Technoparks of Moscow: effective infrastructure for innovative future

Technoparks of Moscow

Moscow is already the capital of the future. At least according to a recent study of the Foreign Direct Investment Intelligence. The city systematically raises investment attractiveness in all of its spheres, ensuring the building of infrastructure and platforms for all the participants of the market. One of such directions of the city is the creation of modern technoparks and technopolises (or science or technology or research parks) under the aegis of the Moscow City Investment Agency. The first technopark in Moscow was opened in 1991 at the National Research…

Read More

eMarketer mobile commerce forecast shows strong future

mobile commerce forecast

The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…

Read More

Valentine’s Day mobile sales rose 9 percent this year

Valentine’s Day mobile sales

The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…

Read More

Mobile ad reach was greater last year than ever before, Nielsen

teens social media mobile ad reach marketing

The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

Read More

Mobile shopping cart abandonment greatly caused by a sense of “meh”

mobile shopping cart

A recent study showed that a leading cause of leaving without purchasing is “emotional ambivalence.” Browsing for products over various apps continues to be a growing pastime, but mobile shopping cart abandonment numbers remain as high as they ever were. According to the results of a recent study, the reason people are filling their carts and then leaving them without making a purchase has to do with “emotional ambivalence.” While certain factors encourage people to add items to their carts, they often stop at that point. The research indicated that…

Read More

Mobile technology adoption pushes in-store sales down among unprepared retailers

education, mobile technology adoption, business, startup and office

Experts are cautioning retailers that if they want to remain open, mobile features are not optional. This last holiday shopping season saw a decline in in-store shopping that many are blaming on mobile technology adoption. In fact, the spending in retail businesses during that season it its slowest since 2012 in many markets such as in the United Kingdom. That said, while some retailers suffered, others found that they were using smartphones to bring customers in. Mobile technology adoption has presented a considerable challenge to the entire retail industry. That…

Read More

Hanoi city implements QR code tracing service for fresh fruits and veggies

QR code tracing fruit

The pilot program will roll out to help customers trace the origins of the produce they’re buying. Hanoi has announced details regarding a new pilot QR code tracing program meant to help improve consumer health. The service will make it possible for quick response codes to track the origins of agricultural products. The details have only just been released for the program that will be rolling out as a pilot this year. The Hanoi People’s Committee released a plan for the QR code tracing program which begins in the city…

Read More

Mobile app revenue jumped 35 percent last year on iOS and Android

young woman tablet smartphone mobile app revenue

Over the last couple of years, there have been concerns about app sales dropping off – so far so good. The last couple of years have been worrisome for developers and their mobile app revenue. Many experts have suggested that smartphone apps have either peaked or are dying off and are no longer worth creating. However, the revenue growth experienced last year suggests that there is life yet in the application market. Developers that still have incredible app ideas up their sleeves may still have considerable opportunities to take advantage…

Read More

Americans look to mobile shopping research first, then head to stores

Devices mobile shopping research

New research shows that most U.S. consumers will check out a product online before buying in person. Last year, the American e-commerce market watched mobile shopping research take off before consumers were even getting in their cars to visit stores. In fact 88 percent of consumers were using the internet to read up on products before making an in-store purchase. During the holiday season, many people who had planned to shop online headed to brick and mortar shops. In the United States, holiday shoppers used online and mobile shopping research…

Read More

Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

Read More

Most retailers say omnichannel commerce is vital to success but few have mastered it

omnichannel commerce mobile shopping habits desktop

A new report suggests that despite the fact that selling over several channels is seen as critical, companies aren’t there yet. A new Brightpearl report suggests that while 87 percent of retailers agree that an omnichannel commerce approach to marketing and selling is critical to their business, only 8 percent have managed to master this method. The report suggests a sizeable gap between the importance of omnichannel and current retail execution. The report was the result of a data analysis conducted by Blackpearl, a firm providing retail management systems for…

Read More