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QR code signs guide visitors on “Corner Gas” location walking tour

QR code signs guide visitors on “Corner Gas” location walking tour

(adsbygoogle = window.adsbygoogle || []).push({}); Fans of the show and movie can now visit the fictional town and learn more using quick response code scans. The location where the “Corner Gas” television series and made-for-TV movie was filmed now features QR code signs to help visitors enjoy self-guided tours. All the visitors need to do is scan the quick response codes with their smartphones and they receive information and directions to move through the town. The tiny fictional … Read entire article »

Filed under: Featured News, QR Codes, Travel

Worldwide mobile marketing spend to break the $100 mark this year

Worldwide mobile marketing spend to break the $100 mark this year

The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

QR code advantages abound in tech friendly packaging solutions

QR code advantages abound in tech friendly packaging solutions

A dairy co-op called Languiru has found a way to benefit from quick response codes on product labels. The second largest dairy production co-op in Rio Grande Do Sul, Brazil, Languiru, has discovered considerable QR code advantages when used on their product packaging. The idea was to launch a digital product label solution that ensures full food quality and safety transparency. This makes it possible for the entire production process to be understood and controlled. Moreover, the … Read entire article »

Filed under: Commercial, Featured News, International, QR Codes

Mobile commerce popularity pushes fraudulent payment transactions to record highs

Mobile commerce popularity pushes fraudulent payment transactions to record highs

New data released in Europe shows card fraud was way up in 2016, as the U.K. suffers the most. A newly released report is pointing to mobile commerce popularity to help explain why card fraud transactions are skyrocketing in Europe. The United Kingdom is facing the largest losses among all the countries in the European Union, having recorded a £618 million (€713 million) loss last year. The European Union’s total losses were an estimated €1.8 billion in … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, Mobile Commerce Security

Chinese mobile payments are driving the country toward becoming cashless

Chinese mobile payments are driving the country toward becoming cashless

People in the country have used cash for thousands of years but smartphones are rapidly replacing it. Chinese mobile payments are quickly gaining ground as the country goes increasingly cashless in favor of smartphones. Despite the popularity of cash and the fact that it has been used in China for millennia, its days may be numbered. This move toward mobile wallets is allowing much of the country to skip the use of plastic credit cards. In May, the … Read entire article »

Filed under: Featured News, International, Mobile Apps, Mobile Payments

Mobile user acquisition costs fall thanks to smartphone shoppers

Mobile user acquisition costs fall thanks to smartphone shoppers

As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: “Mobile Shopping: User Acquisition … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

Mobile games revenues now greater than earnings from those on consoles and PCs

Mobile games revenues now greater than earnings from those on consoles and PCs

The industry has now shifted to the point that smartphones and tablets are the top earners for gaming. Mobile games revenue is being taken extremely seriously all of a sudden now that it has reached a significant landmark. Those earnings are now greater than those brought in by games on either consoles or PCs. The industry is now being forced to look at mobile gaming in a way they had not previously been doing. In 2017, mobile games … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce

JanSport QR code backpack turns a student’s book bag into a barcode

JanSport QR code backpack turns a student’s book bag into a barcode

The popular brand has converted one of its bag designs into a black and white plaid scannable barcode. Quick response codes have taken many forms over the last few years and a new JanSport QR code in the form of a backpack is the next on the list. The popular bag maker is making it easier for students to share some of their favorite digital content such as an Instagram profile, favorite music video, or even … Read entire article »

Filed under: Fashion/Art, Featured News, QR Codes

Bing mobile advertising steps up its game with targeted ads

Bing mobile advertising steps up its game with targeted ads

The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

M-commerce growth will reach $6 trillion in 4 years

M-commerce growth will reach $6 trillion in 4 years

Mobile shopping apps are expected to become quite mainstream and very successful in coming years. Mobile app specialist firm, App Annie, predicts that m-commerce will not only accelerate in the near future, but it will become very important. This is welcome news to tech companies in their currently slumping sector. The firm forecasted rapid growth to the degree that it will break the $6 trillion in transactions per year mark by 2021. Bertrand Schmitt, founder and chief exec … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Trends

Mobile advertising growth is higher in China than any other country

Mobile advertising growth is higher in China than any other country

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends