Social Media Marketing

Facebook’s virtual reality investments have lost almost $20B since 2020

05/18/202205/15/2022 John Montgallo

Last quarter alone, Meta spent $2.96 billion to continue the company’s attempt to build the metaverse. Meta has been aggressively pursuing its virtual reality metaverse world, but this pursuit has come with a large price tag as the company has consistently lost money on the effort until now. The metaverse is meant to allow users to navigate a VR world in the form of their digital avatars. The Facebook parent company has released its first quarter 2022 financial results and has revealed that this year alone, the virtual reality investments…

YouTube Go to shut down in August, bringing offline videos to an end

05/11/202205/10/2022 John Montgallo

Google announced that the app will be brought to an end, recommending that users install the main app. Google recently announced that YouTube Go will be shutting down starting in August 2022, after which point videos will not be available for viewing offline. The company recommended that users download the standard app to stream the videos instead. The YouTube Go lightweight application first launched in 2016. Among its most popular features is the offline viewing as well as nearby sharing. The application was developed with emerging markets in mind. Like…

How To Select The Right Influencer For Your Brand

04/29/202205/04/2022 QR Code Press

Many business owners are experimenting with different marketing strategies to entice existing and potential customers to avail themselves of their products and services. One of them is influencer marketing, an effective digital marketing strategy that enables you to reach a larger target market and drive sales. At its core, influencer marketing is all about collaboration and partnership. You’re paying a person or a group to advertise, feature, or positively promote your brand to their existing audience. Some people may also see this as ‘paid word-of-mouth.’ However, influencer marketing can only…

Twitter and Elon Musk agree to $1B fee for breaking social media platform deal

04/28/202204/27/2022 L. Green

A regulatory filing was found to include an agreement to pay the fee if the deal should fall apart. Both Twitter and Elon Musk have each agreed that they will pay the other side $1 billion if they should become the reason that the social media platform deal should fall apart. This was a component of a regulatory filing for the $44 billion takeover deal of the company. The $1 billion termination fee is a common component of sizeable takeovers like the one proposed for the social media platform. This…

The metaverse may not be Meta’s best path to gaining Gen Z leaving Facebook

04/19/202204/18/2022 Sam Lambert

According to a recent study, teens are split as to whether the concept sounds appealing to them. The results of a new survey of Gen Z showed that while Meta may think that the metaverse is the key to capturing those stepping away from Facebook, this might not end up being the case. This new strategy to use virtual reality to build a broader audience isn’t appealing to teens as expected. Piper Sandler recently released a Gen Z research report showing the results of a survey of the generation’s opinions…