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L’Oreal launches mobile payments for instant purchases

L’Oreal launches mobile payments for instant purchases

The company has announced the start of the drive that runs through a partnership with Powatag. L’Oreal USA has now entered into a new partnership with Powatag, for the purpose of giving consumers the chance to use their smartphones to make mobile payments and instantly complete m-commerce purchases through interactions with print and television advertisements, retail stores, e-commerce, and even social media. The Powatag app gives shoppers the ability to make a purchase whenever they want, with … Read entire article »

Filed under: Commercial, Fashion/Art, Mobile Commerce, Mobile Payments, United States

Smartwatch partnership formed between HP and Michael Bastian

Smartwatch partnership formed between HP and Michael Bastian

It appears as though Hewlett-Packard is working to design wearable technology with a round shape. Recent reports have shown that Hewlett-Packard is working with fashion designer Michael Bastion in order to come up with a smartwatch that has a round design that is somewhat comparable to the Moto 360. This wearable technology will enter HP into this market and will be sold exclusively on Gilt.com. The smartwatch will likely become available for sale on the website this fall. … Read entire article »

Filed under: Fashion/Art, Gadgets, Technology News

Sephora unveils augmented reality digital mirror

Sephora unveils augmented reality digital mirror

Sephora teams with ModiFace to produce innovative digital mirror French cosmetics brand Sephora has partnered with ModiFace, a virtual reality technology company, to create a digital mirror that leverages augmented reality. The mirror is, essentially, a monitor equipped with a camera that feeds visual information to the screen. Customers can use the digital mirror to try on eye shadow, which will appear on their face thanks to augmented reality. AR is becoming quite prominent in the … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Gadgets, Technology News

Mobile app from the National Gallery of Canada spreads artistic experience

Mobile app from the National Gallery of Canada spreads artistic experience

Featured artworks are receiving some digital attention by way of this application for smartphones and tablets. A new mobile app from the National Gallery of Canada is bringing images and information about 52 masterpieces in Canadian art to users of smartphones and tablets, to bridge the gap between the digital and the physical worlds. Among the pieces is a Norval Morisseau painting that was completed in 1980 called “Artist and Shaman Between Two Worlds”. The painting is a … Read entire article »

Filed under: Fashion/Art, Mobile Apps

Wearable technology fashion show dazzles NYC

Wearable technology fashion show dazzles NYC

From Google Glass to shoes made in a 3D printer, it looks as though tech based apparel is coming our way. Until very recently, wearable technology was a concept essentially limited to stiff looking smartwatches, fitness tracking wrist bands, stick-ons, and even the occasional necklace pedometer. However, New York City was among the first to see this category transformed into something fashionable. If there’s one thing that could be said about wearable technology of virtually all kinds, until … Read entire article »

Filed under: Fashion/Art, Gadgets, Technology News