Cornwall Council and Crowdfunder launch QR code campaign for environmental projects

QR code campaign - person displaying QR code on phone

The #LoveWhereYouAre marketing will collect donations to make improvements across the Duchy. The Cornwall Council and Crowdfunder have started a new QR code campaign called #LoveWhereYouAre, meant to help raise money for environmental projects across the Duchy. The strategy is meant to collect donations for a range of different carbon neutral initiatives. The QR code campaign makes it possible for people to scan barcodes posted at some of the most iconic locations throughout Cornwall. These were selected as areas of striking natural beauty, to help inspire people to see the…

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How To Rebrand Your Brand On Digital Without Losing Customers?

How To Rebrand Your Brand On Digital Without Losing Customers

Redoing your website can really refresh the image of your business and also attract new customers. But if we talk about your existing customers, all these changes might be less beneficial for your existing customers.  While you have invested both your time and money in building a brand, updating the same can be less recognizable to your existing customers. In addition to this, your existing clients may also think about whether you are changing something else or not.  Rebrand Your Brand On Digital Without Losing Customers Along with getting new…

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Facebook VR ads face massive hurdle as review bombing begins

Facebook VR ads - Thumbs Down

Not even a week after the announcement, the participating game developer has backed out. Less than one week after announcing the testing of Facebook VR ads on its Oculus platform, a major roadblock has already revealed itself. This started with considerable backlash among Oculus virtual reality headset users. The game developer that agreed to participate in the Facebook VR ads testing has decided to withdraw from the trial. This occurred when players of the game Blaston would see tests of advertising and responded by review bombing the game. Review bombing…

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Facebook AI spots deep fakes and their sources

Deep Fakes - facebook logo in eye - digital

The system was developed by the company with a team from Michigan State university. Facebook and a team from Michigan State University have announced that they have developed a new software system that can identified deep fakes as well as where they came from. Deep fakes are videos that have been edited using AI in some way, appearing increasingly realistic. Deep fakes are becoming increasingly difficult for humans to tell what is real when they are viewed online, such as when they are shared on Facebook. According to the researchers…

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