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Mobile marketing spend now dominates the digital advertising sphere

Mobile marketing spend now dominates the digital advertising sphere

(adsbygoogle = window.adsbygoogle || []).push({}); A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

QR code stickers give local museum an affordable tech upgrade

QR code stickers give local museum an affordable tech upgrade

The Williamston Depot Museum is using quick response codes to share more local history. The Williamston Depot Museum in Michigan is using QR code stickers to help share more history stories with its visitors. The quick response codes are scanned with smartphones to open up a wealth of information about the city’s downtown Historical District. The project involves adding QR codes to about 38 buildings so visitors can learn more about their history. Each of the QR code … Read entire article »

Filed under: Featured News, QR Codes, Travel

Mobile commerce may be the future of small business

Mobile commerce may be the future of small business

Starting a small business can be a daunting task, especially in a world dominated by mobile technology. A massive amount of people rely on smartphones and other devices in their everyday lives, and while the mobile space can be difficult to break into, a focus on mobile technology could be a major advantage for budding entrepreneurs. Setting up a small business requires more than embracing mobile technology, of course, and one of the major challenges many … Read entire article »

Filed under: Featured News, Marketing, Trends

Mobile video advertising is exploding in popularity

Mobile video advertising is exploding in popularity

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Trends

Top Dos and Don’ts for a First-Time Small Business Loan

Top Dos and Don’ts for a First-Time Small Business Loan

Depending on your credit and know-how, you can ensure a smooth launch to your first company. When you know you have a great small business idea, all you want to do is dive ahead and get started. Enthusiasm is great. It’s what will motivate you to keep going through long hours and without any days off for a while. Still, there are certain areas that you won’t want to rush and that includes your small business … Read entire article »

Filed under: Commercial, Featured News, Trends

Top Ways to Make Your Business Environmentally Friendly

Top Ways to Make Your Business Environmentally Friendly

If you are a business owner that’s environmentally conscious… you have the ability to really make a difference by changing the way your business functions. You may think that you need to dip into your expenses to go green but that’s not even remotely true. In most cases, you can go green without spending a single cent. Here are some of the top ways to make your business a part of the solution and not the … Read entire article »

Filed under: Featured News, Technology News, Trends

QR code identification assigned to fishing boats

QR code identification assigned to fishing boats

Certain Malaysian vessels will soon have their own unique quick response codes to help ID them. The waters off the coast of the Malaysian state of Sabah will soon feature fishing boats with QR code identification. The area is often seen as a kind of paradise when it comes to being able to fish for seafood. However, the local bounty has started to draw foreign fishermen who don’t have the right to be there. A common trend … Read entire article »

Filed under: Featured News, International, QR Codes

HSBC mobile payment app launches through VocaLink partnership

HSBC mobile payment app launches through VocaLink partnership

Millions of the bank’s customers can soon use the Pay by Bank application to complete transactions. A new HSBC mobile payment services app will give access to first direct customers who want to use their smartphones to complete shopping transactions. It lets them use the banking app as a direct payment method for purchasing certain products and services in an online store. The HSBC payment app is the result of the financial institution’s partnership with VocaLink. VocaLink is … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Mobile Payments

Mobile games popularity algorithm may predict user interest levels

Mobile games popularity algorithm may predict user interest levels

Researchers are using a combination of algorithms to develop a popularity prediction model. Scientists in Japan have come up with a new mathematical model using several algorithms to predict mobile games popularity. More specifically, the model helps to show the point in a gaming app in which users start losing interest. This model could provide useful insight to mobile game developers that want to keep users engaged. The idea is that the mobile games popularity will be able … Read entire article »

Filed under: Featured News, Mobile Apps, Technology News, Trends

10 Most Important Things to Know About Green Web Hosting

10 Most Important Things to Know About Green Web Hosting

The processing of data takes enormous amounts of energy, and web hosts are required to use energy-consuming servers and network equipment day and night, year-round. This is an unavoidable aspect of living in a technologically advanced society. Some hosts however, are attempting to mitigate the loss of energy, carbon emissions, and impact that all of this technology has on our planet. These hosts are known as eco-friendly hosts, or green web hosts. There are 10 important … Read entire article »

Filed under: Featured News, Technology News, Trends

Quick response codes bring historic zoo into the 21st century

Quick response codes bring historic zoo into the 21st century

The Alameda Park Zoo will soon boast QR codes created by the Holloman 49ers, a middle school team. The Holloman Middle School’s 49ers will use quick response codes to bring an additional educational feature to visitors at the Alameda Park Zoo. The local LEGO league teams were faced with a challenge to come up with a way to help animals. The Holloman 49ers’ solution was to add quick response codes to the signage at the zoo, which is … Read entire article »

Filed under: Featured News, QR Codes, Trends