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Facebook mobile commerce data shows a sweet future

Facebook mobile commerce data shows a sweet future

(adsbygoogle = window.adsbygoogle || []).push({}); The social media giant’s statistics showed that smartphone based transactions are rapidly rising. Newly released Kantar and Facebook mobile commerce data revealed a sizeable trend toward smartphone transactions. Over the holiday shopping period, the social media giant recorded 51 percent of transactions from smartphone or tablet sources. This data included the period from November 1 through December 31 based on online transactions. During that same period in 2015, the same figure had been a … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, United States

Local inventory ads tested by Google to boost search monetization

Local inventory ads tested by Google to boost search monetization

Mobile marketing will soon be changing again as consumers see recommendations based on items in stock. Google is moving forward with a new type of mobile marketing involving local inventory ads. These are designed to improve the monetization of local searches conducted through its mobile search engine. These new mobile advertisements may replace certain local business search query results. These local inventory ads may soon be displayed in search query results where local businesses and their basic info … Read entire article »

Filed under: Featured News, Mobile Marketing, Technology News

QR code lawsuit aimed at Bath & Body Works for patent infringement

QR code lawsuit aimed at Bath & Body Works for patent infringement

A Texas company alleges that the retailer is guilty of unauthorized use of patented technology. Texas company, Symbology Innovations LLC, has filed a QR code lawsuit against Bath & Body Works, alleging that its patent has been infringed upon. The complaint, is U.S. District Court for the Middle District of Florida Case number 6:16-cv-02197. Symbology Innovations alleges that a recent unauthorized QR code ad by Bath & Body Works infringed on patents. The QR code lawsuit point out … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

YouTube in-app messaging launched for Canadian mobile users

YouTube in-app messaging launched for Canadian mobile users

The Google owned video hosting and streaming platform is testing the option in Canada first. A YouTube in-app messaging platform has now been launched. That said, for the moment the option will be available only in Canada. It is commonplace for companies to soft launch their products within that market due to the country’s size and similarity to the United States. The entire population of Canada is comparable to that of California, but there is another reason … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Students use QR code embedded map to prove Trump wrong

Students use QR code embedded map to prove Trump wrong

An inner-city Buffalo Public school class is aiming to show the president elect they aren’t living in “urban hell”. A group of inner-city students at a Buffalo Public school are using a QR code embedded map to prove they don’t live in an “urban hell.” The project involves sharing their own personal stories with community members. The students are from the city’s west side, at the International Preparatory School. The project will help the kids learn how to … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Mobile advertising market has most click-through success with tablets

Mobile advertising market has most click-through success with tablets

A recent study revealed that larger screen device owners are picking up in their interaction with ads. According to a study published by Furion Analytics Research and Consulting LLP, the mobile advertising market is growing quickly through tablet users. In fact, the report predicted a compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020. The mobile ad marketplace is already generating over $21 billion in annual revenue worldwide. As mobile phone and tablet shipments … Read entire article »

Filed under: Featured News, Mobile Marketing, Tablet Commerce

Snapchat QR codes no longer welcome on Facebook

Snapchat QR codes no longer welcome on Facebook

The social network is banning the quick response codes from both profiles and pages. Facebook has decided to crack down on the Snapchat QR codes people are sharing on their profiles as well as their pages. They are hunting specifically for the ones being used as page and profile images. As it turns out, Facebook has a very rigid set of guidelines when it comes to promoting other social networks. Among the reasons that people have assumed that … Read entire article »

Filed under: Featured News, QR Codes, Social Media Marketing

School QR code launched to promote wellness

School QR code launched to promote wellness

An Idaho school district is using technology to help its wellness campaign to succeed. Emmett School District Food Service Director Tyree White has spearheaded a school QR code for a wellness campaign. The educator worked with a nurse in the district for the purpose of providing better awareness of what people are eating. The quick response code campaign was inspired by the contents of White’s husband’s birthday cake. Last year, White used the Fitness Pal to find out … Read entire article »

Filed under: Mobile Marketing, QR Codes

Twitter QR codes launched for following and sharing

Twitter QR codes launched for following and sharing

The social media platform has introduced quick response codes not entirely unlike Snapchat. Twitter QR codes have now been launched for the purpose of making it easier for people to follow accounts and share their own. Every Twitter user has his or her own unique quick response code. When that barcode is scanned, the mobile device user is automatically directed to the applicable account. A user can find his or her QR code within the Twitter app … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes, Social Media Marketing

Some mobile marketing tactics are effectively reaching millennials

Some mobile marketing tactics are effectively reaching millennials

A recent survey has helped to provide insight into what people aged 14 to 29 years like in ads. Verve Mobile has released the results of a survey they conducted on the “perfect” mobile marketing tactics. The idea was to better understand what is appealing to people between the ages of 14 and 29 years of age. This demographic is otherwise known as millennials. The millennials are currently the largest generation, being made up of more than … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

3D QR codes launched by savvy businessman

3D QR codes launched by savvy businessman

A new project called “Get a Round TUIT” was created by a craft artist and digital decorator. Mark Herring and his business associate, Hal Mandelman have now come up with unique 3D QR codes. These are a part of their most recent project called “Get a Round TUIT.” They provide a type of quick response code, which Herring calls a Matrix code. That barcode will provide local businesses with a new opportunity for growth and customer … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes