Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

Instagram for kids going ahead despite controversy, says Facebook

Stephanie Beck
Instagram for Kids - Children using mobile phones

The social network has confirmed its plans to create a platform targeting children under 13 years old. This week, Facebook confirmed that it continues to plan to create an Instagram for kids 13 years old and younger. The company is going ahead with the plan even as lawmakers have been calling for it to step away from those intentions. At the same time, Facebook announced updates for addressing younger user safety on its platforms. The announcements regarding the Instagram for kids plans were made on the official Facebook blog. There,…

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Cornwall Council and Crowdfunder launch QR code campaign for environmental projects

John Montgallo
QR code campaign - person displaying QR code on phone

The #LoveWhereYouAre marketing will collect donations to make improvements across the Duchy. The Cornwall Council and Crowdfunder have started a new QR code campaign called #LoveWhereYouAre, meant to help raise money for environmental projects across the Duchy. The strategy is meant to collect donations for a range of different carbon neutral initiatives. The QR code campaign makes it possible for people to scan barcodes posted at some of the most iconic locations throughout Cornwall. These were selected as areas of striking natural beauty, to help inspire people to see the…

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How To Rebrand Your Brand On Digital Without Losing Customers?

Guest Post
How To Rebrand Your Brand On Digital Without Losing Customers

Redoing your website can really refresh the image of your business and also attract new customers. But if we talk about your existing customers, all these changes might be less beneficial for your existing customers.  While you have invested both your time and money in building a brand, updating the same can be less recognizable to your existing customers. In addition to this, your existing clients may also think about whether you are changing something else or not.  Rebrand Your Brand On Digital Without Losing Customers Along with getting new…

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Facebook VR ads face massive hurdle as review bombing begins

L. Green
Facebook VR ads - Thumbs Down

Not even a week after the announcement, the participating game developer has backed out. Less than one week after announcing the testing of Facebook VR ads on its Oculus platform, a major roadblock has already revealed itself. This started with considerable backlash among Oculus virtual reality headset users. The game developer that agreed to participate in the Facebook VR ads testing has decided to withdraw from the trial. This occurred when players of the game Blaston would see tests of advertising and responded by review bombing the game. Review bombing…

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