Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

Snapchat QR codes meet their rival in Instagram Nametags

L. Green
Instagram Nametag Feature - QR Codes - Instagram Mobile, Smartphone

Facebook’s image sharing social platform is launching scannable codes made of special images. Instagram Nametags are on their way. The image based social network is providing a rival to Snapchat’s QR codes. The feature will let users create special images that users can scan with the Instagram Stories camera. The idea behind the Instagram Nametags is to make it quick, easy and convenient for users to follow someone. The original announcement of the unique QR codes was made by TechCrunch. It happened last month when TechCrunch found it in Instagram’s…

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Facebook privacy fail brings apology from Zuckerberg

Jennifer Goula
Facebook Privacy - Zuckerberg Appologies - Facebook scandal

Mark Zuckerberg spoke before a House oversight panel on Wednesday, seeing regulation as “inevitable.” Mark Zuckerberg spoke to a House oversight panel on the subject of Facebook privacy. He stated that he saw regulation of the social media industry as “inevitable.” He also revealed that his own data was among the personal information sold to malicious third parties through Facebook’s previous privacy loopholes. Zuckerberg spoke as a part of his testimony to the House Energy and Commerce Committee. “The internet is growing in importance around the world in people’s lives…

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Instagram cracks down on drug hashtags, deleting many

Julie Campbell
Drug Hashtag - Instagram Cracksdown on hashtags - Instagram symbol

Facebook, the parent company, decided to remove #opioids, #fentanyl, #oxycontin and others. Instagram has decided to crackdown on drug hashtags, taking down some based on medication names. Among those Facebook – the parent company – has decided to delete include #oxycontin, #fentanyl and #opiods. Many others have also been taken down based on upgrades to Instagram’s community guidelines. Searches for #xanax and #fentanyl shortly after the drug hashtags crackdown produced no recent posts but shared a message stating that those posts “are currently hidden because the community has reported some…

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Apple Watch Instagram app no longer available

L. Green
Apple Watch Instagram - Apple Watch Apps

Users of the popular image based social media app will need to turn back to their iPhones again. A new iOS update has quietly eliminated the Apple Watch Instagram app from devices. The iPhone maker recently implemented a new mobile app requirement. The social network’s application appears not to have met that requirement. The iOS updating system triggered the removal of the photo sharing social app from the smartwatch. The Apple Watch Instagram app removal is not the only instance of the smartwatch losing options. This most recent loss was…

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Mobile ad relevance doubles engagement rates

L. Green
Mobile Ad Relevance Doubles Engagement

A new Verve study has shown that relevance plays a vital role in smartphone advertising success. Mobile ad relevance to a consumer can drive twice as much engagement as a generic advertisement, says a new Verve study. Ads that make reference to a consumer’s location or interests encourage far greater response. The survey involved the participation of 2,000 adults throughout the United Kingdom. Location based mobile marketing platform, Verve, conducted the research about mobile ad relevance. Fifty six percent of respondents said they found the majority of ads they saw…

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Facebook scandal sends users to Instagram; owned by the same company

John Montgallo
Facebook Scandal Sends Users to Instagram - Instagram on Mobile

Angry Facebook users deleting their accounts in droves are heading to another of the company’s platforms. The latest Facebook scandal involving Cambridge Analytics was the last straw for many users. That said, it’s not as though they’re ready to give up social media altogether. Interestingly, the alternative many are choosing is Instagram. Instagram, the image-based social media platform, is also owned by Facebook and is similarly operated. Many industry experts have found the move to Instagram to be a fascinating one. While some had expected the Facebook scandal to send…

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WhatsApp co-founder joins Delete Facebook movement

Julie Campbell
Delete Facebook - Apps on iPhone

Brian Acton made billions from the social media company but still says we should #DeleteFacebook. WhatsApp co-founder, Brian Acton is among those calling for social media users to delete Facebook. He joined the #DeleteFacebook movement even though he made billions from the company. Scandals have plagued Facebook over the last while, most recently involving user privacy. Facebook now owns WhatsApp after having purchased it from Acton. Now the co-founder of the popular messaging app is saying it’s time to delete Facebook. The backlash from this movement has sent the social…

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Snap shares value plummet after single Kylie Jenner tweet

L. Green
snapchat app snap shares

All it took was one post and the social media influencer sent company’s market value down by $1.3 billion. Snap shares went into a freefall at the end of last week when Kylie Jenner tweeted that she hasn’t been using Snapchat recently. A brief mention of the lack of use of the application on the micro-blogging site and the bottom fell out of the company’s stock. Kylie Jenner is a critical social media influencer and her word can change the future of entire brands. When Jenner mentioned that she hadn’t…

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Mobile ad reach was greater last year than ever before, Nielsen

Jennifer Goula
teens social media mobile ad reach marketing

The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

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Facebook downvote system is in testing to help spot problem comments faster

Julie Campbell
Facebook downvote social media marketing

At the moment, the feature is being offered in a small number of public page posts seen by a limited group. A new Facebook downvote feature is currently undergoing testing by the social media giant. The goal is to make it possible for users to “downvote” comments. The testing is only in its initial stages so the vast majority of users and pages won’t see the feature yet. So far, the Facebook downvote button is limited to a few handfuls of Public page post comments and can be seen exclusively…

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