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After a year and a half, Twitter Canada has a new head

After a year and a half, Twitter Canada has a new head

The social network and mini blogging site is now looking up to Rory Capern, following his hiring. Kirstine Stewart had been leading Twitter Canada but stepped down a year and a half ago, leaving the company without anyone in the official leadership position; until now when it has raised a new head to this position along with the hiring of Rory Capern, who will take over in February. Capern is coming to the social network’s Canadian business … Read entire article »

Filed under: International, Mobile Commerce, Social Media Marketing, Technology News

Ad-supported iTunes Radio brought to an end

Ad-supported iTunes Radio brought to an end

Apple is phasing out its advertising based streaming music service in favor of a subscription based one. Apple Music will be replacing iTunes Radio, altogether, as Apple has decided to phase out the ad-supported service in favor of using its program that is completely subscription based. This is the latest step in the music streaming industry that seems to be dividing between subscriptions and ads. iTunes Radio has been in existence since 2013 but rolled out only in … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Trends

Massive Twitter outage sweeps mobile app and web experience

Massive Twitter outage sweeps mobile app and web experience

The social network experienced a worldwide malfunction on all platforms on Tuesday. On Tuesday, users around the world found themselves faced with a huge Twitter outage that placed the social network’s services out of reach, beginning with usage issues, followed by extensive access problems. The outage lasted well over an hour, which is an outstanding length of time for a social network. The Twitter outage spread rapidly across the web, mobile and even its API (application programming interface, … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing, Technology News

One third of mobile marketing ad impression stats wrong due to fraud

One third of mobile marketing ad impression stats wrong due to fraud

A recent study has indicated that about one third of impressions from programmatic mobile ads could be fraudulent. According to research conducted by AppLift, a mobile marketing ad technology company, and Forensiq, a security company, 34 percent of programmatic mobile ad impressions are at risk of being fake. These are the types of ads served from an exchanged to a publisher site exchange in real time based on target data. Throughout the study, it was revealed that about … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

Apple Maps app receives massive investments and has now returned

Apple Maps app receives massive investments and has now returned

After getting off to an unfortunate start upon its first launch in 2012, the revamped application is back. The term Apple Maps has become synonymous with an application from the iPhone maker that had a very unlikely beginning, directing people to drive off bridges, skipping many towns and businesses, and sending people way out into the outback of Australia. There were countless mistakes in this very rare disaster of a launch for Apple among its mobile apps. Among … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Technology News

Sears uses mobile commerce to bring people into stores

Sears uses mobile commerce to bring people into stores

The department store is working to turn its growing smartphone based traffic into in-person visits. Sears Holding Corp. has taken on a new strategy that has been designed to use mobile commerce to draw online traffic into actual brick and mortar stores in order to increase the number of purchases that are made in person. The retailer has now updated its mobile app to include a range of new features to improve in-store shopping. The Sears app has … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, Trends, United States

Social media use causes anger and loneliness

Social media use causes anger and loneliness

A recent study has shown that the regular use of Facebook may have a negative impact on users’ lives. The Happiness Research Institute has recently released the results of a study it conducted on the use of social media and the impact it has on a person’s overall ability to feel happy in everyday life. This research was conducted in Denmark and involved the participation of 1,095 people. The group of participants was divided into two groups. The … Read entire article »

Filed under: Mobile Apps, Social Media Marketing, Technology News

66 percent of mobile ad spend is focused on video

66 percent of mobile ad spend is focused on video

A recent study has shown that this type of media has become a main focus in smartphone advertising. The results of a new study that have been released by AppLovin and AppsFlyer has shown that a considerable percentage of mobile ad budget has been focused on video, which has already been a growing focus in overall online advertising, regardless of the channel. The study has shown that video is producing a growing amount of revenue and it … Read entire article »

Filed under: Mobile Apps, Mobile Marketing