3 Facts About Traditional Marketing Vs. Digital Marketing

digital marketing

The world is changing and so is marketing. Any business that does not quickly adapt to the changing times risks losing out on great opportunities. In the wake of this digital era entrepreneurs and companies must strive to benefit from a combination of traditional and digital marketing. But what is the difference between traditional and digital marketing and why is it so important? Which one is more significant and is there a realistic or perfect balance between the two? Traditional marketing methods are the conventional ways of marketing that have…

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Black Friday retail revenue will represent 40 percent of the year’s total

Black Friday Retail Revenue - Cash Reigster

The sales that occur from the Friday through the Monday will bring massive returns for retailers. Thanksgiving weekend is expected to bring in huge Black Friday retail revenue right through Cyber Monday. According to a new Salesforce forecast, those four days will account for 40 percent of the total retail revenue for the year. This is clearly a vital time for U.S. retailers, especially those selling online over mobile commerce. According to a recent Forbes report A.I. will be playing an important role in the Black Friday retail revenue success.…

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4 Trends That Continue to Define Mobile App Advertising

mobile app marketing trends

Mobile users today have literally millions of apps available from which to choose. This means app marketers are facing a two-fold challenge: Make users aware of the existence of their app in a crowded marketplace and convey the unique value it can provide users before a competitor manages to do the same. Where there’s fierce competition, there’s innovation. The mobile app advertising industry is no exception here; savvy marketers are harnessing emerging technology to drive high-quality installs that lead to further engagement. Here are four trends that continue to define…

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New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Music streaming deal inked between Samsung and Spotify

music streaming service - Spotify on Samsung phone

A partnership with Spotify will let Samsung users enjoy seamless listening among multiple devices. A long-term music streaming deal has recently been struck between Samsung and Spotify that will result in Samsung users having the option to play music across all Samsung devices, including smartphones, tablets, smart TVs, smartwatches, and home speakers. Spotify will become a natural part of the set-up process for new Samsung devices. Spotify will naturally be worked into the set-up process of new Samsung devices. This will include the Spotify app being easily discoverable on smartphones…

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How To Make Money With Dropshipping

dropshipping online business

Selling stuff on the internet has been the most popular way to make money online ever since the internet began gaining popularity. In order to sell something, you need to produce or buy something first, but you may not have the time, the space, or the budget to do it. Luckily, there is an alternative way to make money on online sales – with the help of dropshipping. But, before starting this kind of business, notice, that almost all businesses should have a website. So, try to create your own…

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Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

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5 Places to Market Your Dental Practice that Will Yield Results

Market Your Dental Practice

Marketing is an important aspect of any business, including a dental practice. Such a business grows if you’re able to attend to about twenty to fifty new clients every month. A dentist should offer competitive prices and good quality services to attract new patients. Competitive pricing and quality of service is backed by a good marketing plan. The first step to figure out how to market your dental practice is doing a SWOT analysis. It is a structured way of determining your strengths, weaknesses, the opportunities you have and possible…

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How to Make Your Ecommerce Store Voice-Search Friendly

Google smartwatch - Hear New Technology Talk Back - Woman listening

No marketing channel offers more potential to e-commerce marketers than organic search. But winning organic rankings doesn’t come easy. A constant effort must be made to stay abreast of the latest trends. These days, that trend is voice search. This is nothing new, but current levels of accuracy and usage are very much so. As consumers increasingly use their smartphones to search hands-free and the likes of virtual assistants like Alexa, Google Assistant and Siri enter more homes, voice search is set to explode. With this in mind, here’s how…

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5 Benefits to Internet Marketing In Tampa

Internet Marketing in Tampa

Over the past decades, businesses were promoting their services and products using analog methods that included newspapers, radio, TV, billboards, business cards and flyers among others. However, things have changed; nowadays businesses all over the world market themselves on the internet. This is because technology has changed people’s way of life. In fact, you will rarely see someone reading a newspaper. Everything is now available on the internet. And that’s why online marketing has succeeded in replacing traditional methods of marketing. Picture this, in the past, a business had to…

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