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Mobile advertising in the United States saw a shocking growth rate last year

Mobile advertising in the United States saw a shocking growth rate last year

(adsbygoogle = window.adsbygoogle || []).push({}); Though it didn’t come as a surprise that marketing over this channel would rise, it was the amount that astounded. The results of an Interactive Advertising Bureau study are in and they’ve revealed that mobile advertising composed the largest segment of online ad revenue, having made up 35 percent of the total $59.6 billion in the U.S. It appears that mobile marketing has been lit on fire and managed to grow by 66.1 … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Shopify is first to use commerce side of Facebook’s social media marketing

Shopify is first to use commerce side of Facebook’s social media marketing

The company has now become the initial user of the conversational shopping feature with Messenger integration. Shopify Inc. has now decided to lead the way when it comes to the upgraded commerce opportunity offered by Facebook’s social media marketing over its multi-channel cloud-based platform that has been created for small and medium sized businesses. It has now integrated with the new Facebook Messenger Platform for offering live customer support. It will also enhance social media marketing through push … Read entire article »

Filed under: Mobile Commerce, Social Media Marketing

Social media marketing is only the beginning for these authors

Social media marketing is only the beginning for these authors

Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Technology News, Trends

Apple mobile ad outtakes with Cookie Monster bring big laughs

Apple mobile ad outtakes with Cookie Monster bring big laughs

Though the Sesame Street Muppet wasn’t exactly calm in the commercial, the bloopers were even more dramatic. Back in March, Apple released its mobile ad commercial for the iPhone 6 which starred the popular Cookie Monster from Sesame Street which went viral across several social media platforms. The tech giant has since released the outtakes for that commercial and they’ve been amusing and enchanting. Cookie Monster has a special way of tapping into the nostalgia of consumers and … Read entire article »

Filed under: Gadgets, Mobile Apps, Mobile Marketing

Native mobile ads will make up 63 percent of display advertising over the channel

Native mobile ads will make up 63 percent of display advertising over the channel

The results of a study by the IHS and Facebook showed this will be the case by the year 2020. A recent Facebook and IHS study revealed statistics and forecasts with regards to the use of mobile ads and showed that they will be making up 63 percent of display advertising by 2020. This prediction was made based on the stats collected through the Audience Network at Facebook. The mobile ads trends report predicted that over the next … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

Emojis are starting to make their way into mobile marketing

Emojis are starting to make their way into mobile marketing

Brands are adopting the use of these emoticons on an increasing basis in order to make posts more relatable. When it comes to mobile marketing over social media, some brands seem to have it down pat while others are missing the mark, but nobody seems to be able to come up with a specific formula to reach consumers and successfully engage them. In order to help to improve social media marketing success, brands have been turning to … Read entire article »

Filed under: Gadgets, Mobile Marketing

Facebook drops BlackBerry BB10 platform support

Facebook drops BlackBerry BB10 platform support

The Canadian handset manufacturer is watching some of the largest mobile apps step away from it. Regardless of the efforts that BlackBerry has made to try to convince Facebook and WhatsApp to change their minds about discontinuing their native apps that would support the company’s own operating system, BB10, the applications wouldn’t budge. The company has since responded to the decision and has expressed its disappointment in this development. In a recent blog post on the official BlackBerry … Read entire article »

Filed under: Gadgets, Mobile Apps, Social Media Marketing

Chick-fil-A uses mobile phones to promote family togetherness

Chick-fil-A uses mobile phones to promote family togetherness

The fast food chain now has a “Cell Phone Coop” box as a part of a campaign to encourage people to spend time together. Chick-fil-A has now started a new family togetherness campaign that is meant to help people to stop distracting themselves with their mobile phones throughout a meal and pay attention to each other, instead. The new “Cell Phone Coop” is meant to encourage people to tuck mobile devices away during meals. The company has noticed … Read entire article »

Filed under: Gadgets, Mobile Commerce, Mobile Marketing, Trends, United States