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Facebook Rewards QR codes provide in-store savings

Facebook Rewards QR codes provide in-store savings

(adsbygoogle = window.adsbygoogle || []).push({}); The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing

Snapchat augmented reality leading the way, says research

Snapchat augmented reality leading the way, says research

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram … Read entire article »

Filed under: Augmented Reality, Featured News, Social Media Marketing

Instagram is the social media platform hardest on a user’s mental health, study

Instagram is the social media platform hardest on a user’s mental health, study

That said, YouTube appears to be the social network that is among the easiest on positivity. The Royal Society for Public Health (RSPH) released the results of a study conducted by its Youth Health Movement, showing that Instagram is the social media platform with the most negative impact on mental health. While Instagram may be negative, it was YouTube with the most positive influence on mental health. The research revealed that of the “big five” social media platform … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Mobile product searches lead to more purchases in-store

Mobile product searches lead to more purchases in-store

A new report indicates that consumers that smartphone based product searches are affecting their shopping decisions. Yieldbot recently conducted a study with Kantar Retail showing that consumers use mobile product searches to make in-store shopping decisions. The study underscored the influence of smartphones on the decisions shoppers make in-store. The research indicated that while word of mouth advertising from friends and family remains the top influencer when it comes to purchasing decisions, mobile product searches are increasingly influential. … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

Will the next Facebook marketing cleanup make ads less spammy?

Will the next Facebook marketing cleanup make ads less spammy?

The social network is boosting its crackdown against ads leading to spam or click-bait websites. The largest social network is once again overhauling its ad posting strategy as the Facebook marketing algorithms crack down on click bait sites. The platform has been struggling with annoying and deceptive advertisements. Previous attempts have thinned the use of these types of ads to a certain degree, but not enough for users. Therefore, the Facebook marketing teams are working to boost the … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Mobile marketing spend now dominates the digital advertising sphere

Mobile marketing spend now dominates the digital advertising sphere

A recent IAB report showed that the 22% growth last year made smartphone advertising the top U.S. digital category. A new report from the Interactive Advertising Bureau showed that last year the mobile marketing spend was the highest category in digital advertising. In the United States, that spending rose by 22 percent in 2016, bringing the total amount to a record breaking $72.5 billion. This mobile marketing spend made 2016 into the “year of mobile” when it came … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Amazon Alexa ads limited to music, radio and flash briefings

Amazon Alexa ads limited to music, radio and flash briefings

The online marketplace has gone ahead and decided to ban advertisements in other parts of its mobile digital assistant. New rules are in place for Amazon Alexa ads which have now been banned except in music, radio and flash briefings. The company has altered its Alexa Skills Kit policies. The changes were made quietly but made a notable difference to the way advertisements can run with Alexa as they have been primarily banned. The new bans on … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Mobile video advertising is exploding in popularity

Mobile video advertising is exploding in popularity

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Trends

Facebook Messenger QR codes could make the barcodes popular in the US

Facebook Messenger QR codes could make the barcodes popular in the US

Quick response codes have become commonplace, but American companies and consumers are still iffy about them. Facebook announced the launch of several new features on its messaging app, including Messenger QR codes. With the addition of the quick response codes to the platform, it is more than likely that the black and white squares will experience a popularity boost in the United States. These QR codes were announced at the same time as she update to the … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes, Social Media Marketing

Location based advertising drives response from vast majority of millennials

Location based advertising drives response from vast majority of millennials

Eighty four percent of this highly influential generation will act on that type of notification. While location based advertising remains in its earliest stages, it is proving to be highly appealing to an important demographic. Recent research shows that millennials are responding to this type of ad notification. In fact, the study said 84 percent of millennials are more likely to respond to a brand as a result of geolocation ads. The research results were published in “Mobile … Read entire article »

Filed under: Featured News, Mobile Marketing, Technology News

Retail augmented reality marketing used to draw consumers

Retail augmented reality marketing used to draw consumers

A futuristic looking form of advertising is becoming increasingly common in the hopes of appealing to shoppers. A new form of retail augmented reality marketing is starting to pop up here and there across the United States. While it remains very limited in its use, a growing number of retailers are catching on. The appeal to shoppers is quite evident. The idea is to use this high tech design and sleek style to draw customers into brick … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing