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Mobile marketing spend now dominates the digital advertising sphere

Mobile marketing spend now dominates the digital advertising sphere

(adsbygoogle = window.adsbygoogle || []).push({}); A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of … Read entire article »

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Will QR code use become commonplace for wedding gift giving?

Will QR code use become commonplace for wedding gift giving?

The usage and application of quick response codes in China is continuing to explode. In China, the tradition of giving cash to newlyweds is a long one and QR code use is now bringing the practice into this century. For hundreds of years, cash was given in red envelopes, but that paper is being increasingly conserved through the use of black … Read entire article »

Uber app nearly booted from iPhones following privacy concerns

Uber app nearly booted from iPhones following privacy concerns

Apple came close to removing the ride sharing application from the App Store when it learned about secret tracking. The already controversial Uber app was recently nearly removed from Apple’s App Store. The iPhone maker discovered that the ride sharing company was continuing to track devices even after the mobile application was deleted. According to Uber, it was secretly tracking former users … Read entire article »

QR code stickers give local museum an affordable tech upgrade

QR code stickers give local museum an affordable tech upgrade

The Williamston Depot Museum is using quick response codes to share more local history. The Williamston Depot Museum in Michigan is using QR code stickers to help share more history stories with its visitors. The quick response codes are scanned with smartphones to open up a wealth of information about the city’s downtown Historical District. The project involves adding QR codes to … Read entire article »

Amazon Alexa ads limited to music, radio and flash briefings

Amazon Alexa ads limited to music, radio and flash briefings

The online marketplace has gone ahead and decided to ban advertisements in other parts of its mobile digital assistant. New rules are in place for Amazon Alexa ads which have now been banned except in music, radio and flash briefings. The company has altered its Alexa Skills Kit policies. The changes were made quietly but made a notable difference to the … Read entire article »

Mobile commerce may be the future of small business

Mobile commerce may be the future of small business

Starting a small business can be a daunting task, especially in a world dominated by mobile technology. A massive amount of people rely on smartphones and other devices in their everyday lives, and while the mobile space can be difficult to break into, a focus on mobile technology could be a major advantage for budding entrepreneurs. Setting up a small business … Read entire article »

Mobile video advertising is exploding in popularity

Mobile video advertising is exploding in popularity

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving … Read entire article »

Top Dos and Don’ts for a First-Time Small Business Loan

Top Dos and Don’ts for a First-Time Small Business Loan

Depending on your credit and know-how, you can ensure a smooth launch to your first company. When you know you have a great small business idea, all you want to do is dive ahead and get started. Enthusiasm is great. It’s what will motivate you to keep going through long hours and without any days off for a while. Still, there … Read entire article »

Facebook Messenger QR codes could make the barcodes popular in the US

Facebook Messenger QR codes could make the barcodes popular in the US

Quick response codes have become commonplace, but American companies and consumers are still iffy about them. Facebook announced the launch of several new features on its messaging app, including Messenger QR codes. With the addition of the quick response codes to the platform, it is more than likely that the black and white squares will experience a popularity boost in the … Read entire article »

Top Ways to Make Your Business Environmentally Friendly

Top Ways to Make Your Business Environmentally Friendly

If you are a business owner that’s environmentally conscious… you have the ability to really make a difference by changing the way your business functions. You may think that you need to dip into your expenses to go green but that’s not even remotely true. In most cases, you can go green without spending a single cent. Here are some of … Read entire article »

Samsung mobile security gets a boost with former US Department of Defense CIO

Samsung mobile security gets a boost with former US Department of Defense CIO

The South Korean consumer electronics giant has hired the security heavyweight, say recent reports. Former Chief Information Officer Terry Halvorsen, of the U.S. Department of Defense, is now an executive vice president boosting Samsung mobile security. The company reported the new hire to its mobile division over official channels. Halvorsen was with the Department of Defense until February 2017, after which time … Read entire article »