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Mobile ads that encourage app installs grow in revenues

Mobile ads that encourage app installs grow in revenues

(adsbygoogle = window.adsbygoogle || []).push({}); That said, the success of this form of advertising is not as great as what some forecasts had predicted. A new estimate has been issued by eMarketer that has shown that mobile ads for the install of apps have been rising in both their use and performance over the last couple of years, but their revenues are not meeting the expectations of the assumptions of many firms. These mobile advertisements are run on … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Marketing

Mobile ads boost engagement among Millennials seeking financial services

Mobile ads boost engagement among Millennials seeking financial services

A recent study showed that certain demographics are highly engaged by smartphone advertising. Over two million phone calls were analyzed using the Marchex Call Analytics platform when customers clicked on mobile ads or conducted searches on their smartphones and tablets, for banks, lenders, or life or auto insurance. Marchex found that there is a great deal of potential in reaching certain consumers over mobile advertising. Among the key findings was that mobile ads can be particularly effective for … Read entire article »

Filed under: Marketing, Mobile Commerce, Mobile Marketing, Trends

Mobile shopping experience is a primary Target focus

Mobile shopping experience is a primary Target focus

The retailer is now concentrating on ensuring that smartphone users will find what they need while in-store. Target is the latest retailer to have identified the opportunity that is available when the in-store and mobile shopping channels are brought together, as it enhances the experience of customers, encouraging them to spend more. Target has found that a customer’s own smartphone can help to boost the size of in-store sales. According to the vice president of enterprise strategy at … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing

Half of all revenues from mobile ads go to Google and Facebook

Half of all revenues from mobile ads go to Google and Facebook

Last year, 50 percent of all revenues from smartphone and tablet based advertising went to these two giants. While Google still holds the position as the top earner through mobile ads, Facebook is quickly on the rise and is now starting to move into the territory that had previously been held by the top search engine. Together, however, the share of the mobile advertising market of the two companies is 50 percent. At a time in which the … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile advertising Super Bowl “stickers” suggest new way to reach consumers

Mobile advertising Super Bowl “stickers” suggest new way to reach consumers

While everyone was watching for the commercials that were run over television, smartphones were being used. Companies have come to notice that mobile advertising has become a vital part of Super Bowl advertising, even if it is the television commercials that generate the largest amount of media hype. The reason is that people use social media and other channels throughout these large events. This year, digital stickers stood out as a greatly enjoyed way to reach consumers and … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing