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Mobile shopping apps to play central role in holiday e-commerce this year

Mobile shopping apps to play central role in holiday e-commerce this year

(adsbygoogle = window.adsbygoogle || []).push({}); The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The … Read entire article »

Filed under: Commercial, Featured News, Mobile Apps, Mobile Commerce, United States

Mobile payments popularity will be greater than credit cards in two years

Mobile payments popularity will be greater than credit cards in two years

A new U.N. report underscored the skyrocketing growth of PayPal, Alipay and other blockchain based transaction systems. A United Nations report indicates that by 2019 mobile payments popularity will “overtake credit cards” in terms of online shopping use. The report pointed to blockchain using systems as primary drivers for the popularity of mobile transactions. The United Nations body released a report saying that digital currency systems of payment will see greater use in e-commerce than debit and credit … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent … Read entire article »

Filed under: Featured News, International, Mobile Marketing

QR code tracking allows Delhi police to watch over cab riders

QR code tracking allows Delhi police to watch over cab riders

A card featuring a quick response code allows the police to monitor a taxi’s entire journey. A new QR code tracking program is launching in Delhi, India, to help cab riders know they’ll be safe. It involves using an identification card displayed on the back of the driver’s seat. Passengers can scan the QR codes to provide the Delhi Police control room the ability to monitor the trip. The QR code tracking card will feature the barcode as … Read entire article »

Filed under: International, Mobile Commerce Security, QR Codes

Holiday m-commerce, voice and e-commerce will lead the way this year

Holiday m-commerce, voice and e-commerce will lead the way this year

This year, technology will be playing a more important role than ever in the traditionally busiest shopping season. A new survey conducted by AlixPartners showed holiday m-commerce combined with e-commerce and voice will be vitally important to shoppers and retailers during the busiest shopping season of the year. Almost 3 out of every 4 survey respondents said they would be doing most of their holiday shopping in-store. The holiday m-commerce survey involved the participation of over 1,000 customers … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Tablet Commerce, Trends

APAC m-commerce driven by emerging markets, says recent MasterCard study

APAC m-commerce driven by emerging markets, says recent MasterCard study

Over half of Asia Pacific consumers shop using their smartphones, but the level of popularity is regional. Over half (51.6 percent) Asia Pacific shoppers use smartphones to buy products and services, according to a new APAC m-commerce study. That said, the same survey revealed that across 14 different markets, the degree of popularity of mobile commerce varies from one region to the next. This insight was provided by the most recent MasterCard Mobile Shopping Survey results. Once again … Read entire article »

Filed under: Featured News, International, Mobile Commerce

Google local library search results now result from ebook queries

Google local library search results now result from ebook queries

The tech giant is making it easier for mobile device users to locate digital copies at nearby libraries. A new Google local library search feature is making it simpler for readers to locate digital copies of the books they want and that can be found nearby. The tech giant announced this week that it has added the new feature and that it will show up in book title results. Searching for books on Google already displays a … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Technology News, United States

Mobile marketing trends lead global ad spending growth

Mobile marketing trends lead global ad spending growth

New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media. Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company. It showed that mobile ad spending will rise by $27 billion – that is, a 34 … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Mobile fashion retail leaders appeal to smartphone toting consumers

Mobile fashion retail leaders appeal to smartphone toting consumers

Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation. New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience. The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report. The purpose of the report is to rank and compare top high street brands in terms of their mobile … Read entire article »

Filed under: Commercial, Fashion/Art, Featured News, International, Mobile Commerce

Top 3 Important Things Overlooked by New Business Owners

Top 3 Important Things Overlooked by New Business Owners

Starting a new business is a lot of work and new entrepreneurs are required to keep a huge number of different concepts, ideas and steps in mind as they get started. Among all the important efforts that must be made, there are many that can easily be overlooked, despite the fact that they are quite important to that company’s success. A combination of inexperience, excitement and a rapidly evolving business ecosystem can easily cause a new … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile commerce shopping will make up half of e-purchases in 3 years

Mobile commerce shopping will make up half of e-purchases in 3 years

By 2020, smartphone and tablet using consumers will buy just as much as their desktop using counterparts. It’s no mystery that mobile commerce shopping trends are on the rise, but a recent report by UPS predicts that by 2020, orders made over mobile device will represent half of all online purchasing. In fact, the forecast showed that m-commerce will make up about $250 billion in sales per year by then. The UPS report indicated that most of … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends