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Colorful Balloons mobile app discovered as Facebook’s secret Chinese entry

(adsbygoogle = window.adsbygoogle || []).push({}); The social network giant anonymously released the photo sharing application into China’s market. Back in May, the Colorful Balloons app was launched in China, allowing users to share pictures with friends and family. That said, according to a New York Times report, that photo sharing mobile app was actually a secret Facebook project in the country. Facebook is banned in China, but the social network launched the application anonymously. The Colorful Balloons application has a very similar look and feel to Facebook’s more well known photo sharing app, called Moments. That said, in the case of the Chinese launch, the mobile app uses WeChat, the largest social network in that country, instead of using Facebook, which is banned. The social network was able to anonymously launch the mobile app … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

NFC technology marketing campaign gives Barbadillo a shot in the arm

NFC technology marketing campaign gives Barbadillo a shot in the arm

The Spanish winemaker is using near field communication tech in its latest consumer-focused effort. Spanish winemaker Barbadillo is working with Thin Film Electronics ASA to use NFC technology marketing to engage consumers via smart products such as smartphones. The goal of the campaign is to provide a more interactive and informative experience for consumers. The NFC technology marketing campaign employs the near field communication tech in the form of SpeedTap tags added to 126,000 “smart” bottles from Castillo … Read entire article »

Filed under: Featured News, Mobile Marketing, Near Field Communications

Disney mobile game lawsuit filed over data collection from children

Disney mobile game lawsuit filed over data collection from children

The entertainment giant has been accused of violating privacy laws about how personal data can be collected from minors. A federal court is asking some heavy questions about Disney mobile game practices involving personal data collection from children. As a result of these alleged activities, Disney has been sued. The class action lawsuit accuses Disney of having included inappropriate ad-tracking software in its mobile games. The Disney mobile game security lawsuit alleges that the company’s ad-tracking software illegally … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Mobile ad response depends on the weather at the time

Mobile ad response depends on the weather at the time

New research has shown that there’s a lot more to the success of smartphone advertising than design and message. Marketers need to take a great deal into account in order to gain a positive mobile ad response from their target market. That said, according to recent research, there may be certain factors involved in the way a consumer responds to advertising that are out of a marketer’s control. The weather appears to have a measurable impact on … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Worldwide mobile marketing spend to break the $100 mark this year

Worldwide mobile marketing spend to break the $100 mark this year

The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

Mobile user acquisition costs fall thanks to smartphone shoppers

Mobile user acquisition costs fall thanks to smartphone shoppers

As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: “Mobile Shopping: User Acquisition … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

Bing mobile advertising steps up its game with targeted ads

Bing mobile advertising steps up its game with targeted ads

The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Terrorist social media marketing? Not on YouTube, says Google

Terrorist social media marketing? Not on YouTube, says Google

The technology giant has amped its extremism blocking efforts on the video sharing platform, using AI. Terrorist social media marketing – and how to block it – has become an area of central focus for the top platforms as both Facebook and YouTube work to combat the spread of extremist propaganda. Google and Facebook have both opened up to the public in their own ways to tackle this issue. To help fight terrorist social media marketing via YouTube, … Read entire article »

Filed under: Featured News, Mobile Commerce Security, Social Media Marketing

Mobile ad study reveals this marketing technique is generating responses

Mobile ad study reveals this marketing technique is generating responses

IAB research published in a recent report provided considerable insight into the effectiveness of this advertising. New mobile ad study findings from IAB showed that smartphone advertising is producing a consumer response nearly half the time. The research was first published this week and underscored the effectiveness of ads displayed over this channel. The mobile ad study pointed out that more than two out of every three people – that is, 63 percent – now have smartphones that … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Mobile advertising growth is higher in China than any other country

Mobile advertising growth is higher in China than any other country

The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of Smaato, Ragnar Kruse, said … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

QR code solution brings banking options to Cambodians

QR code solution brings banking options to Cambodians

The country is greatly unbanked, but mobile digital transactions are now rapidly on the rise. Cambodia has been struggling to drive mobile payments to the point that they are mainstream but a new QR code solution appears to be correcting the issue. The quick response codes are sending a growing number of mobile device owners to their smartphones when they reach the checkout counter. The kingdom is hoping to reduce the use of cash, which remains its … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes