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Social media marketing lessons abound from the Oscars selfie

Social media marketing lessons abound from the Oscars selfie

(adsbygoogle = window.adsbygoogle || []).push({}); The Samsung image of Ellen DeGeneres and other top movie celebrities has been seen by virtually everyone. The number of shares, likes, and retweets of the selfie picture of Ellen DeGeneres and other celebrated movie stars was so great that you could practically hear the clicks the computer mouse and the taps of the touchscreens, and marketers are now hoping to learn vital lessons about this social media marketing success so that … Read entire article »

Filed under: Entertainment Industry, Mobile Marketing, Social Media Marketing

Mobile app development benefits from WWE

Mobile app development benefits from WWE

When it comes to mobile marketing of applications, this organization is getting the job done. The World Wrestling Entertainment (WWE) organization may not be the most obvious source of important marketing lessons for mobile app development firms, it remains a brand that has done an exceptional job at using smartphones, tablets, and social media to their very fullest. The lessons that can be learned by mobile marketing firms and application developers are surprising. This professional wrestling organization has … Read entire article »

Filed under: Entertainment Industry, Mobile Apps, Mobile Commerce, Mobile Marketing

The value of mobile games

The value of mobile games

Mobile games are often misunderstood Mobile games have become quite popular. People around the world are using these mobile applications to pass the time and they have become a source of immeasurable entertainment for many. Typically, mobile games are seen as a sort of novelty. Most of these applications are free and are replaced at a rapid place by newer or more interesting apps while others can be purchased at a very low cost, which may … Read entire article »

Filed under: Entertainment Industry, Featured News, Trends

Augmented reality game from Google to leave beta soon

Augmented reality game from Google to leave beta soon

Ingress has already become very popular and it will experience its official launch on December 14. The augmented reality game called Ingress, from Niantic Labs at Google has been available to mobile gamers in the beta form for just over a year, during which time it has become quite popular. Last Friday, the game eliminated its requirement for invitations in order to add players. Now, Niantic has revealed that this augmented reality game will lose its beta status … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Mobile Apps

The practicality of augmented reality

The practicality of augmented reality

Augmented reality is more than a marketing and entertainment tool Augmented reality is often considered to be nothing more than an entertainment gimmick. The technology enables interactive digital displays to be superimposed over nearly any real world environment. In terms of entertainment, augmented reality certainly does have a lot to offer. As such, it has been seeing more use in movies, televisions, and even marketing by companies interested in engaging people in a more dynamic fashion. … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, Technology News

Social media marketing battle breaks out between Martha Stewart and Apple

Social media marketing battle breaks out between Martha Stewart and Apple

After making a few comments about breaking her iPad screen the domestic diva brought on the wrath of the tech giant. At the end of last week, a social media marketing battle broke out over Twitter between Apple and Martha Stewart, when the woman’s iPad was dropped and the screen was cracked. Stewart posted a few snide comments about how the repair service should function, incensing Apple corporate. The story began when Martha Stewart had her iPad fall … Read entire article »

Filed under: Entertainment Industry, Mobile Marketing, Social Media Marketing, Technology News

Mobile marketing campaign for Ben Affleck draws a crowd

Mobile marketing campaign for Ben Affleck draws a crowd

An ebook was released in response to the controversial decision to have him play Batman. Mobile marketing methods for a new ebook that has been designed around the controversy surrounding the decision to have Ben Affleck play Batman in the next movie starring the DC Comics character has proven to be highly successful, so far. The ebook is riding the massive media wave surrounding the wildly unpopular choice. The title of the book is “Ben Affleck: Bad for … Read entire article »

Filed under: Entertainment Industry, Mobile Marketing, Social Media Marketing, Trends

Televisions Are Old News, Mobile is Taking Over

Televisions Are Old News, Mobile is Taking Over

By most accounts, more people will access the web via mobile device than a computer by the end of 2014. But what most reports don’t tell you (at least not yet) is that more people are getting TV shows and movies from mobile devices, as well. Even companies like Direct TV are getting into the mobile act! Hulu Doubles Paid Subscribers, Adds Unique Shows Hulu doubled paid subscribers in 2012, from 1.5 million at the end of … Read entire article »

Filed under: Entertainment Industry, Mobile Commerce, Trends

Augmented reality magic used by Disney through pico projector

Augmented reality magic used by Disney through pico projector

The technology is being used to help to broaden the experience of games and storybooks. Though the idea of augmented reality is nothing new for Disney – in fact, it has been using it quite regularly in Disneyworld, such as in the ghosts in the Haunted Mansion that will “follow you home” at the end, or the occasional Innoventions exhibit in Epcot – the magic of this tech will soon be brought home for children of … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Technology News, United States