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Mobile marketing trends lead global ad spending growth

Mobile marketing trends lead global ad spending growth

(adsbygoogle = window.adsbygoogle || []).push({}); New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media. Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company. It showed that mobile ad spending will rise by $27 billion – … Read entire article »

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Mobile fashion retail leaders appeal to smartphone toting consumers

Mobile fashion retail leaders appeal to smartphone toting consumers

Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation. New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience. The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report. The purpose of the … Read entire article »

Giant QR code promotes tourism in northern China village

Giant QR code promotes tourism in northern China village

In the Chinese province of Hebei, in the city of Baoding created a massive quick response code. A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village. The trees are shaped into a QR code … Read entire article »

Top 3 Important Things Overlooked by New Business Owners

Top 3 Important Things Overlooked by New Business Owners

Starting a new business is a lot of work and new entrepreneurs are required to keep a huge number of different concepts, ideas and steps in mind as they get started. Among all the important efforts that must be made, there are many that can easily be overlooked, despite the fact that they are quite important to that company’s success. A … Read entire article »

Mobile commerce shopping will make up half of e-purchases in 3 years

Mobile commerce shopping will make up half of e-purchases in 3 years

By 2020, smartphone and tablet using consumers will buy just as much as their desktop using counterparts. It’s no mystery that mobile commerce shopping trends are on the rise, but a recent report by UPS predicts that by 2020, orders made over mobile device will represent half of all online purchasing. In fact, the forecast showed that m-commerce will make up … Read entire article »

Printed QR codes help keep construction equipment renters in Sweden safe

Printed QR codes help keep construction equipment renters in Sweden safe

Byggmaskiner-Gruppen Sverige has launched a quick response code label printing machine to boost operator safety. Swedish construction machine rental company, Byggmaskiner-Gruppen Sverige, is now using printed QR codes to reduce the risk of construction site accidents. The company worked with MCS – a British software developer – and the Swedish Rental Association (SRA) to create this system. The company now uses quick … Read entire article »

iPhone X unveiling underscores Apple’s pricing strategy angle

iPhone X unveiling underscores Apple’s pricing strategy angle

The Californian device maker has launched a new luxury smartphone with an even higher price tag. Apple’s new iPhone X has made a luxury splash in a lineup of devices that has always been known for its technological advancements. This smartphone has been designed to rise above previous iPhones, and it has the striking price tag to match. Moreover, it looks … Read entire article »

Mobile Google search traffic makes up 57 percent of total queries

Mobile Google search traffic makes up 57 percent of total queries

Recent research has shown that more people than ever are using smartphones and tablets for searching. Mobile Google search traffic is now comprising a tremendous 57 percent of all online searches, according to BrightEdge, a content performance marketing company. This has placed mobile site traffic ahead of traditional desktop sites. The study also determined that the types of searches conducted over mobile … Read entire article »

Virtual reality brain surgery recorded for first time for medical students

Virtual reality brain surgery recorded for first time for medical students

The idea is to provide med students with an improved opportunity to gain firsthand experience with the procedure. A new virtual reality brain surgery recording has become the first of its kind and is designed to give medical students the chance to see the procedure as they would within an operating theater. It can be very difficult for med students to obtain … Read entire article »

Vikings VR app drums up hype for the show’s next season

Vikings VR app drums up hype for the show’s next season

The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where … Read entire article »

QR code card helps verify employment status in Singapore

QR code card helps verify employment status in Singapore

The country’s work pass cards are being issued in phases with quick response codes, starting September 15. Singapore’s Ministry of Manpower (MOM) recently announced the launch of new a QR code card to check a worker’s employment status. The goal is to make the cards easier to verify without having to use special or expensive technologies. The cards will have scannable quick … Read entire article »