Social Media Marketing

Facebook facial recognition is rolling out to all users

09/09/201909/06/2019 Jennifer Goula

Facebook is replacing its tag suggestion feature with facial recognition. The Facebook facial recognition feature is now being offered to all users. However, the social media giant has been careful to keep the controversial feature opt-in by default. New Facebook users and existing users who currently have the “tag suggestions” setting will be alerted to the facial recognition feature and will receive information about how it works. The feature will not automatically recognize a user in photos or videos unless it is turned on. The original feature, called “tag suggestions,”…

The number of Facebook likes on a post may not be viewable in the future

09/04/201909/04/2019 Stephanie Beck

Facebook may test hiding “like” counts in a user’s news feed. Facebook likes are a big deal among the social media giant’s user base. However, Facebook is considering implementing a test that would hide the number of likes and reactions on posts that are shown in users’ News Feeds. This isn’t the first time the company has conducted such a test. Although Facebook told Forbes it is considering a test that would hide likes and reaction count, the company said that the test had not yet started running. That being…

Webbeeo beta version released on the Play Store

07/11/201907/10/2019 John Montgallo

Webbeeo beta version - social media - woman - bitcoin

Epazz has launched the beta version of its new Bitcoin social media mobile app, Webbeeo. The Webbeeo beta version is now available for download on the Play Store. Webbeeo, which is a Bitcoin sharing and blockchain decentralized social media platform for mobile, was developed by Epazz, Inc., a leading provider of blockchain cryptocurrency mobile apps and cloud-based software solutions. The social media app uses blockchain tech to provide secure messaging. In addition to having blockchain security, Webbeeo will also allow user to share or transfer bitcoins to others. However, at…

Geolocation delivery promoted by McDonald’s to encourage mobile app use

07/09/201907/08/2019 Sam Lambert

Geolocation delivery - McDonald's Restaurant Sign

McDonald’s Sweden introduces a mobile marketing campaign involving QR codes. In order to encourage mobile use among its customers, McDonald’s Sweden launched a geolocation delivery marketing campaign. The campaign saw the fast food company give out free limited-edition picnic blankets that featured a QR (quick response) code. The code let people place food delivery orders from their phone. Consumers had their food delivered to the blanket’s location. More specifically, the way it works is users in Sweden who have the blanket can use the McDonald’s mobile app to place an…

Instagram Explore ads are being added to the popular social media platform

07/01/201906/30/2019 Jennifer Goula

Instagram Explore Ads - Instagram on iPhone

The Explore page will soon be featuring ads, too. Instagram Explore ads are making their way to the Facebook-owned social media platform, Instagram recently announced. Explore is where the social media’s users go to discover new content that connects them to their interests. Eighty percent of people follow a business on Instagram. According to the official announcement made by Instagram, 80% of people follow a business on Instagram and Explore can help them find the next business or product that they might love. “Brands are an important part of the…

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