Mobile Marketing

All social media apps have risks similar to TikTok

03/22/202303/21/2023 John Montgallo

A transparency group is cautioning that the Chinese platform isn’t the only one posing risks. A nonprofit advocacy group called the Tech Oversight Project is urging Congress to hold US social medias accountable ahead of hearing testimony from TikTok’s CEO. The group says the US platforms pose similar national security and mental health risks to TikTok. The nonprofit has stated that Alphabet Inc.’s Google, Meta Platforms Inc.’s social media apps such as Facebook and Instagram, Apple Inc and Amazon.com Inc’s products all employ comparable harmful business practices to TikTok. Moreover,…

Rémy Martin celebrates 50th anniversary of hip-hop with QR codes

03/20/202303/17/2023 Jorge Gonzalez

The barcodes direct scanners to features that place the spotlight on a broader showcase of Black culture. French company Rémy Martin, best known for its production and sale of cognac, has launched a new campaign celebrating the drink’s connection to Black culture and is using QR codes to help share information and features about hip-hop, which is generally believed to be turning 50 this year. The campaign includes a larger push than has previously been the case through VSOP Mixtape. The new campaign using QR codes is meant to highlight…

Meta acquisition of Within Unlimited virtual reality company closes

02/14/202302/10/2023 L. Green

Virtual reality - Acquisition - Business

The Facebook parent company was able to win an antitrust lawsuit filed against it by the FTC. When Meta recently won an antitrust lawsuit filed against it by the Federal Trade Commission (FTC), the judge required the company to wait a week before closing its acquisition deal of virtual reality company Within Unlimited. The FTC’s lawsuit sought to stop Meta from being able to purchase Within Unlimited. Meta’s efforts to purchase the virtual reality company best known for its Supernatural fitness application were delayed by over a year as it…

Google’s Bard AI chatbot botches info accuracy in official ad

02/10/202302/08/2023 Stephanie Beck

The search giant published an online advertisement for the tech in which an inaccurate response was provided. In the hopes of drumming up hype over its much-anticipated Bard AI chatbot, Google recently published an online ad in which it used the technology, and in which the answer delivered was unfortunately inaccurate. The company posted a short GIF video on Twitter of Bard being used, showing how it works. The ad for the Bard AI chatbot was tweeted in the form of a GIF, in which the service was described as…

Meta Platforms launches a “Year of Efficiency”, and its stock takes off

02/06/202302/03/2023 Jorge Gonzalez

CEO Mark Zuckerberg has vowed to work on achieving improved efficiency and decision making. Facebook founder and Meta Platforms CEO Mark Zuckerberg has been pouring billions into the digital metaverse world and the company has been bleeding money as a result of these ventures. The company is now committing to focus its attention on the more immediate problems it is facing. Following drooping stock prices and substantial losses, Meta Platforms will now be buckling down and looking to correct its more immediate problems, such as sending its users improved relevancy…