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Google mobile ads may AMP up and slim down

Google mobile ads may AMP up and slim down

A new advertising initiative has been designed to enhance the delivery of content on the mobile web. Google mobile ads are heading in a direction that has been designed to speed up their rate of delivery. At the moment, a primary complaint is that they are too slow. The company is using its accelerated mobile pages (AMP) to provide a faster experience. The AMP project for mobile ads is meant to make it possible for advertising to … Read entire article »

Filed under: Featured News, Mobile Marketing, Technology News

Is mainstream social media marketing under attack from Facebook?

Is mainstream social media marketing under attack from Facebook?

The largest social network has now knocked the pins out from under mainstream media posts in newsfeeds. Facebook has recently made some notable newsfeed changes having a big impact on social media marketing. It recently released a blog called “Building a Better News Feed for You.” Within it, it has pointed out some notable changes, particularly a cutback on mainstream media posts. Many are now speculating mainstream media may shrink efforts on Facebook and turn to Twitter. Within … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Mobile ad spending will be greater than desktop for the first time next year

Mobile ad spending will be greater than desktop for the first time next year

If this ZenithOptimedia forecast is correct, it will mean this will occur a year earlier than predicted. ZenithOptimedia released a mobile ad spending report that predicts and earlier landmark than prior forecasts. This report predicts that spending on mobile ads will exceed that of desktop a year earlier. Until now, most forecasts have predicted that this milestone would be reached in 2018. Businesses will be spending a larger amount of money on ads meant for smartphones and tablets … Read entire article »

Filed under: Featured News, Marketing, Mobile Marketing

Mobile ad blocking exploded by 90 percent last year

Mobile ad blocking exploded by 90 percent last year

A new PageFair report has shown that the rate of use has gone up by hundreds of millions of device users. According to a recent report based on a study by PageFair, a publishing consultancy, mobile ad blocking took off in 2015 to the point that it reached a massive growth of 90 percent when compared to the year before. The report indicated that by 2016, there were an estimated 419 million people using this mobile ad … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Marketing

Lottery ticket QR codes to be added to boost smartphone sales

Lottery ticket QR codes to be added to boost smartphone sales

All National Lottery tickets from the United Kingdom will soon have quick response codes printed on them. As Camelot aims to boost the momentum of its online sales, lottery ticket QR codes are being printed on all pink versions of these products in order to make it possible for players to be able to check to see whether or not they’ve won, simply by using their smartphones. The goal is to be able to boost the number … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

KitKat QR code launched by Google and Nestlé

KitKat QR code launched by Google and Nestlé

The two companies are working together to create packaging that will allow people to better enjoy their break time. Nestlé has now partnered up with Google in order to create a KitKat QR code on the packaging of the chocolate bar, which will make it easier for consumers to enjoy a few YouTube videos while they are taking their breaks. These quick response codes will be printed onto the chocolate bars outside the United States. When the KitKat … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Quick response codes announce Tesla’s upcoming Mexican Supercharger

Quick response codes announce Tesla’s upcoming Mexican Supercharger

A QR code scan was all it took to discover the announcement that the network was expanding to Mexico. Tesla has just made a massive announcement and it did so by posting massive quick response codes that could be scanned through the use of smartphones with reader apps installed. Its announcement was that its Supercharger network is now on its way to expanding into Mexico. The QR codes were displayed all along the wall behind each parking … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing

NFC tags and QR codes make it onto Jones packaging

NFC tags and QR codes make it onto Jones packaging

A new packaging solutions partnership with Tuku has added quick response codes and near field communication tags. Jones Packaging has partnered up with Tuku, a mobile marketing specialist, in order to add NFC tags and QR codes to its packages in order to make them mobile friendly and able to share information, messages, offers and promotions with customers. This type of strategy is becoming increasingly commonplace as print packaging and mobile marketing combine. This addition of QR codes … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Getting more for your Mobile Marketing Dollar

Getting more for your Mobile Marketing Dollar

Get an edge over your competition with these mobile marketing tips Mobile marketing is a fairly new addition to business marketing strategies, and its popularity is growing exponentially. One of the things that makes this type of marketing so successful is that it places messages directly on customers’ mobile devices via text, email, app, or some other method. You send, they click. There is no doubt that mobile marketing works. These tips will help you up … Read entire article »

Filed under: Featured News, Marketing, Mobile Marketing

Tourism QR codes in Thailand promote local tourist attractions

Tourism QR codes in Thailand promote local tourist attractions

The quick response codes are a part of a massive program mean to inform travelers throughout the country. The Ministry of Tourism and Sports in Thailand has now launched a program called “Thailand Scan me” in which tourism QR codes are strategically placed to provide travelers with information about the various types of attractions they can find across the country but to which they may not otherwise have been exposed. The goal is to ensure that tourists … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Mobile advertising in the United States saw a shocking growth rate last year

Mobile advertising in the United States saw a shocking growth rate last year

Though it didn’t come as a surprise that marketing over this channel would rise, it was the amount that astounded. The results of an Interactive Advertising Bureau study are in and they’ve revealed that mobile advertising composed the largest segment of online ad revenue, having made up 35 percent of the total $59.6 billion in the U.S. It appears that mobile marketing has been lit on fire and managed to grow by 66.1 percent throughout 2015. This brought … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States