Revolutionary QR code marketing platform introduced by Solyo

Solyo QR code marketing platform

Solyo enables any size brand to engage in richer conversation with their customers. California-based company, Solyo.io, is providing businesses with the power to engage their consumers more effectively with a unique QR code marketing platform equipped with geolocation technology. Customers can enjoy a tailored experience in store or at home. Solyo’s QR code marketing platform allows for brands to create an at-home or in-store experience tailored for each moment of need, according to a Solyo press release. A Solyo-powered QR code placed on a product presents different information to consumers,…

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3 Facts About Traditional Marketing Vs. Digital Marketing

digital marketing

The world is changing and so is marketing. Any business that does not quickly adapt to the changing times risks losing out on great opportunities. In the wake of this digital era entrepreneurs and companies must strive to benefit from a combination of traditional and digital marketing. But what is the difference between traditional and digital marketing and why is it so important? Which one is more significant and is there a realistic or perfect balance between the two? Traditional marketing methods are the conventional ways of marketing that have…

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Black Friday retail revenue will represent 40 percent of the year’s total

Black Friday Retail Revenue - Cash Reigster

The sales that occur from the Friday through the Monday will bring massive returns for retailers. Thanksgiving weekend is expected to bring in huge Black Friday retail revenue right through Cyber Monday. According to a new Salesforce forecast, those four days will account for 40 percent of the total retail revenue for the year. This is clearly a vital time for U.S. retailers, especially those selling online over mobile commerce. According to a recent Forbes report A.I. will be playing an important role in the Black Friday retail revenue success.…

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4 Trends That Continue to Define Mobile App Advertising

mobile app marketing trends

Mobile users today have literally millions of apps available from which to choose. This means app marketers are facing a two-fold challenge: Make users aware of the existence of their app in a crowded marketplace and convey the unique value it can provide users before a competitor manages to do the same. Where there’s fierce competition, there’s innovation. The mobile app advertising industry is no exception here; savvy marketers are harnessing emerging technology to drive high-quality installs that lead to further engagement. Here are four trends that continue to define…

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New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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