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Mobile friendly websites to become a virtual requirement by Google

Mobile friendly websites to become a virtual requirement by Google

The search engine giant will be announcing a new massive shake-up that has been dubbed “mobile-geddon”. Google is getting ready to implement a massive change to its search engine recommendations in order to give more weight to sites that are mobile friendly, and to potentially cause those that haven’t smartphone optimized to experience far more than a slap on the wrist. This change could make a difference large enough to alter where people are shopping, eating, and … Read entire article »

Filed under: International, Mobile Commerce, Mobile Marketing, Technology News, Trends

Microsoft redesigns its Bing page for mobile technology

Microsoft redesigns its Bing page for mobile technology

The search site for smartphones and tablets now has a much more sleek and attractive appearance. Microsoft has now launched a brand new redesign of its Bing search engine site for mobile technology that is meant to reflect the attractive visual appearance of the version that had been created for desktop. The tech giant recreated the look of its smartphone friendly version in order to add similar imagery. The Bing homepage for mobile technology has now been recreated … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Technology News

Spending on mobile advertising is up by 63 percent

Spending on mobile advertising is up by 63 percent

According to PwC and IAB research, estimates about the amount spent on UK smartphone ads reached £1.6 billion. IAB and PwC have now released a report on the spending on mobile advertising in the United Kingdom, and it has shown that these ads now make up 23 percent of the total amount of £7.2 billion that was spent in the country on digital marketing, last year. This figure represented a considerable increase – 16 percent – over … Read entire article »

Filed under: International, Mobile Marketing, Trends

Mobile ad spending will reach $100 billion next year

Mobile ad spending will reach $100 billion next year

This represents a tremendous growth in worldwide smartphone based advertising budgets. A new report that has been released by eMarketer has revealed that marketers around the world will have broken the $100 billion global mobile ad spend mark by the close of next year. This spending level will represent an increase of about 400 percent over the figure from 2013. The report went on to say that from 2016 through 2019, there will likely be yet another mobile … Read entire article »

Filed under: International, Mobile Marketing, Trends, United States