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Mobile marketing could benefit from the Amazon Fire Phone

Mobile marketing could benefit from the Amazon Fire Phone

(adsbygoogle = window.adsbygoogle || []).push({}); While it has yet to be seen whether or not this device will take off, it still represents a considerable advertising opportunity. The Amazon Fire Phone has been making technology news headlines since its first release, and while the first real figures regarding its overall popularity will require a great deal more time before they can be released, what is known is that the nature of the device is proving to offer … Read entire article »

Filed under: Commercial, Gadgets, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States

Facebook finds success through as stronger focus on mobile marketing

Facebook finds success through as stronger focus on mobile marketing

Facebook sees the majority of its marketing revenue come from the mobile space Facebook is finding a great deal of success thanks to a stronger focus on the mobile space. The social media company has announced that it has made more than $5.4 billion in revenue during the second quarter of this year, a 61% increase over the same period of 2013. Advertising accounted for $2.68 billion of this revenue, with mobile advertising accounting for 62% … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile marketing program featuring smartphone alerts launched by Hillshire Brands

Mobile marketing program featuring smartphone alerts launched by Hillshire Brands

The Chicago based company has partnered with a marketer to launch a push advertising campaign. Hillshire Brands, out of Chicago, has now launched a brand new mobile marketing push that involves the use of push alerts for the users of favorite shopping and food apps. The company has rolled out the smartphone based ad campaign through a partnership with the inMarket firm. It has also been working with the BPN media buying agency. The result has been a … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing

Mobile ad spending takes off

Mobile ad spending takes off

That said, a recent report said that user growth is expanding at an even faster rate. A recent report from eMarketer has shown that in the United States, when looking at the rate of growth of the use of the amount of time that is being spent on smartphones, the amount of mobile ad spending could actually be higher. The problem seems to be that marketers are not yet feeling entirely confident in the effectiveness of the … Read entire article »

Filed under: Mobile Marketing

Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

NFC technology based mobile marketing lifts Pepsi’s sales

NFC technology based mobile marketing lifts Pepsi’s sales

This new high tech campaign has allowed consumers to use their smartphones to take part in a promotion. A pilot mobile marketing campaign was recently conducted by PepsiCo through Rehrig Pacific, a logistics company, using NFC technology to encourage shoppers to scan a tag in order to take advantage of a discount offer when purchasing one of the brand’s products. The smartphone user simply needed to tap their enabled device on one of the soda bottle display … Read entire article »

Filed under: Mobile Marketing, Near Field Communications

Social media marketing anti campaign pushes 99 Facebook free days

Social media marketing anti campaign pushes 99 Facebook free days

A new movement is growing that is encouraging people to sign off for ninety nine straight days. The “99 Days of Freedom” project has now begin as an experiment in the promotion of happiness, which is effectively working as an anti social media marketing campaign that is encouraging people to give up their use of Facebook for ninety nine consecutive days. The relationship that users of the social network have with it appears to be quite a … Read entire article »

Filed under: Social Media Marketing

Mobile marketing using geolocation is helping to boost real world campaign results

Mobile marketing using geolocation is helping to boost real world campaign results

A growing number of companies are using location based advertising technology to reach consumers. Mobile marketing and analytics platform, Upsight, has now announced the launch of its new Upsight GeoTrigger beta, which is for a solution that they are creating in order to help advertisers to be able to reach consumers on their smartphones while discovering where those individuals are in the world so that they can be engaged with appropriate campaigns. A recent Forrester survey revealed … Read entire article »

Filed under: Mobile Apps, Mobile Marketing