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QR codes for safe rescues officially rolled out by Mercedes Benz

QR codes for safe rescues officially rolled out by Mercedes Benz

(adsbygoogle = window.adsbygoogle || []).push({}); The long awaited Rescue Assist program, is finally being launched by the German auto manufacturer. Mercedes Benz has now officially launched its simple and yet potentially highly useful system based on QR codes that will help first responders to emergency situations to be able to obtain vital information about a vehicle when they have arrived at the scene of a crash. These quick response codes can be scanned in an instant to inform … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Are restaurants serving up great mobile marketing?

QR Code Detective: Are restaurants serving up great mobile marketing?

Businesses from fast food to fine dining are using quick response codes, but are they doing it right? This week, our investigators were interested in the use of the QR code to provide various types of experience to their guests, but discovered that not all experiences are created equal, as is the case in the mobile marketing of retailers. Quick response codes are appearing on everything from signage to the actual restaurant menu. Earlier this week, it was … Read entire article »

Filed under: Featured News, QR Codes

QR codes and mobile marketing enhance McDonald’s NFL alliance promotions

QR codes and mobile marketing enhance McDonald’s NFL alliance promotions

The fast food chain has used a number of mobile and social marketing efforts, including quick response codes. In preparation for the kick-off of the 2014 NFL season, last week, McDonald’s took a multichannel approach to advertising itself as the official restaurant sponsor of the league, having launched an online and mobile marketing campaign that offered everything from football fan rewards to scanning QR codes. The campaign is meant to provide the most loyal fans with fun … Read entire article »

Filed under: Featured News, QR Codes

QR codes at Kennards help with plant safety checks

QR codes at Kennards help with plant safety checks

These quick response codes will also allow customers to scan and view a piece of equipment’s full service history. Kennards Hire, a specialist in equipment rentals, has now added a new mobile device friendly feature in order to enhance its service quality, as it has added QR codes to help to improve plant safety checks and provide customers with a way to inform themselves with regards to a specific piece of equipment. The new online portal that … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Do tech experts use the best barcode marketing techniques?

This week, our investigators asked if companies focused on technology use quick response codes to their best advantage. Over the last few weeks, the QR Code Detective investigators have been examining the perfect ways to take advantage of quick response codes and they have looked into a broad spectrum of different applications of these barcodes in order to see how they have been used by different brands and mobile marketing firms. This week, we took a look at the usage of these black and white squares by more tech focused businesses. It would be easy to assume that a company focused on the latest technology would lend itself more naturally to the ideal use of the QR code in its marketing effort. However, the barcodes that were spotted at the 2014 Fan Expo … Read entire article »

Filed under: Featured News, QR Codes

QR codes at Verizon may replace login names and passwords

QR codes at Verizon may replace login names and passwords

A new authentication option could come in the form of quick response codes that can be scanned. Verizon Enterprise has announced the launch of QR codes as one of two components in a new authentication option within its universal identity mobile security service. What must now be seen is how many companies will actually find quick response codes useful in this form. Among the goals of these QR codes is to help to phase out the use of … Read entire article »

Filed under: Featured News, QR Codes

QR codes and side view cameras will boost school bus safety

QR codes and side view cameras will boost school bus safety

These new improvements are meant to make this form of transportation safer and easier to inspect. The Forest Hills Transportation Center has announced that it is adding two new technology components to its school buses in the form of QR codes and side view cameras, to help to boost safety for the children, the bus drivers, and other road users. These quick response codes will help to keep people informed as to the condition of the school … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Ultimate do’s and don’ts of marketing with 2D barcodes

QR Code Detective: Ultimate do’s and don’ts of marketing with 2D barcodes

Brands and marketers need to discover the yeses and the no-nos of connecting with consumers over smartphones. A growing number of highly successful campaigns that have incorporated a QR code have eliminated any doubt that it is possible to use these barcodes for tremendous achievements, but at the same time, there is a right way and a wrong way to getting the most out of what they have to offer a mobile marketing strategy. Learn the do’s … Read entire article »

Filed under: Featured News, QR Codes