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Top 10 Resourceful Green Blogs

Top 10 Resourceful Green Blogs

(adsbygoogle = window.adsbygoogle || []).push({}); More individuals and businesses are becoming aware of the environmental threats facing our world. With simple lifestyle changes and decisions of how businesses are run, energy consumption from fossil fuel can be significantly reduced. For example, business can go with green WordPress hosting providers. Many of these WordPress hosting providers run their facilities on solar energy. To help keep you informed, here are 10 resourceful green blogs you can use to stay … Read entire article »

Filed under: Featured News, Trends

Google and PayPal launch new joint mobile shopping strategy using fingerprints

Google and PayPal launch new joint mobile shopping strategy using fingerprints

The two companies have agreed to create a commerce experience combining three major components. Google and PayPal have entered into a new mobile shopping strategy bringing together the Chrome browser, Android Pay and PayPal. The concept behind this integration involves using a consumer’s fingerprint through a scanner on the smartphone. This integration represents a very powerful partnership within the m-commerce space. The companies aim to create a mobile shopping experience in which consumers will use their fingerprints for … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, United States

American mobile payments infrastructure half a decade behind India’s

American mobile payments infrastructure half a decade behind India’s

Ezetap CEO, Bobby Bose, recently stated that the Indian systems are “five years ahead of the U.S.” The American mobile payments infrastructure is far from a global leading marketplace, according to recent Ezetap CEO statements. The head of the Indian mobile payment firm, Bobby Bose, said that his home country’s infrastructure “is probably five years ahead of the U.S.” India is undergoing a massive shift toward the digital marketplace and most consumers are choosing mobile. “India is going … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

Authenticity QR codes let Chinese consumers verify Australian olive oil production

Authenticity QR codes let Chinese consumers verify Australian olive oil production

Producers from Australia are labeling their bottles with quick response codes to assuage concerns. Australian olive oil producers are adding authenticity QR codes to their product labels. They designed the quick response codes to redirect to a personalized video geared toward Chinese consumers. The marketing strategy, called Australian Authentic, is meant to verify the authenticity of the product. The goal of the authenticity QR codes is to assuage consumer concerns and is predicted to double Australian grower returns. … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes

Mobile product searches lead to more purchases in-store

Mobile product searches lead to more purchases in-store

A new report indicates that consumers that smartphone based product searches are affecting their shopping decisions. Yieldbot recently conducted a study with Kantar Retail showing that consumers use mobile product searches to make in-store shopping decisions. The study underscored the influence of smartphones on the decisions shoppers make in-store. The research indicated that while word of mouth advertising from friends and family remains the top influencer when it comes to purchasing decisions, mobile product searches are increasingly influential. … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

New leading mobile commerce marketplace for growth crowned

New leading mobile commerce marketplace for growth crowned

The Better Than Cash Alliance conducted a study naming Indonesia as the leader in m-commerce. The Better Than Cash Alliance released the results of a study it conducted which determined that Indonesia is the fastest growing mobile commerce marketplace. This is an impressive feat for the Southeast Asian country’s population of 260 million. This led the authors of the report on the study to call the country a potential global tech business powerhouse. The study credited the rapidly … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

M-commerce is a way of life in Hong Kong, says MasterCard survey

M-commerce is a way of life in Hong Kong, says MasterCard survey

Consumers in that region are quite comfortable with using their smartphones to research and buy products. Hong Kong consumers have made m-commerce into an everyday regular activity. When they want to shop for something online, it’s entirely commonplace to use a smartphone for the task. These trends were shared through the MasterCard Online Shopping Survey. Over 2 in every 5 Hong Kong residents had made a purchase over a mobile device in the prior 3 months. The MasterCard … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments, Trends

Mobile shopping confidence rose by 13 percent in March alone

Mobile shopping confidence rose by 13 percent in March alone

Consumers are becoming far more comfortable with the use of their smartphones to retail shop. The IMRG Capgemini e-Retail Sales Index provided helpful insight about recent mobile shopping confidence trends. The research showed a 13 percent increase in online U.K. retail sales in March, powered by a rise in purchasing over mobile devices. This rate of growth shows that mobile commerce has seen a healthy performance that month. The ongoing positive growth in online retail sales over smartphones … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends, United States

Mobile marketing spend now dominates the digital advertising sphere

Mobile marketing spend now dominates the digital advertising sphere

A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of mobile” when it came … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

QR code stickers give local museum an affordable tech upgrade

QR code stickers give local museum an affordable tech upgrade

The Williamston Depot Museum is using quick response codes to share more local history. The Williamston Depot Museum in Michigan is using QR code stickers to help share more history stories with its visitors. The quick response codes are scanned with smartphones to open up a wealth of information about the city’s downtown Historical District. The project involves adding QR codes to about 38 buildings so visitors can learn more about their history. Each of the QR code … Read entire article »

Filed under: Featured News, QR Codes, Travel

Mobile commerce may be the future of small business

Mobile commerce may be the future of small business

Starting a small business can be a daunting task, especially in a world dominated by mobile technology. A massive amount of people rely on smartphones and other devices in their everyday lives, and while the mobile space can be difficult to break into, a focus on mobile technology could be a major advantage for budding entrepreneurs. Setting up a small business requires more than embracing mobile technology, of course, and one of the major challenges many … Read entire article »

Filed under: Featured News, Marketing, Trends