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Facebook Rewards QR codes provide in-store savings

Facebook Rewards QR codes provide in-store savings

(adsbygoogle = window.adsbygoogle || []).push({}); The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the … Read entire article »

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Smartphone iris scanner built into Samsung Galaxy S8 easily fooled

Smartphone iris scanner built into Samsung Galaxy S8 easily fooled

It takes nothing more than a photograph and a contact lens to trick the phone’s mobile security feature. The sophisticated and hyped smartphone iris scanner in the Samsung Galaxy S8 isn’t quite as secure as marketing claims have suggested. A German hacking group called the Chaos Computer Club has found a simple way around what Samsung called “one of the safest … Read entire article »

Snapchat augmented reality leading the way, says research

Snapchat augmented reality leading the way, says research

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat … Read entire article »

Top 10 Resourceful Green Blogs

Top 10 Resourceful Green Blogs

More individuals and businesses are becoming aware of the environmental threats facing our world. With simple lifestyle changes and decisions of how businesses are run, energy consumption from fossil fuel can be significantly reduced. For example, business can go with green WordPress hosting providers. Many of these WordPress hosting providers run their facilities on solar energy. To help keep you informed, … Read entire article »

Instagram is the social media platform hardest on a user’s mental health, study

Instagram is the social media platform hardest on a user’s mental health, study

That said, YouTube appears to be the social network that is among the easiest on positivity. The Royal Society for Public Health (RSPH) released the results of a study conducted by its Youth Health Movement, showing that Instagram is the social media platform with the most negative impact on mental health. While Instagram may be negative, it was YouTube with the most … Read entire article »

Google and PayPal launch new joint mobile shopping strategy using fingerprints

Google and PayPal launch new joint mobile shopping strategy using fingerprints

The two companies have agreed to create a commerce experience combining three major components. Google and PayPal have entered into a new mobile shopping strategy bringing together the Chrome browser, Android Pay and PayPal. The concept behind this integration involves using a consumer’s fingerprint through a scanner on the smartphone. This integration represents a very powerful partnership within the m-commerce space. The companies … Read entire article »

American mobile payments infrastructure half a decade behind India’s

American mobile payments infrastructure half a decade behind India’s

Ezetap CEO, Bobby Bose, recently stated that the Indian systems are “five years ahead of the U.S.” The American mobile payments infrastructure is far from a global leading marketplace, according to recent Ezetap CEO statements. The head of the Indian mobile payment firm, Bobby Bose, said that his home country’s infrastructure “is probably five years ahead of the U.S.” India is undergoing … Read entire article »

Amazon tablet lineup includes new low-cost options and kids models, too

Amazon tablet lineup includes new low-cost options and kids models, too

The massive online marketplace is now offering a thinner, lighter and cheaper model of Kindle Fire. The latest Amazon tablet offerings have been unveiled and it’s clear that affordability and children are two areas of central focus for the company. The spotlight has fallen on a new version of the company’s 7-inch tablet, which is now lighter and thinner. Moreover, the … Read entire article »

Authenticity QR codes let Chinese consumers verify Australian olive oil production

Authenticity QR codes let Chinese consumers verify Australian olive oil production

Producers from Australia are labeling their bottles with quick response codes to assuage concerns. Australian olive oil producers are adding authenticity QR codes to their product labels. They designed the quick response codes to redirect to a personalized video geared toward Chinese consumers. The marketing strategy, called Australian Authentic, is meant to verify the authenticity of the product. The goal of the authenticity … Read entire article »

Mobile product searches lead to more purchases in-store

Mobile product searches lead to more purchases in-store

A new report indicates that consumers that smartphone based product searches are affecting their shopping decisions. Yieldbot recently conducted a study with Kantar Retail showing that consumers use mobile product searches to make in-store shopping decisions. The study underscored the influence of smartphones on the decisions shoppers make in-store. The research indicated that while word of mouth advertising from friends and family remains … Read entire article »

Mobile security threats warrant great protection efforts, says DHS report

Mobile security threats warrant great protection efforts, says DHS report

The Department of Homeland Security released recommendations about both devices and networks. A new report addressing mobile security threats was recently submitted by the Department of Homeland Security to Congress. The document suggested that the federal government would be wise to take a more active position in the organizations developing mobile device and network tech standards. The DHS also recommended expanding the … Read entire article »