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Mobile push notifications are surprisingly effective

Mobile push notifications are surprisingly effective

(adsbygoogle = window.adsbygoogle || []).push({}); Businesses looking to boost customer engagement may need to alter their smartphone advertising. Mobile push notifications may not have nearly the reputation they deserve. At the moment, brands are facing a near crisis in app engagement. In order to help address this issue, many companies are attempting to return lapsed users to engagement via many means. Among those methods are push notifications. A major barrier to success has been that mobile device owners … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Branded QR codes added to GOQR generator tool

Branded QR codes added to GOQR generator tool

The quick response codes are in black and white as well as in color and allow for logo and image incorporation. Branded QR codes are becoming more readily available. They may become the key to overcoming one of the main criticisms of quick response codes: ugliness. Traditionally, they are exclusively black and white pixilated squares. GOQR generator has become the latest QR code creator to incorporate images and logos. The GOQR generator has joined a number of other … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Mobile privacy concerns from Facebook’s new Lifestage app

Mobile privacy concerns from Facebook’s new Lifestage app

The new Facebook app aimed directly at teens is causing worries over potential personal security issues. Mobile privacy concerns have appeared along with the unveiling of Facebook’s new Lifestage app. The mobile application is geared directly toward teens, raising worries about certain personal security risks. Facebook started as a social network for university students, but its market has been growing increasingly older. Those young original users have stuck with the social network. However, the platform hasn’t managed to … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce Security

Mhealth QR code app wins AKU Hackathon prize

Mhealth QR code app wins AKU Hackathon prize

The mobile application would help to overcome struggles faced in many hospital emergency rooms. The first ever medical hackathon to take place in Pakistan has announced an mhealth QR code app as a winner. The event took place at the Aga Khan University. The mobile app may prove helpful in overcoming hospital ER challenges. The winning team was called *HistorER* and used a unique quick response code system. The QR code app could be used in emergency rooms … Read entire article »

Filed under: Featured News, Health Care Industry, QR Codes

Apple Watch battery is holding back the future of these wearables

Apple Watch battery is holding back the future of these wearables

The wearable technology is struggling to move forward without enough juice to power it. The next generation of wearable technology from the iPhone maker won’t operate independently of the smartphone as the Apple watch battery capacity remains too small. Reports suggest that Apple is struggling to add cellular support features to its wearables. The problem is that the smartwatch battery capacity is restricting its potential for complex features. The initial report came from Mark Gurman at Bloomberg. He … Read entire article »

Filed under: Featured News, Gadgets, Technology News

BlackBerry DTEK50 is high on security but low on battery life

BlackBerry DTEK50 is high on security but low on battery life

The second Android smartphone from the Canadian handset maker is also quite affordable. The BlackBerry DTEK50 is the second Android phone released by the Canadian smartphone maker. They have labeled it a “fleet device.” This refers to its appeal to enterprises providing smartphones to their employees. So far, the new BlackBerry smartphone is being received as affordable and very well built. At the same time, the BlackBerry DTEK50 has received applause for its high security level. This is … Read entire article »

Filed under: Featured News, Gadgets, Mobile Commerce Security

Kobo Aura One for beach reads that safe to splash

Kobo Aura One for beach reads that safe to splash

This latest e-reader from the brand is thin, large, light-weight and is even water resistant. Kobo has now unveiled the Kobo Aura One, its latest e-reader. This device has a larger screen while being light weight, thin and water resistant. The device will officially launch on September 6, 2016. The Aura One will cost $229 and $249 in the United States and Canada, respectively. The Kobo Aura One e-reader will also launch in a number of other regions. … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Augmented reality technology is at the heart of Apple’s future

Augmented reality technology is at the heart of Apple’s future

In a lengthy interview, Tim Cook, Apple’s CEO, revealed that AR will be a “core” tech for the company. Apple CEO Tim Cook revealed augmented reality technology will become a “core” tech for the iPhone maker. He explained that the company was already “high on AR for the long run.” Cook also said “AR can be huge.” These statements have given a shot in the arm to rumors circulating that products using this tech are in development. The … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

The Metrics that Really Matter for Tracking B2B Social Media ROI

The Metrics that Really Matter for Tracking B2B Social Media ROI

It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, which can somewhat help … Read entire article »

Filed under: Featured News, Marketing, Social Media Marketing

Augmented reality and virtual reality market growth will be astoundingly fast

Augmented reality and virtual reality market growth will be astoundingly fast

A new report showed it will see a CAGR of 63.2 percent between this year and 2025. The “Augmented Reality (AR) and Virtual Reality (VR) Market to 2025 – Global Analysis and Forecast by Technology, Components, and End-user Industry” results have been released. This virtual reality market and augmented reality marketplace research showed massive growth from this year through 2025. In fact, it estimated that those markets would reach $130.01 billion by 2025. Comparatively, they were … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets