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Social media trends show LOL is virtually dead

Social media trends show LOL is virtually dead

Recent research has shown that emoji, “haha” and “hehe” have taken down the laughing short form. Although LOL used to be an extremely popular way of expressing that a statement was considered to be very funny, when it comes to the latest social media trends, it looks as though the usage of that shorthand has dropped into near nothingness. It should be noted that this research was specific to Facebook and did not include other social networks. Moreover, … Read entire article »

Filed under: Mobile Apps, Social Media Marketing

Twitter’s mobile apps are testing a breaking news tab

Twitter’s mobile apps are testing a breaking news tab

The social network is now trying out a new kind of option that may soon appear in its application. Twitter has now suggested that it will be stepping into the news environment with its mobile apps and in order to find its place in that ecosystem, it is trying out a breaking news content tab. This was first reported by BuzzFeed, but it was also later officially confirmed by Twitter, itself. The news tab will be appearing in … Read entire article »

Filed under: Mobile Apps, Social Media Marketing

Google interstitial mobile ads dropped in response to user dislike

Google interstitial mobile ads dropped in response to user dislike

Data showed that 70 percent of users didn’t like this style of advertising, so the tech giant has dropped them. Interstitial advertising is exceptionally common among mobile ads, popping up over the content that a device user is viewing and encouraging them to take additional actions, such as to “get the app.” The issue that mobile marketing firms have been experiencing is that users don’t like them. Google has examined the results of a new study and determined … Read entire article »

Filed under: Mobile Marketing, Technology News

Free mobile internet from Facebook to expand

Free mobile internet from Facebook to expand

The social network will be increasing the service in order to increase its usage. Facebook has recently revealed that it has plans to broaden its free mobile internet service following the unveiling of its application in 17 different developing nation over the course of the last year. This was announced by way of a blog post that was made by an executive at Facebook. The company stated that it would be opening a new portal that would allow … Read entire article »

Filed under: Gadgets, Social Media Marketing, Technology News

Mobile advertising to steal television’s crown

Mobile advertising to steal television’s crown

The popularity of smartphones and tablets is about to unseat TV from its ad spending throne. With the popularity of smartphones and tablets, and with the skyrocketing rates of data traffic over those devices, mobile advertising has been expanding astronomically, to the point that it is now predicted that it will take over the top spot that has been long held by television. A new report has shown that mobile marketing is about to take the top … Read entire article »

Filed under: Entertainment Industry, International, Mobile Marketing, Trends, United States

May 2015 experienced dip in mobile marketing costs

May 2015 experienced dip in mobile marketing costs

At the same time, the downloads also experienced a measurable dip throughout that month. A Fiksu report was recently released that showed that in May 2015, there was a slight drop in the costs associated with mobile marketing, as well as in the number of downloads, when compared to previous months. This mobile advertising and downloading trend was said to be the result of app store changes among other considerations. The report also pointed out that seasonal slowdowns … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

Social media marketing product review strategies power up engagement

Social media marketing product review strategies power up engagement

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Technology News, Trends