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Mobile marketing spend now dominates the digital advertising sphere

Mobile marketing spend now dominates the digital advertising sphere

(adsbygoogle = window.adsbygoogle || []).push({}); A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Amazon Alexa ads limited to music, radio and flash briefings

Amazon Alexa ads limited to music, radio and flash briefings

The online marketplace has gone ahead and decided to ban advertisements in other parts of its mobile digital assistant. New rules are in place for Amazon Alexa ads which have now been banned except in music, radio and flash briefings. The company has altered its Alexa Skills Kit policies. The changes were made quietly but made a notable difference to the way advertisements can run with Alexa as they have been primarily banned. The new bans on … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Mobile video advertising is exploding in popularity

Mobile video advertising is exploding in popularity

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Trends

Facebook Messenger QR codes could make the barcodes popular in the US

Facebook Messenger QR codes could make the barcodes popular in the US

Quick response codes have become commonplace, but American companies and consumers are still iffy about them. Facebook announced the launch of several new features on its messaging app, including Messenger QR codes. With the addition of the quick response codes to the platform, it is more than likely that the black and white squares will experience a popularity boost in the United States. These QR codes were announced at the same time as she update to the … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes, Social Media Marketing

Location based advertising drives response from vast majority of millennials

Location based advertising drives response from vast majority of millennials

Eighty four percent of this highly influential generation will act on that type of notification. While location based advertising remains in its earliest stages, it is proving to be highly appealing to an important demographic. Recent research shows that millennials are responding to this type of ad notification. In fact, the study said 84 percent of millennials are more likely to respond to a brand as a result of geolocation ads. The research results were published in “Mobile … Read entire article »

Filed under: Featured News, Mobile Marketing, Technology News

Retail augmented reality marketing used to draw consumers

Retail augmented reality marketing used to draw consumers

A futuristic looking form of advertising is becoming increasingly common in the hopes of appealing to shoppers. A new form of retail augmented reality marketing is starting to pop up here and there across the United States. While it remains very limited in its use, a growing number of retailers are catching on. The appeal to shoppers is quite evident. The idea is to use this high tech design and sleek style to draw customers into brick … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

Mobile ad success appears to depend on certain specific characteristics

Mobile ad success appears to depend on certain specific characteristics

Celtra and On Device Research data shows that there are some features that make smartphone advertising work. The best mobile ad success looks as though it is the result of certain common characteristics. This, according to a report from Celtra and On Device Research. The report detailed an analysis of the top 20 percent of mobile advertisements based on ad recall and intent to purchase. The analysis compared a number of different characteristics of mobile ads to … Read entire article »

Filed under: Featured News, Mobile Marketing, Technology News

Twitter social media marketing isn’t earning enough for the company

Twitter social media marketing isn’t earning enough for the company

A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after its advertising has fallen … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Would you shut off mobile ad blockers if marketing was less annoying?

Would you shut off mobile ad blockers if marketing was less annoying?

Companies are hoping to tweak their advertising to convince device users not to block them out. A massive advertising trade group, ad buyer and seller coalition is building a strategy to make mobile ad blockers less popular. Based in the United States and Western Europe, the goal is to urge the industry to cease the use of annoying formats. They hope that when online and mobile advertising stops making a nuisance of itself, people will stop blocking … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

The General Mills brand of breakfast cereal is using a hashtag and wildflower seeds to save the bees. A newly launched Cheerios social media marketing campaign is combining the use of the #BringBackTheBees hashtag with the distribution of 1.5 billion wildflower seeds. The goal is to spread awareness and broaden efforts to increase the North American bee population. After the first week, the campaign not only met its goal, but greatly exceeded it. The original intention of the … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Asia-Pacific mobile advertising trends point to banner ads the most

Asia-Pacific mobile advertising trends point to banner ads the most

That said, ad blocking is also becoming an increasingly common practice so care is needed. Mobile advertising trends are still showing that banner ads are by far the most frequently used method, but have they outlived their time? In the Asia-Pacific region, research is showing that while banners may represent over three quarters of mobile ads device users may not even be seeing them. Ad blockers are letting smartphone users skip over a lot of the advertising … Read entire article »

Filed under: Featured News, International, Mobile Marketing