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Mobile shopping experience is a primary Target focus

Mobile shopping experience is a primary Target focus

The retailer is now concentrating on ensuring that smartphone users will find what they need while in-store. Target is the latest retailer to have identified the opportunity that is available when the in-store and mobile shopping channels are brought together, as it enhances the experience of customers, encouraging them to spend more. Target has found that a customer’s own smartphone can help to boost the size of in-store sales. According to the vice president of enterprise strategy at … Read entire article »

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Mobile payments could suffer from liability shift and confusion

Mobile payments could suffer from liability shift and confusion

Liability is beginning to shift away from consumers and on to companies As mobile payments become more prominent, liability is beginning to shift. Liability shift places the burden of fraudulent payments on merchants and banks that are not making use of new technology and security standards. Previously, such liability had been placed on the consumer or, more accurately, those conducting fraudulent … Read entire article »

Mobile commerce grows among social media companies

Mobile commerce grows among social media companies

Social media could have a major impact on mobile commerce this year Social media may propel mobile commerce to new heights this year.  Entrepreneur Jesse Pujji, CEO of Ampush, an advertising technology firm, believes that 2015 will be the year of mobile commerce. Throughout the world, e-commerce has been experiencing strong growth, powered heavily by the consumers that are shopping and … Read entire article »

Mobile trends survey shows m-commerce is big for price comparisons

Mobile trends survey shows m-commerce is big for price comparisons

Shoppers are increasingly using their devices while in-store in order to see if they can find better prices. According to the results of a recent survey that included participants from 23 different countries, one of the greatest mobile trends in smartphone based commerce is to compare prices while actually standing within a brick and mortar store. The research also placed the United … Read entire article »

QR codes are helping Pokémon fans to unlock rare Pokémonsters

QR codes are helping Pokémon fans to unlock rare Pokémonsters

For fans who have really “gotta catch ‘em all”, quick response codes can help to get ‘em. Pokémon fans are forever trying to “catch ‘em all”, and now QR codes are playing a role in that effort as some people have started working together to be able to catch some rare, funky, and even unreleased Pokémonsters. This is actually done through an … Read entire article »