Headline
Mobile commerce goes haywire in the UK
Mobile commerce concerns rekindled as NFC-based system malfunctions When it comes to mobile commerce, security is often cited as a major concern among consumers. Much of the security concerns that continue to plague mobile commerce have to do with NFC technology. This technology has long formed the backbone for most mobile commerce initiatives, but has recently begun receiving harsh criticisms due to its lack of security features. The security issues present in NFC technology have caused … Read entire article »
Featured
QR codes could play an important role in stopping fraud
These mobile friendly barcodes are ideal for helping to reduce the spread of counterfeit products. A counterfeit expert … Read more »
Mob.is.it brings more control to mobile sites
Mobile sites are becoming vital in a new business landscape The world is becoming more mobile. That is … Read more »
QR codes play central role in Toyota road safety campaign
The auto manufacturer is running a massive print campaign in Peru to help to inform drivers. Toyota has … Read more »
Popular
Tokkers Releases Audio QR Codes That Make Anything Talk
Company Offers Tools to Record Messages and Generate Mobile Landing Pages Tokkers today released its new “talking” audio … Read more »
Mhealth study in Brazil shows tech can help the poor
Researchers have found that this technology can be very helpful to people living in the slums of … Read more »
Mobile commerce expanding as wallets grow in popularity
Wallet applications help boost adoption of mobile commerce As mobile commerce continues to grab the interest of consumers … Read more »
Latest
Foursquare takes on augmented reality
Augmented reality feature developed by Foursquare Augmented reality often attracts attention because of its entertaining nature. The technology is regularly used in a wide variety of entertaining ways, leveraged as a tool to provide consumers with dynamic content. This has made augmented reality somewhat common in the marketing field, but the technology does have practical uses, especially when it comes to … Read entire article »
Mobile commerce apps from iPhone are excelling over Android
This, according to the results of a panel that examined the usage of the applications on the devices. The outcome of a recent panel report on the use of mobile commerce apps has suggested that the experience provided by iPhone applications of this nature is far superior to that available to their Android device using counterparts. The report indicated that m-retailers generate … Read entire article »
QR codes could play an important role in stopping fraud
These mobile friendly barcodes are ideal for helping to reduce the spread of counterfeit products. A counterfeit expert has explained that using unique QR codes on the packaging for alcoholic beverages is now helping to reduce the spread of counterfeit products and false claims. These barcodes allow consumers to be able to verify claims about products while still in store. KPMG’s Geert de … Read entire article »
Mhealth program in Thailand uses app to collect medical data
This application will provide health data to a hospital and university for better and more accurate understanding. Saraphi Hospital and Chiang Mai University (CMU) in Chiang Mai, Thailand, have developed an mhealth app that is designed to provide users with a survey that will allow those health organizations to gather and digitize medical data from the residents of the district. The application … Read entire article »
Mobile marketing success relies on message customization
Consumers need to have personalization if they are going to respond in the desired way. New research is now showing that in order for mobile marketing to be successful, the messages that are sent from brands and companies to consumers and customers must be customized. The study indicated that is a vital approach to communicating with consumers is personalization. The research was performed … Read entire article »
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