to be paired to send texts from either. The browser texting wouldn’t just be possible from a…

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Facebook downvote system is in testing to help spot problem comments faster

Facebook downvote social media marketing

At the moment, the feature is being offered in a small number of public page posts seen by a limited group. A new Facebook downvote feature is currently undergoing testing by the social media giant. The goal is to make it possible for users to “downvote” comments. The testing is only in its initial stages so the vast majority of users and pages won’t see the feature yet. So far, the Facebook downvote button is limited to a few handfuls of Public page post comments and can be seen exclusively…

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Apple Watch breaks the wearables shipments record

Apple Watch Starts Selling Worldwide - First Smartwatch From App

The iPhone maker shipped 8 million of the smartwatches during the last quarter of 2017. New research released by Canalys reveals that the Apple Watch has easily broken the record for the largest number of units shipped in the wearable technology category. The iPhone maker sailed far beyond the previous record set by Fitbit by shipping 8 million smartwatches in the fourth quarter of 2017. The launch and popularity of the Apple Watch 3 is credited as a major contributor to the success. The Apple Watch has been heavily criticized…

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TVS Motors uses QR code stamps to combat counterfeit parts

qr code stamp card

The company is making an effort to try to make it easy to spot fake spare parts that look like its own. As a part of a broad strategy to combat fake spare parts, TVS Motors is using QR code stamps on its own products. Fakes have become increasingly commonplace within its market, to the point that is beginning to cut into their sales. The quick response codes are meant to help to identify legitimate parts and authenticate them easily. Some of the TVS Motors products such as the Cam…

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Edible QR codes may alter dosage directions for prescribed drugs

Edible QR Codes prescription drug dosing

Researchers are developing a new way to customize prescription dosages with quick response codes. Researchers from the University of Copenhagen have teamed up with peers at Finland’s Åbo Akademi University to use edible QR codes as a tool for customizing prescription drug dosages. The new technique is designed to help personalize the way patients are dosed with their medications for greater precision and improved results. The researchers have already created a white edible material on which a drug-based QR code is printed. The researchers have come up with a white…

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Mobile shopping cart abandonment greatly caused by a sense of “meh”

mobile shopping cart

A recent study showed that a leading cause of leaving without purchasing is “emotional ambivalence.” Browsing for products over various apps continues to be a growing pastime, but mobile shopping cart abandonment numbers remain as high as they ever were. According to the results of a recent study, the reason people are filling their carts and then leaving them without making a purchase has to do with “emotional ambivalence.” While certain factors encourage people to add items to their carts, they often stop at that point. The research indicated that…

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Facebook mobile ads drive social network’s revenue to $12.97 billion

facebook mobile ads payments messenger

Advertising sales for smartphones and tablets has generated a powerful growth for the company. Facebook mobile ads sent the social network’s revenues considerably higher as the company reported it brought in $12.7 billion in Q4 2017. That figure represents a year over year growth of 47 percent over the previous fourth quarter’s $8.81 billion. The Facebook mobile ads revenue made up about 89 percent of the total earnings the company generated in the fourth quarter. In 2016’s last quarter, mobile advertising sales represented about 84 percent of total revenues. The…

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