Celebrities are being investigated for social media advertising practices

Social Media Advertising - Woman's head - Media

UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

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Reality TV comes to smartphone’s with new FameGame app

FameGame App - Teen using smartphone

Become a star with new mobile app that’s a TV show on your phone. The new FameGame app from CrowdAmp Inc. is a live gamified and social engagement platform that functions like live reality TV on a smartphone. Users compete in challenges, submit their talents and vote on their favorites. The challenges are different each week. For instance, one challenge might be about dance skills while another might be about lip-synching. Users who wish to take part in the contests, submit self-shot smartphone videos of their talents. After the initial…

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Beat Fever mobile game successfully connects fans and music artists

Beat Fever drives players to music streaming services - Apple Music on smartphone

The mobile game is driving millions to music streaming services Beat Fever is a relatively new music-based mobile game app that helps to bring music artists closer to their fans. It has successfully driven millions of streams to music streaming services including Apple Music, Spotify, YouTube and others. The music game has dramatically boosted music streaming. It is not uncommon for music from popular artists to be used in games for consoles, mobile and tablets. That being said, in most cases, fans rarely engage with the music they hear outside…

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First-ever mobile shopping game show launched by Gravy

Mobile Shopping Game Show - Man on Phone - mobile phone users

Participants compete for discounts on new and innovative products. Live media company, Gravy, has launched the very first mobile shopping game show. A high-energy and interactive live show, audiences can watch and compete for new and interesting products discounted from 30 – 70% off. The live mobile game show also raises money for charity. The show is available via an iOS mobile app and is live every night at 8:30pm ET. Each mobile shopping game show features a new product presented in a unique price-dropping game format, according to a…

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Apple Music growth rate to hold steady at 40 percent for three years

Apple Music Growth - Apple Music App on Android Phone

The music streaming system is expected to drive Services growth throughout that time. The strong and steady Apple Music growth rate is expected to play an important role over the next three years, says an analyst. It will be among the top driving factor for sending services revenue upward. That said, it may also reduce overall margins, said the analyst. The figures presented by the analyst were printed into a note received by his investors. The data was put forward in a note to investors. Macquarie Capital’s Ben Schachter wrote…

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Chartboost acquires Roostr to boost the reach of mobile games

mobile games revenues

Roostr will help developers connect with potential customers more effectively Chartboost, a mobile game discovery and monetization platform, has successfully acquired Roostr, a platform that specializes in leveraging the power of digital content creators to promote mobile games. Content creators have proven to be a powerful force when it comes to the promotion of games, as is evidenced by the effect that prominent YouTube personalities have had. When a famous YouTube broadcaster plays a game, sales and downloads for these games can grow considerably. Content creators are becoming a powerful…

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Virtual reality Sports Illustrated Swimsuit edition raises eyebrows

sports illustrated swimsuit edition virtual reality

This edition of the magazine is known for its added gimmicks, causing turned heads and rolled eyes. The Swimsuit issue of Sports Illustrated has now been released and, with it, has come the brand’s attempt to jump on board with one of the hottest trends in technology at the moment: virtual reality. The release of the magazine has arrived alongside a mobile app meant for both Android and iOS devices. The companion app has been designed to provide photography, news, video and a virtual reality experience. If this were to…

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Nintendo could see a rise in profit due to mobile gaming

Mobile Gaming Industry

Mobile gaming is becoming a significant focus for Nintendo Nintendo is becoming more involved in the mobile gaming space, which signifies a dramatic turn from the company’s focus in previous years. Before last year, Nintendo had been quite adamant in its decision to avoid mobile gaming. Now, however, the company is beginning to focus quite heavily on mobile games. Nintendo is even working with other game developers to produce new titles for mobile devices. The company is currently working with DeNA, a successful mobile game developer, and plans to launch…

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Mobile gaming to gain momentum in 2016

Latest in Technology mobile gaming

Mobile gaming saw strong growth in 2015 and companies want to maintain this momentum in 2016 Mobile gaming has become a very powerful part of the overall game industry and this sector is expected to see significant growth in the coming years. Last year, mobile games managed to find major success, with consumers throughout the world turning to these games for convenient entertainment. This year, developers and publishers will have to find ways to maintain the success that they saw in 2015, which may lead to innovative developments in the…

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Mobile games to see explosive growth in China

Chinese mobile games

Report predicts the massive growth that the mobile gaming market is expected to see China’s mobile games industry is expected to see extraordinary growth in the coming years. A new report from the China Game Industry Annual Conference shows that the revenue generated by mobile gaming has reached $7.94 billion. This represents an 87.2% year on year increase. Many Chinese consumers have begun showing a great deal of interest in mobile gaming because it represents a convenient form of entertainment. These consumers have also shown that they are willing to…

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Authors are using mobile tech to engage readers

mobile tech marketing for book authors

The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant. Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity. However, just because a writer can complete a masterpiece, it doesn’t mean that he or she is a natural marketer.…

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