New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to man an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Music streaming deal inked between Samsung and Spotify

music streaming service - Spotify on Samsung phone

A partnership with Spotify will let Samsung users enjoy seamless listening among multiple devices. A long-term music streaming deal has recently been struck between Samsung and Spotify that will result in Samsung users having the option to play music across all Samsung devices, including smartphones, tablets, smart TVs, smartwatches, and home speakers. Spotify will become a natural part of the set-up process for new Samsung devices. Spotify will naturally be worked into the set-up process of new Samsung devices. This will include the Spotify app being easily discoverable on smartphones…

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How To Make Money With Dropshipping

dropshipping online business

Selling stuff on the internet has been the most popular way to make money online ever since the internet began gaining popularity. In order to sell something, you need to produce or buy something first, but you may not have the time, the space, or the budget to do it. Luckily, there is an alternative way to make money on online sales – with the help of dropshipping. But, before starting this kind of business, notice, that almost all businesses should have a website. So, try to create your own…

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Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

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5 Places to Market Your Dental Practice that Will Yield Results

Market Your Dental Practice

Marketing is an important aspect of any business, including a dental practice. Such a business grows if you’re able to attend to about twenty to fifty new clients every month. A dentist should offer competitive prices and good quality services to attract new patients. Competitive pricing and quality of service is backed by a good marketing plan. The first step to figure out how to market your dental practice is doing a SWOT analysis. It is a structured way of determining your strengths, weaknesses, the opportunities you have and possible…

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How to Make Your Ecommerce Store Voice-Search Friendly

Google smartwatch - Hear New Technology Talk Back - Woman listening

No marketing channel offers more potential to e-commerce marketers than organic search. But winning organic rankings doesn’t come easy. A constant effort must be made to stay abreast of the latest trends. These days, that trend is voice search. This is nothing new, but current levels of accuracy and usage are very much so. As consumers increasingly use their smartphones to search hands-free and the likes of virtual assistants like Alexa, Google Assistant and Siri enter more homes, voice search is set to explode. With this in mind, here’s how…

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5 Benefits to Internet Marketing In Tampa

Internet Marketing in Tampa

Over the past decades, businesses were promoting their services and products using analog methods that included newspapers, radio, TV, billboards, business cards and flyers among others. However, things have changed; nowadays businesses all over the world market themselves on the internet. This is because technology has changed people’s way of life. In fact, you will rarely see someone reading a newspaper. Everything is now available on the internet. And that’s why online marketing has succeeded in replacing traditional methods of marketing. Picture this, in the past, a business had to…

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Unilever pushes for better social media influencer marketing practices

Social media influencer marketing - improve quality

Unilever wants to see greater transparency in the influencer marketing space. The transnational consumer goods giant is taking a stand against corrupt social media influencer marketing practices. It wants to improve a brand’s ability to measure impact, create a better experience for consumers and fight against fraud in the digital ecosystem. Unilever revealed its three commitments toward supporting advertising transparency. The social media influencer marketing space continues to grow and as it does, Unilever wants to work with honest social platforms to increase visibility and transparency. Unilever announced three commitments…

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New study predicts mobile advertising to grow to nearly 31% in 2020

Mobile Advertising Research - Business - mobile phone use

Mobile is anticipated to be a driving force behind global advertising expenditure growth. Mobile advertising is expected to make up 30.5% of global ad expenditure in 2020, according to new forecasts from Zenith. Mobil ads are likely to overtake television ads in 2021. Back in 2017, mobile advertising accounted for 19.2% of global advertising expenditure, which is 11% lower than the 2020 growth prediction from Zenith’s recently published “Advertising Expenditure Forecasts”. Furthermore, the ROI Agency noted that if expenditure on mobile ads continues to grow at its current rate, it…

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New Set of Best Subject Lines for Cold Emailing

email marketing

The Remail team prepares recipes of perfect cold emails and today they talk about subject lines. The Remail team has created a list of the top subject lines for cold emailing! Their research was based on the own experience and the market studies. Now every email marketer can benefit from the list of samples and hacks for better campaigns. The subject line is important in every outreach as this is the first thing the person sees when gets the email. So it directly affects the open rates and the effectiveness…

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