Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

New Facebook Horizon VR social platform begins user testing

Jennifer Goula
VR social platform - Facebook

The tech giant views virtual reality as the future of digital interaction that aligns smoothly with its platform. Facebook views its Horizon VR social media platform as the future of social media interaction. This is a space the company is seeking to lead in order to keep hold of its position at the top of its category as it evolves. After acquiring a number of leading virtual reality game developers, the company pushed the tech forward. The virtual reality game developers are all being integrated into Facebook’s own Oculus virtual…

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Snapchat mental health feature to provide interventions to vulnerable users

Julie Campbell
Snapchat mental health - SnapChat mobile phone

The Here For You tool will offer users with applicable content from experts in mental wellness. A new Snapchat mental health tool is launching. It is called Here For You. It will offer users “safety resources” from mental health experts if a user conducts a search for certain sensitive topics. Among the search subjects that can trigger the feature include depression, anxiety, bullying and suicide. The company announced the launch of the Snapchat mental health tool earlier this week. The goal is to support its users during vulnerable times in…

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WhatsApp users now total over 2 billion, active monthly

Sam Lambert
WhatsApp users - mobile user accessing WhatsApp

This figure is around half a billion short of parent company Facebook’s own monthly figures. The number of WhatsApp users has now risen above the 2 billion mark, for those who are active on a monthly basis, said C.E.O. Will Cathcart in a Wall Street Journal interview. This is the first time the Facebook owned app has revealed its user numbers in about two years. Facebook took to its blog to share the new WhatsApp users milestone. It’s only half a billion short of Facebook’s own active monthly user figures.…

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Clearview AI receives data scraping cessation demand from Venmo and Facebook

Stephanie Beck
Clearview AI - Faces - Digital

The facial recognition has been strengthening its database by scouring the internet’s pictures. Controversial facial recognition startup Clearview AI can add two more tech giants to the list taking legal action against it. Google and Twitter have already filed legal actions against the facial recognition firm. Now, Facebook and Venmo have added their own demands, requiring that Clearview AI cease the use of their members’ images to build its database. A Buzzfeed News report showed that Facebook issued a cease-and-desist letter to the company last week. It required that the…

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Virtual Reality Facebook OS could help the platform skip Google and Android

L. Green
Facebook OS - Person wearing VR headset

The social network giant is reportedly working on developing its own operating system. A new Facebook OS is currently in development, according to a report from The Information. Should this operating system be successful, it could help the social network firm to step away from its dependence on Google and Android. The operating system is reportedly in development to support its movements in virtual reality. At the moment the company doesn’t have its own virtual reality Facebook OS. Therefore, its Oculus VR headsets and Portal smart displays operate on an…

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