Study finds location-based searches on mobile beat brand loyalty

location-based searches - Woman using mobile phone

Location-based marketing is changing the mobile commerce landscape. A new study from Uberall finds that location-based searches via mobile is changing the way mobile consumers shop. Consumers are no longer always choosing brand loyalty when it comes to their purchasing decisions. The study, which surveyed over 1,000 smartphone users across the US, reveals that more consumers appear to be opting for convenience over loyalty by conducting “near me” searches. Over 80% of shoppers have done a “near me” search on their phones. The recent study commissioned by the location marketing…

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Tinder U launches, catering to Tinder’s largest user base

Tinder U - Image of Columbia University

The popular dating app has launched a special feature for college students only. Tinder U has been released in time for college students heading back to school. Tinder, the location-based social search mobile app, and arguably one of the most popular apps for meeting new people, released this new feature specifically for college students who want to meetup on campus. An active .edu email address is required. To access the Tinder U feature and set up on an account, Tinder users must have an active .edu email address. They must…

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Celebrities are being investigated for social media advertising practices

Social Media Advertising - Woman's head - Media

UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

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Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

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Reality TV comes to smartphone’s with new FameGame app

FameGame App - Teen using smartphone

Become a star with new mobile app that’s a TV show on your phone. The new FameGame app from CrowdAmp Inc. is a live gamified and social engagement platform that functions like live reality TV on a smartphone. Users compete in challenges, submit their talents and vote on their favorites. The challenges are different each week. For instance, one challenge might be about dance skills while another might be about lip-synching. Users who wish to take part in the contests, submit self-shot smartphone videos of their talents. After the initial…

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Ugandan government collects over $1 million from social media and mobile money tax

Mobile Money Tax - Man using mobile phone

The newly introduced tax has already generated over a million dollars from Ugandan mobile users. Uganda announced that since introducing its social media and mobile money tax law, it has collected Ush7 billion (approximately $1.8 billion). The law imposes a tax on Ugandans every day they use social media services or make a money withdrawal via their mobile phone. The tax has been met with heavy criticism but is here to stay. Those who have opposed the new law, including both the public and politicians, argue that the social media…

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Snapchat to shut down in-app mobile payments service

Snapchat in-app mobile payments sevice Snapcash to shut down - Snapchat on mobile

The closure of Snapcash has been confirmed by Snapchat. The in-app mobile payments service, Snapcash, offered through social media network Snapchat, will soon no longer be available. Some speculate the closure of the mobile payments service is due to it becoming more of a liability for the company than a utility. Snapcash was being used as a method to pay for private adult content over Snapchat. Although the reason behind shutting down the in-app mobile payments feature has yet to be disclosed, TechCrunch speculates that it may be due to…

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Facebook augmented reality ads let consumers digitally try on products

Facebook augmented reality ads starts with sunglasses - rack of sunglasses

Advertisers now have a new way to show off their products on Facebook. Facebook augmented reality ads isn’t just a rumor. Earlier this week, the social media giant announced that it is implementing augmented reality ads into the News Feed. These ads will give Facebook users the chance to digitally try on products. In new ad feature was demoed at an even earlier this week. At a New York City event that took place on Tuesday, July 10th, TY Ahmad-Taylor, the vice president of product marketing for Facebook’s global marketing…

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LinkedIn QR code gives users new easy way to connect with others

LinkedIn QR Codes - LinkedIn - New Feature

Connecting on LinkedIn at in-person meetings just became more convenient. The social network service that is primarily used for professional networking has introduced a LinkedIn QR code feature, making it easy for its users to connect-on-the-spot with others when meeting in person. Users can find the profile of the person they just met with quick ease. The LinkedIn QR code makes it easy for you to remember names and exchange contact info, especially at conferences, social gatherings and other networking events where it can be difficult to remember the names…

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Unilever pushes for better social media influencer marketing practices

Social media influencer marketing - improve quality

Unilever wants to see greater transparency in the influencer marketing space. The transnational consumer goods giant is taking a stand against corrupt social media influencer marketing practices. It wants to improve a brand’s ability to measure impact, create a better experience for consumers and fight against fraud in the digital ecosystem. Unilever revealed its three commitments toward supporting advertising transparency. The social media influencer marketing space continues to grow and as it does, Unilever wants to work with honest social platforms to increase visibility and transparency. Unilever announced three commitments…

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