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Mobile marketing is taking off in Spain

Mobile marketing is taking off in Spain

(adsbygoogle = window.adsbygoogle || []).push({}); This European country is making tremendous advances in advertising on small screen devices. While the countries that paved the way for mobile marketing in the Western world were primarily Great Britain and the United States, it is currently Spain that is making the greatest advances in this area in terms of use and adoption. Spain now has more consumers that use smartphones than it ever has before, opening up a serious opportunity. Spanish advertisers … Read entire article »

Filed under: International, Mobile Marketing, United States

Mobile payments options to be offered by Facebook

Mobile payments options to be offered by Facebook

The social network giant has nearly obtained the necessary Central Bank of Ireland approval for funds exchange. Facebook Inc. is extremely close to being able to join in the race for mobile payments, in which there are a rapidly growing number of participants, as it works to boost the availability of its electronic money services. The company is moving ever closer to receiving the approval they need to allow users to send and receive funds. At the time … Read entire article »

Filed under: Mobile Payments, Social Media Marketing

Social media marketing success seen by insurance company in Thailand

Social media marketing success seen by insurance company in Thailand

Thai Life Insurance company has managed to warm our hearts and advertise worldwide. The Thai Life Insurance company has brought a heartwarming new ad that has turned a social media marketing campaign geared toward southeast Asia into a viral video that has people sobbing in front of their computer screens around the world. The “Unsung Hero” video from the company has been viewed by millions of people worldwide. The videos that have been created for the social media … Read entire article »

Filed under: Social Media Marketing

Mobile wallet app, SmartWallet, may revolutionize loyalty programs

Mobile wallet app, SmartWallet, may revolutionize loyalty programs

With a growing database of about 100 loyalty cards, this application could turn current systems on their heads. There is no doubt that loyalty cards and their associated programs are a key marketing tool used by merchants in order to ensure repeat business and obtain vital analytics data, but their plastic cards produce a disadvantage within the customer experience; one that may now be overcome through a mobile wallet app called SmartWallet. While loyalty programs mean to … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Apps, Mobile Commerce, Mobile Marketing, Trends

Malicious advertisements are a plight to mobile marketing

Malicious advertisements are a plight to mobile marketing

Malicious ads are becoming more common Advertisements are becoming the most significant threat to mobile security. Mobile marketing has become quite important for businesses around the world due to the fact that many people are becoming reliant on their mobile devices. Society, as a whole, is beginning to use smartphones and tablets for shopping, research, communication, and various other important daily activities. As people become more mobile-centric, malicious groups are targeting the mobile field more aggressively … Read entire article »

Filed under: Mobile Commerce Security, Mobile Marketing

BlackBerry seeks to generate revenue through latest BBM update

BlackBerry seeks to generate revenue through latest BBM update

Features in the popular messenger app may offer the slowly recovering handset maker the opportunity to bring in money. While always popular among BlackBerry users, the BBM messenger app has managed to generate an additional 85 million (or more) users since it opened up its doors to users of Android devices and iPhones, but it was never anything that generated actual revenue for the company. That could be changing in an upcoming update for the mobile app, … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Mobile Payments

Augmented reality marketing stunt by Pepsi frightens Londoners

Augmented reality marketing stunt by Pepsi frightens Londoners

A bus stop marketing stunt has caused a commotion as AR tigers and aliens scare – and entertain – viewers. Typically speaking, the public transit system in London isn’t that frightening for morning commuters, but Pepsi decided to change that story through the introduction of its very unique and somewhat startling mobile marketing campaign based on augmented reality technology. Londoners who were waiting at a bus stop for their morning commute certainly weren’t bored. Through the Pepsi Max … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Mobile payments now available at Wendy’s

Mobile payments now available at Wendy’s

This will allow smartphone users to leave their credit cards at home when they purchase their meals. When you head out for some fast food at Wendy’s the next time, you can use your smartphone and the quick service restaurant’s official app to be able to make mobile payments and complete the transaction at the counter. The majority of the American locations (approximately 5,800) now have this feature. The mobile payments method that has been chosen is one … Read entire article »

Filed under: Mobile Marketing, Mobile Payments