Author: Sam Lambert

New sandbox mobile game to launch in China from LEGO and Tencent

Sam Lambert
Sandbox mobile game - LEGO CUBE - Youtube

The upcoming mobile game to launch in China is called LEGO Cube. LEGO Cube is a kid-friendly sandbox mobile game that is the first branded mobile game Danish company LEGO is launching in collaboration with Chinese tech giant Tencent Group, in China. Earlier this year, the two companies formed a digital partnership. This game is the first digital gaming experience to come from this partnership. The focus of the game is imagination and creativity. LEGO Cube’s platform has been designed to allow players to explore creativity and imagination in a…

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Physicians Formula allows consumers to sample products via AR makeup ads

Sam Lambert
AR makeup ad - cosmetics - makeup brushes

The popular cosmetic brand lets viewers virtually sample makeup products. Augmented reality (AR) ads are nothing new and now California-based cosmetic company Physicians Formula is following the trend with its AR makeup ads. The ads work with either a web or mobile camera. Physicians Formula partnered with FaceCake Marketing Technologies on banner ads using augmented reality. The ads, which appear on websites like The Huffington Post and SheKnows, reported Mobile Marketer, work with a web camera or a mobile camera. It is also possible to upload a saved photo. Either…

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France has rolled out a mobile phone ban across its nation’s schools

Sam Lambert
mobile phone ban - boys using cell phones

Children attending primary and middle schools in France are not allowed to use mobile devices in class. Students in France must now adhere to a mobile phone ban during school hours. The new law that has been passed prohibiting their use, effects students up to the age of 15 who attend both primary and middle schools. The ban includes more than just smartphones. The mobile phone ban extends to tablets and smart watches, as well. Students with any of these devices will need to either leave them at home or…

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Dirty smartphones could be a hazard to your health

Sam Lambert
Dirty smartphones - Bacteria

A toilet seat is more than three times cleaner than the average smartphone screen. Dirty smartphones are not uncommon. In fact, over a third of people have never cleaned their phone with a cleaning fluid, sanitary wipes or other similar cleaning products, according to research conducted by Insurance2go. However, this research is even more troubling considering what the company found was that the average smartphone screen is three times dirtier than a toilet seat. Aerobic bacteria, yeast and mold were found on the tested handsets. In its study, the mobile…

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Amazon mobile shopping expands with online grocery pickup

Sam Lambert
Amazon mobile shopping - online grocery pickup - shopping cart

Curbside online grocery pickup at Whole Foods now available via Amazon. The new Amazon mobile shopping grocery pickup experience will offer American Prime members the option of ordering their groceries online and picking them up in person (without having to leave their car) at its Whole Foods Market stores. The new service will begin in California and Virginia. According to the recent announcement from Amazon and Whole Foods Market, initially, the online grocery ordering and digital pickup system will first be rolled out in Sacramento, California and Virginia Beach, Virginia.…

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Automated system for ScanTrust QR codes helps to prevent counterfeit packaging

Sam Lambert
ScanTrust QR Codes - Packages

Lake Image Systems has implemented an automated solution at REYNDERS label printing. This new automated solution has been designed to inspect and authenticate the secure technology of ScanTrust QR codes on anti-counterfeit packaging. Counterfeiters are a real problem for many brands. Counterfeit packaging is a problem for numerous brands including retail, pharmaceutical, cosmetics, agro-chemicals and beyond, according to a Lake Image Systems press release announcing its automated verification solution for ScanTrust QR codes. The unique quick response codes from ScanTrust that are printed onto labels and packaging help to prevent…

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McAfee MVISION to launch in August 2018 with new mobile security product

Sam Lambert
McAfee MVISION - Mobile Security

McAfee is re-entering the mobile security space with MVISION. The California-based device-to-cloud cybersecurity company recently announced McAfee MVISION. This is a unique portfolio of innovative security features that include ePolicy Orchestrator (ePO), endpoint and mobile products. Their new security products have been designed to suit the needs of today’s customers. McAfee MVISION has been created for the purpose of providing a comprehensive and flexible defense system for modern device operating systems and the cloud. It is designed to manage security products based on the needs of customers today and in…

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Beat Fever mobile game successfully connects fans and music artists

Sam Lambert
Beat Fever drives players to music streaming services - Apple Music on smartphone

The mobile game is driving millions to music streaming services Beat Fever is a relatively new music-based mobile game app that helps to bring music artists closer to their fans. It has successfully driven millions of streams to music streaming services including Apple Music, Spotify, YouTube and others. The music game has dramatically boosted music streaming. It is not uncommon for music from popular artists to be used in games for consoles, mobile and tablets. That being said, in most cases, fans rarely engage with the music they hear outside…

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QR Code based payments coming to Hong Kong’s rail network

Sam Lambert
QR Code Based Payments - Hong Kong Rail

MTR plans to implement a payment system that uses quick response codes. In an official statement released by MTR Corporation, Hong Kong’s rail operator, the company announced that it intends to implement QR code based payments on existing AFC (Automatic Fare Collection) gates. Passengers will be required to pre-generate a QR based transit code. The new QR Code based payments system will be built on a travel first and pay after payments model. Under this new system, passengers will need to pre-generate a quick response based transit code to enter…

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Mobile banking apps usage predicted to surpass online banking by 2019

Sam Lambert
Mobile banking apps - Increase in mobile banking over computers

More and more consumers are turning to their smartphones for their banking needs. The CACI reported that 22 million people chose to use mobile banking apps to manage their accounts via their smartphone in 2017. It’s forecasted that by next year (2019), more consumers will choose their phone for banking than their computers. 35 million people are expected to bank via a smartphone app by 2023. In addition to this CACI report prediction, it was said that by 2023, consumers would likely visit a bank branch only twice per year.…

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Millennials and Generation Z are teaching marketers about effective mobile ads

Sam Lambert
Effective mobile ads - Young man on mobile phone

These two generations comprise a large and growing portion of the world’s spending power. Marketers will rely on Generation Z and Millennials to tell them how to create effective mobile ads. A new Forbes report stated that these generations will make up about $350 billion in spending power between now and 2020. In less than 2 years, that represents a substantial amount of spending power brands will want to reach. The Forbes report indicated that it is these generations, the “young digital natives” who will be guiding marketers. The reason…

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