This common mobile marketing technique gets 75 percent of consumers to buy

Mobile marketing data - 75 percent purchase

A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…

Read More

Amazon and Panasonic collab on content suggesting smart TV tech

Smart TV - Handshake - Collaboration

The companies unveiled their flagship model of the OLED device at CES. Amazon and Panasonic Holdings have announced that they are collaborating on a project for the production of a smart TV line that will be able to recommend content to viewers based on their watch history. The Japanese electronics company has been working on a strategy to enhance its TV software. Earlier this month at CES, the companies unveiled their flagship smart TV model, which is an organic light-emitting diode (OLED) screen equipped with the Fire TV streaming technology…

Read More

Meta social media network Threads rolls out its own hashtags

Threads social media - no hashtag symbol

The company started to roll out the tags but without the need to use the hash symbol. Threads, the Meta social media network many people view as an alternative to X (formerly known as Twitter), has announced that it is rolling out tags for posts, without the need for the hash symbol as is the case with hashtags on other platforms. Users will be able to choose only a single tag in order to avoid trends toward tag spam. The social media platform first started testing the new tagging feature…

Read More

How many of your holiday purchases were decided by mobile commerce algorithms?

Mobile commerce - Person using mobile phone - algorithms search

We’d all like to think we’re making our own shopping choices, but tech is playing a growing role. At this time of the year, when many people shop more heavily than at any other point on the calendar, mobile commerce algorithms are playing an increasingly important and strategic role in helping us to place items in our cart before we check out. Marketing strategies such as recommended and suggested items have become a normal part of shopping. As natural as it may feel to see suggested products while we browse…

Read More

Telegram messaging app now offers free voice message transcription

Messaging app - Person using voice technology on phone

The application is opening the feature that was previously available only to premium subscribers. The telegram messaging app just underwent a substantial upgrade on both Android and iOS, providing non-paying users with new services previously available only to premium users, while adding new features for everyone. One of the additions included in the upgrade was a way to make it easier to find great new channels. The new features to the messaging app were announced in Telegram’s latest blog post. It said that the voice-to-text transcription service popular among premium…

Read More