Mobile Marketing

CAC deletes nearly 10,000 Chinese social media accounts

11/14/201811/14/2018 L. Green

Chinese Social Media Accounts - Teen Selfie - Mobile Phone

Thousands of social media accounts have been eliminated by the nation’s top cyber authority. The Cyberspace Administration of China (CAC) has erased almost 10,000 Chinese social media accounts that it found to be in violation of the law. The account holders were accused of posting online content that the CAC deemed to be vulgar, sensational or politically harmful. Accounts were eradicated for a variety of violations. More specifically, thousands of Chinese social media accounts were erased for violations such as, “spreading politically harmful information, maliciously falsifying (Chinese Communist) party history,…

New Pinterest mobile shopping features improve user purchasing capabilities

10/19/201810/18/2018 Stephanie Beck

Pinterest users can now enjoy a more “shoppable” experience on the social network. Although Pinterest mobile shopping isn’t a new feature on the popular social network and visual search engine, the company has rolled out new features that will reportedly make it easier for users to buy products on the platform. The company has improved its product pins to enhance mobile commerce. To make its mobile app and website more “shoppable” for its estimated 250 million monthly active users, Pinterest has rebuilt the infrastructure behind its product pins, according to…

Study finds most Americans can’t distinguish between social media bots and real humans

10/16/201810/15/2018 Jennifer Goula

Social Media Bot - Social Medai Platforms

Pew Research Center finds the majority of Americans believe these bots are used maliciously. A new study from the nonpartisan American fact tank has revealed that most Americans are not familiar with social media bots. Of the 4,500 adult Americans surveyed by Pew, while two thirds had at least heard of these bots, 34% said they were not aware of their existence. That being said, of those who had heard of the bots, 80% believe the accounts are used for nefarious purposes. The study gives insight into what the average…

Both Instagram founders have suddenly resigned without leaving an explanation

09/26/201809/25/2018 Julie Campbell

Instagram Founders - Instagram sign on hand - resign

The social network’s CEO Kevin Systrom, and CTO Mike Krieger are both leaving in a few weeks. The two Instagram founders currently heading the company have both announced their resignations. CEO Kevin Systrom and CTO Mike Krieger resigned suddenly and didn’t give any explanation as to why they plan to exit the social media company within upcoming weeks. A statement was left saying that both the chief executive officer and chief technology officer are leaving. Systrom released a statement earlier this week saying that both he and Krieger didn’t intend…

A third of UK Instagram Shoppers purchase products promoted by influencers

09/20/201809/19/2018 L. Green

New research reveals that UK users of the social media app are swayed by Instagram influencers. It’s no secret that Instagram shoppers are influenced by social media marketing. However, new research from influencer marketing platform, Takumi, has revealed that about a third of UK Instagram users are more likely to buy a product if it was promoted by an influencer on the social media platform. The survey found that 18 – 35-year olds were especially likely to make purchase decisions influenced by Instagram. The Takumi research was carried out by…

Physicians Formula allows consumers to sample products via AR makeup ads

09/14/201809/13/2018 Sam Lambert

AR makeup ad - cosmetics - makeup brushes

The popular cosmetic brand lets viewers virtually sample makeup products. Augmented reality (AR) ads are nothing new and now California-based cosmetic company Physicians Formula is following the trend with its AR makeup ads. The ads work with either a web or mobile camera. Physicians Formula partnered with FaceCake Marketing Technologies on banner ads using augmented reality. The ads, which appear on websites like The Huffington Post and SheKnows, reported Mobile Marketer, work with a web camera or a mobile camera. It is also possible to upload a saved photo. Either…

Instagram mobile shopping app is reportedly in the works

09/06/201809/05/2018 John Montgallo

The social media network is developing a standalone mobile app for online shopping. An Instagram mobile shopping app may be developed in the future as the Facebook-owned social media network’s potential for e-commerce grows. The new app may be called IG Shopping. The possible standalone Instagram mobile shopping application would reportedly allow users to look through goods from online merchants and purchase them directly in the app, according to The Verge. Although the new app does not yet have a name, it may be called IG Shopping, which would be…

Confirmed: New Twitter unfollow suggestions feature undergoing testing

09/03/201809/02/2018 Julie Campbell

The micro blogging social media platform is piloting the opposite of its “Who to Follow” suggestions. A new Twitter unfollow feature is currently being tested as an opposite suggestion to the “Who to Follow” tool. The company has confirmed an original report made by Slate indicating that the micro blogging social media platform was trialing this option. Though Twitter has confirmed that the test is in process, it did not expand on the details. The “Who to Follow” suggestions have been around for years. They make suggestions for users regarding…

Study finds location-based searches on mobile beat brand loyalty

08/28/201808/27/2018 L. Green

Location-based marketing is changing the mobile commerce landscape. A new study from Uberall finds that location-based searches via mobile is changing the way mobile consumers shop. Consumers are no longer always choosing brand loyalty when it comes to their purchasing decisions. The study, which surveyed over 1,000 smartphone users across the US, reveals that more consumers appear to be opting for convenience over loyalty by conducting “near me” searches. Over 80% of shoppers have done a “near me” search on their phones. The recent study commissioned by the location marketing…

Tinder U launches, catering to Tinder’s largest user base

08/23/201808/22/2018 Amanda Giasson

The popular dating app has launched a special feature for college students only. Tinder U has been released in time for college students heading back to school. Tinder, the location-based social search mobile app, and arguably one of the most popular apps for meeting new people, released this new feature specifically for college students who want to meetup on campus. An active .edu email address is required. To access the Tinder U feature and set up on an account, Tinder users must have an active .edu email address. They must…

Celebrities are being investigated for social media advertising practices

08/17/201808/16/2018 John Montgallo

Social Media Advertising - Woman's head - Media

UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

Category: Mobile Marketing

Physicians Formula allows consumers to sample products via AR makeup ads

Study finds location-based searches on mobile beat brand loyalty

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