Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

Facebook facial recognition is rolling out to all users

Jennifer Goula
Facebook facial recognition - Man with binoculars - facebook logo

Facebook is replacing its tag suggestion feature with facial recognition. The Facebook facial recognition feature is now being offered to all users. However, the social media giant has been careful to keep the controversial feature opt-in by default. New Facebook users and existing users who currently have the “tag suggestions” setting will be alerted to the facial recognition feature and will receive information about how it works. The feature will not automatically recognize a user in photos or videos unless it is turned on. The original feature, called “tag suggestions,”…

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Innovative QR code ad campaign launched by Isobar Brazil

L. Green
QR Code ad - Wall of QR codes

The Brazil-based global digital agency has launched a unique programmatic ad in print. A new QR code ad campaign in Brazil delivers promotional content from McDonald’s, Burger King, and Subway, in an innovative print advertisement. What makes this particular first-of-its-kind ad in Brazil so unique is that the ad is delivered programmatically, providing offers that are personalized based on the profile, time of day and location of the reader. Advertisers can share the page and offer their best deals to readers in real time Isobar Brazil developed the campaign in…

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Webbeeo beta version released on the Play Store

John Montgallo
Webbeeo beta version - social media - woman - bitcoin

Epazz has launched the beta version of its new Bitcoin social media mobile app, Webbeeo. The Webbeeo beta version is now available for download on the Play Store. Webbeeo, which is a Bitcoin sharing and blockchain decentralized social media platform for mobile, was developed by Epazz, Inc., a leading provider of blockchain cryptocurrency mobile apps and cloud-based software solutions. The social media app uses blockchain tech to provide secure messaging. In addition to having blockchain security, Webbeeo will also allow user to share or transfer bitcoins to others. However, at…

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Geolocation delivery promoted by McDonald’s to encourage mobile app use

Sam Lambert
Geolocation delivery - McDonald's Restaurant Sign

McDonald’s Sweden introduces a mobile marketing campaign involving QR codes. In order to encourage mobile use among its customers, McDonald’s Sweden launched a geolocation delivery marketing campaign. The campaign saw the fast food company give out free limited-edition picnic blankets that featured a QR (quick response) code. The code let people place food delivery orders from their phone. Consumers had their food delivered to the blanket’s location. More specifically, the way it works is users in Sweden who have the blanket can use the McDonald’s mobile app to place an…

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