Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

UWB Uncovered: Is This the Tech That Will Replace QR Codes and NFC?

Stephanie Beck
Ultra-Wideband (UWB)

Ultra-Wideband (UWB): The Future of Tech or Just Hype? Ever tried scanning a QR code and thought, “Why does this feel… clunky?” Or stood at a payment terminal, tapping your phone repeatedly, wishing it would just work? We’ve all been there. And while QR codes and NFC have been doing the job decently for years, there’s a new kid on the block that promises to make things way sleeker. Enter Ultra-Wideband (UWB), a technology that might just change the game. But what’s UWB? How does it compare to stuff like NFC and…

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What Shoppers Want from Brands on Social Media (Hint: It’s Not Just Likes)

L. Green
social media shopping trends

What Consumers Expect from Brands on Social Media Now Social media isn’t just about keeping up with friends anymore. It’s where millions of people connect with brands, shop for products, and find great deals. Now people are going to expect even more from brands online, especially when it comes to exclusive offers and tailored promotions. Will businesses step up to meet these rising expectations? And how can they start laying the groundwork today? People Want More Than Just Content By 2025, people won’t follow brands just to stay informed. They…

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QVC’s 24/7 TikTok Streams Are Changing the Face of Social Shopping

John Montgallo
technology news TikTok and QVC

QVC Revolutionizes Social Commerce with 24/7 TikTok Streaming QVC, a pioneer in the live-shopping arena, has embarked on a groundbreaking venture by launching continuous 24/7 shopping streams on TikTok Shop. This innovative partnership aims to rejuvenate the company’s legacy by reaching younger, digital-first audiences and adapting to the rapid growth of social commerce. The move is QVC’s bold bet to stay relevant in today’s fluid retail landscape. QVC’s Bold Leap into TikTok This isn’t QVC’s first foray into blending entertainment and e-commerce, but it is certainly its most ambitious. Partnering…

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Is content marketing about to be flipped on its head by artificial intelligence?

Julie Campbell
Content Marketing - AI - Future - Curious

Google recently implemented one of the largest shifts search has undergone in years A substantial component of content marketing has involved keeping up with the latest moves Google has made in its algorithm.  This has already changed the shape of search engine results pages (SERPs) and the experience they provide to users. Marketers are scrambling to rethink key parts of their strategies While small businesses that have been implementing their own content marketing strategies had been nervous at first, many are finding that the impact isn’t as harmful as they…

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