How Mobile Marketing Has Taken Over the World

how to mobile marketing

Research states that a high percentage of the population stays connected to their pocket companion almost all day. You can do nearly everything from your phone, from checking emails and watching videos. You can also follow insider trading at a company you own shares in. As technology is evolving, so is the business world. Mobile marketing has taken over the world by storm. The article will give you all the details you need to know about mobile marketing, so stay put. What is mobile marketing? Mobile marketing is a marketing…

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Facebook AI strategy pays people for their data in attempt to overcome biases

Facebook AI - Facebook app download

Artificial intelligence systems are highly criticized for built-in unfairness, particularly in facial recognition. In an effort to help boost the fairness of Facebook AI technology, the social media giant is rolling out a new paid program to reduce built-in biases in its facial recognition software. Facial recognition is notorious for failing in attempts to classify women and people of color. To improve Facebook AI, particularly in facial recognition, the company has rolled out a new data set for its researchers that includes a diverse group of actors who were paid…

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Six Essential Measures to Boost a Website’s Performance and Visibility

Six Essential Measures to Boost a Website's Performance and Visibility

Being a website owner is extremely necessary for every business, especially when everything in our world is going digital. However, getting Google to notice your website is another thing altogether. A website with high visibility on Google has more chances of showing up on SERPs when people search for related queries. And it is not always easy to achieve this. There are billions of webpages on the internet, and it will take a lot of work and determination to make yours stand out in the crowd. On the other hand,…

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Will QR code adoption in 2021 break 2020’s records?

QR code adoption - person holding phone displaying QR code

The barcodes are continuing to climb in popularity and use after having had their best year. QR code adoption took off at unprecedented rates last year due to the impact of the pandemic as companies, governments and individuals sought ways to complete more tasks contact-free, simply and affordably. That said, the usage trends this year are continuing to climb for the quick response codes. This has led mobile marketing and commerce experts to speculate that 2021 may prove to be a bigger year for QR code adoption than last year.…

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