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Technology news is getting exciting for the hitchhiking robot

Technology news is getting exciting for the hitchhiking robot

(adsbygoogle = window.adsbygoogle || []).push({}); The Hitchbot has nearly reached its final destination through the sheer kindness of strangers. In Canada, technology news is starting to buzz ahead of the arrival of the Hitchbot hitchhiking robot that has made its way across the country and is now nearing the end of its trek from Halifax, Nova Scotia to Victoria, British Columbia. The creators have stated that the last reports from its mobile devices showed it passed Kelowna B.C. At … Read entire article »

Filed under: Gadgets, International, Social Media Marketing, Technology News

Mobile marketing could benefit from Google tracking

Mobile marketing could benefit from Google tracking

The search engine and tech giant is currently testing a way to track consumers from smartphone browsers to apps. Google has now developed a new method of overcoming the mobile marketing struggle that has occurred in the gap between visitors to websites and app users on the same smartphone or tablet, and is now testing this method of tracking, say recent reports. The online giant is now testing out a way to target consumers using mobile devices … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

Social media marketing analytics dashboard comes to Twitter

Social media marketing analytics dashboard comes to Twitter

The social network has now launched a new set of features to help in the optimization of strategies. Twitter has now upgraded its analytics dashboard in order to give its users the ability to measure impressions of tweets and the engagement that they generate, in addition to the performance that is achieved by social media marketing over time. The hope is that it will assist Twitter users in being able to “effectively optimize their content strategy”. The Analytics … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile marketing using iBeacon location based technology seeing increasing use

Mobile marketing using iBeacon location based technology seeing increasing use

The SnipSnap coupon startup is successfully sending ads to smartphones through several large programs. As large retailers start to discover the importance of location based mobile marketing, partnerships such as the one that has formed between department store Lord & Taylor and SnipSnap are becoming increasingly commonplace. This particular agreement uses iBeacon technology to send mobile coupons and ads to shoppers in store. The two companies are working together in this mobile marketing pilot program as SnipSnap works … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends

Google Glass theft video goes viral

Google Glass theft video goes viral

A man took off with Mike Geller’s wearable technology and live streamed the rest of his day. One of the Explorers of Google Glass, Mike Geller was recording his day as a tourist in New York City through the use of the device, when a stranger asked him if he could try on the wearable technology. Immediately, the thief took off with the augmented reality glasses, unaware that he was streaming the full day. While Geller’s Google Glass … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps, Social Media Marketing

Mobile marketing with coupons boosts spontaneous shopping

Mobile marketing with coupons boosts spontaneous shopping

Impulse purchases are on the rise at retailers who use discount couponing strategies over smartphones. Retailers have known for decades upon decades that if they offer a customer a great deal while they are in the store, they will be able to convince many people to make purchases that may not have been on their shopping lists, and now this concept is transferring over to mobile marketing. Supermarkets, for example, post their sale signs to draw consumers … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends

Mobile marketing makes its way to the Space Needle

Mobile marketing makes its way to the Space Needle

Tourism advertising has taken on the smartphone and tablet channel in Seattle. Even tourist attractions that stand out beyond an entire urban center skyline can use some extra promotion and marketers for the Space Needle have chosen the mobile marketing channel as their next opportunity to draw tourists and locals, alike. Despite the fact that the Space Needle stands out above everything else in the downtown core of Seattle, it needs promotions. This could be seen as an … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

Mobile marketing could benefit from the Amazon Fire Phone

Mobile marketing could benefit from the Amazon Fire Phone

While it has yet to be seen whether or not this device will take off, it still represents a considerable advertising opportunity. The Amazon Fire Phone has been making technology news headlines since its first release, and while the first real figures regarding its overall popularity will require a great deal more time before they can be released, what is known is that the nature of the device is proving to offer an incredible mobile marketing … Read entire article »

Filed under: Commercial, Gadgets, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States