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New augmented reality service launched by VirtualMob

New augmented reality service launched by VirtualMob

Augmented reality continues to be an effective marketing tool Augmented reality has been gaining more attention as a practical solution to many of the challenges that exist in daily life. The technology continues, however, to be one of the most attractive marketing tools, especially to advertisers looking to engage mobile consumers. Part of the reason advertisers like augmented reality is because the technology is able to create engaging digital content that can be superimposed over the … Read entire article »

Filed under: Augmented Reality, International, Mobile Marketing, Technology News, Trends

Trouble may be brewing for Google’s mobile commerce venture

Trouble may be brewing for Google’s mobile commerce venture

Mobile commerce continues to prove problematic for Google Mobile commerce is gaining momentum, but the same cannot be said for Google Wallet. Google has been laboring to promote its Wallet application for nearly two years. The Wallet exists as a mobile commerce platform, allowing users to pay for goods and services using little more than their smartphone. Google had high hopes for the Wallet, but the initial launch of the application was plagued by security faults … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Near Field Communications, Technology News, Trends, United States

Augmented reality glasses from Google may have app support

Augmented reality glasses from Google may have app support

Google continues to promote augmented reality Glass Google Glass continues to attract attention, but not always in the good way. While Glass has managed to enthrall the interests of consumers with its augmented reality capabilities, the high-tech eyewear is beginning to see the competition grow more serious. Numerous technology companies are emerging with plans for their own wearable augmented reality systems, some of which may actually beat Glass to the market. In order to keep the … Read entire article »

Filed under: Augmented Reality, Commercial, Technology News, Trends

Mobile commerce sends British retail skyward in April

Mobile commerce sends British retail skyward in April

The performance of the sector in the United Kingdom received considerable benefit from smartphones and tablets. Online sales underwent a significant growth in the United Kingdom in April, this year, and a great deal of it is being credited to the contribution of mobile commerce, said the British Retail Consortium. The trade association for the British retail industry reported that the impact of smartphones and tablets is massive. The latest report from the British Retail Consortium looked directly … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Trends

Mobile marketing brought $139 million into the American economy last year

Mobile marketing brought $139 million into the American economy last year

The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from … Read entire article »

Filed under: Mobile Marketing, Trends, United States

Mobile commerce gave U.S. retail a shot in the arm in April

Mobile commerce gave U.S. retail a shot in the arm in April

Last month, the U.S. Census Bureau reported that smartphones generated many sales. The U.S. Census Bureau has just released a study that showed that while mobile commerce and online shopping did experience a slowing at the start of the year, it also saw a considerable increase on a monthly and quarterly level in April. The total food services and retail sales for the first quarter this year increased by 3.7 percent over 2012. At the same time, the … Read entire article »

Filed under: Commercial, Mobile Commerce, Trends, United States