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Pinterest QR code rolls out to help users learn about everything around them

Pinterest QR code rolls out to help users learn about everything around them

(adsbygoogle = window.adsbygoogle || []).push({}); The image based social network’s quick response code could be handy for shoppers while in-store. A new version of a Pinterest QR code is rolling out for the social network’s users to inform themselves while they’re shopping. The barcode is designed to be used by consumers as they walk through a store in real life. The goal is to let Pinterest users access more product information by way of their accounts. The Pinterest QR … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, Social Media Marketing

Updated YouTube Kids security policy lets viewers flag inappropriate content

Updated YouTube Kids security policy lets viewers flag inappropriate content

The children’s branch of Google’s massively popular video streaming service lets viewers participate. A new YouTube Kids security policy has been implemented to make it possible for viewers to flag inappropriate videos targeting children. This will make it possible for service users to be able to call to YouTube’s attention the presence of disturbing and otherwise child-unfriendly videos using popular children’s characters among their keywords. This feature is meant to allow users to work to age restrict … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce Security, Social Media Marketing

The Snapchat app is getting ready for a redesign as the company scrambles to stay relevant

The Snapchat app is getting ready for a redesign as the company scrambles to stay relevant

The application’s parent company, Snap, has seen striking losses, including $40 million gone to the Spectacles. The Snapchat app remains a very popular app among smartphone users, but its stock has dropped to a record low amid stiff photo sharing application competition. Instagram Stories has been carving its own place in the “disappearing photos” domain. That said, its progress has been to the detriment of Snapchat. The brand’s Spectacles, a type of wearable technology glasses meant to … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Facebook mobile payments to launch outside the United States

Facebook mobile payments to launch outside the United States

The social network’s peer to peer smartphone transactions will be enabled through its Messenger app outside the U.S. The largest social network in the world is now taking its Facebook mobile payments outside the United States for the first time. This move is meant to make it possible for users to be able to send money to each other by way of the official Messenger texting application. To start, the mobile payments service will be headed toward … Read entire article »

Filed under: Featured News, Mobile Payments, Social Media Marketing

Facebook mobile ad growth drives the social network’s earnings higher

Facebook mobile ad growth drives the social network’s earnings higher

The company’s financial performance moves upward despite criticism regarding Russia’s U.S. election interference. Facebook mobile ad growth is pushing the company’s earnings upward despite the negative press the company has been receiving. The social network has received heavy criticism regarding the role it played in Russia’s interference in the American presidential election last year. The company revealed that its quarterly revenue has spiked to $10.3 billion, a massive year over year growth. Facebook’s quarterly revenue of $10.3 billion … Read entire article »

Filed under: Featured News, Social Media Marketing, Technology News

Mobile ad revenues drive 24 percent Alphabet earnings jump

Mobile ad revenues drive 24 percent Alphabet earnings jump

Google’s parent company boosted its income to a staggering Q3 $27.8 billion from smartphone marketing’s influence. Alphabet, Google’s parent company, reported that exceptional mobile ad revenues have driven stronger than anticipated advertising sales. It has also led to greater than expected operating margins. This boosted the company’s shares as investor concerns were assuaged regarding the higher cost of mobile user acquisition. Third quarter 2017 Alphabet revenues spiked by 24 percent, bringing them to $27.8 billion. This was considerably … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Coca-Cola unveils Halloween themed AR and VR marketing campaign

Coca-Cola unveils Halloween themed AR and VR marketing campaign

The soft drink giant’s UK division will break its own advertising spending record for the themed campaign. Coca-Cola’s UK division will launch an AR and VR marketing campaign for its Fanta brand on Halloween. This campaign will represent the most they have ever spent on a Halloween campaign to date. Part of the advertising for the brand has to do with a virtual reality short riddled with jump scares. The VR marketing short brings viewers onto an elevator … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing, QR Codes

Twitter ad transparency gets a boost to prevent potential future elections tampering

Twitter ad transparency gets a boost to prevent potential future elections tampering

Social media networks have been scrambling to improve their reputations when it comes to elections results. Twitter has announced that it is making some serious changes to the Twitter ad transparency on its platform. Following a Russian political advertising investigation, the company is aiming to ensure that it will avoid influencing future elections results. The new transparency center will launch in coming weeks and will make it easier for users to see who is advertising. Over the next … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Facebook food ordering launches on social media app

Facebook food ordering launches on social media app

The application will allow people to order meals from nearby restaurants without having to leave it. Facebook food ordering is now available to users of the social network’s popular mobile app, making it possible for smartphone users to order take-out without switching applications. According to Facebook, users are already use the social platform to learn about local eateries. Because of that, Facebook food ordering becomes a natural choice for the mobile app’s users. If they’re already trying to … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, United States

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent … Read entire article »

Filed under: Featured News, International, Mobile Marketing