Mobile Marketing

The long-rumored Instagram in-app shopping feature has finally arrived

03/22/201903/21/2019 L. Green

Instagram in-app shopping - Checkout - Instagram - YouTube

Checkout is the social media platform’s new feature that allows in-app shopping purchases. Instagram in-app shopping is now a real thing. The Facebook-owned photo and video-sharing social networking service has unveiled Checkout, a new feature that allows users to make purchases directly inside the app without being redirected to another site to complete the purchase. Shopping via Instagram (IG) is nothing new, but now users don’t have to leave the app to complete purchases. To be clear, the new Instagram in-app shopping feature does not mark the first time that…

Facebook payments to come to WhatsApp in the future

03/19/201903/15/2019 Jennifer Goula

The social media giant is reportedly seeking to enter the mobile payments space with its own cryptocurrency. Facebook payments may be around in the not too distant future. The social networking company is jumping on the cryptocurrency bandwagon and is reportedly developing its own digital currency called Facebook Coin. The company’s supposed goal, reports CNBC, is to allow users of its cryptocurrency to transfer money through WhatsApp. Facebook’s move would mimic China’s popular WeChat Pay. The Facebook Coin, which would be attached to the US dollar, and would allow users…

Social media companies may face new rules from UK government ministers

02/08/201902/07/2019 Jorge Gonzalez

Social Media Companies - Social Media Apps - Phone

Concerns continue to grow in the UK regarding the effects of social media on children’s mental health. Following increasing concerns over children’s use of social media and its effect on their mental health, UK government ministers are considering taking official action on social media companies by imposing new regulations on them. Past and recent research reveals the negative emotional impact social media can have on young people. Recent research from Ofcom that was published on January 29, found that 11% of children 12 to 15 years of age said that…

New AR social app to revolutionize photo sharing among friends

01/24/201901/23/2019 Sam Lambert

AR socila app - person taking picture with smartphone

Winsche Studios has announced the upcoming launch of its doRRtal app. The augmented reality (AR) developer will be launching an AR social app called doRRtal. The new social media app will be equipped with the ability to enable smartphone users to take 360 degree photos and share these with their friends. The AR social media app will allows users to use their phone as a “door” they can walk through. The unique augmented reality approach lets users create, share and view fully immersive 360 degree photos on their smartphones and…

Study finds over half of consumers use retail mobile apps when shopping in-store

01/08/201901/08/2019 Jennifer Goula

retail mobile apps - woman on mobile phone

Consumers are using their mobile devices to enhance their in-store shopping experiences. A new study from Yes Marketing has found that 57% of consumers surveyed used retail mobile apps while shopping in-store. Consumers used the retailer’s app to locate items that were on sale, to redeem coupons, etc. The results of the study suggest that retailers need to focus on delivering a multichannel experience to consumers. According to Yes Marketing, the discovery made in its “Surviving the Retail Apocalypse” report indicates that the industry has reached a tipping point in…

Revolutionary QR code marketing platform introduced by Solyo

01/02/201901/01/2019 L. Green

Solyo enables any size brand to engage in richer conversation with their customers. California-based company, Solyo.io, is providing businesses with the power to engage their consumers more effectively with a unique QR code marketing platform equipped with geolocation technology. Customers can enjoy a tailored experience in store or at home. Solyo’s QR code marketing platform allows for brands to create an at-home or in-store experience tailored for each moment of need, according to a Solyo press release. A Solyo-powered QR code placed on a product presents different information to consumers,…

7 Ways to Gain Popularity on TikTok

11/29/2018 QR Code Press

How become popular on TikTok? How find the right strategy to hit the Top? Where you can find answers about the most popular app at AppStore and GooglePlay? Check this 7 steps to gain popularity in TikTok charts 1. First Impression People often make up their mind based on the first impression, therefore it is important to create an appealing yet simple profile that will attract new viewers. Be sure that your profile reflects the type of content you create. It will help viewers understand what you are and the…

CAC deletes nearly 10,000 Chinese social media accounts

11/14/201811/14/2018 L. Green

Chinese Social Media Accounts - Teen Selfie - Mobile Phone

Thousands of social media accounts have been eliminated by the nation’s top cyber authority. The Cyberspace Administration of China (CAC) has erased almost 10,000 Chinese social media accounts that it found to be in violation of the law. The account holders were accused of posting online content that the CAC deemed to be vulgar, sensational or politically harmful. Accounts were eradicated for a variety of violations. More specifically, thousands of Chinese social media accounts were erased for violations such as, “spreading politically harmful information, maliciously falsifying (Chinese Communist) party history,…

New Pinterest mobile shopping features improve user purchasing capabilities

10/19/201810/18/2018 Stephanie Beck

Pinterest users can now enjoy a more “shoppable” experience on the social network. Although Pinterest mobile shopping isn’t a new feature on the popular social network and visual search engine, the company has rolled out new features that will reportedly make it easier for users to buy products on the platform. The company has improved its product pins to enhance mobile commerce. To make its mobile app and website more “shoppable” for its estimated 250 million monthly active users, Pinterest has rebuilt the infrastructure behind its product pins, according to…

Study finds most Americans can’t distinguish between social media bots and real humans

10/16/201810/15/2018 Jennifer Goula

Social Media Bot - Social Medai Platforms

Pew Research Center finds the majority of Americans believe these bots are used maliciously. A new study from the nonpartisan American fact tank has revealed that most Americans are not familiar with social media bots. Of the 4,500 adult Americans surveyed by Pew, while two thirds had at least heard of these bots, 34% said they were not aware of their existence. That being said, of those who had heard of the bots, 80% believe the accounts are used for nefarious purposes. The study gives insight into what the average…

Both Instagram founders have suddenly resigned without leaving an explanation

09/26/201809/25/2018 Julie Campbell

Instagram Founders - Instagram sign on hand - resign

The social network’s CEO Kevin Systrom, and CTO Mike Krieger are both leaving in a few weeks. The two Instagram founders currently heading the company have both announced their resignations. CEO Kevin Systrom and CTO Mike Krieger resigned suddenly and didn’t give any explanation as to why they plan to exit the social media company within upcoming weeks. A statement was left saying that both the chief executive officer and chief technology officer are leaving. Systrom released a statement earlier this week saying that both he and Krieger didn’t intend…

Category: Mobile Marketing

Study finds over half of consumers use retail mobile apps when shopping in-store

Revolutionary QR code marketing platform introduced by Solyo

Grow Your Knowledge