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Social media marketing strategies at Facebook and Twitter freshen up stale ads

Social media marketing strategies at Facebook and Twitter freshen up stale ads

(adsbygoogle = window.adsbygoogle || []).push({}); These two networks are working to come up with new ways to generate profit from their current successes. Twitter, Facebook, and other platforms are now working on enhancing their social media marketing experience so that they will be able to bring in greater profits based on their ability to successfully reach millions of consumers. Facebook already has over one billion users and it has been working very hard to boost its income via … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

NFC technology enabled devices rise in popularity

NFC technology enabled devices rise in popularity

This technology is starting to build confidence in security and its usability makes it practical for the Internet of Things. NFC technology has how been available in several generations of smartphone – though it is only just now being added to the next Apple device, the iPhone 6 – and now it is starting to become more popular among consumers, as well. Recent research has suggested that it is coming out on top when it comes to … Read entire article »

Filed under: Mobile Marketing, Mobile Payments, Near Field Communications, Trends

Mobile marketing may want to place a focus on shopping moms

Mobile marketing may want to place a focus on shopping moms

A recent study has shown that this demographic is highly receptive to ads and offers over their smartphones. Newly published research has now confirmed what many mobile marketing firms have already suspected, which is that moms are quite receptive to receiving various types of ads, promotions, and offers over the use of their smartphones. These findings suggested that moms have become more dependent on their mobile devices than ever before. The research was published within the 2014 BabyCenter … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Mobile marketing anti-bullying campaign hopes to make a difference

Mobile marketing anti-bullying campaign hopes to make a difference

A new text messaging service has been designed to help to improve the thoughts and actions of young people. The largest organization for social change among young people, DoSomething.org, is now working on a new mobile marketing campaign with Be a STAR, an anti-bullying effort that was co-founded three years ago by the WWE global entertainment company and The Creative Coalition. Together, they are working on a text messaging based effort called “The Bully Text: Superstar Edition.” The … Read entire article »

Filed under: Mobile Marketing

Mobile devices can be traded in at Sprint and T-Mobile

Mobile devices can be traded in at Sprint and T-Mobile

Both companies are battling for consumer favor as they offer $300 discounts on handset purchases. Sprint has jumped into direct competition in their marketing campaign that allows consumers to bring their old mobile devices in order to obtain a significant discount on purchasing new ones with them. The company has guaranteed to meet or beat all trade in values offered by its competitors. Not too long beforehand, T-Mobile had made the same type of guarantee for trade ins … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends, United States

NFC technology and Bluetooth deliver “tap for reward” from Tapcentive

NFC technology and Bluetooth deliver “tap for reward” from Tapcentive

A new mobile marketing platform allows brick and mortar stores to connect with consumers over smartphones. Mobile marketing companies have been trying everything that they can think up to be able to reach customers in meaningful ways, and now Tapcentive is has introduced a new platform that will use Bluetooth and NFC technology as a central component to a reward based system. The goal is to be able to help retailers and marketers to be able to … Read entire article »

Filed under: Mobile Marketing, Near Field Communications

Social media marketing at Twitter tests “buy” button

Social media marketing at Twitter tests “buy” button

The network is testing out online and mobile commerce plans for the future with this new option. A tweet at Twitter could soon be much more than a short blip of communication or social media marketing, but it could also become a way for a consumer to be able to purchase what is being discussed. The social network is now testing out a new e- and m-commerce opportunity with a “buy”button. Though this is not being rolled out … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

iPhone 6, Apple Pay, and Apple Watch open for U2

iPhone 6, Apple Pay, and Apple Watch open for U2

The premium computing and mobile device brand has now unveiled its latest products. Apple’s event for this year was met with a considerable amount of excitement as the world watched to see the unveiling of the iPhone 6, as well as a number of other devices and services that have branched the company into a number of other markets. Similar to the event from last year, there were two different smartphones launched simultaneously. The difference between the two … Read entire article »

Filed under: Gadgets, International, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States