Litecoin becomes official Miami Dolphins cryptocurrency

Miami Dolphins cryptocurrency - Miami Dolphins football and helmet

Litecoin Foundation announces partnership with American NFL team the Miami Dolphins. The start of the 2019 NFL season will see Litecoin become the official Miami Dolphins cryptocurrency. The partnership between Litecoin Foundation, the Miami Dolphins and Aliant Payments, will begin on September 5, 2019 The crypto payments will be made possible by Aliant Payments. Aliant Payments’ system will make the Miami Dolphins cryptocurrency payments possible. The partnership gives Litecoin the ability to reach one of the NFL’s largest fan bases via in-game branding and advertising opportunities at Hard Rock Stadium.…

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Instagram Explore ads are being added to the popular social media platform

Instagram Explore Ads - Instagram on iPhone

The Explore page will soon be featuring ads, too. Instagram Explore ads are making their way to the Facebook-owned social media platform, Instagram recently announced. Explore is where the social media’s users go to discover new content that connects them to their interests. Eighty percent of people follow a business on Instagram. According to the official announcement made by Instagram, 80% of people follow a business on Instagram and Explore can help them find the next business or product that they might love. “Brands are an important part of the…

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QR code study examines the effectiveness of these barcodes on food packaging

QR Code study - Oysters

Recent research reveals that consumers are not likely to scan QR codes with their phones. A team of American researchers conducted a QR code study related to quick response (QR) codes on food packaging and whether or not consumers use them. The researchers learned that only 1% of the study participants used their phones to scan the QR code on a food label to learn more information about it. QR codes are one of the methods used to provide consumers with more info on bioengineered food products. Back in 2016,…

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New IKEA mobile shopping experience to be introduced to customers

IKEA Mobile Shopping - IKEA Store

IKEA’s app to offer a new shopping experience online and on mobile. Until now, IKEA mobile shopping hasn’t be a part of the Swedish retailer’s app experience. The focus of its initial application has been on enhancing the retail experience while still requiring consumers to shop in store. The new app combines the store experience with the online experience. The new IKEA mobile shopping app has been designed to allow users to visualize how the store’s product would look in their homes and can then buy these product through the…

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Google to target smartphone shoppers with new mobile advertising strategy

mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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