New features added to Google Shopping improves experience for mobile users

Google Shopping - Mobile phone use

Google launches multiple mobile-friendly shopping features. Mobile shoppers can enjoy new features to enhance their Google Shopping experience. Among these features include direct buying, price tracking alerts, Google Images product comparisons, and more. Google is improving its mobile shopping experience in time for the biggest shopping season of the year. Thanksgiving is in less than two months, which means that the biggest shopping season of the year will soon be here. The new Google Shopping features, particularly those that have bolstered the Google mobile shopping experience, will help the tech…

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4 benefits of working with a top advertising agency

branding with an advertising agency

Anyone who has worked or is working with an advertising agency would admit to the fact that they have brought great value to their marketing strategy. There are so many advantages for working with a top advertising agency, and below are some of them. Brand Development Every company and business entity needs a brand identity. It is one of the most important aspects of a business that helps to set it apart from its counterparts. Brand development is one of the most complex things for a business to do. A…

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6 reasons why software development outsourcing is working so great

Software development outsourcing

Nowadays, all businesses seem to depend on software, in one way or another. This is why, many companies struggle with one decision: should they form a bigger in-house IT team, or outsource part of the work to professional software development companies? While an in-house IT team, may sound like a good idea, it may be quite a struggle to find, hire and train a complete team to suit your needs. Outsourcing, on the other hand, has gained more popularity over the years and is now the go-to option for many…

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Brochure Design: 5 Creative Tips to Create a Professional-Looking Brochure

brochure design

Wondering how to create a good brochure design? Well, the most important aspect of a brochure is that it gets read! People will casually pick up brochures here and there but never get around to reading them. Why? The content might have been worthwhile, but the brochure itself just wasn’t engaging. It might have been cluttered with random images, many too small or low-resolution to add any value. Or it might have had a type that wasn’t readable due either to size or typeface. Maybe it just seemed boring. We’re…

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Top B2B Marketing Strategies in 2019

B2B Marketing

Compared to the preceding years, B2B marketers are currently experiencing more transformations at every step of the buyer’s journey. Notably, with instant and unlimited access to information, competition between B2B marketers is stiffened. Meaning, only those that fit into the digital sea change will convert more leads to loyal customers. To formulate winning business to business marketing strategies in 2019 and beyond, unfolding in the subsequent paragraphs are some critical pointers to consider. Understand the target audience and give answers to their queries Customers have pains and challenges that they…

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