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QR Code Detective: Are your barcodes making things better?

QR Code Detective: Are your barcodes making things better?

Using quick response codes can provide a range of benefits, but do they offer an improvement over the alternative? There is no mystery to the fact that the use of a QR code can offer a tremendous amount of potential to a mobile marketing campaign, or to the completion of certain processes such as registrations or even bill payments, but the key to getting it right is in making sure that it is providing an option … Read entire article »

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Wearable technology in the form of shoes are coming soon

Wearable technology in the form of shoes are coming soon

A company in India has been developing the latest in wearables that can be worn on a person’s feet. As wearable technology starts to pop up in virtually every type of clothing and jewelry, smart shoes are now being created by a company based in India in order to provide the very latest in tech on the go. These wearables are meant … Read entire article »

Mobile marketing with coupons boosts spontaneous shopping

Mobile marketing with coupons boosts spontaneous shopping

Impulse purchases are on the rise at retailers who use discount couponing strategies over smartphones. Retailers have known for decades upon decades that if they offer a customer a great deal while they are in the store, they will be able to convince many people to make purchases that may not have been on their shopping lists, and now this concept … Read entire article »

Smartwatch in the works from Swatch

Smartwatch in the works from Swatch

The wristwatch brand is aiming to put out its own wearable technology device for 2015. Rumors were swirling around, recently, suggesting that Swatch was working with Apple on the creation of its smartwatch project that has been dubbed the iWatch or the iTime (depending on who you ask – though nothing official has ever been announced about the project). However, the wristwatch … Read entire article »

Wearable technology used by Minnesota Vikings in camp

Wearable technology used by Minnesota Vikings in camp

The team is using Google Glass to help to provide itself with a competitive edge heading into the next season. The Minnesota Vikings are now looking to the world of wearable technology to help them to be able to gain a bit of an edge as they take their first steps toward the 2014 NFL season, and they have decided to … Read entire article »

Mobile marketing makes its way to the Space Needle

Mobile marketing makes its way to the Space Needle

Tourism advertising has taken on the smartphone and tablet channel in Seattle. Even tourist attractions that stand out beyond an entire urban center skyline can use some extra promotion and marketers for the Space Needle have chosen the mobile marketing channel as their next opportunity to draw tourists and locals, alike. Despite the fact that the Space Needle stands out above everything … Read entire article »

Starbucks finds more success in mobile commerce

Starbucks finds more success in mobile commerce

Company continues to see success through its innovative mobile application Starbucks has found a great deal of success in its mobile commerce endeavors. The company has been trying to embrace mobile consumers for some time, launching various marketing and engagement initiatives throughout the years. These initiatives have been met with varying degrees of success, but introducing consumers to mobile payments has … Read entire article »

QR codes help bus riders in Antwerp

QR codes help bus riders in Antwerp

The quick response codes are being used in the city in order to provide real time information to riders. In the public transportation world, QR codes and other mobile technology tools are becoming increasingly popular as a growing percentage of riders now own smartphones, and as the transport systems discover the value and cost effectiveness of these resources. In that light, Antwerp … Read entire article »