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Pinterest QR code rolls out to help users learn about everything around them

Pinterest QR code rolls out to help users learn about everything around them

(adsbygoogle = window.adsbygoogle || []).push({}); The image based social network’s quick response code could be handy for shoppers while in-store. A new version of a Pinterest QR code is rolling out for the social network’s users to inform themselves while they’re shopping. The barcode is designed to be used by consumers as they walk through a store in real life. The goal is to let Pinterest users access more product information by way of their accounts. The Pinterest QR … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, Social Media Marketing

Zimbabwe mobile payments get a shot in the arm from cash crisis

Zimbabwe mobile payments get a shot in the arm from cash crisis

The country is suffering from a shortage of cash as Bitcoin simultaneously makes its presence larger. A suddenly downward shift in the availability of cash has driven Zimbabwe mobile payments into a position in which it is experiencing rapid growth. This represents quite a change for the country which has always had a glut of banknotes available. In fact, the $100 trillion note actually exists. However, the country has suddenly found itself in a position of cash … Read entire article »

Filed under: Featured News, International, Mobile Payments

Online and mobile commerce record broken by Alibaba’s Singles’ Day

Online and mobile commerce record broken by Alibaba’s Singles’ Day

More smartphone shoppers than ever took part in the huge bargain purchasing event. The Alibaba Singles’ Day Shopping Festival managed to break online and, especially mobile commerce record figures once again this year. Chinese shoppers used their mobile devices to grab great discounts leaving former records in the dust. The estimated total sales for the event continued to rise until reaching an estimated $19 to $25 billion. The event itself is practically designed to break the mobile commerce … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce

Greater USDA QR code GMO labeling clarity needed, say Senators

Greater USDA QR code GMO labeling clarity needed, say Senators

Eleven federal Senators sent a letter to U.S. Agriculture Secretary Sonny Perdue, calling for improvements. A group of 11 U.S. Senators issued a letter to U.S. Agriculture Secretary Sonny Perdue regarding the USDA QR code and GMO food labeling through its Agricultural Marketing Service (AMS). The ideas behind the labels with the quick response codes is to provide quick and simple access to information about foods and any bioengineered/genetically engineered ingredients they may contain. The Senators feel … Read entire article »

Filed under: Featured News, QR Codes, United States

American mobile holiday shopping may generate more site visits than desktop this year

American mobile holiday shopping may generate more site visits than desktop this year

This will represent the first time that smartphones and tablets will generate more visits than laptops. The mobile holiday shopping season has been an exciting one for the last year, but this year possibly more than most. While each year has managed to break previous records, the 2017 holiday season will do the same and beat desktop in some ways, too. Recent estimates suggest mobile site visits will exceed desktop and laptop site visits for the first … Read entire article »

Filed under: Featured News, Mobile Commerce, United States

Australian mobile commerce is taking off among consumers standing inside stores

Australian mobile commerce is taking off among consumers standing inside stores

New research results from PayPal show that Aussies head to shops to make purchases on their phones. Australian mobile commerce has been taking off in a rather interesting way, says recent PayPal data released by the company. The research revealed a nearly 50 percent increase in the number of Australians purchasing products and services by way of their mobile devices. Mobile shoppers are using their devices to buy something at least once per week in that country. The … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

Amazon augmented reality gives a high tech boost to its Apple app users

Amazon augmented reality gives a high tech boost to its Apple app users

The massive online marketplace introduced a new feature letting consumers visualize products in real life. This week, Amazon augmented reality found its start in the iOS version of the shopping app. The new feature is called AR View, and it gives shoppers the ability to visualize the products they’re considering for online purchase within a space in real life. The app, the phone camera and the display let consumers view the products as though they were in … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, Mobile Commerce

Mobile ad revenues drive 24 percent Alphabet earnings jump

Mobile ad revenues drive 24 percent Alphabet earnings jump

Google’s parent company boosted its income to a staggering Q3 $27.8 billion from smartphone marketing’s influence. Alphabet, Google’s parent company, reported that exceptional mobile ad revenues have driven stronger than anticipated advertising sales. It has also led to greater than expected operating margins. This boosted the company’s shares as investor concerns were assuaged regarding the higher cost of mobile user acquisition. Third quarter 2017 Alphabet revenues spiked by 24 percent, bringing them to $27.8 billion. This was considerably … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

New Walmart m-commerce features allow customers to scan and go with self checkout

New Walmart m-commerce features allow customers to scan and go with self checkout

While self checkout isn’t new technology, the latest version lets shoppers scan products as they shop. The latest Walmart m-commerce feature is starting to be rolled out, making it faster and easier for consumers to check out. The tech brings together the use of mobile commerce on customer scanners with the self checkout desks. The idea behind the new Walmart m-commerce option is to make it possible for consumers to use handheld devices to scan products as they … Read entire article »

Filed under: Commercial, Featured News, Mobile Apps, Mobile Commerce, Mobile Payments, United States

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Facebook food ordering launches on social media app

Facebook food ordering launches on social media app

The application will allow people to order meals from nearby restaurants without having to leave it. Facebook food ordering is now available to users of the social network’s popular mobile app, making it possible for smartphone users to order take-out without switching applications. According to Facebook, users are already use the social platform to learn about local eateries. Because of that, Facebook food ordering becomes a natural choice for the mobile app’s users. If they’re already trying to … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, United States