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Twitter social media marketing isn’t earning enough for the company

Twitter social media marketing isn’t earning enough for the company

(adsbygoogle = window.adsbygoogle || []).push({}); A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after … Read entire article »

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Is Apple mobile security still compromised by CIA as Wikileaks claims?

Is Apple mobile security still compromised by CIA as Wikileaks claims?

The iPhone maker has responded to the released documents saying that the exploits are outdated. Wikilieaks released a slew of documents saying that Apple mobile security was being compromised by the CIA. It detailed the tremendous number of CIA software tools used for hacking into specific Macs and iPhones. Apple responded by issuing a statement saying that the Wikileaks data is outdated … Read entire article »

MasterPass QR code central to Ecobank cashless campaign

MasterPass QR code central to Ecobank cashless campaign

The bank has launched this new solution for merchants in order to let them use mobile devices to accept payments. The EcoBank MasterPass QR code based mobile payments solution launched with small merchants in mind. This service makes it possible for merchants to use their mobile phones to accept payments from their customers. This solution is the result of a partnership between … Read entire article »

Would you shut off mobile ad blockers if marketing was less annoying?

Would you shut off mobile ad blockers if marketing was less annoying?

Companies are hoping to tweak their advertising to convince device users not to block them out. A massive advertising trade group, ad buyer and seller coalition is building a strategy to make mobile ad blockers less popular. Based in the United States and Western Europe, the goal is to urge the industry to cease the use of annoying formats. They hope that … Read entire article »

Mobile payments use is mainly for transportation and restaurant bills

Mobile payments use is mainly for transportation and restaurant bills

A new survey shows that there are some very specific reasons for which smartphone wallets are used. A new Market Intelligence and Consulting Institute under the Institute for Information Industry study provided insight on mobile payments use. It showed that consumers are using mobile wallets most frequently for paying for their meals at restaurants and for buying fare on transportation services. The … Read entire article »

Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

The General Mills brand of breakfast cereal is using a hashtag and wildflower seeds to save the bees. A newly launched Cheerios social media marketing campaign is combining the use of the #BringBackTheBees hashtag with the distribution of 1.5 billion wildflower seeds. The goal is to spread awareness and broaden efforts to increase the North American bee population. After the first week, … Read entire article »

10 Most Important Things to Know About Green Web Hosting

10 Most Important Things to Know About Green Web Hosting

The processing of data takes enormous amounts of energy, and web hosts are required to use energy-consuming servers and network equipment day and night, year-round. This is an unavoidable aspect of living in a technologically advanced society. Some hosts however, are attempting to mitigate the loss of energy, carbon emissions, and impact that all of this technology has on our planet. … Read entire article »

Quick response codes bring historic zoo into the 21st century

Quick response codes bring historic zoo into the 21st century

The Alameda Park Zoo will soon boast QR codes created by the Holloman 49ers, a middle school team. The Holloman Middle School’s 49ers will use quick response codes to bring an additional educational feature to visitors at the Alameda Park Zoo. The local LEGO league teams were faced with a challenge to come up with a way to help animals. The Holloman 49ers’ … Read entire article »

In store mobile commerce becoming increasingly desirable to consumers

In store mobile commerce becoming increasingly desirable to consumers

Shoppers are looking for the ability to use their smartphones while in brick and mortar stores. A new survey from International Council of Shopping Centers (ICSC) illustrates the appeal of in store mobile commerce to today’s consumers. Increasingly, shoppers are looking for the chance to use their smartphones, even while they shop in brick and mortar locations. The mobile shopping experience brings … Read entire article »

WhatsApp security gets a boost with newly introduced patch

WhatsApp security gets a boost with newly introduced patch

The messaging app’s vulnerabilities had been exposing users to having their accounts hijacked. Encrypted messaging service Telegram and WhatsApp security has now improved as patches correct detected vulnerabilities. The problems were leaving users open to having their accounts taken over, including providing access to photos and videos, personal and group conversations, and other types of files. The vulnerabilities were recently identified and … Read entire article »

The essentials when starting a small business in today’s tech savvy world

The essentials when starting a small business in today’s tech savvy world

For many, entrepreneurship is a passion, but launching a small business can be a difficult and, often times, a complicated undertaking. In starting a small business, one faces many challenges, any one of which could lead the entire endeavor to ruin. Having a plan to overcome these challenges and, in most cases, meet them head on can help those interested in … Read entire article »