There are now over 100 million Google One subscribers

Google One - 100 Million Subscribers

This achievement has arrived following years of effort to get people to pay for additional storage. Google One now has over 100 million subscribers, according to company CEO Sundar Pichai, who announced the milestone for the all-in-one subscription service for additional storage for the company’s services. The premium service involves paying for storage for Gmail, Photos, and Drive users. Reaching that particular Google One milestone underscores the tech giant’s efforts to encourage its users to pay for premium upgrades to services instead of relying exclusively on its free offerings.  This…

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Has mobile commerce reached the point that its experience beats desktop?

Mobile commerce - Shopping on mobile and laptop computer

Online shopping is nothing new, but has buying using a smartphone finally found its groove? When it comes to shopping online, many people are now turning primarily – or even exclusively – to mobile commerce, making their purchases using a smartphone or tablet. That said, is it just convenient, or does it truly provide a better experience than using a laptop or desktop? Over the holidays, for the first time, mobile commerce surpassed shopping over laptops and desktops. People are getting more comfortable using smaller screens to get the job…

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This common mobile marketing technique gets 75 percent of consumers to buy

Mobile marketing data - 75 percent purchase

A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…

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Fossil decides smartwatches are no longer its thing

Goodbye Smartwatches

The company has announced that the Wear-based wearables it launched in August 2021 are done. Designer fashion brand Fossil recently announced that it intends to leave smartwatches in the past, and that it will be stepping out of this market altogether. This announcement was made despite the number of customers awaiting the next generation devices. Fossil Group first rolled out its smartwatches in August 2021. At that time, its wearables were based on the Wear Gen 6 operating system. A number of other devices in the lineup were announced after…

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Spotify to launch in-app sales for EU iPhone users

In-app sales - Spotify app on phone - EU flag

A new regulation in the European Union requires Apple to let the company bill users directly. Spotify recently announced that along with an upcoming update to its iPhone application, it will start allowing consumers in the European Union to buy through direct in-app sales of subscriptions and audiobooks. In the majority of regions worldwide, the Apple App Store bans direct billing through applications. According to Apple, developers in markets other than the EU should use the iOS store’s own billing services for in-app sales. By doing this, it means that…

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