What is Сold Lead: Successful Business by Converting Leads

What is Сold Lead Successful Business by Converting Leads

When it comes to sales and a question: “What is cold lead?”, it refers to someone who has not previously interacted with your company. They may have seen an advertisement or social media post, but know nothing about your products or services.  The Concept of a Cold Lead A cold lead is a contact who has not previously interacted with your company. They may have seen an advertisement or social media post but know nothing about your products or services. It is believed that there are always fewer cold leads…

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Making Use of QR Codes in Your Social Media Strategy

how to use qr codes in social media

There was a time when QR codes weren’t even acknowledged by your average joe, let alone used in everyday life. But then came the pandemic and with it, a newfound appreciation for the conveniences QR tech can offer. And suddenly, this decades-old invention — once considered a passing fad —  is seeing a dramatic rise in popularity among consumers. Nowadays, it’s not uncommon to see people using QR codes to make payments, look up product information, and even access menus at restaurants. What’s more, QR codes are also becoming increasingly…

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The Top Tech Trends in Marketing – 2022 and Beyond

The Top Tech Trends in Marketing - 2022 and Beyond

Technology is always changing and evolving, and these advancements serve to improve the manner in which business marketing and advertising is done, and will be done, in the future.  Here are the trends that will drive your business and brand marketing throughout 2022 and well into next year. Chat bots and artificial intelligence The chatbot is a computer driven program that can allow your business to communicate seamlessly with those who have visited your site, or online products. The chatbot was initially a means of picking up on key words…

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QR codes to play critical role in food waste reduction strategy

QR codes - food discount

A new Cornell study has found that quick response barcodes can help to cut back on wasted food. Consumers are interested in using QR codes at the retail level to help inform themselves about products, particularly when it comes to cutting back on food waste, say the results of a recent Cornell study. The study was conducted over two months based on the sale of certain specific milk packaging. Across the two months, consumers were offered the opportunity to choose between buying milk with traditional best-by dates printed on them,…

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How To Select The Right Influencer For Your Brand

influencer marketing

Many business owners are experimenting with different marketing strategies to entice existing and potential customers to avail themselves of their products and services. One of them is influencer marketing, an effective digital marketing strategy that enables you to reach a larger target market and drive sales. At its core, influencer marketing is all about collaboration and partnership. You’re paying a person or a group to advertise, feature, or positively promote your brand to their existing audience. Some people may also see this as ‘paid word-of-mouth.’ However, influencer marketing can only…

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