Google to target smartphone shoppers with new mobile advertising strategy

mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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Traffic ticket QR code scams cause problems in China

QR Code Scams - Parking Tickets

Some Chinese residents have become victims of fraudulent traffic tickets. QR code scams are hitting China as the country’s society becomes increasingly cashless. Now, scammers who want to make easy money, are creating quick response codes and applying them to fake parking violation tickets to trick drivers into paying. Parking tickets with legitimate QR codes are commonplace in China. The reason the con artists are having success is QR code payments have become extremely commonplace in many parts of China. According to Nikkei Asian Review, a recent study revealed that…

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US facial recognition to be used on nearly all commercial airline passengers

US facial recognition - facial recognition tech - woman

Over 97% of departing airline passengers will be subject to facial scans within four years. The US Customs and Border Protection (CBP) intends to use US facial recognition scans on 97% of all departing airline passengers within four years. The system will help to keep tabs on departing foreigners as well as those who overstay their visas. Pictures are taken of passengers before they board their planes. According to a recent report from Homeland Security the way that the US facial recognition system at airports will work is passengers approach…

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New Snapchat mobile gaming lets users play real-time, multiplayer games

Snapchat mobile gaming - Snap Games - YouTube

Snap Games is a new addition to the Snapchat platform. Snapchat mobile gaming has arrived. The multimedia messaging app has expanded its platform to include Snap Games, which lets users play real-time, multiplayer games while talking and texting with friends. Bitmoji Party was announced as the first title for Snap Games. During its first Snap Partner Summit in Los Angeles, the company revealed the launch of its Snapchat mobile gaming platform as well as its first Snap Games title, Bitmoji Party. Bitmoji Party is not unlike the style of Mario…

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QR codes payment tech increasingly adopted by Japan to cater to Chinese tourism

QR codes payment tech - Wall of QR codes

Japan is making an effort to adopt the preferred payment method of their most frequent visitors. Cashless payments are huge in China and now Japan is focusing on incorporating QR codes payment tech into more of its businesses that attract its growing number of Chinese tourists. This is a big step as currently most of the nation’s restaurants and operators of activities and attractions do not accept the preferred payments of Japan’s largest foreign tourist population. QR codes are quickly overtaking other payment options in Japan. Credit cards with computer…

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