QR Code Press » Mobile Marketing
Audi launches its own augmented reality platform
Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. … Read entire article »
Filed under: Augmented Reality, Commercial, Mobile Marketing, Technology News, Trends
New augmented reality service launched by VirtualMob
Augmented reality continues to be an effective marketing tool Augmented reality has been gaining more attention as a practical solution to many of the challenges that exist in daily life. The technology continues, however, to be one of the most attractive marketing tools, especially to advertisers looking to engage mobile consumers. Part of the reason advertisers like augmented reality is because the technology is able to create engaging digital content that can be superimposed over the … Read entire article »
Filed under: Augmented Reality, International, Mobile Marketing, Technology News, Trends
Mobile marketing brought $139 million into the American economy last year
The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from … Read entire article »
Filed under: Mobile Marketing, Trends, United States
Mobile marketing campaign at Amazon gives money away
Kindle Fire tablet users are being encouraged to use Amazon Coins virtual currency for apps. Amazon coins have just been launched as a brand new form of online currency meant exclusively for use through the apps at the Amazon Appstore and the company has started a mobile marketing promotion for users of the Kindle Fire tablets that will give them free digital money. The currency can only be used by Kindle Fire tablet users in apps from … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Mobile Payments
Mobile marketing industry will have 1.4 million employees in two years
The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Trends, United States
Mobile marketing data shows Apple device users have greater loyalty
A recent survey has shown that Android device users are less likely to come back. When it comes to mobile marketing, one of the largest issues that is gaining the focus of the industry is in consumer loyalty to the brands that they use, and whether or not there are trends based on the operating systems that are being used by those shoppers. A recent study has shown that there is a difference between the loyalty of … Read entire article »
Filed under: Mobile Marketing, Technology News, Trends
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