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Mobile marketing at Facebook will beat out Google next year

Mobile marketing at Facebook will beat out Google next year

(adsbygoogle = window.adsbygoogle || []).push({}); The head of Opera Mediaworks has said that smartphone and tablet based ads from the social network will win. According to the chief exec at Opera Mediaworks, Mahi De Silva, who is also a veteran in mobile marketing and advertising, while Google may still be in the lead when it comes to that channel, that position will change next year when it is overtaken by Facebook. Opera Mediaworks is owned by Opera Software, … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing options from Facebook open to all advertisers

Social media marketing options from Facebook open to all advertisers

The company has now announced that its “Audience Network” mobile ad platform to all developers and marketers. Facebook has now taken another leap in its mobile social media marketing businesses and is working to give its options and revenues through the channel accessed by smartphone and tablet users. This opens up yet another opportunity for mobile marketing firms interested in using Facebook to its fullest. Facebook’s Audience Network was first announced as a new tool for businesses to … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing brings massive climate change awareness

Social media marketing brings massive climate change awareness

A single, well made, 3 minute video shown to the U.N. has now gone viral among international viewers. While the jury is still out about whether or not social media marketing is a highly effective way to reach consumers and spread a message, a three minute video that was shown to more than 120 world leaders at the United Nations is making a difference for climate change in a viral way online. The story gets even better … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing strategies at Facebook and Twitter freshen up stale ads

Social media marketing strategies at Facebook and Twitter freshen up stale ads

These two networks are working to come up with new ways to generate profit from their current successes. Twitter, Facebook, and other platforms are now working on enhancing their social media marketing experience so that they will be able to bring in greater profits based on their ability to successfully reach millions of consumers. Facebook already has over one billion users and it has been working very hard to boost its income via marketing. Twitter has been doing … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Social media marketing at Twitter tests “buy” button

Social media marketing at Twitter tests “buy” button

The network is testing out online and mobile commerce plans for the future with this new option. A tweet at Twitter could soon be much more than a short blip of communication or social media marketing, but it could also become a way for a consumer to be able to purchase what is being discussed. The social network is now testing out a new e- and m-commerce opportunity with a “buy”button. Though this is not being rolled out … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Social media marketing experts use ALS Ice Bucket Challenge as a lesson

Social media marketing experts use ALS Ice Bucket Challenge as a lesson

While there is no formula for success, the campaign is being studied and broken down in order to learn from it. Regardless of whether you agree that social media marketing is a powerful opportunity or not, there is no denying that the ALS Ice Bucket Challenge is a tremendously successful awareness campaign and it has managed to take advantage of everything this channel has to offer. The videos of friends, family, and celebrities pouring ice water on … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Technology news is getting exciting for the hitchhiking robot

Technology news is getting exciting for the hitchhiking robot

The Hitchbot has nearly reached its final destination through the sheer kindness of strangers. In Canada, technology news is starting to buzz ahead of the arrival of the Hitchbot hitchhiking robot that has made its way across the country and is now nearing the end of its trek from Halifax, Nova Scotia to Victoria, British Columbia. The creators have stated that the last reports from its mobile devices showed it passed Kelowna B.C. At that time, the technology … Read entire article »

Filed under: Gadgets, International, Social Media Marketing, Technology News