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Social media marketing anti campaign pushes 99 Facebook free days

Social media marketing anti campaign pushes 99 Facebook free days

(adsbygoogle = window.adsbygoogle || []).push({}); A new movement is growing that is encouraging people to sign off for ninety nine straight days. The “99 Days of Freedom” project has now begin as an experiment in the promotion of happiness, which is effectively working as an anti social media marketing campaign that is encouraging people to give up their use of Facebook for ninety nine consecutive days. The relationship that users of the social network have with it appears … Read entire article »

Filed under: Social Media Marketing

Mobile marketing using geolocation is helping to boost real world campaign results

Mobile marketing using geolocation is helping to boost real world campaign results

A growing number of companies are using location based advertising technology to reach consumers. Mobile marketing and analytics platform, Upsight, has now announced the launch of its new Upsight GeoTrigger beta, which is for a solution that they are creating in order to help advertisers to be able to reach consumers on their smartphones while discovering where those individuals are in the world so that they can be engaged with appropriate campaigns. A recent Forrester survey revealed … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Mobile marketing battle launched between Amazon and FTC

Mobile marketing battle launched between Amazon and FTC

The massive online marketplace is fighting the Federal Trade Commission over in-app purchases. Amazon.com Inc. has decided that it is not going to take the new FTC mobile marketing policies for in-app purchases sitting down, and has decided to fight the requests that the regulator has made for the company to comply. Other companies that have received this same request, such as Apple, have already settled over this controversial issue. The center of this conflict is a common … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Marketing, Trends, United States

Social media marketing helps Reading Rainbow Kickstarter reach record goal

Social media marketing helps Reading Rainbow Kickstarter reach record goal

The crowdfunding effort has now achieved the highest number of backers ever for that platform. The grassroots campaign that has made headlines and that spread wildly through social media marketing and sharing, with support from some of the biggest names from Kickstarter and celebrities across the entire spectrum in order to bring back Reading Rainbow in a mobile app format that will be free to classrooms in need across the United States, has now reached well … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Social media marketing loves the Suarez bite scandal

Social media marketing loves the Suarez bite scandal

Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile marketing for apps continues its costly trend

Mobile marketing for apps continues its costly trend

Smartphone application developers are finding that it is increasingly expensive to advertise their products. A new report has been issued by Fisksu, the mobile marketing firm, which has revealed that inflation is continuing to cause a large amount of grief for app developers who are finding the cost of advertising their applications is only becoming more expensive as time goes by. This rise in the price of each new download is becoming problematic for many app developers. The … Read entire article »

Filed under: Mobile Apps, Mobile Marketing