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Mobile user acquisition costs fall thanks to smartphone shoppers

Mobile user acquisition costs fall thanks to smartphone shoppers

(adsbygoogle = window.adsbygoogle || []).push({}); As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: … Read entire article »

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Mobile games revenues now greater than earnings from those on consoles and PCs

Mobile games revenues now greater than earnings from those on consoles and PCs

The industry has now shifted to the point that smartphones and tablets are the top earners for gaming. Mobile games revenue is being taken extremely seriously all of a sudden now that it has reached a significant landmark. Those earnings are now greater than those brought in by games on either consoles or PCs. The industry is now being forced to look … Read entire article »

JanSport QR code backpack turns a student’s book bag into a barcode

JanSport QR code backpack turns a student’s book bag into a barcode

The popular brand has converted one of its bag designs into a black and white plaid scannable barcode. Quick response codes have taken many forms over the last few years and a new JanSport QR code in the form of a backpack is the next on the list. The popular bag maker is making it easier for students to share some … Read entire article »

Bing mobile advertising steps up its game with targeted ads

Bing mobile advertising steps up its game with targeted ads

The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over … Read entire article »

Terrorist social media marketing? Not on YouTube, says Google

Terrorist social media marketing? Not on YouTube, says Google

The technology giant has amped its extremism blocking efforts on the video sharing platform, using AI. Terrorist social media marketing – and how to block it – has become an area of central focus for the top platforms as both Facebook and YouTube work to combat the spread of extremist propaganda. Google and Facebook have both opened up to the public in … Read entire article »

M-commerce growth will reach $6 trillion in 4 years

M-commerce growth will reach $6 trillion in 4 years

Mobile shopping apps are expected to become quite mainstream and very successful in coming years. Mobile app specialist firm, App Annie, predicts that m-commerce will not only accelerate in the near future, but it will become very important. This is welcome news to tech companies in their currently slumping sector. The firm forecasted rapid growth to the degree that it will break … Read entire article »

New smart clothing technology for construction workers aims to save lives

New smart clothing technology for construction workers aims to save lives

The SolePower work boot is currently only a prototype but it is designed to reduce the risk of injury or worse. The smart clothing technology industry is a rapidly growing one, despite the fact that virtually nobody is wearing any of it yet. The vast majority of the devices remain in their prototype phase. That said, many are becoming funded or … Read entire article »

Silk wearable technology fabric developed by IIT team

Silk wearable technology fabric developed by IIT team

Tech experts have created a form of hybrid material using the fibroin protein from the luxury textile. A tech developer team at the Indian Institute of Technology (IIT) Kharagpur has come up with a silk wearable technology fabric. It uses the silk fibroin protein to create a kind of hybrid material that can function as a wearable sensor and yet still … Read entire article »

Mobile ad study reveals this marketing technique is generating responses

Mobile ad study reveals this marketing technique is generating responses

IAB research published in a recent report provided considerable insight into the effectiveness of this advertising. New mobile ad study findings from IAB showed that smartphone advertising is producing a consumer response nearly half the time. The research was first published this week and underscored the effectiveness of ads displayed over this channel. The mobile ad study pointed out that more than two … Read entire article »

Unique QR codes reduce fraud in medical condition documents

Unique QR codes reduce fraud in medical condition documents

An Indian government institution is adding quick response codes to its certificates to simplify authentication. Fraud related to faked illnesses is a growing problem In India, but unique QR codes added to documentation may soon control this problem. The scannable quick response codes will be added to certificates of medical and fitness conditions. The All India Institute of Medical Sciences (AIIMS) has become … Read entire article »

Mobile advertising growth is higher in China than any other country

Mobile advertising growth is higher in China than any other country

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling … Read entire article »