eMarketer mobile commerce forecast shows strong future

mobile commerce forecast

The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…

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Valentine’s Day mobile sales rose 9 percent this year

Valentine’s Day mobile sales

The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…

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Mobile ad reach was greater last year than ever before, Nielsen

teens social media mobile ad reach marketing

The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

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Mobile shopping cart abandonment greatly caused by a sense of “meh”

mobile shopping cart

A recent study showed that a leading cause of leaving without purchasing is “emotional ambivalence.” Browsing for products over various apps continues to be a growing pastime, but mobile shopping cart abandonment numbers remain as high as they ever were. According to the results of a recent study, the reason people are filling their carts and then leaving them without making a purchase has to do with “emotional ambivalence.” While certain factors encourage people to add items to their carts, they often stop at that point. The research indicated that…

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Mobile travel booking makes up 89 percent of online registrations

Senior smartphone - mobile travel booking

Travelers love to use their smartphones to book their trips, even more than the average retail shopper. Mobile travel booking has become extremely popular, to the point that 89 percent of all online reservations come from smartphones and tablets. This figure is considerably higher than the average rate currently seen among retail shoppers. A new Travel Insights Report revealed details regarding online and mobile travel bookings. The report indicated that 60 percent of business travel registrations are completed by way of a mobile app. Moreover, 89 percent of last minute…

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Amazon unveils SmileCodes, its own version of QR codes

tablet market Amazon SmileCodes Logo

The online marketplace will be using their own form of quick response codes to share offers and discounts. Amazon has announced it is rolling out its own branded form of QR codes, which it has called SmileCodes. These logo shaped quick response codes will let shoppers activate the company’s offers through a fast and easy scan. When shoppers spot the smile shaped QR codes in the real world, they can scan them to access the offer. Shoppers will be able to see the SmileCodes and their associated offers in real…

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Myanmar FDA QR codes to make ingredient verification easier

myanmar-fda-qr-codes-burma

The Myanmar Food and Drug Administration is considering quick response codes to help improve product clarity. The Food and Drug Administration is currently in discussions with food producers with regards to the use of Myanmar FDA QR codes to help verify approval. FDA Director General hopes to use the quick response codes to make it easier to understand products. The Myanmar FDA QR codes will be helpful by making it possible scan to obtain the department’s product approval details. According to Dr. Than Htut, the organization’s director general, only 90…

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Olympics accommodations QR codes offer visitors convenient tourism information

Olympics-QR-codes-Seoul-South-Korea

The quick response codes have been installed in hotels and lodgings close to PyeongChang. The city of Gangneung, which is located close to PyeongChang, where the 2018 Winter Olympics will begin in February, has added Olympics accommodations QR codes to help tourists. The quick response code installations are being added to the accommodations where tourists will be staying when they attend the games next month. The QR codes have been posted in hotels and other lodgings so tourists can scan and obtain information. The Olympics accommodations QR codes can be…

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Mobile technology adoption pushes in-store sales down among unprepared retailers

education, mobile technology adoption, business, startup and office

Experts are cautioning retailers that if they want to remain open, mobile features are not optional. This last holiday shopping season saw a decline in in-store shopping that many are blaming on mobile technology adoption. In fact, the spending in retail businesses during that season it its slowest since 2012 in many markets such as in the United Kingdom. That said, while some retailers suffered, others found that they were using smartphones to bring customers in. Mobile technology adoption has presented a considerable challenge to the entire retail industry. That…

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Starbucks cashless store rolls out, pushing mobile payments further

Starbucks cashless store Mobile Marketing

The coffee chain has been among the top performers in American smartphone based transactions. A new Starbucks cashless store pilot is rolling out in the United States. The Seattle based café chain has chosen its home town to try out a new concept that rejects cash in favor of mobile payments and plastic card based transactions. The downtown Seattle store will accept only mobile payments, credit cards and debit cards. The Starbucks cashless store pilot has already generated some mixed reviews among customers. While some find that it is a…

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Hanoi city implements QR code tracing service for fresh fruits and veggies

QR code tracing fruit

The pilot program will roll out to help customers trace the origins of the produce they’re buying. Hanoi has announced details regarding a new pilot QR code tracing program meant to help improve consumer health. The service will make it possible for quick response codes to track the origins of agricultural products. The details have only just been released for the program that will be rolling out as a pilot this year. The Hanoi People’s Committee released a plan for the QR code tracing program which begins in the city…

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