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Mobile holiday marketing campaigns appreciated by customers but underused by retailers

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

(adsbygoogle = window.adsbygoogle || []).push({}); A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

PayPal rolls out Venmo mobile payments across the United States

PayPal rolls out Venmo mobile payments across the United States

Millions of American retailers can now accept transactions through the system using the mobile web. This week, PayPal announced that over 2 million American retailers will soon be accepting Venmo mobile payments as a checkout option. This system is launching across the United States and reflects PayPal’s growing partnership with Venmo. The Venmo mobile payments checkout option will soon become available at any U.S. location that PayPal is accepted. Businesses with Venmo will be able to accept the … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Payments

Could a wearable technology app save your life? It did for one man

Could a wearable technology app save your life? It did for one man

An apple smartwatch application showed a spike in heart rate which turned out to be a blood clot. The idea of a wearable technology app has become extremely commonplace to the point that many of us don’t think much of them. However, as it turns out, under the right circumstances they have the ability to save a person’s life. This was what happened when a man names James Green had his life saved by his Apple smartwatch. James … Read entire article »

Filed under: Featured News, Gadgets, Health Care Industry

Facebook food ordering launches on social media app

Facebook food ordering launches on social media app

The application will allow people to order meals from nearby restaurants without having to leave it. Facebook food ordering is now available to users of the social network’s popular mobile app, making it possible for smartphone users to order take-out without switching applications. According to Facebook, users are already use the social platform to learn about local eateries. Because of that, Facebook food ordering becomes a natural choice for the mobile app’s users. If they’re already trying to … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, United States

QR code currency unveiled as Russia boosts anti-counterfeit measures for its cash

QR code currency unveiled as Russia boosts anti-counterfeit measures for its cash

The National Mint Goznak and the country’s Central Bank revealed the quick response codes on two bills. The Central Bank of Russia and the National Mint Goznak have unveiled QR code currency bills on both their 200 ruble and 2,000 ruble bills. The front of each of those banknotes now feature a quick response code that can be scanned using a smartphone and barcode reader app. Scanning the QR codes directs the mobile device user to the … Read entire article »

Filed under: Featured News, Mobile Commerce Security, QR Codes

Mobile shopping apps to play central role in holiday e-commerce this year

Mobile shopping apps to play central role in holiday e-commerce this year

The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that … Read entire article »

Filed under: Commercial, Featured News, Mobile Apps, Mobile Commerce, United States

Mobile payments popularity will be greater than credit cards in two years

Mobile payments popularity will be greater than credit cards in two years

A new U.N. report underscored the skyrocketing growth of PayPal, Alipay and other blockchain based transaction systems. A United Nations report indicates that by 2019 mobile payments popularity will “overtake credit cards” in terms of online shopping use. The report pointed to blockchain using systems as primary drivers for the popularity of mobile transactions. The United Nations body released a report saying that digital currency systems of payment will see greater use in e-commerce than debit and credit … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

Scanning QR codes lets Chinese motorists pay to have stolen car mirrors returned in new scam

Scanning QR codes lets Chinese motorists pay to have stolen car mirrors returned in new scam

Thieves demand cash by way of quick response code to give back stolen vehicle side mirror glass. Chinese thieves stole glass from car side mirrors, telling victims scanning QR codes to make a payment is the only way to have the property returned. The motorists were told to pay anywhere from $45 to $105 to have the glass from the mirrors returned. Police in Xian, a city in central China, are investigating reports of extortion efforts by local … Read entire article »

Filed under: Featured News, Mobile Payments, QR Codes

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent … Read entire article »

Filed under: Featured News, International, Mobile Marketing

IoT security is lower than it should be as fewer than half protect themselves, study

IoT security is lower than it should be as fewer than half protect themselves, study

While a growing number of people are adopting this type of technology, they are leaving themselves vulnerable. A recent Trustlook study has revealed that adequate IoT security is greatly lacking among the first wave of consumers to have adopted the tech. Early adopters are therefore leaving themselves vulnerable to breaches to their privacy, identity and information. The study was conducted by way of a survey that was held among consumers in September 2017. The Trustlook survey findings suggested … Read entire article »

Filed under: Featured News, Gadgets, Mobile Commerce Security

IKEA augmented reality strategy is designed to make home décor a snap

IKEA augmented reality strategy is designed to make home décor a snap

Now, shoppers can see how a piece will look in their home without ever needed an Allen key. A new IKEA augmented reality component has been added to the overall mobile commerce experience offered by the furniture retailer. The forward-thinking business has always carved its own unique path through the shopping experience. Still, this represents a shift for IKEA, which is mainly focused on the shopper’s in-store experience. Now, the IKEA augmented reality experience is letting consumers turn … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps