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Twitter social media marketing isn’t earning enough for the company

Twitter social media marketing isn’t earning enough for the company

(adsbygoogle = window.adsbygoogle || []).push({}); A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Would you shut off mobile ad blockers if marketing was less annoying?

Would you shut off mobile ad blockers if marketing was less annoying?

Companies are hoping to tweak their advertising to convince device users not to block them out. A massive advertising trade group, ad buyer and seller coalition is building a strategy to make mobile ad blockers less popular. Based in the United States and Western Europe, the goal is to urge the industry to cease the use of annoying formats. They hope that when online and mobile advertising stops making a nuisance of itself, people will stop blocking … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

The General Mills brand of breakfast cereal is using a hashtag and wildflower seeds to save the bees. A newly launched Cheerios social media marketing campaign is combining the use of the #BringBackTheBees hashtag with the distribution of 1.5 billion wildflower seeds. The goal is to spread awareness and broaden efforts to increase the North American bee population. After the first week, the campaign not only met its goal, but greatly exceeded it. The original intention of the … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Asia-Pacific mobile advertising trends point to banner ads the most

Asia-Pacific mobile advertising trends point to banner ads the most

That said, ad blocking is also becoming an increasingly common practice so care is needed. Mobile advertising trends are still showing that banner ads are by far the most frequently used method, but have they outlived their time? In the Asia-Pacific region, research is showing that while banners may represent over three quarters of mobile ads device users may not even be seeing them. Ad blockers are letting smartphone users skip over a lot of the advertising … Read entire article »

Filed under: Featured News, International, Mobile Marketing

YouTube marketing will look different to viewers next year

YouTube marketing will look different to viewers next year

Google has announced that it will be making significant changes to reduce advertising irritation among users. In an effort to boost the viewing experience, YouTube marketing will be undergoing some considerable changes in 2018. The team is already seeking to bring an end to the forms of advertising that are most annoying to viewers. Google, YouTube’s owner, will soon put an end to certain forms of unskippable advertisements. Among the most common forms of YouTube marketing at the … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Facebook mobile commerce data shows a sweet future

Facebook mobile commerce data shows a sweet future

The social media giant’s statistics showed that smartphone based transactions are rapidly rising. Newly released Kantar and Facebook mobile commerce data revealed a sizeable trend toward smartphone transactions. Over the holiday shopping period, the social media giant recorded 51 percent of transactions from smartphone or tablet sources. This data included the period from November 1 through December 31 based on online transactions. During that same period in 2015, the same figure had been a notably lower 41 percent. … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, United States

Local inventory ads tested by Google to boost search monetization

Local inventory ads tested by Google to boost search monetization

Mobile marketing will soon be changing again as consumers see recommendations based on items in stock. Google is moving forward with a new type of mobile marketing involving local inventory ads. These are designed to improve the monetization of local searches conducted through its mobile search engine. These new mobile advertisements may replace certain local business search query results. These local inventory ads may soon be displayed in search query results where local businesses and their basic info … Read entire article »

Filed under: Featured News, Mobile Marketing, Technology News

QR code lawsuit aimed at Bath & Body Works for patent infringement

QR code lawsuit aimed at Bath & Body Works for patent infringement

A Texas company alleges that the retailer is guilty of unauthorized use of patented technology. Texas company, Symbology Innovations LLC, has filed a QR code lawsuit against Bath & Body Works, alleging that its patent has been infringed upon. The complaint, is U.S. District Court for the Middle District of Florida Case number 6:16-cv-02197. Symbology Innovations alleges that a recent unauthorized QR code ad by Bath & Body Works infringed on patents. The QR code lawsuit point out … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

YouTube in-app messaging launched for Canadian mobile users

YouTube in-app messaging launched for Canadian mobile users

The Google owned video hosting and streaming platform is testing the option in Canada first. A YouTube in-app messaging platform has now been launched. That said, for the moment the option will be available only in Canada. It is commonplace for companies to soft launch their products within that market due to the country’s size and similarity to the United States. The entire population of Canada is comparable to that of California, but there is another reason … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Students use QR code embedded map to prove Trump wrong

Students use QR code embedded map to prove Trump wrong

An inner-city Buffalo Public school class is aiming to show the president elect they aren’t living in “urban hell”. A group of inner-city students at a Buffalo Public school are using a QR code embedded map to prove they don’t live in an “urban hell.” The project involves sharing their own personal stories with community members. The students are from the city’s west side, at the International Preparatory School. The project will help the kids learn how to … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Mobile advertising market has most click-through success with tablets

Mobile advertising market has most click-through success with tablets

A recent study revealed that larger screen device owners are picking up in their interaction with ads. According to a study published by Furion Analytics Research and Consulting LLP, the mobile advertising market is growing quickly through tablet users. In fact, the report predicted a compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020. The mobile ad marketplace is already generating over $21 billion in annual revenue worldwide. As mobile phone and tablet shipments … Read entire article »

Filed under: Featured News, Mobile Marketing, Tablet Commerce