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Mobile shopping record broken on Black Friday in US

Mobile shopping record broken on Black Friday in US

(adsbygoogle = window.adsbygoogle || []).push({}); That one day saw an increase of 33 percent in smartphone and tablet based sales in the United States. Adobe released its Black Friday sales figures, revealing that a mobile shopping record was broken this year. With a year over year increase of 33 percent in sales conducted over smartphones and tablets, the United States broke the billion dollar mark that day. In fact, American shoppers spent $1.2 billion over mobile and tablet … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends, United States

Cyber Monday m-commerce is hot but not enough to kill desktop

Cyber Monday m-commerce is hot but not enough to kill desktop

Brick and mortar shopping as well as laptop based purchases are still holding strong in the U.S. With Cyber Monday m-commerce growing at a tremendous rate each year, many keep expecting in-store shopping and desktop to fall off the map. However, Black Friday and its in-person purchasing appears to be just as relevant as ever before. Moreover, laptop and desktop based shopping are still going strong. If mobile commerce is as strong as they say, shouldn’t Black … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends

Tablet market is taking a nose dive as shipments drop off

Tablet market is taking a nose dive as shipments drop off

At the moment, Samsung and Apple are still holding the lead, but Amazon’s shipments are actually rising. Despite the fact that Samsung and Apple still dominate the tablet market, their sales growth has plummeted. At the same time that those electronic giants see sluggishness at best, Amazon’s tablet shipments have skyrocketed. Amazon saw four times more sales in the third quarter this year than it did at the same time in 2015. The online marketplace has managed to … Read entire article »

Filed under: Featured News, Tablet Commerce, Trends

Mobile commerce transactions are highest in Japan

Mobile commerce transactions are highest in Japan

The second quarter figures for 2016 showed that the country had nearly 55 percent conversion rates. Criteo recently released its figures regarding mobile commerce transactions in Q2 2016. They revealed that the conversion rates for m-commerce were highest in Japan, the United Kingdom and South Korea. The performance marketing technology firm underscored that the top spot was held by Japan. These results were compiled after analyzing 1.7 billion transactions from both desktop and mobile sites. The analysis involved … Read entire article »

Filed under: Featured News, International, Mobile Apps, Mobile Commerce, Trends

Mobile payments awareness is rising in North America despite low adoption

Mobile payments awareness is rising in North America despite low adoption

Consumers here still feel most transactions will be based on cash at least until 2020. An Accenture study showed mobile payments awareness has reached 56 percent of consumers in North America. This represents a 4 percent increase over the figures recorded a year ago. That said, those same consumers don’t appear to be adopting mobile wallets. Regular mobile payments usage has stayed at 19 percent among North American consumers. This, despite the fact that a much higher number … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Payments, Trends

Holiday mobile shopping habits will stand out this year

Holiday mobile shopping habits will stand out this year

As has been the case over the last few years, this should be a record breaker for m-commerce. The most important time of the year for retailers is approaching and mobile shopping habits will be playing a large role. In fact, it is expected that this holiday season will represent another time in which records will be broken across the board. Pre-holiday study and forecast results are already being issued by a number of analytics firms. The goal … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends

Mobile ads are now more expensive than desktop advertisements

Mobile ads are now more expensive than desktop advertisements

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Mobile shopping trends have become standard global commerce

Mobile shopping trends have become standard global commerce

People are now using smartphones and tablets for shopping to the degree that they are part of the norm. The Interactive Advertising Bureau (IAB) has released a mobile shopping trends report. It is titled “Mobile Commerce: A Global Perspective.” Within the report, the IAB showed that 75 percent of smartphone and tablet users are mobile shoppers. They had purchased at least one product or service over their mobile devices in the previous six months. The study took … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Trends

Top mobile commerce brand title goes to Burberry

Top mobile commerce brand title goes to Burberry

The Ampersand ecommerce agency rated 158 British retailers and awarded the top spot to the fashion brand. Burberry has been named the top mobile commerce brand by Ampersand. The ecommerce agency used several criteria and numbers to conduct an assessment of the customer experience. It examined the mobile shopping offerings of 158 retailers in Great Britain. Among the factors taken into consideration included whether the m-commerce website was optimized. The retailers were judged on mobile website optimization, page … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends

The Pokémon Go app is losing its appeal

The Pokémon Go app is losing its appeal

More than 12 million daily players have already given up on the augmented reality game. Approximately fifty days have passed since the Pokémon Go app took the world by storm. The need to “catch ‘em all” carried many children through their summer school breaks in several countries. People are beginning to tire of the augmented reality game app and have started abandoning it. According to reports from Bloomberg, The number of daily active users of the Pokémon Go … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps, Trends