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Social media marketing through Twitter gets a boost from Google

Social media marketing through Twitter gets a boost from Google

Marketers can now take advantage of the fact that tweets will be included in the search engine’s results. A recent announcement by Google and Twitter has caused marketers and brands, alike, to take a second look at their social media marketing strategies, as their tweets are now being incorporated into search engine results. Tweets are going to begin showing up in the results that are displayed for queries made in the Google app. Tweets will also work their … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Social media marketing savvy authors cause shift in book sale strategies

Social media marketing savvy authors cause shift in book sale strategies

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

Google may soon add M-commerce “Buy” buttons to mobile shopping ads

Google may soon add M-commerce “Buy” buttons to mobile shopping ads

This new addition could begin as soon as a matter of weeks from now and could considerably change mobile behaviors. A rumor that has long existed about m-commerce buttons that would allow mobile device users to be able to click “buy” directly from an ad that they see so that they can purchase what they’re seeing simply by tapping the screen on an advertisement, but now it looks like that could be a reality in the … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends

Mobile ad network launch on the way at Amazon

Mobile ad network launch on the way at Amazon

The massive e-commerce marketplace is now turning itself into a rival for Facebook, Google, and other giants. Amazon, the massive e-commerce marketplace, has now revealed that it is going to make a brand new move in the device sphere, as it will be creating its own mobile ad network in order to compete with Google and Facebook in this area. The company has long been heavily involved in the creation and selling over mobile devices. Not only does … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

A mobile optimized mobilegeddon may be headed to Bing, next

A mobile optimized mobilegeddon may be headed to Bing, next

People performing searches on their phones and tablets may soon see smartphone friendly results first. Now that mobilegeddon has fully arrived at Google, where mobile optimized websites were given priority over those that were not designed in a way that would properly display and function on smartphones and tablets, it looks as though Bing will be headed in the same direction. Microsoft is altering the algorithm at Bing so that smartphone friendly sites will show higher on … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends