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Social media marketing is only the beginning for these authors

Social media marketing is only the beginning for these authors

(adsbygoogle = window.adsbygoogle || []).push({}); Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Technology News, Trends

New trends to emerge in the growing mobile commerce space

New trends to emerge in the growing mobile commerce space

Several new trends could determine the future of the mobile payments world The mobile payments space is gaining momentum and evolving at a rapid pace. According to a report from eMarketer, the amount of money being spent by consumers in the mobile space will triple this year. As the mobile space continues to grow, new trends are likely to emerge throughout this sector. Some of these trends may provide businesses with new opportunities to engage consumers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Technology News, Trends

Smartphones are beginning to drive the growth of mobile commerce

Smartphones are beginning to drive the growth of mobile commerce

More consumers are beginning to rely on smartphones to shop, not tablets More consumers in the United States are becoming comfortable with the concept of mobile commerce, and many are beginning to rely on their mobile devices to research and purchase products both in physical stores and online. In the past, consumers had shown favor for tablet devices when doing their mobile shopping, as the larger screens of these devices allowed for a better shopping experience. … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends, United States

Mobile and tablet commerce are used most commonly by Millennials for buying insurance

Mobile and tablet commerce are used most commonly by Millennials for buying insurance

At the same time, the most popular way for consumers, in general, to purchase policies is over laptops and desktops. According to the results of a recent study published by Finaccord, consumers in the Millennial generation have a greater likelihood of using smartphone or tablet commerce to buy insurance policies than any other age group. The firm behind the study specializes in market research, publishing and consulting for financial and insurance services. The study was conducted on participants … Read entire article »

Filed under: Mobile Commerce, Tablet Commerce, Trends

Apple’s mobile payments service set to support the mobile web

Apple’s mobile payments service set to support the mobile web

Apple Pay will be moving beyond app purchases later this year Apple Pay is beginning to move beyond the world of applications. For some time, Apple has been informing potential partners that its new mobile payments service will be expanding to websites later this year. The service is expected to evolve, harnessing the power of the mobile web, which consumers have become increasingly reliant on when shopping online with a smartphone or tablet. Moving to the … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments, Trends

The future of mobile devices proves difficult to predict as the ereader continues to survive

The future of mobile devices proves difficult to predict as the ereader continues to survive

The use of these tablet like e-book reader devices is still growing, particularly among older Americans. Since 2010, when the iPad was first introduced by Apple, the widespread belief has been that these new mobile devices would render dedicated ereaders obsolete, as tablets are able to perform the same functions as ebook reader devices, as well as a great deal more. Predictions indicated that ebook readers would be considered redundant when tablets could do the same thing. However, … Read entire article »

Filed under: Gadgets, Tablet Commerce, Technology News, Trends

Half of revenue from mobile game apps generated by 0.19% of players

Half of revenue from  mobile game apps generated by 0.19% of players

Gaming applications must be very careful about their strategies as very few users actually buy. Publishers of mobile game apps need to take a great deal of care as they market their applications and target their new users, as a wide majority of players won’t ever actually make any purchases. A recent Swrve study revealed that only a tiny sliver of all players made up about half of the revenue. In fact, 48 percent of the total revenue … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Trends

Tencent reports greater growth thanks to mobile games and other ventures

Tencent reports greater growth thanks to mobile games and other ventures

Company finds more success through a strong mobile focus Tencent, one of China’s largest Internet companies, has released information concerning its performance over the past year. In terms of sales, the company saw a 45% increase in quarterly sales, which is better than it had expected. Tencent is seeing significant growth through its mobile endeavors, especially where payments and gaming are involved. The company is also selling a wealth of content via its mobile platforms, such … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Technology News, Trends