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Retail mobile apps have moved ahead of e-commerce sites

Retail mobile apps have moved ahead of e-commerce sites

(adsbygoogle = window.adsbygoogle || []).push({}); As consumers use their smartphones for a growing number of tasks, retailers are being advised to keep up. As m-commerce reaches an explosive growth rate, retail mobile apps are becoming increasingly important to consumers as they shop. In fact, this trend is becoming important enough that retailer are now being cautioned that if they don’t start offering the right tools to attract and keep shoppers over their smartphones, they will already be … Read entire article »

Filed under: Commercial, Featured News, Mobile Apps, Mobile Commerce, Trends

Mobile commerce users now comprise over half of all Canadians

Mobile commerce users now comprise over half of all Canadians

A recent survey showed that more than one in two consumers in Canada makes online purchases with a smartphone. The results of a new study regarding Canadian mobile commerce users was recently released and showed some striking findings. It revealed that among all the consumers in that country, over half are using their smartphones to shop. The research also went on to point out that Canadians enjoy shopping online on the whole. The majority of shoppers in Canada … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

Mobile payments growth gap barely there between millennials and older generations

Mobile payments growth gap barely there between millennials and older generations

Visa has been taking aim at Singapore for the creation of a cashless society, with surprising findings. Visa’s effort to turn Singapore into a cashless society has centered heavily around promoting mobile payments growth. The credit card giant recently released its Consumer Payment Attitudes Survey 2016, revealing some unexpected data. It came as little shock that Singaporeans are embracing mobile payment transactions for many purchases. Singapore mobile payments growth has been greatly driven by the willingness of the … Read entire article »

Filed under: Featured News, International, Mobile Payments, Trends

Mobile ad response depends on the weather at the time

Mobile ad response depends on the weather at the time

New research has shown that there’s a lot more to the success of smartphone advertising than design and message. Marketers need to take a great deal into account in order to gain a positive mobile ad response from their target market. That said, according to recent research, there may be certain factors involved in the way a consumer responds to advertising that are out of a marketer’s control. The weather appears to have a measurable impact on … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Worldwide mobile marketing spend to break the $100 mark this year

Worldwide mobile marketing spend to break the $100 mark this year

The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

Bing mobile advertising steps up its game with targeted ads

Bing mobile advertising steps up its game with targeted ads

The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

M-commerce growth will reach $6 trillion in 4 years

M-commerce growth will reach $6 trillion in 4 years

Mobile shopping apps are expected to become quite mainstream and very successful in coming years. Mobile app specialist firm, App Annie, predicts that m-commerce will not only accelerate in the near future, but it will become very important. This is welcome news to tech companies in their currently slumping sector. The firm forecasted rapid growth to the degree that it will break the $6 trillion in transactions per year mark by 2021. Bertrand Schmitt, founder and chief exec … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Trends

Mobile advertising growth is higher in China than any other country

Mobile advertising growth is higher in China than any other country

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

APAC mobile shopping spend is through the roof in 2017

APAC mobile shopping spend is through the roof in 2017

Research shows many consumers in Asian countries enjoy m-commerce as a favorite pastime. The APAC mobile shopping trends are moving more quickly than pretty much anywhere else in the world. Mobile commerce has become a regular part of everyday life in many of those countries. In fact, shopping via smartphone has become a favorite pastime for many people. Some consumers within the region would even go so far as to say that m-commerce is indispensable. This consumer sentiment … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

Top 10 Resourceful Green Blogs

Top 10 Resourceful Green Blogs

More individuals and businesses are becoming aware of the environmental threats facing our world. With simple lifestyle changes and decisions of how businesses are run, energy consumption from fossil fuel can be significantly reduced. For example, business can go with green WordPress hosting providers. Many of these WordPress hosting providers run their facilities on solar energy. To help keep you informed, here are 10 resourceful green blogs you can use to stay on top of the … Read entire article »

Filed under: Featured News, Trends

New leading mobile commerce marketplace for growth crowned

New leading mobile commerce marketplace for growth crowned

The Better Than Cash Alliance conducted a study naming Indonesia as the leader in m-commerce. The Better Than Cash Alliance released the results of a study it conducted which determined that Indonesia is the fastest growing mobile commerce marketplace. This is an impressive feat for the Southeast Asian country’s population of 260 million. This led the authors of the report on the study to call the country a potential global tech business powerhouse. The study credited the rapidly … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends