Contactless payments to account for 1 in 3 in-store transaction by 2020, report

contactless payments - debit machine

Payment cards and mobile wallets will reach $2 trillion in two years. Worldwide, in-store contactless payments transactions will exceed $1 trillion for the first time this year. This is according to recent data published by Juniper Research. The leading fintech analysts also estimate that, globally, in-store contactless monetary transactions will hit $2 trillion by 2020 and will represent 15 percent of the total point-of-sale transactions. Both card payments and mobile wallets are expected to drive the growing use of these payments. Even though both of these contactless payments will be…

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5 tips to finding Electronic components in 2018

electronics

In this modern era, finding anything that is original and in good working condition can be a challenging task. Most of the time, it may take a lot of research and testing to verify if the item is original or counterfeit. This also applies when it comes to electrical components. There are many counterfeit materials and many cons in the market trying to rob innocent buyers.  The quality of the electrical component is also another concern that dictates where to find it. There are so many places to find electrical…

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Number of Twitter users once again on the rise

Twitter Users - Smartphone with Twitter app on table with coffee cup

This year’s first quarter is treating the social media platform well, as it is making money, too. Twitter users are growing in numbers once again, giving the social network a strong start to 2018. The company managed to turn a profit for the second time since its inception. That said, it’s the user number growth that is drawing the most attention from a business perspective. The Q1 2018 earnings were recently reported, showing that those new Twitter users may keep up the profits. In fact, Twitter predicts that it will…

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Mobile advertising spending to overtake TV ad spend this year

Mobile Shopping Game Show - Man on Phone - mobile phone users

A new report showed that marketers are continuing to shift toward smartphones and away from television. We all knew that mobile advertising spending would one day beat out the TV spend, but eMarketer predicts that it will happen this year. The digital marketing firm released the results of recent research it conducted in the United States. Ad companies are increasingly directing their budgets toward smaller screens and that trend is growing. The eMarketer research indicated that mobile advertising spending would represent 33.9 percent of all media spend on ads in…

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Spotify IPO a resounding success on Wall Street

Spotify IPO - Sucess - music streaming - wallstreet - spotify sotcks

The circumstance has left many wondering what it will mean for music streaming’s future. The Spotify IPO has been labeled a powerful success, though many are now curious about what it will do to music streaming. The Swedish company now has a valuation of about $26.6 billion. On its first day, Spotify’s market share skyrocketed but has fallen since that time. The share prices fell following the Spotify IPO as a result of less-than perfect confidence in the company’s business model, reported Reuters. That said, the company’s performance may say…

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Mobile ad relevance doubles engagement rates

Mobile Ad Relevance Doubles Engagement

A new Verve study has shown that relevance plays a vital role in smartphone advertising success. Mobile ad relevance to a consumer can drive twice as much engagement as a generic advertisement, says a new Verve study. Ads that make reference to a consumer’s location or interests encourage far greater response. The survey involved the participation of 2,000 adults throughout the United Kingdom. Location based mobile marketing platform, Verve, conducted the research about mobile ad relevance. Fifty six percent of respondents said they found the majority of ads they saw…

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Facebook scandal sends users to Instagram; owned by the same company

Facebook Scandal Sends Users to Instagram - Instagram on Mobile

Angry Facebook users deleting their accounts in droves are heading to another of the company’s platforms. The latest Facebook scandal involving Cambridge Analytics was the last straw for many users. That said, it’s not as though they’re ready to give up social media altogether. Interestingly, the alternative many are choosing is Instagram. Instagram, the image-based social media platform, is also owned by Facebook and is similarly operated. Many industry experts have found the move to Instagram to be a fascinating one. While some had expected the Facebook scandal to send…

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WhatsApp co-founder joins Delete Facebook movement

Delete Facebook - Apps on iPhone

Brian Acton made billions from the social media company but still says we should #DeleteFacebook. WhatsApp co-founder, Brian Acton is among those calling for social media users to delete Facebook. He joined the #DeleteFacebook movement even though he made billions from the company. Scandals have plagued Facebook over the last while, most recently involving user privacy. Facebook now owns WhatsApp after having purchased it from Acton. Now the co-founder of the popular messaging app is saying it’s time to delete Facebook. The backlash from this movement has sent the social…

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Technoparks of Moscow: effective infrastructure for innovative future

Technoparks of Moscow

Moscow is already the capital of the future. At least according to a recent study of the Foreign Direct Investment Intelligence. The city systematically raises investment attractiveness in all of its spheres, ensuring the building of infrastructure and platforms for all the participants of the market. One of such directions of the city is the creation of modern technoparks and technopolises (or science or technology or research parks) under the aegis of the Moscow City Investment Agency. The first technopark in Moscow was opened in 1991 at the National Research…

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eMarketer mobile commerce forecast shows strong future

mobile commerce forecast

The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…

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Valentine’s Day mobile sales rose 9 percent this year

Valentine’s Day mobile sales

The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…

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