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Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

(adsbygoogle = window.adsbygoogle || []).push({}); The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to … Read entire article »

Filed under: Featured News, International, Mobile Marketing

Mobile marketing trends lead global ad spending growth

Mobile marketing trends lead global ad spending growth

New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media. Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company. It showed that mobile ad spending will rise by $27 billion – that is, a 34 … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Giant QR code promotes tourism in northern China village

Giant QR code promotes tourism in northern China village

In the Chinese province of Hebei, in the city of Baoding created a massive quick response code. A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village. The trees are shaped into a QR code that is completely functional and that is meant to boost local tourism. Each of the giant … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Top 3 Important Things Overlooked by New Business Owners

Top 3 Important Things Overlooked by New Business Owners

Starting a new business is a lot of work and new entrepreneurs are required to keep a huge number of different concepts, ideas and steps in mind as they get started. Among all the important efforts that must be made, there are many that can easily be overlooked, despite the fact that they are quite important to that company’s success. A combination of inexperience, excitement and a rapidly evolving business ecosystem can easily cause a new … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Vikings VR app drums up hype for the show’s next season

Vikings VR app drums up hype for the show’s next season

The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to attendees for free. The mobile … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps, Mobile Marketing

WhatsApp monetization to increase for Facebook through new business function

WhatsApp monetization to increase for Facebook through new business function

The app will make it possible for companies to be able to communicate with other app users. New WhatsApp monetization efforts are going into effect as Facebook looks to boost its earnings on the messenger app. The additional income will be generated through new business tools for small companies and bigger enterprises. A new free WhatsApp Business app is being tested and developed for smaller sized companies. At the same time, an enterprise solution is in development for … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Colorful Balloons mobile app discovered as Facebook’s secret Chinese entry

The social network giant anonymously released the photo sharing application into China’s market. Back in May, the Colorful Balloons app was launched in China, allowing users to share pictures with friends and family. That said, according to a New York Times report, that photo sharing mobile app was actually a secret Facebook project in the country. Facebook is banned in China, but the social network launched the application anonymously. The Colorful Balloons application has a very similar look and feel to Facebook’s more well known photo sharing app, called Moments. That said, in the case of the Chinese launch, the mobile app uses WeChat, the largest social network in that country, instead of using Facebook, which is banned. The social network was able to anonymously launch the mobile app through a local firm … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

NFC technology marketing campaign gives Barbadillo a shot in the arm

NFC technology marketing campaign gives Barbadillo a shot in the arm

The Spanish winemaker is using near field communication tech in its latest consumer-focused effort. Spanish winemaker Barbadillo is working with Thin Film Electronics ASA to use NFC technology marketing to engage consumers via smart products such as smartphones. The goal of the campaign is to provide a more interactive and informative experience for consumers. The NFC technology marketing campaign employs the near field communication tech in the form of SpeedTap tags added to 126,000 “smart” bottles from Castillo … Read entire article »

Filed under: Featured News, Mobile Marketing, Near Field Communications

Disney mobile game lawsuit filed over data collection from children

Disney mobile game lawsuit filed over data collection from children

The entertainment giant has been accused of violating privacy laws about how personal data can be collected from minors. A federal court is asking some heavy questions about Disney mobile game practices involving personal data collection from children. As a result of these alleged activities, Disney has been sued. The class action lawsuit accuses Disney of having included inappropriate ad-tracking software in its mobile games. The Disney mobile game security lawsuit alleges that the company’s ad-tracking software illegally … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Mobile ad response depends on the weather at the time

Mobile ad response depends on the weather at the time

New research has shown that there’s a lot more to the success of smartphone advertising than design and message. Marketers need to take a great deal into account in order to gain a positive mobile ad response from their target market. That said, according to recent research, there may be certain factors involved in the way a consumer responds to advertising that are out of a marketer’s control. The weather appears to have a measurable impact on … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Worldwide mobile marketing spend to break the $100 mark this year

Worldwide mobile marketing spend to break the $100 mark this year

The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends