6 reasons why software development outsourcing is working so great

Software development outsourcing

Nowadays, all businesses seem to depend on software, in one way or another. This is why, many companies struggle with one decision: should they form a bigger in-house IT team, or outsource part of the work to professional software development companies? While an in-house IT team, may sound like a good idea, it may be quite a struggle to find, hire and train a complete team to suit your needs. Outsourcing, on the other hand, has gained more popularity over the years and is now the go-to option for many…

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Brochure Design: 5 Creative Tips to Create a Professional-Looking Brochure

brochure design

Wondering how to create a good brochure design? Well, the most important aspect of a brochure is that it gets read! People will casually pick up brochures here and there but never get around to reading them. Why? The content might have been worthwhile, but the brochure itself just wasn’t engaging. It might have been cluttered with random images, many too small or low-resolution to add any value. Or it might have had a type that wasn’t readable due either to size or typeface. Maybe it just seemed boring. We’re…

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Top B2B Marketing Strategies in 2019

B2B Marketing

Compared to the preceding years, B2B marketers are currently experiencing more transformations at every step of the buyer’s journey. Notably, with instant and unlimited access to information, competition between B2B marketers is stiffened. Meaning, only those that fit into the digital sea change will convert more leads to loyal customers. To formulate winning business to business marketing strategies in 2019 and beyond, unfolding in the subsequent paragraphs are some critical pointers to consider. Understand the target audience and give answers to their queries Customers have pains and challenges that they…

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The Importance of Prototyping in Product Design

prototyping for product design

Any technology company that wants to prevent design obstacles or problems during its lifetime must build a prototype. It is a preliminary model of your product, which has been created to test a concept and its functions. It is common for many companies to develop more than one prototype during a design’s lifecycle, with each product pushing a business one step closer towards a final design. If you’re unsure whether it is the right option for your business, learn more about the importance of prototyping in product design. Design Revision…

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How To Improve Your Marketing Strategy

digital marketing strategy

It’s a wise idea to have a marketing strategy in place at your business, and even better if you can find ways to improve it as time goes on. Otherwise, you risk customers not knowing what it is you do or them not having any clue that your company even exists. Be glad to know there are a few ways in particular that you can enhance your current approach and draw more attention to your products or services. Be mindful that if you choose to slack in this area, you…

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