Mobile Marketing

Coca-Cola and Jon Batiste amp up QR codes with audio and artistic imagery

09/06/202309/05/2023 John Montgallo

The upgrade in the mobile marketing campaign gave the quick response codes a hotter new experience. While the pandemic made sure that pretty much everyone is now finally familiar with humble QR codes, this doesn’t mean that people like them all that much. The barcodes are typically black and white pixelated squares that are functional but not exciting. A new Coca-Cola campaign took this as a challenge and worked to see if people would enjoy and respond to QR codes more readily if those barcodes were far more artistic in…

X platform removes pictures and links on Twitter from before December 2014

08/23/202308/22/2023 John Montgallo

Many are speculating that the decision was made as an attempt to try to cut costs. Almost a decade of videos, pictures and links shared on Twitter in the early 2000s are being deleted from the X platform in a move that many are speculating could be an attempt by Elon Musk to cut costs. Images and links tweeted before December 2014 are disappearing from the social media platform. That said, there are other speculations that the removal of the old posts on Twitter might not be a deliberate cost-saving…

X logo removed from San Francisco Twitter roof

08/07/202308/03/2023 Jorge Gonzalez

The massive, glowing letter is no longer propped on the roof of the company’s headquarters. Following a substantial squabble in San Francisco, the rooftop of the Twitter building no longer glows with the letter X, which represented the new name of Elon Musk’s social media company. The city building department received several complaints shortly after the large X was installed. San Francisco’s city building department received 24 complaints following a weekend during which the large X was glowing from the rooftop of the Twitter headquarters building on Market Street. Neighbors…

Twitter logo rebrand to X hits hiccup when police show up

07/26/202307/25/2023 John Montgallo

Authorities said no crime was committed but stepped in to stop “unauthorized work” removing the old sign. Elon Musk met mixed responses to his decision to rebrand the Twitter Logo to X and faced another hurdle when the police stopped work in progress to remove the old sign from the company’s headquarters in San Francisco. Workers were removing the first few letters of the word Twitter when local police arrived. The police accused the workers who were removing the old Twitter logo signage of “unauthorized work” and halted them from…

Threads users underwhelmed by Follows tab update

07/24/202307/21/2023 Jorge Gonzalez

The app’s first update looked like a useful tool but ended up disappointing many of its users. The first significant update to the Threads app is a new Follows tab, which at first looked as though it would be something quite appealing to users but ended up being a letdown to many. The update merely provided users with a filter allowing them to be able to see all their new followers. When users first saw the new Follows tab update, many had assumed that it would provide a much wanted…