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NFC technology based mobile marketing lifts Pepsi’s sales

NFC technology based mobile marketing lifts Pepsi’s sales

(adsbygoogle = window.adsbygoogle || []).push({}); This new high tech campaign has allowed consumers to use their smartphones to take part in a promotion. A pilot mobile marketing campaign was recently conducted by PepsiCo through Rehrig Pacific, a logistics company, using NFC technology to encourage shoppers to scan a tag in order to take advantage of a discount offer when purchasing one of the brand’s products. The smartphone user simply needed to tap their enabled device on one of … Read entire article »

Filed under: Mobile Marketing, Near Field Communications

The Future of Mobile Commerce

The Future of Mobile Commerce

Mobile commerce has become a powerful force in the business world. Smartphones are the most widely used electronic device in the world, so it was only a matter of time before commerce began to evolve to become more mobile-centric. As mobile technology continues to grow more prolific, new commerce structures are being formed to support the use of smartphones, tablets, and other devices. This will have a major impact on various business sectors and those … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments, Near Field Communications

NFC technology based boarding system tests starting at Air France

NFC technology based boarding system tests starting at Air France

The airline is allowing passengers with enabled smartphones to take part in this trial service. Certain passengers on specific flights with Air France and who own smartphones that are NFC technology enabled will be able to take part in a trial boarding system for a span of six months as the airline tests the program. The near field communication boarding will be available only on flights between Toulouse-Blagnac and Paris-Orly. The service will take advantage of the Touch&Pass … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Near Field Communications, Travel, Trends

Mobile payments firm is rebranding itself to create distance from extremist group

Mobile payments firm is rebranding itself to create distance from extremist group

Isis set to launch a rebrand in order to distance itself from controversial group in the Middle East Mobile payments firm Isis is launching a rebrand to distance itself from an extremist group that has emerged in the Middle East. The group is now known as the Islamic State, but had previously called itself the Islamic State of Iraq and Syria, or ISIS. Searching for the terms “isis” online yields numerous reports concerning the actions of … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Near Field Communications

Mobile wallet, Isis, works to rebrand to distance itself from militant group

Mobile wallet, Isis, works to rebrand to distance itself from militant group

While a new name has not been chosen for the service, it is on its way in coming months. The mobile wallet joint venture that is backed by Verizon, T-Mobile, and AT&T will soon be receiving a new name, as Isis is being rebranded now that an Islamic militant group has been labeled with the same name. The goal is to place a greater distance against the group responsible for violence against civilians in Iraq and Syria. The … Read entire article »

Filed under: Mobile Apps, Mobile Payments, Near Field Communications

NFC technology payments based on HCE launched by BBVA

NFC technology payments based on HCE launched by BBVA

The bank claims to be the first one to have created a service based on these specifications. BBVA, from Spain, has now launched a mobile payments service based on the brand new cloud based specification from Visa for NFC technology transactions that use host card emulation (HCE) tech. Customers of that bank who have NFC enabled Android smartphones will be able to download a new wallet app. If those customers download the updated version of the BBVA Wallet … Read entire article »

Filed under: Mobile Payments, Near Field Communications

Mobile payments technology is becoming mainstream

Mobile payments technology is becoming mainstream

Mobile commerce technology is beginning to become more common with businesses Mobile commerce technology is beginning to enter the mainstream. This technology had once occupied the fringes of the retail industry and business in general, but is becoming more widely accepted as companies begin to understand how much consumers are relying on mobile technology. Many consumers are using their mobile devices in their daily lives, whether for entertainment or social purposes, and this trend is not … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Near Field Communications, Technology News

Mobile payments using NFC technology will reach 300 million users in 3 years

Mobile payments using NFC technology will reach 300 million users in 3 years

This data is according to a recent report that has been issued by Juniper Research regarding near field communication transactions. The new Juniper Research report has suggested that the number of smartphone users that will be making mobile payments through the use of NFC technology, worldwide, will have broken the 300 million mark by the close of 2017. This will represent considerable growth for the transactions as a whole, as well as for this specific contactless tech. To … Read entire article »

Filed under: Mobile Payments, Near Field Communications