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London augmented reality marketing campaign let shoppers dress semi-naked models

London augmented reality marketing campaign let shoppers dress semi-naked models

(adsbygoogle = window.adsbygoogle || []).push({}); Models wore nothing but their underwear as onlookers used AR technology to try on clothes. Pokémon Go may have been the largest exposure many people have had to augmented reality marketing and technology, but London Fashion Week took things a step further. With live models standing in a display window, the Lyst online retailer used tech and shock value to attract attention. The result was gimmicky, but it did the trick because the … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

Will mobile ad blockers be detrimental to marketers?

Will mobile ad blockers be detrimental to marketers?

So far, device users have shown they’re tired of ads in their current forms and stopping software is commonplace. The use of mobile ad blockers is growing at an astounding rate. According to PageFair, from January 2015 to January 1016, there was a 90 percent year over year growth rate. This has brought the new monthly users from 198 million to 376 million. Clearly, mobile device users don’t like many of the ads displayed on their devices. PageFair’s … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Will a giant QR code help to save the environment?

Will a giant QR code help to save the environment?

A Taiwanese artist has used a tech friendly mangrove project to combat climate change. Tuvalu, a tiny country in the South Pacific made of nine islets, now features a giant QR code art project. This quick response code is meant to act as a means to draw attention to the battle against climate change. The barcode was made by Vincent J.F. Huang, an artist from Taiwan. The QR code is made out of 3,000 mangrove trees that … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Social media marketing taken to next level by teen runaway

Social media marketing taken to next level by teen runaway

Amy Sharp scored huge public attention as well as capture by police following unique Facebook antics. A teen from Australia captured the attention of the world with her unique social media marketing strategy following her recent jail break. She escaped police custody on August 19 after having been held for certain property offenses. The police had been circulating a mug shot in order to help discover her location. The teen, Amy Sharp, took exception to the mug shot … Read entire article »

Filed under: Featured News, Social Media Marketing, Technology News

Mobile push notifications are surprisingly effective

Mobile push notifications are surprisingly effective

Businesses looking to boost customer engagement may need to alter their smartphone advertising. Mobile push notifications may not have nearly the reputation they deserve. At the moment, brands are facing a near crisis in app engagement. In order to help address this issue, many companies are attempting to return lapsed users to engagement via many means. Among those methods are push notifications. A major barrier to success has been that mobile device owners will stop using apps … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Branded QR codes added to GOQR generator tool

Branded QR codes added to GOQR generator tool

The quick response codes are in black and white as well as in color and allow for logo and image incorporation. Branded QR codes are becoming more readily available. They may become the key to overcoming one of the main criticisms of quick response codes: ugliness. Traditionally, they are exclusively black and white pixilated squares. GOQR generator has become the latest QR code creator to incorporate images and logos. The GOQR generator has joined a number of other … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

The Metrics that Really Matter for Tracking B2B Social Media ROI

The Metrics that Really Matter for Tracking B2B Social Media ROI

It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, which can somewhat help … Read entire article »

Filed under: Featured News, Marketing, Social Media Marketing

QR code problems in egg packages that aren’t scannable

QR code problems in egg packages that aren’t scannable

A survey of customers revealed that most of the quick response codes weren’t working when scanned. A survey of egg crates and their labels have shown that there are quite a few QR code problems on the packages. The Consumers’ Federation announced that the nutrition facts on the egg packages in Taiwan were not visible. Moreover, the quick response codes that were supposed to replace them aren’t working. The QR codes were supposed to provide consumers with … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Google mobile ads may AMP up and slim down

Google mobile ads may AMP up and slim down

A new advertising initiative has been designed to enhance the delivery of content on the mobile web. Google mobile ads are heading in a direction that has been designed to speed up their rate of delivery. At the moment, a primary complaint is that they are too slow. The company is using its accelerated mobile pages (AMP) to provide a faster experience. The AMP project for mobile ads is meant to make it possible for advertising to … Read entire article »

Filed under: Featured News, Mobile Marketing, Technology News

Is mainstream social media marketing under attack from Facebook?

Is mainstream social media marketing under attack from Facebook?

The largest social network has now knocked the pins out from under mainstream media posts in newsfeeds. Facebook has recently made some notable newsfeed changes having a big impact on social media marketing. It recently released a blog called “Building a Better News Feed for You.” Within it, it has pointed out some notable changes, particularly a cutback on mainstream media posts. Many are now speculating mainstream media may shrink efforts on Facebook and turn to Twitter. Within … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing