A third of UK Instagram Shoppers purchase products promoted by influencers

Instagram Shopper - Instagram App on Phone

New research reveals that UK users of the social media app are swayed by Instagram influencers. It’s no secret that Instagram shoppers are influenced by social media marketing. However, new research from influencer marketing platform, Takumi, has revealed that about a third of UK Instagram users are more likely to buy a product if it was promoted by an influencer on the social media platform. The survey found that 18 – 35-year olds were especially likely to make purchase decisions influenced by Instagram. The Takumi research was carried out by…

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Physicians Formula allows consumers to sample products via AR makeup ads

AR makeup ad - cosmetics - makeup brushes

The popular cosmetic brand lets viewers virtually sample makeup products. Augmented reality (AR) ads are nothing new and now California-based cosmetic company Physicians Formula is following the trend with its AR makeup ads. The ads work with either a web or mobile camera. Physicians Formula partnered with FaceCake Marketing Technologies on banner ads using augmented reality. The ads, which appear on websites like The Huffington Post and SheKnows, reported Mobile Marketer, work with a web camera or a mobile camera. It is also possible to upload a saved photo. Either…

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Instagram mobile shopping app is reportedly in the works

The social media network is developing a standalone mobile app for online shopping. An Instagram mobile shopping app may be developed in the future as the Facebook-owned social media network’s potential for e-commerce grows. The new app may be called IG Shopping. The possible standalone Instagram mobile shopping application would reportedly allow users to look through goods from online merchants and purchase them directly in the app, according to The Verge. Although the new app does not yet have a name, it may be called IG Shopping, which would be…

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Confirmed: New Twitter unfollow suggestions feature undergoing testing

Twitter Unfollow - Twitter Login Screen

The micro blogging social media platform is piloting the opposite of its “Who to Follow” suggestions. A new Twitter unfollow feature is currently being tested as an opposite suggestion to the “Who to Follow” tool. The company has confirmed an original report made by Slate indicating that the micro blogging social media platform was trialing this option. Though Twitter has confirmed that the test is in process, it did not expand on the details. The “Who to Follow” suggestions have been around for years. They make suggestions for users regarding…

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Study finds location-based searches on mobile beat brand loyalty

location-based searches - Woman using mobile phone

Location-based marketing is changing the mobile commerce landscape. A new study from Uberall finds that location-based searches via mobile is changing the way mobile consumers shop. Consumers are no longer always choosing brand loyalty when it comes to their purchasing decisions. The study, which surveyed over 1,000 smartphone users across the US, reveals that more consumers appear to be opting for convenience over loyalty by conducting “near me” searches. Over 80% of shoppers have done a “near me” search on their phones. The recent study commissioned by the location marketing…

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Tinder U launches, catering to Tinder’s largest user base

Tinder U - Image of Columbia University

The popular dating app has launched a special feature for college students only. Tinder U has been released in time for college students heading back to school. Tinder, the location-based social search mobile app, and arguably one of the most popular apps for meeting new people, released this new feature specifically for college students who want to meetup on campus. An active .edu email address is required. To access the Tinder U feature and set up on an account, Tinder users must have an active .edu email address. They must…

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Celebrities are being investigated for social media advertising practices

Social Media Advertising - Woman's head - Media

UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

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Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

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Reality TV comes to smartphone’s with new FameGame app

FameGame App - Teen using smartphone

Become a star with new mobile app that’s a TV show on your phone. The new FameGame app from CrowdAmp Inc. is a live gamified and social engagement platform that functions like live reality TV on a smartphone. Users compete in challenges, submit their talents and vote on their favorites. The challenges are different each week. For instance, one challenge might be about dance skills while another might be about lip-synching. Users who wish to take part in the contests, submit self-shot smartphone videos of their talents. After the initial…

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Ugandan government collects over $1 million from social media and mobile money tax

Mobile Money Tax - Man using mobile phone

The newly introduced tax has already generated over a million dollars from Ugandan mobile users. Uganda announced that since introducing its social media and mobile money tax law, it has collected Ush7 billion (approximately $1.8 billion). The law imposes a tax on Ugandans every day they use social media services or make a money withdrawal via their mobile phone. The tax has been met with heavy criticism but is here to stay. Those who have opposed the new law, including both the public and politicians, argue that the social media…

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Snapchat to shut down in-app mobile payments service

Snapchat in-app mobile payments sevice Snapcash to shut down - Snapchat on mobile

The closure of Snapcash has been confirmed by Snapchat. The in-app mobile payments service, Snapcash, offered through social media network Snapchat, will soon no longer be available. Some speculate the closure of the mobile payments service is due to it becoming more of a liability for the company than a utility. Snapcash was being used as a method to pay for private adult content over Snapchat. Although the reason behind shutting down the in-app mobile payments feature has yet to be disclosed, TechCrunch speculates that it may be due to…

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