Articles Comments

QR Code Press Mobile Commerce News Articles

QR Code Press » Mobile Commerce

Mobile user acquisition costs fall thanks to smartphone shoppers

Mobile user acquisition costs fall thanks to smartphone shoppers

(adsbygoogle = window.adsbygoogle || []).push({}); As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

Mobile games revenues now greater than earnings from those on consoles and PCs

Mobile games revenues now greater than earnings from those on consoles and PCs

The industry has now shifted to the point that smartphones and tablets are the top earners for gaming. Mobile games revenue is being taken extremely seriously all of a sudden now that it has reached a significant landmark. Those earnings are now greater than those brought in by games on either consoles or PCs. The industry is now being forced to look at mobile gaming in a way they had not previously been doing. In 2017, mobile games … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce

JanSport QR code backpack turns a student’s book bag into a barcode

JanSport QR code backpack turns a student’s book bag into a barcode

The popular brand has converted one of its bag designs into a black and white plaid scannable barcode. Quick response codes have taken many forms over the last few years and a new JanSport QR code in the form of a backpack is the next on the list. The popular bag maker is making it easier for students to share some of their favorite digital content such as an Instagram profile, favorite music video, or even … Read entire article »

Filed under: Fashion/Art, Featured News, QR Codes

Bing mobile advertising steps up its game with targeted ads

Bing mobile advertising steps up its game with targeted ads

The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

M-commerce growth will reach $6 trillion in 4 years

M-commerce growth will reach $6 trillion in 4 years

Mobile shopping apps are expected to become quite mainstream and very successful in coming years. Mobile app specialist firm, App Annie, predicts that m-commerce will not only accelerate in the near future, but it will become very important. This is welcome news to tech companies in their currently slumping sector. The firm forecasted rapid growth to the degree that it will break the $6 trillion in transactions per year mark by 2021. Bertrand Schmitt, founder and chief exec … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Trends

Mobile advertising growth is higher in China than any other country

Mobile advertising growth is higher in China than any other country

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

APAC mobile shopping spend is through the roof in 2017

APAC mobile shopping spend is through the roof in 2017

Research shows many consumers in Asian countries enjoy m-commerce as a favorite pastime. The APAC mobile shopping trends are moving more quickly than pretty much anywhere else in the world. Mobile commerce has become a regular part of everyday life in many of those countries. In fact, shopping via smartphone has become a favorite pastime for many people. Some consumers within the region would even go so far as to say that m-commerce is indispensable. This consumer sentiment … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

Snapchat mobile commerce speculations abound with PayPal integration

Snapchat mobile commerce speculations abound with PayPal integration

The digital payment software was recently added to the social media platform’s (SDK). The rumor mill is hard at work with speculations of Snapchat mobile commerce possibilities. Engineers participating in the mobile app’s development recently integrated PayPal into the software development kit (SDK). The PayPal SDK could mean person to person or even mobile shopping opportunities on the social platform. This was originally reported by MightySignal, a mobile intelligence service. “Curiously, we noticed Snap recently installed the Paypal … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Mobile Payments

Retail mobile payments implementation aren’t living up to intentions

Retail mobile payments implementation aren’t living up to intentions

A recent AMEX survey showed a considerable gap between a company’s plans and actual execution. AMEX recently held a survey looking into the intentions and implementation of retail mobile payments. The research showed that Canadian retailers have a considerable gap between what they plan to do and what they’re actually doing. The AMEX survey showed that 76 percent of merchants believed that m-commerce is “the way of the future.” That said, Canadian businesses aren’t actually implementing the retail … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments

Top 10 Resourceful Green Blogs

Top 10 Resourceful Green Blogs

More individuals and businesses are becoming aware of the environmental threats facing our world. With simple lifestyle changes and decisions of how businesses are run, energy consumption from fossil fuel can be significantly reduced. For example, business can go with green WordPress hosting providers. Many of these WordPress hosting providers run their facilities on solar energy. To help keep you informed, here are 10 resourceful green blogs you can use to stay on top of the … Read entire article »

Filed under: Featured News, Trends

Google and PayPal launch new joint mobile shopping strategy using fingerprints

Google and PayPal launch new joint mobile shopping strategy using fingerprints

The two companies have agreed to create a commerce experience combining three major components. Google and PayPal have entered into a new mobile shopping strategy bringing together the Chrome browser, Android Pay and PayPal. The concept behind this integration involves using a consumer’s fingerprint through a scanner on the smartphone. This integration represents a very powerful partnership within the m-commerce space. The companies aim to create a mobile shopping experience in which consumers will use their fingerprints for … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, United States