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Chartboost acquires Roostr to boost the reach of mobile games

Chartboost acquires Roostr to boost the reach of mobile games

Roostr will help developers connect with potential customers more effectively Chartboost, a mobile game discovery and monetization platform, has successfully acquired Roostr, a platform that specializes in leveraging the power of digital content creators to promote mobile games. Content creators have proven to be a powerful force when it comes to the promotion of games, as is evidenced by the effect that prominent YouTube personalities have had. When a famous YouTube broadcaster plays a game, sales … Read entire article »

Filed under: Entertainment Industry, Mobile Apps, Technology News

Virtual reality Sports Illustrated Swimsuit edition raises eyebrows

Virtual reality Sports Illustrated Swimsuit edition raises eyebrows

This edition of the magazine is known for its added gimmicks, causing turned heads and rolled eyes. The Swimsuit issue of Sports Illustrated has now been released and, with it, has come the brand’s attempt to jump on board with one of the hottest trends in technology at the moment: virtual reality. The release of the magazine has arrived alongside a mobile app meant for both Android and iOS devices. The companion app has been designed to provide … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Mobile Apps, Mobile Commerce

Nintendo could see a rise in profit due to mobile gaming

Nintendo could see a rise in profit due to mobile gaming

Mobile gaming is becoming a significant focus for Nintendo Nintendo is becoming more involved in the mobile gaming space, which signifies a dramatic turn from the company’s focus in previous years. Before last year, Nintendo had been quite adamant in its decision to avoid mobile gaming. Now, however, the company is beginning to focus quite heavily on mobile games. Nintendo is even working with other game developers to produce new titles for mobile devices. The company … Read entire article »

Filed under: Entertainment Industry, Mobile Apps, Technology News

Mobile gaming to gain momentum in 2016

Mobile gaming to gain momentum in 2016

Mobile gaming saw strong growth in 2015 and companies want to maintain this momentum in 2016 Mobile gaming has become a very powerful part of the overall game industry and this sector is expected to see significant growth in the coming years. Last year, mobile games managed to find major success, with consumers throughout the world turning to these games for convenient entertainment. This year, developers and publishers will have to find ways to maintain the … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Mobile Apps, Technology News

Mobile games to see explosive growth in China

Mobile games to see explosive growth in China

Report predicts the massive growth that the mobile gaming market is expected to see China’s mobile games industry is expected to see extraordinary growth in the coming years. A new report from the China Game Industry Annual Conference shows that the revenue generated by mobile gaming has reached $7.94 billion. This represents an 87.2% year on year increase. Many Chinese consumers have begun showing a great deal of interest in mobile gaming because it represents a … Read entire article »

Filed under: Entertainment Industry, International, Technology News, Trends

Authors are using mobile tech to engage readers

Authors are using mobile tech to engage readers

The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant. Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity. However, just because a writer can complete … Read entire article »

Filed under: Entertainment Industry, Featured News, Gadgets, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Tablet Commerce, Trends

Mobile advertising to steal television’s crown

Mobile advertising to steal television’s crown

The popularity of smartphones and tablets is about to unseat TV from its ad spending throne. With the popularity of smartphones and tablets, and with the skyrocketing rates of data traffic over those devices, mobile advertising has been expanding astronomically, to the point that it is now predicted that it will take over the top spot that has been long held by television. A new report has shown that mobile marketing is about to take the top … Read entire article »

Filed under: Entertainment Industry, International, Mobile Marketing, Trends, United States

Latest iOS update brings Apple Music launch

Latest iOS update brings Apple Music launch

At the very end of June, Apple brought its much awaited subscription music service to consumers. The maker of the iPhone took the opportunity to combine the most recent update of its iOS operating system with the launch of its much anticipated Apple Music subscription service, as of Tuesday. The users of this subscription music service will be able to purchase and download any of approximately 30 million songs. At the same time, the users of Apple Music … Read entire article »

Filed under: Entertainment Industry, Gadgets, International, Mobile Commerce, Technology News