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The Metrics that Really Matter for Tracking B2B Social Media ROI

The Metrics that Really Matter for Tracking B2B Social Media ROI

(adsbygoogle = window.adsbygoogle || []).push({}); It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, … Read entire article »

Filed under: Featured News, Marketing, Social Media Marketing

QR code problems in egg packages that aren’t scannable

QR code problems in egg packages that aren’t scannable

A survey of customers revealed that most of the quick response codes weren’t working when scanned. A survey of egg crates and their labels have shown that there are quite a few QR code problems on the packages. The Consumers’ Federation announced that the nutrition facts on the egg packages in Taiwan were not visible. Moreover, the quick response codes that were supposed to replace them aren’t working. The QR codes were supposed to provide consumers with … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Google mobile ads may AMP up and slim down

Google mobile ads may AMP up and slim down

A new advertising initiative has been designed to enhance the delivery of content on the mobile web. Google mobile ads are heading in a direction that has been designed to speed up their rate of delivery. At the moment, a primary complaint is that they are too slow. The company is using its accelerated mobile pages (AMP) to provide a faster experience. The AMP project for mobile ads is meant to make it possible for advertising to … Read entire article »

Filed under: Featured News, Mobile Marketing, Technology News

Is mainstream social media marketing under attack from Facebook?

Is mainstream social media marketing under attack from Facebook?

The largest social network has now knocked the pins out from under mainstream media posts in newsfeeds. Facebook has recently made some notable newsfeed changes having a big impact on social media marketing. It recently released a blog called “Building a Better News Feed for You.” Within it, it has pointed out some notable changes, particularly a cutback on mainstream media posts. Many are now speculating mainstream media may shrink efforts on Facebook and turn to Twitter. Within … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Mobile ad spending will be greater than desktop for the first time next year

Mobile ad spending will be greater than desktop for the first time next year

If this ZenithOptimedia forecast is correct, it will mean this will occur a year earlier than predicted. ZenithOptimedia released a mobile ad spending report that predicts and earlier landmark than prior forecasts. This report predicts that spending on mobile ads will exceed that of desktop a year earlier. Until now, most forecasts have predicted that this milestone would be reached in 2018. Businesses will be spending a larger amount of money on ads meant for smartphones and tablets … Read entire article »

Filed under: Featured News, Marketing, Mobile Marketing

Mobile ad blocking exploded by 90 percent last year

Mobile ad blocking exploded by 90 percent last year

A new PageFair report has shown that the rate of use has gone up by hundreds of millions of device users. According to a recent report based on a study by PageFair, a publishing consultancy, mobile ad blocking took off in 2015 to the point that it reached a massive growth of 90 percent when compared to the year before. The report indicated that by 2016, there were an estimated 419 million people using this mobile ad … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Lottery ticket QR codes to be added to boost smartphone sales

Lottery ticket QR codes to be added to boost smartphone sales

All National Lottery tickets from the United Kingdom will soon have quick response codes printed on them. As Camelot aims to boost the momentum of its online sales, lottery ticket QR codes are being printed on all pink versions of these products in order to make it possible for players to be able to check to see whether or not they’ve won, simply by using their smartphones. The goal is to be able to boost the number … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

KitKat QR code launched by Google and Nestlé

KitKat QR code launched by Google and Nestlé

The two companies are working together to create packaging that will allow people to better enjoy their break time. Nestlé has now partnered up with Google in order to create a KitKat QR code on the packaging of the chocolate bar, which will make it easier for consumers to enjoy a few YouTube videos while they are taking their breaks. These quick response codes will be printed onto the chocolate bars outside the United States. When the KitKat … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Quick response codes announce Tesla’s upcoming Mexican Supercharger

Quick response codes announce Tesla’s upcoming Mexican Supercharger

A QR code scan was all it took to discover the announcement that the network was expanding to Mexico. Tesla has just made a massive announcement and it did so by posting massive quick response codes that could be scanned through the use of smartphones with reader apps installed. Its announcement was that its Supercharger network is now on its way to expanding into Mexico. The QR codes were displayed all along the wall behind each parking … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing