Author: Sam Lambert

New Minecraft AR game for mobile revealed by Microsoft

Sam Lambert

New augmented reality mobile game is coming to iOS and Android this summer. Microsoft has announced the upcoming beta release of a Minecraft AR game for mobile devices called “Minecraft Earth.” The augmented reality (AR) game is set to be released in beta this summer (2019) for Android and iOS. The mobile game uses augmented reality to place virtual Minecraft blocks and characters in the real world. In this Minecraft-based game, players are tasked with placing virtual Minecraft blocks and characters into the real world by heading outside to collect…

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Mobile shopping study reveals phone use in store can negatively impact buying behaviors

Sam Lambert
mobile shopping study - man and woman using mobile phone

Texting while shopping in-store could increase the likelihood of making unplanned purchases. A recent mobile shopping study has revealed that using a mobile phone in-store for purposes unrelated to shopping may impact buying behaviors. Sending text messages, making phone calls, checking emails, listening to music, etc. could lead to shoppers making unplanned purchases and forgetting the items they had intended to purchase. Phone use unrelated to shopping negatively affects shopping behavior. The researchers at Fairfield University, US, investigated how in-store shoppers were affected from using their phones for tasks other…

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Childish Gambino and Google team up for AR experience

Sam Lambert
PHAROS AR - AR expeirience - Google & Childish Gambino

Childish Gambino has released a new single that is available only through a new augmented reality app. The AR experience from Google and Childish Gambino is called PHAROS AR. The augmented reality (AR) app was released for Android mobile phones on Wednesday and gives users the chance to explore a virtual interactive space where they can hear the musician’s new song “Algorythm.” Fans of Childish Gambino can journey through his universe while listening to his latest music. The PHAROS AR app can be downloaded from the Google Play Store for…

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Dote launches new live-streamed Shopping Party feature

Sam Lambert
Shopping Party - Teen girls using smartphones on bench

Dote users can now enjoy a unique mobile shopping experience. Dote, the social shopping app designed for Gen Z consumers, is introducing “Shopping Party.” This new feature offers users a live, interactive video retail experience via their mobile phones that’s meant to recreate the experience of shopping in a mall with friends. The feature allows for Dote creators to livestream with their followers. Via Shopping Party, Dote creators can livestream with their followers. Dote creators are social media influencers and there are currently about 450 influencers. Examples of notable Dote…

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Wells Fargo contactless credit cards rollout to bank customers

Sam Lambert
Wells Fargo Contactless Credit Cards - Visa Contactless Card

Wells Fargo & Co. has announced the tap-to-pay technology for its credit and debit cards. Wells Fargo contactless credit cards are now being rolled out to its new customers. The San Francisco-based American multinational financial services company is joining its rivals JPMorgan Chase & Co. and Bank of America Corp – among other US banks – who have already adopted this NFC (near field communications) tech for their credit and debit cards. Wells Fargo customers will be able to tap their credit cards to make payments instead of swiping them.…

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