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Social media marketing product review strategies power up engagement

Social media marketing product review strategies power up engagement

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Technology News, Trends

Tim Hortons is using a free mobile app to celebrate Canada Day

Tim Hortons is using a free mobile app to celebrate Canada Day

The application for the very popular Canadian coffee and doughnut chain will be featuring a dozen themed “ehmojis”. With Canada Day being celebrated today, July 1, Tim Hortons – an institution of a coffee chain in the country – is hoping to take advantage of Canadian pride and has released a free mobile app with some Canuck themes for users to enjoy. The mobile application is designed to let Canadians text their friends with some “Canadian” emojis. Ahead … Read entire article »

Filed under: Commercial, International, Mobile Apps, Mobile Commerce, Mobile Marketing

Full screen mobile video ads will soon be launched on Facebook

Full screen mobile video ads will soon be launched on Facebook

The social network is adding this feature to the smaller screen versions of its experience. When it comes to mobile video ads, Facebook is hoping to make this social media marketing experience considerably larger and more interactive as it brings the full screen experience to smartphones and tablets. This move is the next big step to hit the Facebook video experience after auto play was added in December 2014. The company is now experimenting with full display mobile … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

M-commerce trends are drawing buyers

M-commerce trends are drawing buyers

The many shopping trends currently taking off are sending shoppers to their smartphones to a rising degree. As consumers look toward digital resources to a rising extent, m-commerce is benefiting from those shopping behaviors as a growing number of them look to their smartphones and tablets to learn more about brands, products, and stores where they can make a purchase. They are using those gadgets to find out about where they can buy in person, on their … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Mobile Marketing, Trends, United States

Top 3 Ways that YouTubers are successfully engaging viewers

Top 3 Ways that YouTubers are successfully engaging viewers

When done right, video bloggers can be experts in social media marketing with hugely effective traffic generation. YouTubers are some of the top leaders when it comes to social media marketing, but just because a video is posted on YouTube, it doesn’t necessarily mean that it will generate the desired results. There are certain techniques and social marketing strategies that must be employed for traffic generation and engagement. Some video bloggers have paid attention to what truly works … Read entire article »

Filed under: Featured News, Gadgets, Mobile Marketing, Social Media Marketing, Technology News, Trends

Mobile ad for porn displayed in children’s app

Mobile ad for porn displayed in children’s app

The advertisement was shown on the screen of the Talking Tom Android application for kids as young as 5 years. Regulators are currently investigating a situation involving a highly inappropriate mobile ad placement, in which a port site’s sexually explicit advertisements appeared on the screen in a children’s game app. The game that displayed the banner ad was meant for kids as young as five years old, called Talking Tom. The mobile ad was for a company called … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

Common book social media marketing strategies could cause FTC problems

Common book social media marketing strategies could cause FTC problems

The agency may be getting ready for a crackdown on endorsement, giveaway and contest requirements. The Federal Trade Commission (FTC) has just updated its FAQ page for the first time since 2010 when it comes to endorsement requirements, in a way that could impact the way celebrities and influencers take part in social media marketing campaigns. This could be especially problematic for book marketing strategies that rely on reviews and recommendations. Authors and online book publishers, alike, have … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States