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Mobile commerce is growing in the retail sector

Mobile commerce is growing in the retail sector

Apps are becoming the best way for retailers to engage consumers Criteo, a performance marketing technology firm, has released the latest edition of its 2015 State of Mobile Commerce Report. The report reveals that mobile applications are responsible for almost half of all mobile payments being made. These apps have become invaluable to large organizations that have a major stake in the e-commerce sector. The report notes that apps that provide an enjoyable experience fare better … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States

Social media marketing product review strategies power up engagement

Social media marketing product review strategies power up engagement

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Technology News, Trends

Mobile technology is a considerable draw for many US hotel guests

Mobile technology is a considerable draw for many US hotel guests

According to a YouGov poll, 39 percent of American travelers prefer to stay at smartphone friendly accommodations. A new YouGov survey that was commissioned by Iris Software Systems has now determined that mobile technology plays an important role in the hotel industry’s ability to appeal to American consumers. The research found that 9 out of every 10 Americans are currently interested in mobile tech at hotels. If the mobile technology can help to enhance their stay, then 9 … Read entire article »

Filed under: International, Mobile Commerce, Travel, Trends, United States

BlackBerry software successes cause company’s losses to reduce

BlackBerry software successes cause company’s losses to reduce

The struggling Canadian handset maker is using its digital revenues to make up for its hardware losses. The BlackBerry software from the Canadian smartphone manufacturer has played an important role in the company’s efforts to climb back into relevance and profitability has the revenue from its digital side has now allowed it to reduce its losses. The software side of the company has proven to be a very powerful one and will be integral to its recovery. In … Read entire article »

Filed under: Gadgets, Technology News, Trends

Global mobile commerce market is showing healthy signs of growth

Global mobile commerce market is showing healthy signs of growth

Cirteo report highlights the rise of mobile commerce throughout the world The mobile commerce market is growing quickly throughout the world. Globally, retailers are becoming more mobile-centric, taking note of growing smartphone penetration and the increasing demand for mobile services that allow consumers to shop from their devices. A new study from Criteo shows that the state of the global mobile commerce market is quite healthy, with mobile driving aggressive growth in the e-commerce space as … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States

M-commerce trends are drawing buyers

M-commerce trends are drawing buyers

The many shopping trends currently taking off are sending shoppers to their smartphones to a rising degree. As consumers look toward digital resources to a rising extent, m-commerce is benefiting from those shopping behaviors as a growing number of them look to their smartphones and tablets to learn more about brands, products, and stores where they can make a purchase. They are using those gadgets to find out about where they can buy in person, on their … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Mobile Marketing, Trends, United States

Top 3 Ways that YouTubers are successfully engaging viewers

Top 3 Ways that YouTubers are successfully engaging viewers

When done right, video bloggers can be experts in social media marketing with hugely effective traffic generation. YouTubers are some of the top leaders when it comes to social media marketing, but just because a video is posted on YouTube, it doesn’t necessarily mean that it will generate the desired results. There are certain techniques and social marketing strategies that must be employed for traffic generation and engagement. Some video bloggers have paid attention to what truly works … Read entire article »

Filed under: Featured News, Gadgets, Mobile Marketing, Social Media Marketing, Technology News, Trends