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Social media marketing is gaining control over the mobile ad market
April 12th, 2013 | Add a Comment
IDC has just released the results of its latest research that highlighted the trends in smartphone advertising. Global market intelligence provider, IDC, has produced a report that has revealed some important trends in the mobile channel regarding the use of social media marketing and its position in the ad market. The research findings have been considered to be eye-opening by many in the industry. What they showed in the report entitled “2012 U.S. Mobile Advertising Market Sizing and … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends
Mobile Commerce News – This Week’s Round Up!
April 11th, 2013 | Add a Comment
This Week in Mobile Commerce News Headlines… Article’s we covered with highlights for you to review! Mobile commerce gap between iOS and Android is growing In the race to dominate U.S. mobile web traffic the latest report released by Piper Jaffray is showing Apple’s iOS platform is still the popular pick over Google’s Android based devices as the gap between the two widens. Gene Munster, an analyst at Piper Jaffray, monitored several of the most popular article and social … Read entire article »
Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, QR Codes, Social Media Marketing, Technology News
Social media marketing could be reaching the saturation point
April 6th, 2013 | Add a Comment
A new Mindshare report has suggested that within the next two years, this channel may present challenges. A new industry forecast has just been released by Mindshare, which has revealed that over the next two years, it is likely that advertisers and marketers will find that they are challenged by saturation in the area of social media marketing. This is being predicted as a tremendous amount of consumer data is suddenly being produced in digital media. The prediction … Read entire article »
Filed under: Mobile Marketing, Social Media Marketing, Trends
Social media marketing for businesses differs from one network to the next
February 18th, 2013 | Add a Comment
Many companies are asking themselves which is best for their own results. Though Facebook is holding its top place well ahead in the social media marketing environment, Google+ recently overtook Twitter for the second place, causing many to wonder if positions will continue to change over the next little while. It is also causing businesses to take a second look at Google+, which has been underestimated for a while. Small businesses, especially, are beginning to discover that there … Read entire article »
Filed under: Mobile Marketing, Social Media Marketing
Mobile marketing from Facebook could include location tracking
February 7th, 2013 | Add a Comment
The social network is creating an app for smartphones that would track the user’s location. According to two people who have knowledge of the development of a new app at Facebook, the social network will be using a new app for mobile marketing through the use of location tracking, joining in to a rapidly growing trend among smartphone marketers. This new application is scheduled to be unveiled at some point in March of this year. The sources stated … Read entire article »
Filed under: Mobile Marketing, Social Media Marketing
Mobile marketing spending expected to double at Facebook
February 2nd, 2013 | Add a Comment
Its budget for advertising to smartphones and tablets will be twice this quarter over last. The mobile marketing budget for Facebook’s next quarter has just been revealed, and it has shown that the leading social network intents to spend twice as much this quarter than it did during the last one in order to appeal to smartphone and tablet users. The massive organization has made wireless device using consumers one of its main targets. Mobile marketing has provided … Read entire article »
Filed under: Mobile Marketing, Social Media Marketing
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