See Johannes Vermeer’s paintings with new Vermeer augmented reality app

Vermeer augmented reality app - Vermeeer Painting - The Milkmaid

Those who want to see Vermeer’s famous paintings don’t have to travel the world to do it. The Mauritshuis museum has teamed up with Google Arts & Culture in Paris to develop a Vermeer augmented reality app. The AR app creates a virtual museum that features all the artists’ works, including what is arguably his best (and most well-known masterpiece), “Girl With a Pearl Earring,” which is on display at the Maurithuis. Museums from around the world have contributed images of the Dutch artist’s famed work. Only 36 paintings are…

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Smart dress reveals how frequently women are harassed at nightclubs

The Dress for Respect - Smart Dress - Schweppes & Ogilvy Brazil YouTube

A touch-sensitive dress shows that women are not exaggerating about sexual harassment at nightclubs. A smart dress created for a project called “The Dress for Respect,” tracked how often and how intensely women in Brazil were groped on an average night out at a club or party. The special dress was embedded with sensor technology. The sensor technology that was embedded into the garment tracked both touch and pressure. This information was immediately sent to a visual system so that the project researchers could track the harassment in real time.…

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New innovative mobile measurement technology to be demonstrated in NYC

Mobile measurement technology - tape measure - woman

My Size is gearing up to show off its unique MySizeId app. The Israel-based developer and creator of the mobile measurement technology, My Size Inc., has announced it will be demonstrating its innovative smartphone apparel sizing app at the Curvey Con in New York City, a premier plus-size event, taking place during New York Fashion Week in September. The innovative technology could help boost the sales of apparel retailers. The company believes that its MySizeId app, designed for accurate and personalized apparel sizing, can increase the sales of apparel retail.…

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Fashionable QR code jacket uniquely designed to the personality of the wearer

QR Code Jacket - Scan QR Code

QR codes aren’t always a basic pathway to a website or a mobile payment transaction. You’ve likely seen your fair share of QR codes on product labels, business cards, or for making payments, etc., but have you ever seen a personalized QR code jacket? Julie Helles Erikson has done just that, creating a fashionable garment designed to merge the wearers’ physical and digital lives, reports designboom. The garment revels the different personalities of the wearer. The QR code jacket is composed entirely of woven quick response codes. The purpose of…

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New Marc Jacobs smartwatch is the brand’s premiere Wear OS watch

Marc Jacobs smartwatch - Riley Touchscreen Smartwatch

The Riley Touchscreen joins the fashion company’s variety of hybrid wearables. Fans of wearable tech and Marc Jacobs products can now order the Riley Touchscreen Smartwatch, which is the latest Marc Jacobs smartwatch and its first to be powered by Wear OS by Google. Convenient Magnetic wireless charging but a short battery life. Modeled after the existing Riley Hybrid Smartwatch, the Riley Touchscreen shares the similar shape and overall physical size of the hybrid version. However, unlike its predecessor, this all-new Marc Jacobs smartwatch lacks battery life. Consumers of this…

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Art Gallery of Ontario creates augmented reality experience with ReBlink exhibit

art gallery - augmented reality experience

The world renowned gallery is bringing its classic paintings to life with AR technology. The Art Gallery of Ontario (AGO), located in Toronto, Canada, has created a new augmented reality experience for visitors to some of the classic exhibits there. The goal of the AR technology is to bring a new layer of excitement into the artwork in the exhibit. The augmented reality experience is called ReBlink. The AR artwork app creator’s goal was to provide mobile device users with a new perspective when it comes to classic artwork. According…

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Mobile fashion retail leaders appeal to smartphone toting consumers

mobile fashion retail

Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation. New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience. The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report. The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to…

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JanSport QR code backpack turns a student’s book bag into a barcode

Jansport qr code

The popular brand has converted one of its bag designs into a black and white plaid scannable barcode. Quick response codes have taken many forms over the last few years and a new JanSport QR code in the form of a backpack is the next on the list. The popular bag maker is making it easier for students to share some of their favorite digital content such as an Instagram profile, favorite music video, or even their personal website. This new QR code backpack is one component of a broader…

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Augmented reality apps take off among beauty brands

beauty augmented reality apps makeup nails

AR tech is becoming a very familiar component in style and cosmetics applications. With Pokemon Go encouraging millions of players around the world to “catch ‘em all,” augmented reality apps are now a familiar sight. However, as popular as that game app may be, it is among beauty brands that the mobile technology is seeing notable growth. Mobile commerce has become a massive focus in the beauty industry, which is a highly visual market. As beauty brands rely heavily on the ability to show consumers exactly what they’re getting, augmented…

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Mobile and wearable technology is diving into futuristic skincare

mobile wearable technology light therapy natural rosacea treatment juliebc

From portable devices to wearables and apps, the skin health and beauty industry is looking to tech. While laser treatments, chemical peels and botox injections haven’t lost their groove, portable, mobile and wearable technology are starting to carve out a massive segment of the market as consumers show that many of them would rather take matters into their own hands, especially if they can use tech to do it. The beauty industry hasn’t failed to recognize this fact and has started putting out mobile devices left, right and center. There…

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L’Oreal Paris to develop an augmented reality beauty application

augmented reality mirror makeup cosmetics lipstick mobile payments

The cosmetics brand has entered into a new deal with Image Metrics in order to make this happen. L’Oreal Paris is currently looking into a new way to develop its augmented reality beauty app called Makeup Genius, through the creation of a new exclusive partnership with the AR tech company called Image Metrics. The Makeup Genius mobile app was first launched back in 2014 in the form of a real-time AR mirror. That experience was also created by Image Metrics in order to allow people to apply virtual makeup and…

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