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Twitter QR codes launched for following and sharing

Twitter QR codes launched for following and sharing

(adsbygoogle = window.adsbygoogle || []).push({}); The social media platform has introduced quick response codes not entirely unlike Snapchat. Twitter QR codes have now been launched for the purpose of making it easier for people to follow accounts and share their own. Every Twitter user has his or her own unique quick response code. When that barcode is scanned, the mobile device user is automatically directed to the applicable account. A user can find his or her QR code … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes, Social Media Marketing

Some mobile marketing tactics are effectively reaching millennials

Some mobile marketing tactics are effectively reaching millennials

A recent survey has helped to provide insight into what people aged 14 to 29 years like in ads. Verve Mobile has released the results of a survey they conducted on the “perfect” mobile marketing tactics. The idea was to better understand what is appealing to people between the ages of 14 and 29 years of age. This demographic is otherwise known as millennials. The millennials are currently the largest generation, being made up of more than … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

3D QR codes launched by savvy businessman

3D QR codes launched by savvy businessman

A new project called “Get a Round TUIT” was created by a craft artist and digital decorator. Mark Herring and his business associate, Hal Mandelman have now come up with unique 3D QR codes. These are a part of their most recent project called “Get a Round TUIT.” They provide a type of quick response code, which Herring calls a Matrix code. That barcode will provide local businesses with a new opportunity for growth and customer … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Mobile ads are now more expensive than desktop advertisements

Mobile ads are now more expensive than desktop advertisements

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Mobile shopping trends have become standard global commerce

Mobile shopping trends have become standard global commerce

People are now using smartphones and tablets for shopping to the degree that they are part of the norm. The Interactive Advertising Bureau (IAB) has released a mobile shopping trends report. It is titled “Mobile Commerce: A Global Perspective.” Within the report, the IAB showed that 75 percent of smartphone and tablet users are mobile shoppers. They had purchased at least one product or service over their mobile devices in the previous six months. The study took … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Trends

London augmented reality marketing campaign let shoppers dress semi-naked models

London augmented reality marketing campaign let shoppers dress semi-naked models

Models wore nothing but their underwear as onlookers used AR technology to try on clothes. Pokémon Go may have been the largest exposure many people have had to augmented reality marketing and technology, but London Fashion Week took things a step further. With live models standing in a display window, the Lyst online retailer used tech and shock value to attract attention. The result was gimmicky, but it did the trick because the entire world has had … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

Will mobile ad blockers be detrimental to marketers?

Will mobile ad blockers be detrimental to marketers?

So far, device users have shown they’re tired of ads in their current forms and stopping software is commonplace. The use of mobile ad blockers is growing at an astounding rate. According to PageFair, from January 2015 to January 1016, there was a 90 percent year over year growth rate. This has brought the new monthly users from 198 million to 376 million. Clearly, mobile device users don’t like many of the ads displayed on their devices. PageFair’s … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Will a giant QR code help to save the environment?

Will a giant QR code help to save the environment?

A Taiwanese artist has used a tech friendly mangrove project to combat climate change. Tuvalu, a tiny country in the South Pacific made of nine islets, now features a giant QR code art project. This quick response code is meant to act as a means to draw attention to the battle against climate change. The barcode was made by Vincent J.F. Huang, an artist from Taiwan. The QR code is made out of 3,000 mangrove trees that … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Social media marketing taken to next level by teen runaway

Social media marketing taken to next level by teen runaway

Amy Sharp scored huge public attention as well as capture by police following unique Facebook antics. A teen from Australia captured the attention of the world with her unique social media marketing strategy following her recent jail break. She escaped police custody on August 19 after having been held for certain property offenses. The police had been circulating a mug shot in order to help discover her location. The teen, Amy Sharp, took exception to the mug shot … Read entire article »

Filed under: Featured News, Social Media Marketing, Technology News

Mobile push notifications are surprisingly effective

Mobile push notifications are surprisingly effective

Businesses looking to boost customer engagement may need to alter their smartphone advertising. Mobile push notifications may not have nearly the reputation they deserve. At the moment, brands are facing a near crisis in app engagement. In order to help address this issue, many companies are attempting to return lapsed users to engagement via many means. Among those methods are push notifications. A major barrier to success has been that mobile device owners will stop using apps … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing