5 Benefits of having a custom website for your small business

building a custom website

Running a business in our currently competitive environment requires commitment and grit. You should also embrace technology and create a beautiful, responsive website for your business. Today, designing a custom website is easy, thanks to the emergence of web building and hosting services such as WordPress. When it comes to choosing between squarespace vs wordpress, most individuals are often caught in a dilemma. Here are 5 benefits of having a custom website for your small business: Gives you online presence Creating a custom site for your upcoming business allows you…

Read More

Revolutionary QR code marketing platform introduced by Solyo

Solyo QR code marketing platform

Solyo enables any size brand to engage in richer conversation with their customers. California-based company, Solyo.io, is providing businesses with the power to engage their consumers more effectively with a unique QR code marketing platform equipped with geolocation technology. Customers can enjoy a tailored experience in store or at home. Solyo’s QR code marketing platform allows for brands to create an at-home or in-store experience tailored for each moment of need, according to a Solyo press release. A Solyo-powered QR code placed on a product presents different information to consumers,…

Read More

3 Facts About Traditional Marketing Vs. Digital Marketing

digital marketing

The world is changing and so is marketing. Any business that does not quickly adapt to the changing times risks losing out on great opportunities. In the wake of this digital era entrepreneurs and companies must strive to benefit from a combination of traditional and digital marketing. But what is the difference between traditional and digital marketing and why is it so important? Which one is more significant and is there a realistic or perfect balance between the two? Traditional marketing methods are the conventional ways of marketing that have…

Read More

Black Friday retail revenue will represent 40 percent of the year’s total

Black Friday Retail Revenue - Cash Reigster

The sales that occur from the Friday through the Monday will bring massive returns for retailers. Thanksgiving weekend is expected to bring in huge Black Friday retail revenue right through Cyber Monday. According to a new Salesforce forecast, those four days will account for 40 percent of the total retail revenue for the year. This is clearly a vital time for U.S. retailers, especially those selling online over mobile commerce. According to a recent Forbes report A.I. will be playing an important role in the Black Friday retail revenue success.…

Read More

4 Trends That Continue to Define Mobile App Advertising

mobile app marketing trends

Mobile users today have literally millions of apps available from which to choose. This means app marketers are facing a two-fold challenge: Make users aware of the existence of their app in a crowded marketplace and convey the unique value it can provide users before a competitor manages to do the same. Where there’s fierce competition, there’s innovation. The mobile app advertising industry is no exception here; savvy marketers are harnessing emerging technology to drive high-quality installs that lead to further engagement. Here are four trends that continue to define…

Read More

New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

Read More

Music streaming deal inked between Samsung and Spotify

music streaming service - Spotify on Samsung phone

A partnership with Spotify will let Samsung users enjoy seamless listening among multiple devices. A long-term music streaming deal has recently been struck between Samsung and Spotify that will result in Samsung users having the option to play music across all Samsung devices, including smartphones, tablets, smart TVs, smartwatches, and home speakers. Spotify will become a natural part of the set-up process for new Samsung devices. Spotify will naturally be worked into the set-up process of new Samsung devices. This will include the Spotify app being easily discoverable on smartphones…

Read More

How To Make Money With Dropshipping

dropshipping online business

Selling stuff on the internet has been the most popular way to make money online ever since the internet began gaining popularity. In order to sell something, you need to produce or buy something first, but you may not have the time, the space, or the budget to do it. Luckily, there is an alternative way to make money on online sales – with the help of dropshipping. But, before starting this kind of business, notice, that almost all businesses should have a website. So, try to create your own…

Read More

Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

Read More

5 Places to Market Your Dental Practice that Will Yield Results

Market Your Dental Practice

Marketing is an important aspect of any business, including a dental practice. Such a business grows if you’re able to attend to about twenty to fifty new clients every month. A dentist should offer competitive prices and good quality services to attract new patients. Competitive pricing and quality of service is backed by a good marketing plan. The first step to figure out how to market your dental practice is doing a SWOT analysis. It is a structured way of determining your strengths, weaknesses, the opportunities you have and possible…

Read More