Facebook augmented reality ads let consumers digitally try on products

Facebook augmented reality ads starts with sunglasses - rack of sunglasses

Advertisers now have a new way to show off their products on Facebook. Facebook augmented reality ads isn’t just a rumor. Earlier this week, the social media giant announced that it is implementing augmented reality ads into the News Feed. These ads will give Facebook users the chance to digitally try on products. In new ad feature was demoed at an even earlier this week. At a New York City event that took place on Tuesday, July 10th, TY Ahmad-Taylor, the vice president of product marketing for Facebook’s global marketing…

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LinkedIn QR code gives users new easy way to connect with others

LinkedIn QR Codes - LinkedIn - New Feature

Connecting on LinkedIn at in-person meetings just became more convenient. The social network service that is primarily used for professional networking has introduced a LinkedIn QR code feature, making it easy for its users to connect-on-the-spot with others when meeting in person. Users can find the profile of the person they just met with quick ease. The LinkedIn QR code makes it easy for you to remember names and exchange contact info, especially at conferences, social gatherings and other networking events where it can be difficult to remember the names…

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Unilever pushes for better social media influencer marketing practices

Social media influencer marketing - improve quality

Unilever wants to see greater transparency in the influencer marketing space. The transnational consumer goods giant is taking a stand against corrupt social media influencer marketing practices. It wants to improve a brand’s ability to measure impact, create a better experience for consumers and fight against fraud in the digital ecosystem. Unilever revealed its three commitments toward supporting advertising transparency. The social media influencer marketing space continues to grow and as it does, Unilever wants to work with honest social platforms to increase visibility and transparency. Unilever announced three commitments…

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Sound activated AR Lens Launched by Budweiser for World Cup 2018

Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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Beat Fever mobile game successfully connects fans and music artists

Beat Fever drives players to music streaming services - Apple Music on smartphone

The mobile game is driving millions to music streaming services Beat Fever is a relatively new music-based mobile game app that helps to bring music artists closer to their fans. It has successfully driven millions of streams to music streaming services including Apple Music, Spotify, YouTube and others. The music game has dramatically boosted music streaming. It is not uncommon for music from popular artists to be used in games for consoles, mobile and tablets. That being said, in most cases, fans rarely engage with the music they hear outside…

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Facebook software bug makes private posts public

Facebook Software Bug - Social Media - Facebook logo

As many as 14 million Facebook users were effected in May. Due to a recently discovered Facebook software bug, up to 14 million users may have posted private information to the public between May 18th and 22nd, said the social media giant. Even users who had previously selected a more restricted sharing option were effected. The Facebook software bug reportedly set posts to be shared with “everyone,” even if a user had selected stricter account privacy settings in regard to who can see their posts. After the glitch was discovered…

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Social media tax and mobile money tax to hit Ugandans

Social Media Tax - WhatsApp - Facebook - Mobile Apps

Uganda’s parliament approves new tax laws for Whatsapp, Facebook and Twitter A new social media tax will soon come into effect for Ugandans. The approved law will impose a tax every day a citizen uses WhatsApp, Facebook, Twitter or other social media services. Mobile money transactions will also be taxed. In addition to the social media tax, Ugandans will be taxed for all mobile money transactions. Citizens will be required to pay a 1% tax on all mobile money transactions. As for taxation on social media, the fee that will…

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New Snapchat feature makes location sharing less invasive

New Snapchat Feature - Social media - smartphone

The social media app now lets users send real-time locations to a friend. Snapchat has just made location sharing more intimate for its iOS and Android users with a new Snapchat feature that allows users to send their ongoing real-time location to a friend or request their friend’s location in return. This information shows up within the user’s message thread and on their Snap Map. Snap Map had a turbulent start. Launched last June, Snap Map became known for its controversial location-tracking functions. Snap Map made users wary because it…

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If you haven’t changed your Twitter password in the last few days, now’s the time

Twitter Password - Twitter on Mobile

This may also be seen as an opportunity to review higher security such as two-factor authentication. A new Twitter password is the latest recommendation for every one of the social network’s users. In fact, Twitter itself has made this recommendation. Following a bug in their system, all users are urged to create a completely new password. That said, Twitter and online security experts also see this as an opportunity for people to use upgraded security. Twitter recently released an important security announcement. Ironically enough, it occurred on National Password Day.…

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Facebook announcements were plentiful at F8, including many launches

Facebook announcements - Facebook symbol - Facebook data

The social media giant took the opportunity at the F8 conference for both updates and unveilings There were a number of huge Facebook announcements made at the F8 conference. These included everything from new features to products and updates to existing services. The following are some of the biggest unveilings Facebook made at F8 via CEO Mark Zuckerberg. Among the Facebook announcements that has been drawing the most attention is FaceDate. It’s exactly what it sounds like. The social network is adding a dating feature to its offerings. This allows…

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Reddit says it’s “flattered” about the Facebook downvote tests

Facebook Downvote - Facebook - Thumbs down - social media

Zuckerberg’s social network is considering a new option for people to do the opposite of a post “like.” A new Facebook downvote option is being tested by the social network. The idea behind the proposed feature is to give a post the opposite of a like. This potential option has been debated among users for quite some time. Reddit already has a downvoting option that allows users to express their dislike for a post. There could be a number of potential benefits to a Facebook downvte system. For instance, it…

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