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Mobile app called Yik Yak linked to bullying and bomb threats

Mobile app called Yik Yak linked to bullying and bomb threats

Concerns have been rising in schools with regards to this anonymous geographically specific comment wall. A mobile app called Yik Yak has been under fire over the last little while as a result of people who have been using it in order to bully others, as well as to go as far as to make bomb threats. The application, itself, is quite unique in that it allows people to post anonymously within a certain geographical area. The problems … Read entire article »

Filed under: Mobile Apps, Social Media Marketing

Twitter to begin tracking mobile apps of its users

Twitter to begin tracking mobile apps of its users

The social network is going to start monitoring the other third party applications installed on a user’s smartphone or tablet. According to an announcement that was made by Twitter Inc, that social network company is going to start tracking the other third party mobile apps that are installed on the smartphones and tablets of its users, in order to be able to provide those people with more tailored content, which includes advertisements. This new component of the … Read entire article »

Filed under: Mobile Apps, Mobile Commerce Security, Mobile Marketing, Social Media Marketing

Mobile marketing at Facebook will beat out Google next year

Mobile marketing at Facebook will beat out Google next year

The head of Opera Mediaworks has said that smartphone and tablet based ads from the social network will win. According to the chief exec at Opera Mediaworks, Mahi De Silva, who is also a veteran in mobile marketing and advertising, while Google may still be in the lead when it comes to that channel, that position will change next year when it is overtaken by Facebook. Opera Mediaworks is owned by Opera Software, which is based in … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing options from Facebook open to all advertisers

Social media marketing options from Facebook open to all advertisers

The company has now announced that its “Audience Network” mobile ad platform to all developers and marketers. Facebook has now taken another leap in its mobile social media marketing businesses and is working to give its options and revenues through the channel accessed by smartphone and tablet users. This opens up yet another opportunity for mobile marketing firms interested in using Facebook to its fullest. Facebook’s Audience Network was first announced as a new tool for businesses to … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing brings massive climate change awareness

Social media marketing brings massive climate change awareness

A single, well made, 3 minute video shown to the U.N. has now gone viral among international viewers. While the jury is still out about whether or not social media marketing is a highly effective way to reach consumers and spread a message, a three minute video that was shown to more than 120 world leaders at the United Nations is making a difference for climate change in a viral way online. The story gets even better … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing strategies at Facebook and Twitter freshen up stale ads

Social media marketing strategies at Facebook and Twitter freshen up stale ads

These two networks are working to come up with new ways to generate profit from their current successes. Twitter, Facebook, and other platforms are now working on enhancing their social media marketing experience so that they will be able to bring in greater profits based on their ability to successfully reach millions of consumers. Facebook already has over one billion users and it has been working very hard to boost its income via marketing. Twitter has been doing … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends