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Target finds success in mobile commerce

Target finds success in mobile commerce

(adsbygoogle = window.adsbygoogle || []).push({}); Target manages to recover from major data breach and find success in the fourth quarter of 2014 One year after Target suffered a major data breach, the retailer is experiencing a surge in mobile commerce. The retailer has posted its fourth quarter results from 2014, showing that the quarter exceeded the company’s expectations by a significant margin. Target executives are citing the company’s digital channels, specifically mobile, for the success that it … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Payments, United States

Google may be launching new mobile payments API

Google may be launching new mobile payments API

Google could introduce the Android Pay API at its upcoming event in May Google is preparing to make another move in the mobile payments sector. The company recently announced that it had acquired Softcard, a mobile commerce firm, which could help its struggling Wallet platform find some traction with consumers. The company is now expected to introduce a new mobile payments API at its annual Google I/O event at the end of May. The API is … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments, Technology News

Modest aims to revolutionize mobile commerce

Modest aims to revolutionize mobile commerce

Harper Reed and Dylan Richard launch a new mobile commerce company Harper Reed and Dylan Richard, technology experts that have produced several innovative platforms, have launched a new company called Modest. The new venture aims to revolutionize mobile commerce, using new software and technology that could make this sector more robust. Modest is backed by Eric Schmidt, an executive chairman at Google. According to Schmidt, Modest is prepared to create a major shift in the mobile … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments, Technology News

Indian consumer prefer e-commerce over in-store shopping

Indian consumer prefer e-commerce over in-store shopping

Survey shows that consumers enjoy shopping online more than they do in physical stores Dyn, an Internet performance management company, has released the results of its latest survey concerning e-commerce. The report shows that the majority of consumers in India believe that the online shopping experience is more enjoyable than their in-store experiences. Consumers seem to favor e-commerce due to its convenient nature, and many retailers are making efforts to bolster their presence online in order … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends

Mobile shopping experience is a primary Target focus

Mobile shopping experience is a primary Target focus

The retailer is now concentrating on ensuring that smartphone users will find what they need while in-store. Target is the latest retailer to have identified the opportunity that is available when the in-store and mobile shopping channels are brought together, as it enhances the experience of customers, encouraging them to spend more. Target has found that a customer’s own smartphone can help to boost the size of in-store sales. According to the vice president of enterprise strategy at … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing