QR Code Press » Mobile Marketing
Worldwide mobile marketing spend to break the $100 mark this year
(adsbygoogle = window.adsbygoogle || []).push({}); The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver … Read entire article »
Filed under: Featured News, International, Mobile Marketing, Trends
Mobile user acquisition costs fall thanks to smartphone shoppers
As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: “Mobile Shopping: User Acquisition … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing
Bing mobile advertising steps up its game with targeted ads
The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can … Read entire article »
Filed under: Featured News, Mobile Marketing, Trends
Terrorist social media marketing? Not on YouTube, says Google
The technology giant has amped its extremism blocking efforts on the video sharing platform, using AI. Terrorist social media marketing – and how to block it – has become an area of central focus for the top platforms as both Facebook and YouTube work to combat the spread of extremist propaganda. Google and Facebook have both opened up to the public in their own ways to tackle this issue. To help fight terrorist social media marketing via YouTube, … Read entire article »
Filed under: Featured News, Mobile Commerce Security, Social Media Marketing
Mobile ad study reveals this marketing technique is generating responses
IAB research published in a recent report provided considerable insight into the effectiveness of this advertising. New mobile ad study findings from IAB showed that smartphone advertising is producing a consumer response nearly half the time. The research was first published this week and underscored the effectiveness of ads displayed over this channel. The mobile ad study pointed out that more than two out of every three people – that is, 63 percent – now have smartphones that … Read entire article »
Filed under: Featured News, Mobile Apps, Mobile Marketing
Mobile advertising growth is higher in China than any other country
The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said … Read entire article »
Filed under: Featured News, International, Mobile Marketing, Trends
QR code solution brings banking options to Cambodians
The country is greatly unbanked, but mobile digital transactions are now rapidly on the rise. Cambodia has been struggling to drive mobile payments to the point that they are mainstream but a new QR code solution appears to be correcting the issue. The quick response codes are sending a growing number of mobile device owners to their smartphones when they reach the checkout counter. The kingdom is hoping to reduce the use of cash, which remains its … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes
Facebook Rewards QR codes provide in-store savings
The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the Facebook Rewards QR codes, … Read entire article »
Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing
Snapchat augmented reality leading the way, says research
New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram … Read entire article »
Filed under: Augmented Reality, Featured News, Social Media Marketing
Instagram is the social media platform hardest on a user’s mental health, study
That said, YouTube appears to be the social network that is among the easiest on positivity. The Royal Society for Public Health (RSPH) released the results of a study conducted by its Youth Health Movement, showing that Instagram is the social media platform with the most negative impact on mental health. While Instagram may be negative, it was YouTube with the most positive influence on mental health. The research revealed that of the “big five” social media platform … Read entire article »
Filed under: Featured News, Mobile Apps, Social Media Marketing
Mobile product searches lead to more purchases in-store
A new report indicates that consumers that smartphone based product searches are affecting their shopping decisions. Yieldbot recently conducted a study with Kantar Retail showing that consumers use mobile product searches to make in-store shopping decisions. The study underscored the influence of smartphones on the decisions shoppers make in-store. The research indicated that while word of mouth advertising from friends and family remains the top influencer when it comes to purchasing decisions, mobile product searches are increasingly influential. … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing
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