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QR codes can ask directions for you

QR codes can ask directions for you

(adsbygoogle = window.adsbygoogle || []).push({}); Whether you’re in your home town or on vacation, scanning quick response codes can give you electronic maps. One of the primary challenges that people face on an everyday basis, but especially while they are visiting another city for the first time, is in being able to travel from point A to point B without getting lost, and now QR codes are stepping into the mix to provide exactly the directions that … Read entire article »

Filed under: Featured News, QR Codes

QR codes help consumers to rescue sea life

QR codes help consumers to rescue sea life

A new strategy is using quick response codes to help shoppers to make informed choices. A new use for QR codes has been created by the Advanced Research Corp. (ARC) for the Fish Trax Marketplace that will give consumers the opportunity to learn more about sustainable practices so that they can inform themselves and make the choices that they feel are right. By using quick response codes, it makes the effort affordable, while being easy for consumers … Read entire article »

Filed under: Featured News, QR Codes

Tesco begins testing PowaTag mobile payments app

Tesco begins testing PowaTag mobile payments app

New test aims to see how PowaTag can engage mobile consumers visiting Tesco Tesco, the UK supermarket giant, has launched a one-week test of new mobile payments technology from Powa. The retailer will be using the PowaTag application in order to facilitate mobile transactions from customers. Tesco has become very interested in mobile commerce in recent years and was one of the first in the UK to experiment with “pop-up” stores. These stores use QR codes … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, QR Codes

QR codes added to park trees to identify species

QR codes added to park trees to identify species

The quick response codes that are posted on the signs help with the identification of 24 different local species. Matthews Park now has a much more high-tech feature than it ever has before, as signage has now been added to some of the trees that include QR codes that can be scanned in order to learn more about 24 local species that are represented within the space. The hope is that by allowing people to scan the … Read entire article »

Filed under: Featured News, QR Codes

Mobile payments app to be tested out by Tesco

Mobile payments app to be tested out by Tesco

The company will be running a trial of the PowaTag mobile app at its Soho store on Dean Street. Tesco has revealed that it running a trial of the mobile payments app called PowaTag for the first time in order to enhance its strategy to be able to improve the speed of its lunchtime rush experience. This grocery store giant is working with the mobile app in order to trial the payments experience and speed. The trial will … Read entire article »

Filed under: International, Mobile Payments, QR Codes, Trends

QR Code Detective: Is your product tracking useful to consumers?

QR Code Detective: Is your product tracking useful to consumers?

Many companies are discovering that quick response codes can help to provide transparency that customers appreciate. The QR code was originally created in order to be able to improve the ability to trace individual products within factories and plants, and businesses have been discovering that this ability to track their products throughout their lifetimes is not only appealing to them, but it could also be very attractive for customers. By being able to scan a quick response … Read entire article »

Filed under: Featured News, QR Codes

QR codes are central to a Coca-Cola free giveaway campaign

QR codes are central to a Coca-Cola free giveaway campaign

In a partnership with Ubisoft, the soft drink giant is allowing customers to scan quick response codes to download a free game. Consumers in eight different countries are now able to benefit from a new partnership between the Coca-Cola drink manufacturer and Ubisoft, as the beverage company has added QR codes to its 250 ml cans of Coca-Cola and Coca-Cola Zero products so that customers can scan and receive a free download of the “Just Dance … Read entire article »

Filed under: Featured News, QR Codes

QR codes provide kids with a way to recommend library books

QR codes provide kids with a way to recommend library books

Two libraries in the Netherlands are using quick response codes in a project to encourage reading. In the Netherlands, two libraries – Hoogeveen Library and Assen Library (Bibliotheek Assen and Bibliotheek Hoogeveen) – are now working together on a project that uses QR codes in order to encourage kids to read more through an innovative and interactive program. Kids are able to use video linked through the quick response codes to explain why a book is their … Read entire article »

Filed under: Featured News, QR Codes