Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

Threads app now has more daily users than X

Stephanie Beck
Threads App More DAU than X

Zuckerberg’s microblogging application is now more popular than former Twitter Meta’s newest social media platform, the Threads app, has recently overtaken X (formerly known as Twitter) in terms of its daily active users in the United States. The achievement was initially noted in December 2023 It was the Apptopia data intelligence firm that first observed that the Threads app had more daily active users (DAUs) than the X social media platform. “Threads DAUs in the US passed X in December 2023 and it has not looked back,” said Apptopia vice…

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Facebook, Instagram and WhatsApp users can’t opt out of new AI tool

John Montgallo
AI Tool - No Opt-Out

Meta has added artificial intelligence to its platforms regardless of whether users want it Meta recently released a statement about the rollout of its AI tool across its platforms including Facebook, Instagram, Messenger, and WhatsApp, saying that it is meant to be used “to get things done, learn, create and connect with the things that matter to you.” That said, it didn’t ask whether users want it there The AI tool has been incorporated into these platforms in Australia, Canada, New Zealand, Pakistan, Jamaica, South Africa, Singapore, Malawi, Uganda, Zambia,…

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Will a mobile ad blocker stop government spyware?

John Montgallo
Ad blocker - Mobile Device - Question Mark

Though the main goal is typically to stop unwanted tracking and advertising, it may help in other ways Ad blockers are commonplace and offer a simple way for mobile device users to be able to cut down on the number advertisements they are required to view, and on much of the tracking associated with those practices. That said, the technology could also help to filter out other unwanted activities on a device Interestingly, ad blockers may also be providing device users with an additional layer of defense against spyware and…

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YouTube says no to training OpenAI Sora artificial intelligence on its videos

Sam Lambert
Artificial intelligence - YouTube on screen No OpenAI

According to the video sharing platform, training AI with the videos breaks its terms of service Using YouTube videos to train Sora, OpenAI’s artificial intelligence text-to-video generator, would break the terms of service of the platform, according to Neal Mohan, YouTube’s CEO. This represents the first time the CEO has spoken on the subject Mohan used his first public comment on the subject to add that he did not have any firsthand knowledge of whether OpenAI had indeed trained its Sora artificial intelligence powered video creator with videos from the…

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Instagram social media platform is testing a new “Blend” feature

Stephanie Beck
Social Media Platform - Instagram New Feature

The new feature is being designed to allow friends to privately watch a Reel feed together Instagram has reportedly been working on a new “Blend” feature for its social media platform, which is focused on allowing two users to be able to watch Reels together. The first step would be to have one person invite another into the Blend In this way, the social media platform users will be able to create a Private Reel feed that they will be able to watch together. The feed will be composed of…

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