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Social media marketing at Twitter tests “buy” button

Social media marketing at Twitter tests “buy” button

(adsbygoogle = window.adsbygoogle || []).push({}); The network is testing out online and mobile commerce plans for the future with this new option. A tweet at Twitter could soon be much more than a short blip of communication or social media marketing, but it could also become a way for a consumer to be able to purchase what is being discussed. The social network is now testing out a new e- and m-commerce opportunity with a “buy”button. Though this is … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Social media marketing experts use ALS Ice Bucket Challenge as a lesson

Social media marketing experts use ALS Ice Bucket Challenge as a lesson

While there is no formula for success, the campaign is being studied and broken down in order to learn from it. Regardless of whether you agree that social media marketing is a powerful opportunity or not, there is no denying that the ALS Ice Bucket Challenge is a tremendously successful awareness campaign and it has managed to take advantage of everything this channel has to offer. The videos of friends, family, and celebrities pouring ice water on … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Technology news is getting exciting for the hitchhiking robot

Technology news is getting exciting for the hitchhiking robot

The Hitchbot has nearly reached its final destination through the sheer kindness of strangers. In Canada, technology news is starting to buzz ahead of the arrival of the Hitchbot hitchhiking robot that has made its way across the country and is now nearing the end of its trek from Halifax, Nova Scotia to Victoria, British Columbia. The creators have stated that the last reports from its mobile devices showed it passed Kelowna B.C. At that time, the technology … Read entire article »

Filed under: Gadgets, International, Social Media Marketing, Technology News

Social media marketing analytics dashboard comes to Twitter

Social media marketing analytics dashboard comes to Twitter

The social network has now launched a new set of features to help in the optimization of strategies. Twitter has now upgraded its analytics dashboard in order to give its users the ability to measure impressions of tweets and the engagement that they generate, in addition to the performance that is achieved by social media marketing over time. The hope is that it will assist Twitter users in being able to “effectively optimize their content strategy”. The Analytics … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Google Glass theft video goes viral

Google Glass theft video goes viral

A man took off with Mike Geller’s wearable technology and live streamed the rest of his day. One of the Explorers of Google Glass, Mike Geller was recording his day as a tourist in New York City through the use of the device, when a stranger asked him if he could try on the wearable technology. Immediately, the thief took off with the augmented reality glasses, unaware that he was streaming the full day. While Geller’s Google Glass … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps, Social Media Marketing

Facebook finds success through as stronger focus on mobile marketing

Facebook finds success through as stronger focus on mobile marketing

Facebook sees the majority of its marketing revenue come from the mobile space Facebook is finding a great deal of success thanks to a stronger focus on the mobile space. The social media company has announced that it has made more than $5.4 billion in revenue during the second quarter of this year, a 61% increase over the same period of 2013. Advertising accounted for $2.68 billion of this revenue, with mobile advertising accounting for 62% … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Social media marketing anti campaign pushes 99 Facebook free days

Social media marketing anti campaign pushes 99 Facebook free days

A new movement is growing that is encouraging people to sign off for ninety nine straight days. The “99 Days of Freedom” project has now begin as an experiment in the promotion of happiness, which is effectively working as an anti social media marketing campaign that is encouraging people to give up their use of Facebook for ninety nine consecutive days. The relationship that users of the social network have with it appears to be quite a … Read entire article »

Filed under: Social Media Marketing