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NFC technology enabled devices rise in popularity

NFC technology enabled devices rise in popularity

(adsbygoogle = window.adsbygoogle || []).push({}); This technology is starting to build confidence in security and its usability makes it practical for the Internet of Things. NFC technology has how been available in several generations of smartphone – though it is only just now being added to the next Apple device, the iPhone 6 – and now it is starting to become more popular among consumers, as well. Recent research has suggested that it is coming out on top … Read entire article »

Filed under: Mobile Marketing, Mobile Payments, Near Field Communications, Trends

Apple breaks into mobile payments

Apple breaks into mobile payments

iPhone 6 revealed, representing Apple’s first real step into mobile payments Apple has finally unveiled the iPhone 6 and iPhone 6 Plus, showcasing the advanced design and new features of these devices. Notably, the iPhone 6 will be equipped with a larger screen, better hardware, and more support for mobile wallets and mobile payments. The device represents Apple’s first real foray into the mobile payment field. The company has been slow to warm to the concept … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments, Near Field Communications, Technology News

NFC technology and Bluetooth deliver “tap for reward” from Tapcentive

NFC technology and Bluetooth deliver “tap for reward” from Tapcentive

A new mobile marketing platform allows brick and mortar stores to connect with consumers over smartphones. Mobile marketing companies have been trying everything that they can think up to be able to reach customers in meaningful ways, and now Tapcentive is has introduced a new platform that will use Bluetooth and NFC technology as a central component to a reward based system. The goal is to be able to help retailers and marketers to be able to … Read entire article »

Filed under: Mobile Marketing, Near Field Communications

Nokia Lumia 730 unveiling likely to be September 4

Nokia Lumia 730 unveiling likely to be September 4

Also known as the “selfie phone”, tech experts have already been speculating on specs, ahead of the official reveal. The Nokia Lumia 730 is to be the next smartphone from the brand and as Microsoft prepares for its unveiling, it has already been nicknamed the “selfie phone” because the company has now incorporated a 5MP secondary camera that is designed specifically for people who love to take self shots. It is expected that this new mobile device … Read entire article »

Filed under: Gadgets, Near Field Communications, Technology News

NFC technology market will continue to see growth through 2022

NFC technology market will continue to see growth through 2022

Mobile commerce is helping keep NFC alive NFC technology has been receiving mixed attention in recent months. The technology had once been heralded as innovative and has served as the backbone of mobile commerce for some time. It has also been targeted by criticism, especially when it comes to security. Due to security concerns and the growing availability of more effective alternatives, NFC technology has begun to lose popularity. Now, mobile commerce may be the only … Read entire article »

Filed under: Mobile Commerce, Near Field Communications, Technology News

NFC technology based system unveiled for the London Underground

NFC technology based system unveiled for the London Underground

As of mid-September, the Transport for London (TFL) will accept contactless payments on all lines. It has now been announced that, beginning on September 16, the TFL will be accepting payments through NFC technology for all London Underground, DLR, and Overground trains. This was announced as the EE mobile operator revealed its intentions to support near field communication payments on London Undergound. The NFC technology will make it possible for customers to simply tap their contactless payment card … Read entire article »

Filed under: Mobile Payments, Near Field Communications

NFC technology based mobile marketing lifts Pepsi’s sales

NFC technology based mobile marketing lifts Pepsi’s sales

This new high tech campaign has allowed consumers to use their smartphones to take part in a promotion. A pilot mobile marketing campaign was recently conducted by PepsiCo through Rehrig Pacific, a logistics company, using NFC technology to encourage shoppers to scan a tag in order to take advantage of a discount offer when purchasing one of the brand’s products. The smartphone user simply needed to tap their enabled device on one of the soda bottle display … Read entire article »

Filed under: Mobile Marketing, Near Field Communications

The Future of Mobile Commerce

The Future of Mobile Commerce

Mobile commerce has become a powerful force in the business world. Smartphones are the most widely used electronic device in the world, so it was only a matter of time before commerce began to evolve to become more mobile-centric. As mobile technology continues to grow more prolific, new commerce structures are being formed to support the use of smartphones, tablets, and other devices. This will have a major impact on various business sectors and those … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments, Near Field Communications