Mobile ad reach was greater last year than ever before, Nielsen

teens social media mobile ad reach marketing

The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

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Facebook downvote system is in testing to help spot problem comments faster

Facebook downvote social media marketing

At the moment, the feature is being offered in a small number of public page posts seen by a limited group. A new Facebook downvote feature is currently undergoing testing by the social media giant. The goal is to make it possible for users to “downvote” comments. The testing is only in its initial stages so the vast majority of users and pages won’t see the feature yet. So far, the Facebook downvote button is limited to a few handfuls of Public page post comments and can be seen exclusively…

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Facebook mobile ads drive social network’s revenue to $12.97 billion

facebook mobile ads payments messenger

Advertising sales for smartphones and tablets has generated a powerful growth for the company. Facebook mobile ads sent the social network’s revenues considerably higher as the company reported it brought in $12.7 billion in Q4 2017. That figure represents a year over year growth of 47 percent over the previous fourth quarter’s $8.81 billion. The Facebook mobile ads revenue made up about 89 percent of the total earnings the company generated in the fourth quarter. In 2016’s last quarter, mobile advertising sales represented about 84 percent of total revenues. The…

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Amazon unveils SmileCodes, its own version of QR codes

tablet market Amazon SmileCodes Logo

The online marketplace will be using their own form of quick response codes to share offers and discounts. Amazon has announced it is rolling out its own branded form of QR codes, which it has called SmileCodes. These logo shaped quick response codes will let shoppers activate the company’s offers through a fast and easy scan. When shoppers spot the smile shaped QR codes in the real world, they can scan them to access the offer. Shoppers will be able to see the SmileCodes and their associated offers in real…

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DoubleClick YouTube ad system hacked for cryptocurrency mining

youtube ad system

A number of users spotted display ads that were secretly using the opportunity for crypto mining. Twitter recently lit up with tweets about cryptocurrency miners abusing the YouTube ad system. Video viewers recognized that the display ads they were viewing were secretly taking advantage of the user’s CPU in order to power their mining efforts. The tweets started as only a handful of people said their antivirus programs notified them of the behavior. That said, the numbers rapidly exploded as people received notifications that cryptocurrency mining was detected from the…

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YouTube monetization changes make it harder for new and lesser-known creators to earn

youtube monetization

The Google-owned video sharing service has made its monetizing regulations tougher again. The YouTube monetization regulations are getting tougher again, making it harder for video creators to reach the minimum requirements for earning. The new rules go beyond the number of views threshold implemented in 2017 for the Partner Program. The new YouTube monetization rules require that a channel must have at least 10,000 views to apply for the Partner Program, which was made in a change last year. However, now creators must also have a minimum of 1,000 subscribers…

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Google’s museum app update lets users find their match in portraits and sculpture

google museum app artwork painting portrait

The new feature went nearly instantly viral as celebrities and everyday users find their fine art twin. Google released a new update for its museum app which took off right away and has social media on fire. The internet has been humming about the way the app lets a user find a match for their face among museum portraits, statues and busts. The application compares a user’s selfie with image recognition that allows them to find themselves in art. The Google Arts & Culture’s museum app update sometimes matches people…

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Mobile app revenue jumped 35 percent last year on iOS and Android

young woman tablet smartphone mobile app revenue

Over the last couple of years, there have been concerns about app sales dropping off – so far so good. The last couple of years have been worrisome for developers and their mobile app revenue. Many experts have suggested that smartphone apps have either peaked or are dying off and are no longer worth creating. However, the revenue growth experienced last year suggests that there is life yet in the application market. Developers that still have incredible app ideas up their sleeves may still have considerable opportunities to take advantage…

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Amazon Digital Day will return this year on December 29

Amazon Digital Deals - On Apple Iphone 6 Device Display

This day of massive sales for downloadable products was a hit last year and is expected to be bigger this year. Shoppers looking for great deals on games, apps, movies, music, ebooks and other downloadables will be happy to hear Amazon Digital Day is coming back again this year. December 29th is going to be the equivalent to Prime Day, only for products that don’t need to be physically shipped. This massive post-holiday sale comes with all the savings and none of the line ups from shopping in store. The…

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Facebook introduces engagement bait screening algorithm to improve posts

facebook engagement bait clickbait

Posts designed exclusively to make users click won’t be making it to the newsfeed as often. Facebook newsfeed have become exceptionally crowded, and many of the posts are designed specifically as engagement bait, attempting to force users to click. This form of social media clickbait is making newsfeeds cluttered and unpleasant for users. Users have become frustrated and their complaints have been heard, causing Facebook to alter its algorithms. The new Facebook algorithm is meant to screen the engagement bait posts to reduce their likelihood of appearing in a user’s…

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Facebook AI technology launched for earlier suicidal post detection for faster assistance

facebook AI technology

The social network is broadening its use of artificial intelligence to find and help people in the most distress. A new expanded version of Facebook AI technology is rolling out to help spot suicidal posts so help can be sent more quickly. The goal is to decrease the length of time it takes to spot posts suggesting suicidal thoughts so that first responders can be alerted more quickly. Facebook has been offering suicide prevention tools to its users for over a decade. The social network has been working hard to…

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