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QR Code Detective: When don’t you want to use a barcode?

QR Code Detective: When don’t you want to use a barcode?

(adsbygoogle = window.adsbygoogle || []).push({}); Though quick response codes can be a wonderful tool, there are times when they are best unused. There is a time and a place for everything, and the QR code is certainly no exception to that rule, so while there are some ways in which these barcodes can be used to enhance a mobile marketing campaign, provide consumer education, or boost the security of a payment transaction, there are also moments in … Read entire article »

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QR codes launched in Stanley, Tasmania, providing digital tour guides

QR codes launched in Stanley, Tasmania, providing digital tour guides

The quaint, seaside town is using quick response codes to give tourists an improved visiting experience. A new program is now being rolled out in a small seaside town in Tasmania, called Stanley, where QR codes are displayed in order to give tourists more information through the use of their smartphones. This information will be available in four different languages to those who scan the barcodes. Using any reader app for QR codes, visitors to the location can … Read entire article »

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QR codes provide Epson projector connectivity

QR codes provide Epson projector connectivity

This new business device has been designed to make it easier to share content with other smart devices. Epson has now announced the launch of a new portable business projector device that has been designed with connectivity through QR codes that will enhance the ability to provide an experience that crosses over to many different devices. The quick response codes make it possible to share content and collaborate nearly instantaneously. With these QR codes as a part of … Read entire article »

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Mogix external battery charger launch features exciting global spokes-dog tour

Mogix external battery charger launch features exciting global spokes-dog tour

In a campaign as fun as the device, itself, this new portable power bank has exploded into the device market. As the average person depends on their smartphones, tablets, laptops, wearable technology, and other mobile devices on an increasing basis for everyday vital activities ranging from communication to entertainment, an external battery charger has become a vital part of the on-the-go outfit. Mogix has now gone live with its own external smartphone battery and is rapidly rising … Read entire article »

Filed under: Featured News, Gadgets, Technology News

QR codes for safe rescues officially rolled out by Mercedes Benz

QR codes for safe rescues officially rolled out by Mercedes Benz

The long awaited Rescue Assist program, is finally being launched by the German auto manufacturer. Mercedes Benz has now officially launched its simple and yet potentially highly useful system based on QR codes that will help first responders to emergency situations to be able to obtain vital information about a vehicle when they have arrived at the scene of a crash. These quick response codes can be scanned in an instant to inform fire, police, and ambulance … Read entire article »

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QR Code Detective: Are restaurants serving up great mobile marketing?

QR Code Detective: Are restaurants serving up great mobile marketing?

Businesses from fast food to fine dining are using quick response codes, but are they doing it right? This week, our investigators were interested in the use of the QR code to provide various types of experience to their guests, but discovered that not all experiences are created equal, as is the case in the mobile marketing of retailers. Quick response codes are appearing on everything from signage to the actual restaurant menu. Earlier this week, it was … Read entire article »

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QR codes and mobile marketing enhance McDonald’s NFL alliance promotions

QR codes and mobile marketing enhance McDonald’s NFL alliance promotions

The fast food chain has used a number of mobile and social marketing efforts, including quick response codes. In preparation for the kick-off of the 2014 NFL season, last week, McDonald’s took a multichannel approach to advertising itself as the official restaurant sponsor of the league, having launched an online and mobile marketing campaign that offered everything from football fan rewards to scanning QR codes. The campaign is meant to provide the most loyal fans with fun … Read entire article »

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QR codes at Kennards help with plant safety checks

QR codes at Kennards help with plant safety checks

These quick response codes will also allow customers to scan and view a piece of equipment’s full service history. Kennards Hire, a specialist in equipment rentals, has now added a new mobile device friendly feature in order to enhance its service quality, as it has added QR codes to help to improve plant safety checks and provide customers with a way to inform themselves with regards to a specific piece of equipment. The new online portal that … Read entire article »

Filed under: Featured News, QR Codes