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QR codes added to park trees to identify species

QR codes added to park trees to identify species

The quick response codes that are posted on the signs help with the identification of 24 different local species. Matthews Park now has a much more high-tech feature than it ever has before, as signage has now been added to some of the trees that include QR codes that can be scanned in order to learn more about 24 local species that are represented within the space. The hope is that by allowing people to scan the … Read entire article »

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Mobile payments app to be tested out by Tesco

Mobile payments app to be tested out by Tesco

The company will be running a trial of the PowaTag mobile app at its Soho store on Dean Street. Tesco has revealed that it running a trial of the mobile payments app called PowaTag for the first time in order to enhance its strategy to be able to improve the speed of its lunchtime rush experience. This grocery store giant is working … Read entire article »

2016 may be the year of mobile payments

2016 may be the year of mobile payments

eMarketer report paints a bright future for the mobile commerce space A new report from eMarketer suggests that 2016 will be the “Year of Mobile Payments.” The report highlights the trends that have emerged in the mobile market and how consumers and businesses are reacting to the growing role that mobile technology is playing in the commerce field. Over the past … Read entire article »

Tablet commerce could take off with new iPad Air 2

Tablet commerce could take off with new iPad Air 2

This latest Apple device was unveiled at the same time as the next iMac and hast drawn tremendous attention. Last week, Apple Inc. unveiled two new iPads that will soon be available for sale, in an attempt to expand on its tablet commerce revenues and reverse the downward direction that the sales of previous versions of this device have been experiencing. The … Read entire article »

Mobile marketing mistakes underscored by report by Forrester

Mobile marketing mistakes underscored by report by Forrester

Although most would agree that smartphones are a vital advertising channel, but the techniques have not yet been mastered. When it comes to mobile marketing, marketing firms have been facing a continuing struggle in being able to define their objectives as well as in being able to manage their performances, says a recent report that was released by CIO.com. In that report, … Read entire article »

Apple Pay mobile payments service launch with over 200,000 retail partners

Apple Pay mobile payments service launch with over 200,000 retail partners

Tim Cook announces that Apple Pay launch Apple CEO Tim Cook has announced that the company’s new mobile payment’s service will launch on Monday, October 20. The service is Apple’s first commercial step into the mobile payment space and the company has already generated a great deal of momentum that will help it find success in the competitive market. Apple Pay … Read entire article »

Mobile Technology is Changing the World

Mobile Technology is Changing the World

Society has become heavily integrated with technology, perhaps irreversibly so. Many people now base their lives around technology, whether it be personal computers, televisions, or mobile devices. Mobile technology, in particular, has had a major impact on the world, especially in the way that people interact with one another. In some cases, the advent of smartphones has meant that people … Read entire article »

QR Code Detective: Is your product tracking useful to consumers?

QR Code Detective: Is your product tracking useful to consumers?

Many companies are discovering that quick response codes can help to provide transparency that customers appreciate. The QR code was originally created in order to be able to improve the ability to trace individual products within factories and plants, and businesses have been discovering that this ability to track their products throughout their lifetimes is not only appealing to them, but … Read entire article »