NFC technology marketing campaign gives Barbadillo a shot in the arm

wine nfc technology marketing

The Spanish winemaker is using near field communication tech in its latest consumer-focused effort. Spanish winemaker Barbadillo is working with Thin Film Electronics ASA to use NFC technology marketing to engage consumers via smart products such as smartphones. The goal of the campaign is to provide a more interactive and informative experience for consumers. The NFC technology marketing campaign employs the near field communication tech in the form of SpeedTap tags added to 126,000 “smart” bottles from Castillo de San Diego. The products were added to shelves nationwide and will…

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Samsung Pay payment options now include PayPal

shopping mall samsung pay payment options

The new method can now be used online, in-store as well as in-app for greater convenience. The latest addition to the Samsung Pay payment options is PayPal in the United States, according to an announcement from both companies. This strategic partnership involves an initial launch of the combined services in the U.S. but will eventually roll out in other countries, too, said the Samsung announcement. Beyond the addition of PayPal at points of sale through the mobile wallet, it will also function online and in-app. The Samsung Pay payment options…

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Biohacking takes wearable technology to new heights, but isn’t for everyone

biohacking chip implanted in hand

A man in Sydney, Australia embedded his transit pass chip – among other chips – into his body. With the popularity of wearable technology and near field communication chips (NFC), biohacking is becoming increasingly commonplace. That said, before consumers jump onboard this practice, they are being cautioned to think twice for a number of reasons. Among the latest cases of implanting technology under the skin and making headlines was in Sydney, Australia. That story occurred when biohacking practitioner, Meow-Ludo Disco Gamma Meow-Meow (that is his legal name) inserted the NFC…

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QR code integration is the next step for Raiffeisen Bank ATMs

ATM mobile payments qr code integration

The Austrian financial institution will also be working NFC technology into its machines. In Austria, the Raiffeisen Bank is now changing their ATM network machines to include NFC and QR code integration. The financial institution is adding the reader devices to 1,200 machines throughout their network. The goal is to make it possible for traditional ATMs to accept quick response code scans and near field communication taps. There are several different types of transaction that will become possible with the mobile technology. Aside from the NFC technology and QR code…

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Apple Pay Russia has now launched

apple pay russia iphone mobile payments

The iPhone maker has rolled out its mobile payments software in the country, extending its global reach. Apple Pay Russia has now been launched as the iPhone maker brings its mobile wallet to the Russian population. This has allowed the American tech giant to extend the worldwide reach of its digital payments service. This has made Russia the tenth nation where Apple Pay transactions can be accepted. Among the other countries where these mobile payments are available include the United States, Canada, and Great Britain. It was originally launched in…

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Mobile wallet payments to break $13 billion by 2021 in UAE

mobile payments awareness wallet NFC near field communication

Large and widespread programs are underway for upgrading the country’s banks and devices for mobile wallets Massive mobile wallet strategies have now been launched in the UAE. As a result, mobile wallet payments will reach $13 billion in the country within a span of five years. The strategies will upgrade all devices and UAE banks to accept transactions via smartphones. The Mobile Wallet Project has been launched and will take a 35 percent market share in five years. The prediction is that the mWallet will generate $13.6 billion in mobile…

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Important Visa mobile payments milestone reached in India

visa mobile payment security iphone

The financial giant has announced that it has issued over one million of its contactless cards in the country. Visa recently announced the issuing of over one million of its branded contactless cards in India. These were all issued through eight major banks within the country. These cards function on the same technology as contactless Visa mobile payments. The widespread use of these cards is opening the door for easier mobile payments to be rapidly adopted. There are over 100,000 merchant locations in India that are now set up to…

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NFC mobile payments will be used by 1 in 4 Brits in 2017

NFC Mobile Payments Mastercard QR Code PayPass MasterPass

New research from MasterCard has predicted that over the upcoming 12 months there will be a significant shift. MasterCard has now released the results of a new research study in which it determined that NFC mobile payments will be used by one quarter of all Brits throughout the next twelve months. This will represent a considerable increase in the trend toward the use of mobile wallets in the U.K. At the moment, MasterCard’s figures show that the current rate of use of NFC mobile payments within this market is at…

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WhatsApp QR codes and NFC tags may soon be the key to group invites

qr code stamp card

The hugely popular messaging app is working with quick response codes and near field communication technology. WhatsApp QR codes have now become the very latest announcement from the tremendously used mobile messaging app, following a seemingly endless line of additional features and news that have been added to this application. This is among the most recent changes being made in order to differentiate WhatsApp even further from Line and WeChat. At the moment, the announcement being shared by the media is only in the form of rumors but sources connected…

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Square mobile payments have now launched in Australia

Square Inc. mobile payments nfc technology

The smartphone based transaction company has now launched its services into a fourth marketplace. Square has now launched its mobile payments services into its fourth marketplace, as it has stepped into Australia, giving small businesses in that country the opportunity to use their smartphones and tablets as credit card reading point of sale devices. The other countries in which the service is available include the United States, Japan and Canada. This announcement arrived nearly immediately before Square was to make the announcement of its first earnings report since the mobile…

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New mobile payments tech in India uses sound waves

India mobile phone manufacturing

MoboMoney has enabled a new system that uses sound-based technology from ToneTag. A mobile payments company in India called MoboMoney has now made a transaction completion system available that would allow consumers to buy products and services at their favorite participating stores, through sound waves and their smartphones. The technology involved in this smartphone payments service was created by ToneTag, a tech startup. The feature has already been integrated into the existing MoboMoney mobile payments platform. That service has traditionally used near field communication (NFC) technology for its contactless transactions.…

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