Mobile Marketing

New study shows emoji usage for mobile marketing is very effective

07/18/201807/17/2018 Jesse Collins

Emoji usage in mobile marketing - emoji smileys

Leanplum confirms that the use of emojis in marketing messages boosts engagement. If you were wondering if emoji usage in mobile marketing messages works, according to a new report called “Unlocking Engagement & Growth with Emojis”, from mobile engagement platform Leanplum, there’s a good chance that it might. The company’s data from their study reveals that emojis significantly impact mobile usage and engagement as well as aid in retention when used in push notifications and emails. Leanplum analyzed 300 million emails and push notifications worldwide. In their study, which is…

Facebook augmented reality ads let consumers digitally try on products

07/12/201807/11/2018 Jennifer Goula

Facebook augmented reality ads starts with sunglasses - rack of sunglasses

Advertisers now have a new way to show off their products on Facebook. Facebook augmented reality ads isn’t just a rumor. Earlier this week, the social media giant announced that it is implementing augmented reality ads into the News Feed. These ads will give Facebook users the chance to digitally try on products. In new ad feature was demoed at an even earlier this week. At a New York City event that took place on Tuesday, July 10th, TY Ahmad-Taylor, the vice president of product marketing for Facebook’s global marketing…

LinkedIn QR code gives users new easy way to connect with others

07/02/201807/01/2018 L. Green

LinkedIn QR Codes - LinkedIn - New Feature

Connecting on LinkedIn at in-person meetings just became more convenient. The social network service that is primarily used for professional networking has introduced a LinkedIn QR code feature, making it easy for its users to connect-on-the-spot with others when meeting in person. Users can find the profile of the person they just met with quick ease. The LinkedIn QR code makes it easy for you to remember names and exchange contact info, especially at conferences, social gatherings and other networking events where it can be difficult to remember the names…

Unilever pushes for better social media influencer marketing practices

06/28/201806/27/2018 Amanda Giasson

Unilever wants to see greater transparency in the influencer marketing space. The transnational consumer goods giant is taking a stand against corrupt social media influencer marketing practices. It wants to improve a brand’s ability to measure impact, create a better experience for consumers and fight against fraud in the digital ecosystem. Unilever revealed its three commitments toward supporting advertising transparency. The social media influencer marketing space continues to grow and as it does, Unilever wants to work with honest social platforms to increase visibility and transparency. Unilever announced three commitments…

New study predicts mobile advertising to grow to nearly 31% in 2020

06/22/201806/21/2018 L. Green

Mobile Advertising Research - Business - mobile phone use

Mobile is anticipated to be a driving force behind global advertising expenditure growth. Mobile advertising is expected to make up 30.5% of global ad expenditure in 2020, according to new forecasts from Zenith. Mobil ads are likely to overtake television ads in 2021. Back in 2017, mobile advertising accounted for 19.2% of global advertising expenditure, which is 11% lower than the 2020 growth prediction from Zenith’s recently published “Advertising Expenditure Forecasts”. Furthermore, the ROI Agency noted that if expenditure on mobile ads continues to grow at its current rate, it…

Sound activated AR Lens Launched by Budweiser for World Cup 2018

06/19/201806/18/2018 Jorge Gonzalez

Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

Beat Fever mobile game successfully connects fans and music artists

06/18/201806/16/2018 Sam Lambert

Beat Fever drives players to music streaming services - Apple Music on smartphone

The mobile game is driving millions to music streaming services Beat Fever is a relatively new music-based mobile game app that helps to bring music artists closer to their fans. It has successfully driven millions of streams to music streaming services including Apple Music, Spotify, YouTube and others. The music game has dramatically boosted music streaming. It is not uncommon for music from popular artists to be used in games for consoles, mobile and tablets. That being said, in most cases, fans rarely engage with the music they hear outside…

Facebook software bug makes private posts public

06/11/201806/10/2018 L. Green

As many as 14 million Facebook users were effected in May. Due to a recently discovered Facebook software bug, up to 14 million users may have posted private information to the public between May 18th and 22nd, said the social media giant. Even users who had previously selected a more restricted sharing option were effected. The Facebook software bug reportedly set posts to be shared with “everyone,” even if a user had selected stricter account privacy settings in regard to who can see their posts. After the glitch was discovered…

Social media tax and mobile money tax to hit Ugandans

06/04/201806/01/2018 Jorge Gonzalez

Social Media Tax - WhatsApp - Facebook - Mobile Apps

Uganda’s parliament approves new tax laws for Whatsapp, Facebook and Twitter A new social media tax will soon come into effect for Ugandans. The approved law will impose a tax every day a citizen uses WhatsApp, Facebook, Twitter or other social media services. Mobile money transactions will also be taxed. In addition to the social media tax, Ugandans will be taxed for all mobile money transactions. Citizens will be required to pay a 1% tax on all mobile money transactions. As for taxation on social media, the fee that will…

Geofencing tech helps ambulance chasers target patients in the ER

05/30/201805/29/2018 L. Green

Geofencing Tech Marketing - Emergency Room Hospital

Ambulance chasers have gone digital. Geofencing tech is being used by certain personal injury law firms in Philadelphia to send online ads to mobile phone users who enter nearby hospital emergency rooms. This is according to a recent broadcast from NPR radio show “All Things Considered” and reported by WHYY. The mobile ads can target consumers for more than a month. Geofencing tech is a popular mobile marketing technique commonly used by retailers to draw consumers into their shops. Coupons and special offers are sent to consumers within a specific…

New Snapchat feature makes location sharing less invasive

05/29/201805/28/2018 Jennifer Goula

New Snapchat Feature - Social media - smartphone

The social media app now lets users send real-time locations to a friend. Snapchat has just made location sharing more intimate for its iOS and Android users with a new Snapchat feature that allows users to send their ongoing real-time location to a friend or request their friend’s location in return. This information shows up within the user’s message thread and on their Snap Map. Snap Map had a turbulent start. Launched last June, Snap Map became known for its controversial location-tracking functions. Snap Map made users wary because it…