Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

Webbeeo beta version released on the Play Store

John Montgallo
Webbeeo beta version - social media - woman - bitcoin

Epazz has launched the beta version of its new Bitcoin social media mobile app, Webbeeo. The Webbeeo beta version is now available for download on the Play Store. Webbeeo, which is a Bitcoin sharing and blockchain decentralized social media platform for mobile, was developed by Epazz, Inc., a leading provider of blockchain cryptocurrency mobile apps and cloud-based software solutions. The social media app uses blockchain tech to provide secure messaging. In addition to having blockchain security, Webbeeo will also allow user to share or transfer bitcoins to others. However, at…

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Geolocation delivery promoted by McDonald’s to encourage mobile app use

Sam Lambert
Geolocation delivery - McDonald's Restaurant Sign

McDonald’s Sweden introduces a mobile marketing campaign involving QR codes. In order to encourage mobile use among its customers, McDonald’s Sweden launched a geolocation delivery marketing campaign. The campaign saw the fast food company give out free limited-edition picnic blankets that featured a QR (quick response) code. The code let people place food delivery orders from their phone. Consumers had their food delivered to the blanket’s location. More specifically, the way it works is users in Sweden who have the blanket can use the McDonald’s mobile app to place an…

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Instagram Explore ads are being added to the popular social media platform

Jennifer Goula
Instagram Explore Ads - Instagram on iPhone

The Explore page will soon be featuring ads, too. Instagram Explore ads are making their way to the Facebook-owned social media platform, Instagram recently announced. Explore is where the social media’s users go to discover new content that connects them to their interests. Eighty percent of people follow a business on Instagram. According to the official announcement made by Instagram, 80% of people follow a business on Instagram and Explore can help them find the next business or product that they might love. “Brands are an important part of the…

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A new YouTube AR feature lets viewers virtually test products before buying

Jesse Collins
YouTube AR feature - woman applying makeup - lipstick

YouTube has launched an augmented reality (AR) program designed to benefit brands, influencers and consumers. A newly announced YouTube AR feature, allows viewers to “Virtually Try-On” beauty products. The google-owned social video platform now gives brands the opportunity to match with influencers and allow these vloggers’ viewers to test products virtually. Viewers can digitally sample makeup before buying. Using their phone’s camera, YouTube viewers who access videos with the YouTube AR feature, can use the camera like a mirror to digitally sample makeup products, such as a shade of lipstick,…

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Amazon Spark shuts down after two-year flop

Jorge Gonzalez
Amazon Spark - Amazon logo on mobile phone

The eCommerce giant has sacked its Instagram-like mobile shopping social media platform. Never heard of Amazon Spark? You’re not alone. Spark was offered to only Amazon Prime members, and in its two years of existence, it failed miserably. The main reason? This social media shopping feature was a ghost town. Spark has been removed from both Amazon’s website and app. Amazon Spark, which could once be accessed via the company’s website and app, has been removed. The shopping tool, which was introduced about two years back, was designed to allow…

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