QR Code Press » Mobile Commerce
Mobile marketing success relies on message customization
Consumers need to have personalization if they are going to respond in the desired way. New research is now showing that in order for mobile marketing to be successful, the messages that are sent from brands and companies to consumers and customers must be customized. The study indicated that is a vital approach to communicating with consumers is personalization. The research was performed by Infinite Convergence Solutions, a mobility solutions provider. Based on what they discovered, they stated … Read entire article »
Filed under: Mobile Marketing, Trends
Mobile payments partnership formed between NCR and LevelUp
The agreement will bring the technology to a larger number of restaurants. Leading retail point of sale (POS) software supplier for American restaurants, NCR, has partnered with LevelUp to bring the mobile payments app into the POS systems in order to be able to complete dining transactions. The startup is hoping that this will help it to make greater inroads into this rapidly growing market. This is especially important because restaurants are proving to be one of the … Read entire article »
Filed under: Mobile Payments, Trends, United States
Mob.is.it brings more control to mobile sites
Mobile sites are becoming vital in a new business landscape The world is becoming more mobile. That is to say consumers around the globe are becoming more reliant on smartphones and tablet devices. For businesses, this means a multitude of new marketing opportunities that can drive online traffic. If consumers are forced to visit websites that are not optimized for mobile use, however, their experience is likely to be bad enough to encourage them to ignore … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
Google takes new approach on mobile commerce
Google has not given up on mobile commerce Google has shown a strong interest in the realm of mobile commerce, but the company has yet to find significant traction in this sector with its various services. Mobile commerce has become very popular with consumers as it exemplifies a more convenient way to shop and purchase products. Google launched its own mobile commerce platforms some time ago, called the Google Wallet, which aimed to be the most … Read entire article »
Filed under: Mobile Commerce, Mobile Payments, Near Field Communications, Technology News
Mobile payments app from Dunkin’ Donuts now has a Spanish language version
The application is now available in a total of two languages, with the latest added to English. Dunkin’ Donuts has just announced that its increasingly popular mobile payments app is now going to become available to an entirely new group of people – those who would prefer to complete their transactions in Spanish. The latest release of the application allows users to view all of the features in Spanish instead of English. The Spanish language version of the … Read entire article »
Filed under: Mobile Commerce, Mobile Payments, United States
Audi launches its own augmented reality platform
Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. … Read entire article »
Filed under: Augmented Reality, Commercial, Mobile Marketing, Technology News, Trends
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