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Augmented reality ads attack Vienna with a zombie invasion

Augmented reality ads attack Vienna with a zombie invasion

(adsbygoogle = window.adsbygoogle || []).push({}); A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to its signage campaign in Vienna. For two days, the city featured a … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Mobile marketing at Facebook will beat out Google next year

Mobile marketing at Facebook will beat out Google next year

The head of Opera Mediaworks has said that smartphone and tablet based ads from the social network will win. According to the chief exec at Opera Mediaworks, Mahi De Silva, who is also a veteran in mobile marketing and advertising, while Google may still be in the lead when it comes to that channel, that position will change next year when it is overtaken by Facebook. Opera Mediaworks is owned by Opera Software, which is based in … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Android platform is gaining ground as a mobile commerce, advertising platform

Android platform is gaining ground as a mobile commerce, advertising platform

Analysts may have outdated perspective of the Android operating system The Android platform is quite popular among consumers, but not necessarily among businesses and large enterprises. Many analysts in the e-commerce, advertising, and software sectors believe that Google’s mobile operating system is too exposed to malicious software and is fragmented by nature. For years, analysts have also suggested that Android consumers spend significantly less money through their mobile devices and these people are not likely to … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Mobile Payments, Technology News

Mobile marketing mistakes underscored by report by Forrester

Mobile marketing mistakes underscored by report by Forrester

Although most would agree that smartphones are a vital advertising channel, but the techniques have not yet been mastered. When it comes to mobile marketing, marketing firms have been facing a continuing struggle in being able to define their objectives as well as in being able to manage their performances, says a recent report that was released by CIO.com. In that report, it suggests that CMOs and CIOs must work to change the direction that this channel … Read entire article »

Filed under: Mobile Marketing

Social media marketing options from Facebook open to all advertisers

Social media marketing options from Facebook open to all advertisers

The company has now announced that its “Audience Network” mobile ad platform to all developers and marketers. Facebook has now taken another leap in its mobile social media marketing businesses and is working to give its options and revenues through the channel accessed by smartphone and tablet users. This opens up yet another opportunity for mobile marketing firms interested in using Facebook to its fullest. Facebook’s Audience Network was first announced as a new tool for businesses to … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile commerce and marketing organization expanding into North America

Mobile commerce and marketing organization expanding into North America

Proxama has announced plans to expand into the North American market Proxama, a leading mobile marketing firm, has announced that it will be expanding its global reach by launching new operations in North America. Demand for effective mobile marketing services has been on the rise among businesses throughout North America. These businesses are looking to engage with mobile consumers more effectively, and Proxama aims to satisfy this demand with the services that it provides. Company’s mobile platforms … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Marketing, Near Field Communications, Trends, United States

Social media marketing brings massive climate change awareness

Social media marketing brings massive climate change awareness

A single, well made, 3 minute video shown to the U.N. has now gone viral among international viewers. While the jury is still out about whether or not social media marketing is a highly effective way to reach consumers and spread a message, a three minute video that was shown to more than 120 world leaders at the United Nations is making a difference for climate change in a viral way online. The story gets even better … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile commerce is struggling in Brazil

Mobile commerce is struggling in Brazil

Unstable Internet, poor profit margins, and a lack of consumer awareness has created a problematic environment for mobile shoppers Mobile commerce has been thriving in many parts of the world, but in Brazil, its growth has been stymied. One of the most significant challenges that mobile payments faces in the country is unstable bandwidth. There is also a general lack of awareness among consumers about what mobile commerce is and retailers have expressed disinterest in mobile … Read entire article »

Filed under: International, Mobile Commerce, Mobile Marketing, Mobile Payments, Trends