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Target launches new mobile commerce app

Target launches new mobile commerce app

(adsbygoogle = window.adsbygoogle || []).push({}); New app from Target aims to improve the shopping experience Target is taking a bolder step into the mobile field with the launch of a new application that could make shopping more convenient. The app is called In a Snap, and is meant to improve the retailer’s position in mobile commerce. The mobile space has become highly competitive, especially among retailers that are eager to engage mobile-centric consumers. These retailers have been … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments

Starbucks pushing ahead with mobile commerce plans

Starbucks pushing ahead with mobile commerce plans

Company continues to find success in the mobile field Starbucks has found a significant degree of success in its mobile commerce initiatives, but the company is not yet satisfied and intends to establish a larger presence in the mobile field. Convenience is the key to mobile success, and Starbucks has plans to introduce a new service that will have convenience as its most attractive feature. Starbucks will soon introduce a new feature to its popular mobile … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments

Visa launches its own mobile commerce platform

Visa launches its own mobile commerce platform

Visa is taking a bold step into the mobile payments field Visa is currently involved in a numerous mobile commerce platforms, but the company is interested in launching its own and establishing a yet stronger position in the mobile payments field. Visa has announced its new Checkout platform, which is very similar to other platforms that allow consumers to pay for products using nothing more than their mobile devices. The platform is meant to be familiar … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments

Barclays brings mobile payments to London’s black cabs

Barclays brings mobile payments to London’s black cabs

Black cabs in London will be able to accept mobile payments using the Pingit app Barclays, one of the largest financial service institutions in the United Kingdom, is bringing mobile payments to taxis in London. The city’s famed black cabs will now be able to accept payments from mobile devices using the Pingit application. Consumers with an account with Barclays can download the application and use it to make a payment by simply scanning a QR … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, QR Codes

Augmented reality game from Google launched for iOS

Augmented reality game from Google launched for iOS

The popular Ingress game for Android devices has now quietly been released for Apple smartphones and tablets. Google has now quietly released that its augmented reality game called Ingress will now finally be available to owners of iPhones and iPads, as it has now been launched in an iOS compatible game app. The Android version of the mobile game has been openly available since December. Though that release of the augmented reality game had come with an official … Read entire article »

Filed under: Augmented Reality, Mobile Apps

App puts a new spin on wearable technology

App puts a new spin on wearable technology

Google Glass gets a new app that allows users to control it with their minds A new application for Google Glass could change the way people take pictures with a mobile device. The new app is called MindRDR and is developed by This Place, a firm based in the United Kingdom. The app makes use of a biosensor that is designed to measure signals from the brain. These signals are then translated into commands that tell … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps, Technology News

Mobile marketing using geolocation is helping to boost real world campaign results

Mobile marketing using geolocation is helping to boost real world campaign results

A growing number of companies are using location based advertising technology to reach consumers. Mobile marketing and analytics platform, Upsight, has now announced the launch of its new Upsight GeoTrigger beta, which is for a solution that they are creating in order to help advertisers to be able to reach consumers on their smartphones while discovering where those individuals are in the world so that they can be engaged with appropriate campaigns. A recent Forrester survey revealed … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

NFC technology based boarding system tests starting at Air France

NFC technology based boarding system tests starting at Air France

The airline is allowing passengers with enabled smartphones to take part in this trial service. Certain passengers on specific flights with Air France and who own smartphones that are NFC technology enabled will be able to take part in a trial boarding system for a span of six months as the airline tests the program. The near field communication boarding will be available only on flights between Toulouse-Blagnac and Paris-Orly. The service will take advantage of the Touch&Pass … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Near Field Communications, Travel, Trends