3 Examples of How Virtual Reality is Changing the Shopping Experience

Virtual Reality - Looking to the Future - VR Headset

Shopping in-store or browsing online may soon become a thing of the past as technology is transforming the shopping experience. Virtual reality is the future and numerous brands have already jumped on the band wagon. Attention shoppers! Prepare to be transported to another world! A Whole New Level of Shopping Trying before buying without leaving the house? Yes, it’s possible! Whether to find decorative items for the living room, to see clothing on models walking the runway before trying them on in real life or to see what a cruise…

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New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to man an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Setting Out a Case for Facial ID Recognition

Facial recognition

On this site and others, there has been plenty of reminders that both consumers and businesses have not wholly embraced the idea of facial ID recognition and other biometric solutions for identification purposes. It’s, understandably, a hot-button topic, one that has perhaps divided those on the idea of personal freedoms. Indeed, freedom in the sense of what governments and organisations should rightfully know about us is one of the great, almost philosophical, questions of the digital age. Part of the problem, however, is about how the question is framed. Ask…

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Contactless payments to account for 1 in 3 in-store transaction by 2020, report

contactless payments - debit machine

Payment cards and mobile wallets will reach $2 trillion in two years. Worldwide, in-store contactless payments transactions will exceed $1 trillion for the first time this year. This is according to recent data published by Juniper Research. The leading fintech analysts also estimate that, globally, in-store contactless monetary transactions will hit $2 trillion by 2020 and will represent 15 percent of the total point-of-sale transactions. Both card payments and mobile wallets are expected to drive the growing use of these payments. Even though both of these contactless payments will be…

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5 tips to finding Electronic components in 2018

electronics

In this modern era, finding anything that is original and in good working condition can be a challenging task. Most of the time, it may take a lot of research and testing to verify if the item is original or counterfeit. This also applies when it comes to electrical components. There are many counterfeit materials and many cons in the market trying to rob innocent buyers.  The quality of the electrical component is also another concern that dictates where to find it. There are so many places to find electrical…

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Number of Twitter users once again on the rise

Twitter Users - Smartphone with Twitter app on table with coffee cup

This year’s first quarter is treating the social media platform well, as it is making money, too. Twitter users are growing in numbers once again, giving the social network a strong start to 2018. The company managed to turn a profit for the second time since its inception. That said, it’s the user number growth that is drawing the most attention from a business perspective. The Q1 2018 earnings were recently reported, showing that those new Twitter users may keep up the profits. In fact, Twitter predicts that it will…

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Mobile advertising spending to overtake TV ad spend this year

Mobile Shopping Game Show - Man on Phone - mobile phone users

A new report showed that marketers are continuing to shift toward smartphones and away from television. We all knew that mobile advertising spending would one day beat out the TV spend, but eMarketer predicts that it will happen this year. The digital marketing firm released the results of recent research it conducted in the United States. Ad companies are increasingly directing their budgets toward smaller screens and that trend is growing. The eMarketer research indicated that mobile advertising spending would represent 33.9 percent of all media spend on ads in…

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Spotify IPO a resounding success on Wall Street

Spotify IPO - Sucess - music streaming - wallstreet - spotify sotcks

The circumstance has left many wondering what it will mean for music streaming’s future. The Spotify IPO has been labeled a powerful success, though many are now curious about what it will do to music streaming. The Swedish company now has a valuation of about $26.6 billion. On its first day, Spotify’s market share skyrocketed but has fallen since that time. The share prices fell following the Spotify IPO as a result of less-than perfect confidence in the company’s business model, reported Reuters. That said, the company’s performance may say…

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Mobile ad relevance doubles engagement rates

Mobile Ad Relevance Doubles Engagement

A new Verve study has shown that relevance plays a vital role in smartphone advertising success. Mobile ad relevance to a consumer can drive twice as much engagement as a generic advertisement, says a new Verve study. Ads that make reference to a consumer’s location or interests encourage far greater response. The survey involved the participation of 2,000 adults throughout the United Kingdom. Location based mobile marketing platform, Verve, conducted the research about mobile ad relevance. Fifty six percent of respondents said they found the majority of ads they saw…

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Facebook scandal sends users to Instagram; owned by the same company

Facebook Scandal Sends Users to Instagram - Instagram on Mobile

Angry Facebook users deleting their accounts in droves are heading to another of the company’s platforms. The latest Facebook scandal involving Cambridge Analytics was the last straw for many users. That said, it’s not as though they’re ready to give up social media altogether. Interestingly, the alternative many are choosing is Instagram. Instagram, the image-based social media platform, is also owned by Facebook and is similarly operated. Many industry experts have found the move to Instagram to be a fascinating one. While some had expected the Facebook scandal to send…

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WhatsApp co-founder joins Delete Facebook movement

Delete Facebook - Apps on iPhone

Brian Acton made billions from the social media company but still says we should #DeleteFacebook. WhatsApp co-founder, Brian Acton is among those calling for social media users to delete Facebook. He joined the #DeleteFacebook movement even though he made billions from the company. Scandals have plagued Facebook over the last while, most recently involving user privacy. Facebook now owns WhatsApp after having purchased it from Acton. Now the co-founder of the popular messaging app is saying it’s time to delete Facebook. The backlash from this movement has sent the social…

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