Mobile marketing success relies on message customization
Consumers need to have personalization if they are going to respond in the desired way. New research is now showing that in order for mobile marketing to be successful, the messages that are sent from brands and companies to consumers and customers must be customized. The study indicated that is a vital approach to communicating with consumers is personalization. The research was performed by Infinite Convergence Solutions, a mobility solutions provider. Based on what they discovered, they stated … Read entire article »
Filed under: Mobile Marketing, Trends
Mobile payments partnership formed between NCR and LevelUp
The agreement will bring the technology to a larger number of restaurants. Leading retail point of sale (POS) software supplier for American restaurants, NCR, has partnered with LevelUp to bring the mobile payments app into the POS systems in order to be able to complete dining transactions. The startup is hoping that this will help it to make greater inroads into this rapidly growing market. This is especially important because restaurants are proving to be one of the … Read entire article »
Filed under: Mobile Payments, Trends, United States
Audi launches its own augmented reality platform
Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. … Read entire article »
Filed under: Augmented Reality, Commercial, Mobile Marketing, Technology News, Trends
Mobile payments are getting ready to take off in medical billing
The healthcare industry is primed to take advantage of what smartphone billing has to offer. Consumer industries has shown considerable growth potential for mobile payments in everything from coffee shops to utility providers, and the healthcare industry has not failed to take notice of this opportunity. That said, healthcare has been slower to adopt these billing techniques than other areas. However, there are a number of different factors that are coming into play in 2013, which could cause … Read entire article »
Filed under: Health Care Industry, Mobile Commerce, Mobile Payments, Trends
Mhealth strategy details for Walgreens announced
The announcement was made at a mobile commerce summit in front of a number of major retailers. As the use of smartphones and tablets continues to evolve, so do mhealth services and programs, and in that light, Walgreens has now announced the details of its upcoming mobile strategy. The annual summit was the venue for several announcements, but it was a considerable one for the health industry. This was the third year for the event and Walgreens took … Read entire article »
Filed under: Health Care Industry, Mobile Commerce, Trends
Mobile payments from MasterPass focuses on quick service restaurants
MasterCard has added its smartphone friendly transactions to the Burger King delivery program. MasterCard has just announced that BK Delivers, the Burger King delivery program, is the latest to add its name to the businesses that are now accepting the MasterPass mobile payments program. This most recent addition came alongside U.S. LivingSocial also having joined to use the transactions. MasterPass is a mobile payments digital wallet that was initially introduced in February at a large technology event. It … Read entire article »
Filed under: Mobile Payments, Trends, United States
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