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Alibaba continues to dominate mobile commerce

Alibaba continues to dominate mobile commerce

Mobile commerce has become a primary interest for Alibaba Alibaba is on a course for mobile commerce dominance. The Chinese company has become one of the most prominent Internet organizations in the world, having found major success in the e-commerce field. Taking note of the growing importance of mobile technology, Alibaba has begun to invest heavily in the mobile space, looking for ways to become a more powerful force in commerce by doing so. Alibaba has … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Trends

Social media marketing savvy authors cause shift in book sale strategies

Social media marketing savvy authors cause shift in book sale strategies

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

Google may soon add M-commerce “Buy” buttons to mobile shopping ads

Google may soon add M-commerce “Buy” buttons to mobile shopping ads

This new addition could begin as soon as a matter of weeks from now and could considerably change mobile behaviors. A rumor that has long existed about m-commerce buttons that would allow mobile device users to be able to click “buy” directly from an ad that they see so that they can purchase what they’re seeing simply by tapping the screen on an advertisement, but now it looks like that could be a reality in the … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends

A mobile optimized mobilegeddon may be headed to Bing, next

A mobile optimized mobilegeddon may be headed to Bing, next

People performing searches on their phones and tablets may soon see smartphone friendly results first. Now that mobilegeddon has fully arrived at Google, where mobile optimized websites were given priority over those that were not designed in a way that would properly display and function on smartphones and tablets, it looks as though Bing will be headed in the same direction. Microsoft is altering the algorithm at Bing so that smartphone friendly sites will show higher on … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Impulse is driving mobile commerce in South Korea

Impulse is driving mobile commerce in South Korea

Impulse buying is becoming a major force for those living in South Korea Consulting firm McKinsey has released a report that shows that impulse is driving participation in mobile commerce in South Korea. The report notes that the country’s mobile commerce market has doubled in value every year since 2010. Now, mobile accounts for nearly one-third of all online sales made in the country, making South Korea one of the most attractive mobile markets in the … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends