New study predicts mobile advertising to grow to nearly 31% in 2020

Mobile Advertising Research - Business - mobile phone use

Mobile is anticipated to be a driving force behind global advertising expenditure growth. Mobile advertising is expected to make up 30.5% of global ad expenditure in 2020, according to new forecasts from Zenith. Mobil ads are likely to overtake television ads in 2021. Back in 2017, mobile advertising accounted for 19.2% of global advertising expenditure, which is 11% lower than the 2020 growth prediction from Zenith’s recently published “Advertising Expenditure Forecasts”. Furthermore, the ROI Agency noted that if expenditure on mobile ads continues to grow at its current rate, it…

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New Set of Best Subject Lines for Cold Emailing

email marketing

The Remail team prepares recipes of perfect cold emails and today they talk about subject lines. The Remail team has created a list of the top subject lines for cold emailing! Their research was based on the own experience and the market studies. Now every email marketer can benefit from the list of samples and hacks for better campaigns. The subject line is important in every outreach as this is the first thing the person sees when gets the email. So it directly affects the open rates and the effectiveness…

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Mobile advertising spending to overtake TV ad spend this year

Mobile Shopping Game Show - Man on Phone - mobile phone users

A new report showed that marketers are continuing to shift toward smartphones and away from television. We all knew that mobile advertising spending would one day beat out the TV spend, but eMarketer predicts that it will happen this year. The digital marketing firm released the results of recent research it conducted in the United States. Ad companies are increasingly directing their budgets toward smaller screens and that trend is growing. The eMarketer research indicated that mobile advertising spending would represent 33.9 percent of all media spend on ads in…

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Instagram cracks down on drug hashtags, deleting many

Drug Hashtag - Instagram Cracksdown on hashtags - Instagram symbol

Facebook, the parent company, decided to remove #opioids, #fentanyl, #oxycontin and others. Instagram has decided to crackdown on drug hashtags, taking down some based on medication names. Among those Facebook – the parent company – has decided to delete include #oxycontin, #fentanyl and #opiods. Many others have also been taken down based on upgrades to Instagram’s community guidelines. Searches for #xanax and #fentanyl shortly after the drug hashtags crackdown produced no recent posts but shared a message stating that those posts “are currently hidden because the community has reported some…

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Mobile commerce may be the future of small business

Starting a small business can be a daunting task, especially in a world dominated by mobile technology. A massive amount of people rely on smartphones and other devices in their everyday lives, and while the mobile space can be difficult to break into, a focus on mobile technology could be a major advantage for budding entrepreneurs. Setting up a small business requires more than embracing mobile technology, of course, and one of the major challenges many people face in building a new company is obtaining the financial support they need…

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Mobile ad trends include 170 percent increase in geolocation data demand

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A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile ad trends provide users with a more relevant, personalized and timely overall experience. This was based…

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The Metrics that Really Matter for Tracking B2B Social Media ROI

It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, which can somewhat help add to your credibility online, but vanity metrics are extremely ineffective as signposts…

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Mobile ad spending will be greater than desktop for the first time next year

mobile ads spending marketing

If this ZenithOptimedia forecast is correct, it will mean this will occur a year earlier than predicted. ZenithOptimedia released a mobile ad spending report that predicts and earlier landmark than prior forecasts. This report predicts that spending on mobile ads will exceed that of desktop a year earlier. Until now, most forecasts have predicted that this milestone would be reached in 2018. Businesses will be spending a larger amount of money on ads meant for smartphones and tablets next year than they will on advertising aimed at desktop users. This…

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Getting more for your Mobile Marketing Dollar

Mobile Marketing messages Campaign

Get an edge over your competition with these mobile marketing tips Mobile marketing is a fairly new addition to business marketing strategies, and its popularity is growing exponentially. One of the things that makes this type of marketing so successful is that it places messages directly on customers’ mobile devices via text, email, app, or some other method. You send, they click. There is no doubt that mobile marketing works. These tips will help you up your game even more, making your marketing far more effective. Identify sub-segments of your…

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New ad system from Google will highlight mobile games

Chinese mobile games

Google will be streaming demos of mobile games through advertisements Google is testing a new system with its advertising platform, which may have an impact on mobile games. One of Google’s most attractive features is Google Play, an online store through which consumers can find a wide variety of applications, including games. These games have become one of the more popular categories on Google Play, especially as more consumers begin to play mobile games as a convenient form of entertainment. Trial Run Ads will allow consumers to try mobile games…

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Quixey may help boost mobile shopping through new mobile marketing technology

mobile marketing geolocation

Startup’s technology could be a good way to engage mobile consumers Advertisers have spent an estimated $69 billion on mobile ads this year, but they are finding it difficult to encourage consumers to use their mobile devices to purchase products online. Quixey, a startup focused on improving mobile marketing, believes that it can solve this issue by reaching into applications. The startup has taken a new approach to mobile marketing, providing a real-time experience that could prove more capable of connecting consumers with products that they may be interested in.…

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