Mobile Marketing

Instagram social media platform is testing a new “Blend” feature

04/05/202404/04/2024 Stephanie Beck

Social Media Platform - Instagram New Feature

The new feature is being designed to allow friends to privately watch a Reel feed together Instagram has reportedly been working on a new “Blend” feature for its social media platform, which is focused on allowing two users to be able to watch Reels together. The first step would be to have one person invite another into the Blend In this way, the social media platform users will be able to create a Private Reel feed that they will be able to watch together. The feed will be composed of…

4 Canadian school boards sue social media companies for $2.96B

04/02/202404/01/2024 Sam Lambert

The school boards have included several giants such as Meta Platforms and Snap in the suit Four school boards in Canada have filed a lawsuit against social media giants such as Meta Platforms and Snap for over $2.96 billion (CAD$4 billion. The lawsuit accuses the companies of causing harm to the school boards’ students. According to a statement released jointly by the four participating school boards, the products released and maintained by the social media companies have been “negligently designed for compulsive use, have rewired the way children think, behave,…

Elevate Your Game with Facebook Affilate Marketing

03/26/202403/26/2024 Jesse Collins

Affiliate marketing is an enticing digital strategy where you can earn a commission by promoting other people’s or company’s products. With billions of users, Facebook emerges as a potent vehicle for these promotional activities. Whether you’re a digital marketing novice or eager to refine your skills, this post will help you understand the ins and outs of leveraging Facebook for affiliate marketing. What is Facebook Affiliate Marketing? Facebook affiliate marketing involves sharing affiliate links within Facebook content, whether it be posts, stories, or ads. When your followers click on these…

This common mobile marketing technique gets 75 percent of consumers to buy

02/06/202402/05/2024 Sam Lambert

Mobile marketing data - 75 percent purchase

A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…

Amazon and Panasonic collab on content suggesting smart TV tech

01/16/202401/15/2024 Jennifer Goula

The companies unveiled their flagship model of the OLED device at CES. Amazon and Panasonic Holdings have announced that they are collaborating on a project for the production of a smart TV line that will be able to recommend content to viewers based on their watch history. The Japanese electronics company has been working on a strategy to enhance its TV software. Earlier this month at CES, the companies unveiled their flagship smart TV model, which is an organic light-emitting diode (OLED) screen equipped with the Fire TV streaming technology…