Author: Sam Lambert

Safety mobile app made available to schools across Arkansas

Sam Lambert
Safety mobile app - School lockers

Arkansas students will have access to a safety app for the 2019-20 school year. Classes began for most of Arkansas’ elementary and secondary students last Tuesday and for the 2019-20 school year, a safety mobile app will be a large part of helping to keep these students safe and quickly connecting them to emergency services should they be needed. The app provides students with an online “panic button.” Keeping students safe is a major role of Doug Bradberry’s job. Bradberry is the school safety coordinator with the Arkansas Division of…

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QFPay digital payments receives funding to expand globally

Sam Lambert
QFPay digital payments recieves funding - Investors - money

QR code-based payment technology company, QFPay receives $20 million in funding. The new funding comes from QFPay digital payments investors, Sequoia Capital China and Matrix Partners. The Hong Kong-based company also received funding from new investors, Japan-based Rakuten Capital, Dubai-based VentrueSouq, and the corporate VC arm of Telkom Indonesia, MDI Ventures. With this new financial support, QFPay intends to expand its digital payments presence further. These new investments will give QFpay digital payments the chance to not only continue to expand within its core markets across Asia, but also further…

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Required mobile text verification could exclude some consumers from shopping online

Sam Lambert
Mobile text verification - mobile phone and laptop

HSBC requires customers to have a registered mobile phone to verify future online card payments. UK consumers who don’t own a mobile phone or who fail to get a mobile signal at home, could be out of luck when it comes to online shopping. The reason is mobile text verification is becoming a growing norm. Banks, such as HSBC, are increasingly requiring their customers to verify online payment via text for security reasons. HSBC has informed its customers that they will need to register a mobile phone to enable the…

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Laundry service in China to introduce QR code bet sheets to hotel patrons

Sam Lambert
QR code bed sheets - white bed sheets

Hotel guests in Wuhan will soon be able to track the cleanliness of their linens. QR code bed sheets may help hotel guests feel more at ease with hotel cleanliness. At least, this is the goal of a laundry service in China, which plans to embed towels, sheets, quilts and other hotel linens with a thin, heat- and water-resistant chip. Customers who scan this chip with their smartphone can track the cleanliness of the linens in their assigned room. China is notoriously known for engaging in questionable cleaning practices in…

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Geolocation delivery promoted by McDonald’s to encourage mobile app use

Sam Lambert
Geolocation delivery - McDonald's Restaurant Sign

McDonald’s Sweden introduces a mobile marketing campaign involving QR codes. In order to encourage mobile use among its customers, McDonald’s Sweden launched a geolocation delivery marketing campaign. The campaign saw the fast food company give out free limited-edition picnic blankets that featured a QR (quick response) code. The code let people place food delivery orders from their phone. Consumers had their food delivered to the blanket’s location. More specifically, the way it works is users in Sweden who have the blanket can use the McDonald’s mobile app to place an…

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