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Mobile advertising market has most click-through success with tablets

Mobile advertising market has most click-through success with tablets

(adsbygoogle = window.adsbygoogle || []).push({}); A recent study revealed that larger screen device owners are picking up in their interaction with ads. According to a study published by Furion Analytics Research and Consulting LLP, the mobile advertising market is growing quickly through tablet users. In fact, the report predicted a compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020. The mobile ad marketplace is already generating over $21 billion in annual revenue worldwide. As mobile … Read entire article »

Filed under: Featured News, Mobile Marketing, Tablet Commerce

Snapchat QR codes no longer welcome on Facebook

Snapchat QR codes no longer welcome on Facebook

The social network is banning the quick response codes from both profiles and pages. Facebook has decided to crack down on the Snapchat QR codes people are sharing on their profiles as well as their pages. They are hunting specifically for the ones being used as page and profile images. As it turns out, Facebook has a very rigid set of guidelines when it comes to promoting other social networks. Among the reasons that people have assumed that … Read entire article »

Filed under: Featured News, QR Codes, Social Media Marketing

School QR code launched to promote wellness

School QR code launched to promote wellness

An Idaho school district is using technology to help its wellness campaign to succeed. Emmett School District Food Service Director Tyree White has spearheaded a school QR code for a wellness campaign. The educator worked with a nurse in the district for the purpose of providing better awareness of what people are eating. The quick response code campaign was inspired by the contents of White’s husband’s birthday cake. Last year, White used the Fitness Pal to find out … Read entire article »

Filed under: Mobile Marketing, QR Codes

Twitter QR codes launched for following and sharing

Twitter QR codes launched for following and sharing

The social media platform has introduced quick response codes not entirely unlike Snapchat. Twitter QR codes have now been launched for the purpose of making it easier for people to follow accounts and share their own. Every Twitter user has his or her own unique quick response code. When that barcode is scanned, the mobile device user is automatically directed to the applicable account. A user can find his or her QR code within the Twitter app … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes, Social Media Marketing

Some mobile marketing tactics are effectively reaching millennials

Some mobile marketing tactics are effectively reaching millennials

A recent survey has helped to provide insight into what people aged 14 to 29 years like in ads. Verve Mobile has released the results of a survey they conducted on the “perfect” mobile marketing tactics. The idea was to better understand what is appealing to people between the ages of 14 and 29 years of age. This demographic is otherwise known as millennials. The millennials are currently the largest generation, being made up of more than … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

3D QR codes launched by savvy businessman

3D QR codes launched by savvy businessman

A new project called “Get a Round TUIT” was created by a craft artist and digital decorator. Mark Herring and his business associate, Hal Mandelman have now come up with unique 3D QR codes. These are a part of their most recent project called “Get a Round TUIT.” They provide a type of quick response code, which Herring calls a Matrix code. That barcode will provide local businesses with a new opportunity for growth and customer … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Mobile ads are now more expensive than desktop advertisements

Mobile ads are now more expensive than desktop advertisements

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Mobile shopping trends have become standard global commerce

Mobile shopping trends have become standard global commerce

People are now using smartphones and tablets for shopping to the degree that they are part of the norm. The Interactive Advertising Bureau (IAB) has released a mobile shopping trends report. It is titled “Mobile Commerce: A Global Perspective.” Within the report, the IAB showed that 75 percent of smartphone and tablet users are mobile shoppers. They had purchased at least one product or service over their mobile devices in the previous six months. The study took … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Trends

London augmented reality marketing campaign let shoppers dress semi-naked models

London augmented reality marketing campaign let shoppers dress semi-naked models

Models wore nothing but their underwear as onlookers used AR technology to try on clothes. Pokémon Go may have been the largest exposure many people have had to augmented reality marketing and technology, but London Fashion Week took things a step further. With live models standing in a display window, the Lyst online retailer used tech and shock value to attract attention. The result was gimmicky, but it did the trick because the entire world has had … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

Will mobile ad blockers be detrimental to marketers?

Will mobile ad blockers be detrimental to marketers?

So far, device users have shown they’re tired of ads in their current forms and stopping software is commonplace. The use of mobile ad blockers is growing at an astounding rate. According to PageFair, from January 2015 to January 1016, there was a 90 percent year over year growth rate. This has brought the new monthly users from 198 million to 376 million. Clearly, mobile device users don’t like many of the ads displayed on their devices. PageFair’s … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing