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Pepsi creates a “Time Tunnel” with augmented reality technology

Pepsi creates a “Time Tunnel” with augmented reality technology

(adsbygoogle = window.adsbygoogle || []).push({}); The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Mobile marketing drives digital ad spend skyward

Mobile marketing drives digital ad spend skyward

As a growing number of consumers look to smartphones and tablets advertisers will soon spend as much on computing devices as TV. According to the results of recent study conducted by the media research unit of Interpublic Group of Cos, Magna Global, mobile marketing is going to be an important driver of spending on digital advertising. This will cause spending over digital channels to rise by 15 percent, by the end of next year. Social media campaigns and … Read entire article »

Filed under: Mobile Marketing

Mobile payments and loyalty program launched by New York Fries

Mobile payments and loyalty program launched by New York Fries

The chain will be bringing this option to its 200 various locations and will link it to its Fry Society program. New York Fries, a chain of quick service restaurants that has approximately two hundred locations has recently announced that it is launching a mobile payments, loyalty and rewards app that will also involve a gifting program that it has called the Fry Society. The fast food chain specializes in selling fresh cut French fries, as well … Read entire article »

Filed under: Mobile Marketing, Mobile Payments

Mobile app called Yik Yak linked to bullying and bomb threats

Mobile app called Yik Yak linked to bullying and bomb threats

Concerns have been rising in schools with regards to this anonymous geographically specific comment wall. A mobile app called Yik Yak has been under fire over the last little while as a result of people who have been using it in order to bully others, as well as to go as far as to make bomb threats. The application, itself, is quite unique in that it allows people to post anonymously within a certain geographical area. The problems … Read entire article »

Filed under: Mobile Apps, Social Media Marketing

Twitter to begin tracking mobile apps of its users

Twitter to begin tracking mobile apps of its users

The social network is going to start monitoring the other third party applications installed on a user’s smartphone or tablet. According to an announcement that was made by Twitter Inc, that social network company is going to start tracking the other third party mobile apps that are installed on the smartphones and tablets of its users, in order to be able to provide those people with more tailored content, which includes advertisements. This new component of the … Read entire article »

Filed under: Mobile Apps, Mobile Commerce Security, Mobile Marketing, Social Media Marketing

Google mobile search to assist Black Friday shoppers

Google mobile search to assist Black Friday shoppers

Consumers planning to use m-commerce to research products ahead of the start of holiday shopping could benefit. This week, the web’s largest search engine has launched the latest way in which it will be assisting shoppers to better understand products head of Black Friday, by boosting its Google mobile search results features. From the comfort of their mobile devices, shoppers will be able to better research products using m-commerce. The latest feature of Google mobile search gives shoppers … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States

Mozido to make use of mobile commerce and security products from MasterCard

Mozido to make use of mobile commerce and security products from MasterCard

Mozido forms partnership with MasterCard to improve its mobile platform Mozido, a company that provides financial and marketing services focused on the mobile sector, has announced that it has partnered with MasterCard. Through this partnership, Mozido will be incorporating the mobile payments and security products that MasterCard had to offer. These products will be bundled into the services that Mozido provides, increasing its value to its clients and helping the company establish a stronger foothold in … Read entire article »

Filed under: Mobile Commerce, Mobile Commerce Security, Mobile Marketing, Mobile Payments