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Mozido to make use of mobile commerce and security products from MasterCard

Mozido to make use of mobile commerce and security products from MasterCard

(adsbygoogle = window.adsbygoogle || []).push({}); Mozido forms partnership with MasterCard to improve its mobile platform Mozido, a company that provides financial and marketing services focused on the mobile sector, has announced that it has partnered with MasterCard. Through this partnership, Mozido will be incorporating the mobile payments and security products that MasterCard had to offer. These products will be bundled into the services that Mozido provides, increasing its value to its clients and helping the company establish … Read entire article »

Filed under: Mobile Commerce, Mobile Commerce Security, Mobile Marketing, Mobile Payments

Mobile marketing at eBay has changed platforms

Mobile marketing at eBay has changed platforms

Google AdWords have been replaced by those from the Bing Ad platform for smartphone and tablet users. The massive online marketplace, eBay Inc. has made a massive move in its mobile marketing strategy by replacing the Google AdWords that it had previously been using, in favor of Bing Ads from Microsoft. Considering the size of eBay, this is a considerable loss for Google, and a tremendous gain for Microsoft. As is the case with many large online retail … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing

Google Glass app from Jaguar displays augmented reality print ads

Google Glass app from Jaguar displays augmented reality print ads

This advertising design brings mobile marketing to an entirely new and interactive level. Jaguar has taken its new print ad campaign to an entirely new level through augmented reality and its app for Google Glass, cleverly encouraging consumers to interact with the experience of its villain-themed mobile marketing campaign. The brand has linked its ads from a range of different magazines through the Blippar app for various mobile devices. When using the Google Glass, smartphone, or tablet version … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Marketing

Mobile marketing engagement loves free coffee offers

Mobile marketing engagement loves free coffee offers

Starbucks has now launching a new campaign in time for the holiday shopping season. When it comes to success in the smartphone based experience, Starbucks has always been the ultimate example of how to do things properly, and that café giant is now launching a mobile marketing campaign that will represent something totally new for the company. Traditionally, Starbucks pushes gift cards throughout the length of the holiday shopping season. This year, they are taking their push for … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Marketing, Mobile Payments, United States

Augmented reality ads attack Vienna with a zombie invasion

Augmented reality ads attack Vienna with a zombie invasion

A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to its signage campaign in Vienna. For two days, the city featured a “Scary Shelter” in a … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Mobile marketing at Facebook will beat out Google next year

Mobile marketing at Facebook will beat out Google next year

The head of Opera Mediaworks has said that smartphone and tablet based ads from the social network will win. According to the chief exec at Opera Mediaworks, Mahi De Silva, who is also a veteran in mobile marketing and advertising, while Google may still be in the lead when it comes to that channel, that position will change next year when it is overtaken by Facebook. Opera Mediaworks is owned by Opera Software, which is based in … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Android platform is gaining ground as a mobile commerce, advertising platform

Android platform is gaining ground as a mobile commerce, advertising platform

Analysts may have outdated perspective of the Android operating system The Android platform is quite popular among consumers, but not necessarily among businesses and large enterprises. Many analysts in the e-commerce, advertising, and software sectors believe that Google’s mobile operating system is too exposed to malicious software and is fragmented by nature. For years, analysts have also suggested that Android consumers spend significantly less money through their mobile devices and these people are not likely to … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Mobile Payments, Technology News

Mobile marketing mistakes underscored by report by Forrester

Mobile marketing mistakes underscored by report by Forrester

Although most would agree that smartphones are a vital advertising channel, but the techniques have not yet been mastered. When it comes to mobile marketing, marketing firms have been facing a continuing struggle in being able to define their objectives as well as in being able to manage their performances, says a recent report that was released by CIO.com. In that report, it suggests that CMOs and CIOs must work to change the direction that this channel … Read entire article »

Filed under: Mobile Marketing