QR Code Press » Mobile Marketing
Mobile marketing used by 94 percent of leading American advertisers
More than nine out of every ten marketers in the United States are now targeting smartphone carrying consumers. The latest figures in advertising have just revealed that 90 percent of the leading hundred American advertisers have started to implement some form of mobile marketing techniques within the last year. This data was revealed in a report that was just released regarding trends in the use of these ads. The report was produced by the ad monitoring service called … Read entire article »
Filed under: Mobile Marketing, Trends, United States
All Aboard: AT&T’s New Plan Perfect for Smartphone Users on a Cruise
People who want to stay connected to work or social networks were always out of luck when it came to taking a cruise—routine cell phone service had to be purchased from the ships at shocking markups. Data plans were nearly impossible to find at an affordable rate. Until recently, travelers with any type of cell phone were at the mercy of cruise line operators when it came to using their devices. Enter AT&T, who has introduced … Read entire article »
Filed under: Featured News, Mobile Commerce, Social Media Marketing, Travel
M-commerce moves forward into the desktop ad spending share
Advertising dollars to target smartphone carrying customers are taking a growing proportion of overall online spending. According to the latest statistics and forecasts from emarketer, m-commerce ad spending is continuing to chip away at the budgets that are being set aside for all online advertising, including desktops. The research has suggested that spending for desktop banners may reach its peak in 2014. The increase in spending for m-commerce channels has, at the same time, started to eat away … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Trends
Mobile marketing introduced in new Toys ‘R’ Us campaign
This massive toy store has recognized that its customers are smartphone carriers and this is an important opportunity. Toys ‘R’ Us has revealed that it is moving to the cutting edge when it comes to advertising, with a new mobile marketing campaign that will use techniques such as smartphone coupons that will include barcodes that can be scanned at the point of sale in order to allow shoppers to obtain discounts. The company is also running campaigns … Read entire article »
Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends, United States
Mobile marketing provides small businesses with new opportunities
Smartphones have made it possible for smaller sized companies to reach consumers more effectively. Traditionally speaking, advertising has been a very costly affair, and broad scale campaigns have been restricted primarily to massive corporations who have the budget required to pay millions of dollars to film and air commercials on television, for example, but mobile marketing may be changing the playing field to a certain degree. The ability to effectively advertise using smartphone technology has allowed widespread … Read entire article »
Filed under: Commercial, Mobile Marketing, Trends
Mobile marketing is becoming more popular at school campus bookstores
This could prove to be highly effective as the primary market for this technique is typically youth. As youth have always been the primary market for the majority of mobile marketing campaigns, it makes sense that college bookstores are planning to implement the technique in order to ramp up their business, particularly during the down seasons. The channel is going to be used to drive business year round instead of solely during the peak seasons. The Follet Higher … Read entire article »
Filed under: Mobile Marketing, Trends, United States
Mobile commerce website achieves considerable sales success
A retailer of outdoor gear has now achieved massive results with its m-commerce site integration. In order to create a truly successful mobile commerce website, Wide Open Spaces has integrated Magento and Unbound Commerce and has managed to impress consumers who are now shopping there. The customers of this members only online retailer are often in locations well away from their computers. After all, Wide Open Spaces caters to fishermen and hunters, which means that when they are … Read entire article »
Filed under: Commercial, Mobile Commerce, Mobile Marketing, United States
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