Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

Virtual Reality Facebook OS could help the platform skip Google and Android

L. Green
Facebook OS - Person wearing VR headset

The social network giant is reportedly working on developing its own operating system. A new Facebook OS is currently in development, according to a report from The Information. Should this operating system be successful, it could help the social network firm to step away from its dependence on Google and Android. The operating system is reportedly in development to support its movements in virtual reality. At the moment the company doesn’t have its own virtual reality Facebook OS. Therefore, its Oculus VR headsets and Portal smart displays operate on an…

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US Navy bans TikTok social media app from government phones

Jorge Gonzalez
TikTok social media app ban - US Navy

The Navy said the popular video clip application represents a “cybersecurity threat”. The United States Navy has banned government devices from downloading and using the popular TikTok social media app. It called the application a “cybersecurity threat”. This short video mobile app has become explosively popular over the last few months. The Navy issued a bulletin last week. A Facebook page serving military members posted it to show personnel that TikTok must be removed from all government smartphones and other mobile devices. The bulletin explained that military members who use…

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YouTube mobile shopping ads to help Google capitalize on the consumer-YouTube relationship

Jesse Collins
YouTube Mobile Shopping Ads - YouTube Mobile

Google is extending its mobile shopping ads network reach to engage consumers on YouTube. YouTube mobile shopping ads will be added to the popular video platform’s mobile app. A growing number of mobile users are heading to YouTube to watch reviews and obtain recommendations. This gives Google the opportunity to target these users with engaging and shoppable types of ads. YouTube users are more open minded to discovering new content when browsing their home feed. According to the director of YouTube product management, Nicky Rettke, YouTube is taking notice of…

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New feature Facebook News to launch on Facebook’s mobile app in the US

John Montgallo
Facebook News - Social Media - Information

Facebook is testing a new way to give its user more control over the stories they view. The social networking giant is trailing Facebook News via its mobile app in the United States. The company has reportedly begun testing a news hub that is dedicated to providing users with quality news. The purpose of the hub is to give users greater control over the stories they see to deliver an experience that is more relevant and personalized. The hub has a “Today’s Stories” section curated by the company’s team of…

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HarvestMark QR code allows companies to view key customer insights

Stephanie Beck
HarvestMark QR code - Packaged strawberries

HarvestMark has developed a tool that allows food companies to improve customer satisfaction. By applying a unique HarvesMark QR code to their products, food companies can gain insights into their customers, including where and why they purchased the food item as well as how they chose to consume it. QR codes can provide companies with benefits including traceability and brand awareness. Improving customer satisfaction is important for companies that want to succeed and drive their business forward. Quick response (QR) codes applied to the products they sell can be beneficial…

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