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Apple Pay in Canada gets a huge boost as all Big 5 banks prepare for launch

Apple Pay in Canada gets a huge boost as all Big 5 banks prepare for launch

(adsbygoogle = window.adsbygoogle || []).push({}); Mobile payments are on the rise among Canadian consumers and they’re about to gain access to a large player. The entry of Apple Pay in Canada has now been announced and consumers in that country will be able to take advantage of that mobile payments service, as long as they have a compatible iPhone and an account with one of the Big 5 banks in the country. All five of the largest Canadian … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

Mobile commerce experience is frustrating the vast majority of American shoppers

Mobile commerce experience is frustrating the vast majority of American shoppers

A Forrester study has shown that the experience of shopping over smartphones is irritating U.S. consumers. Forrester Research has now released its most recent online shopping forecast and has shown that the mobile commerce experience is causing frustration to 4 out of every 5 shoppers who have tried the channel. The prediction for online shopping as a whole is that by the end of 2020, U.S. digital retail would skyrocket to $500 billion. Comparatively, the online retail sales … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Mobile commerce sales from iPhones finally match market-leading iPads

Mobile commerce sales from iPhones finally match market-leading iPads

Tablet based shopping is growing in numbers and in transaction size, but smartphones are catching up. According to Bizrate Insights Q1 2016 data that has been recently released, mobile commerce sales being transacted over iPhones have now caught up to the lead which has previously been held by iPads. The larger screen tablet devices had previously been seen as m-commerce drivers but their sales share has declined. It is not that tablet shopping is drooping. In fact, it … Read entire article »

Filed under: Featured News, Mobile Commerce, Technology News

Mobile advertising in the United States saw a shocking growth rate last year

Mobile advertising in the United States saw a shocking growth rate last year

Though it didn’t come as a surprise that marketing over this channel would rise, it was the amount that astounded. The results of an Interactive Advertising Bureau study are in and they’ve revealed that mobile advertising composed the largest segment of online ad revenue, having made up 35 percent of the total $59.6 billion in the U.S. It appears that mobile marketing has been lit on fire and managed to grow by 66.1 percent throughout 2015. This brought … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Shopify is first to use commerce side of Facebook’s social media marketing

Shopify is first to use commerce side of Facebook’s social media marketing

The company has now become the initial user of the conversational shopping feature with Messenger integration. Shopify Inc. has now decided to lead the way when it comes to the upgraded commerce opportunity offered by Facebook’s social media marketing over its multi-channel cloud-based platform that has been created for small and medium sized businesses. It has now integrated with the new Facebook Messenger Platform for offering live customer support. It will also enhance social media marketing through push … Read entire article »

Filed under: Mobile Commerce, Social Media Marketing

Social media marketing is only the beginning for these authors

Social media marketing is only the beginning for these authors

Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Technology News, Trends

Mobile commerce is growing aggressively in Vietnam

Mobile commerce is growing aggressively in Vietnam

Google reports that mobile payments have become a powerful force in Vietnam due to smartphones ownership Mobile commerce is exploding in Vietnam, according to a new report from Google. The company’s Vietnamese branch has found that there is a major shift in consumer behavior due to the growing availability of mobile devices. According to the report,  mobile consumers in the country pick up and look at their devices an average of 150 times a day, or … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

New York aims to use mobile payments to let consumers pay subway fares

New York aims to use mobile payments to let consumers pay subway fares

Consumers will be able to use their mobile devices to pay subway fares, eventually The New York Metropolitan Transportation Authority has announced plans to embrace mobile payments in the future, allowing city residents to use their smartphones to pay for rides on the city’s subway network. The organization plans to install mobile systems throughout the subway network in order to accommodate the growing demand for mobile commerce. These systems will not be available any time soon, … Read entire article »

Filed under: Featured News, Mobile Payments, United States