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Mobile ad trends include 170 percent increase in geolocation data demand

Mobile ad trends include 170 percent increase in geolocation data demand

(adsbygoogle = window.adsbygoogle || []).push({}); A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile … Read entire article »

Filed under: Featured News, Marketing, Trends

The Metrics that Really Matter for Tracking B2B Social Media ROI

The Metrics that Really Matter for Tracking B2B Social Media ROI

It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, which can somewhat help … Read entire article »

Filed under: Featured News, Marketing, Social Media Marketing

Mobile ad spending will be greater than desktop for the first time next year

Mobile ad spending will be greater than desktop for the first time next year

If this ZenithOptimedia forecast is correct, it will mean this will occur a year earlier than predicted. ZenithOptimedia released a mobile ad spending report that predicts and earlier landmark than prior forecasts. This report predicts that spending on mobile ads will exceed that of desktop a year earlier. Until now, most forecasts have predicted that this milestone would be reached in 2018. Businesses will be spending a larger amount of money on ads meant for smartphones and tablets … Read entire article »

Filed under: Featured News, Marketing, Mobile Marketing

Getting more for your Mobile Marketing Dollar

Getting more for your Mobile Marketing Dollar

Get an edge over your competition with these mobile marketing tips Mobile marketing is a fairly new addition to business marketing strategies, and its popularity is growing exponentially. One of the things that makes this type of marketing so successful is that it places messages directly on customers’ mobile devices via text, email, app, or some other method. You send, they click. There is no doubt that mobile marketing works. These tips will help you up … Read entire article »

Filed under: Featured News, Marketing, Mobile Marketing

New ad system from Google will highlight mobile games

New ad system from Google will highlight mobile games

Google will be streaming demos of mobile games through advertisements Google is testing a new system with its advertising platform, which may have an impact on mobile games. One of Google’s most attractive features is Google Play, an online store through which consumers can find a wide variety of applications, including games. These games have become one of the more popular categories on Google Play, especially as more consumers begin to play mobile games as a … Read entire article »

Filed under: Marketing, Mobile Apps, Technology News

Quixey may help boost mobile shopping through new mobile marketing technology

Quixey may help boost mobile shopping through new mobile marketing technology

Startup’s technology could be a good way to engage mobile consumers Advertisers have spent an estimated $69 billion on mobile ads this year, but they are finding it difficult to encourage consumers to use their mobile devices to purchase products online. Quixey, a startup focused on improving mobile marketing, believes that it can solve this issue by reaching into applications. The startup has taken a new approach to mobile marketing, providing a real-time experience that could … Read entire article »

Filed under: Marketing, Mobile Apps, Mobile Commerce, Mobile Payments

Mobile ads boost engagement among Millennials seeking financial services

Mobile ads boost engagement among Millennials seeking financial services

A recent study showed that certain demographics are highly engaged by smartphone advertising. Over two million phone calls were analyzed using the Marchex Call Analytics platform when customers clicked on mobile ads or conducted searches on their smartphones and tablets, for banks, lenders, or life or auto insurance. Marchex found that there is a great deal of potential in reaching certain consumers over mobile advertising. Among the key findings was that mobile ads can be particularly effective for … Read entire article »

Filed under: Marketing, Mobile Commerce, Mobile Marketing, Trends

Candid Works LLC Blogging Tips Website Celebrates Upcoming Anniversary

Candid Works LLC Blogging Tips Website Celebrates Upcoming Anniversary

Candid Works LLC, (www.candidwriter.com) a company that is currently operated on this manifesto:doing the research so you don’t have to.. speaks candidly to new, intermediate and experienced bloggers as the Candid Writer.. a name you will find commonly associated with this blogging website. The Candid Writer of Candid Works LLC blogs on the premise to help bloggers through blogging and will be celebrating it’s most recent accomplishment of a year of growth in an industry … Read entire article »

Filed under: Featured News, Marketing, United States