QR Code Press » Entertainment Industry
Augmented reality may be a powerful tool for gaming and entertainment
Report highlights augmented reality in gaming and entertainment Augmented reality has been widely used for the purposes of entertainment in the past. While the technology is gaining ground in other fields, it remains a powerful force in the entertainment sector, especially where gaming is involved. Mind Commerce, a leading market research and consulting firm, has released a new report concerning the state of augmented reality in the game and entertainment industries. The report highlights the trends … Read entire article »
Filed under: Augmented Reality, Entertainment Industry, Technology News, Trends
QR codes adopted by Youku
Youku turns to QR codes to bolster mobile presence Youku, China’s top video site, which is very similar to YouTube in the U.S., has launched a new initiative to bring the videos its hosts to the mobile space. For years, Youku has been restricted to desktops, only available to PCs. Recently, however, the company has been working to expand its mobile presence through the development of new applications and the use of interactive technologies. Youku has … Read entire article »
Filed under: Entertainment Industry, Featured News, QR Codes
Augmented reality used by Paramount to promote latest Star Trek movie
The first of its kind mobile application is being released for free for iOS and Android devices. Paramount Pictures is using augmented reality to give a futuristic edge to its promotion of its “Star Trek Into Darkness” movie, through a mobile app that is a first of its kind and that is being made available to fans, for free, at Google Play as well as the App Store. The app will provide access to content about Star … Read entire article »
Filed under: Augmented Reality, Entertainment Industry, Mobile Marketing, Trends
Mobile commerce skyrockets by 180 percent at Blinkbox
The company has reported a sudden surge in its sales by way of many different wireless devices. Blinkbox has released its latest figures, which have revealed that its mobile commerce sales jumped by 180 percent from November to December, which they are calling a considerable victory. Similarly, they saw a year over year increase of 220 percent in their 2012 sales. The site provides a television and movie streaming service which is primarily owned by Tesco (80 percent). … Read entire article »
Filed under: Entertainment Industry, Mobile Commerce, Trends
Microsoft hints at Xbox 720 during CES
Microsoft makes an appearance at this year’s CES This year’s Consumer Electronics Show (CES) was filled with innovations that promise to change the future of entertainment, communication, and connectivity. Notably absent from CES this year was Microsoft, who had used the event in the past to showcase some of its future products. While Microsoft did not have its own booth at the event, CEO Steve Ballmer and Chief Technology Strategy Officer Eric Rudder were in attendance … Read entire article »
Filed under: Augmented Reality, Entertainment Industry, Technology News






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