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Social media trends show LOL is virtually dead

Social media trends show LOL is virtually dead

Recent research has shown that emoji, “haha” and “hehe” have taken down the laughing short form. Although LOL used to be an extremely popular way of expressing that a statement was considered to be very funny, when it comes to the latest social media trends, it looks as though the usage of that shorthand has dropped into near nothingness. It should be noted that this research was specific to Facebook and did not include other social networks. Moreover, … Read entire article »

Filed under: Mobile Apps, Social Media Marketing

Twitter’s mobile apps are testing a breaking news tab

Twitter’s mobile apps are testing a breaking news tab

The social network is now trying out a new kind of option that may soon appear in its application. Twitter has now suggested that it will be stepping into the news environment with its mobile apps and in order to find its place in that ecosystem, it is trying out a breaking news content tab. This was first reported by BuzzFeed, but it was also later officially confirmed by Twitter, itself. The news tab will be appearing in … Read entire article »

Filed under: Mobile Apps, Social Media Marketing

Free mobile internet from Facebook to expand

Free mobile internet from Facebook to expand

The social network will be increasing the service in order to increase its usage. Facebook has recently revealed that it has plans to broaden its free mobile internet service following the unveiling of its application in 17 different developing nation over the course of the last year. This was announced by way of a blog post that was made by an executive at Facebook. The company stated that it would be opening a new portal that would allow … Read entire article »

Filed under: Gadgets, Social Media Marketing, Technology News

Social media marketing product review strategies power up engagement

Social media marketing product review strategies power up engagement

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Technology News, Trends

Full screen mobile video ads will soon be launched on Facebook

Full screen mobile video ads will soon be launched on Facebook

The social network is adding this feature to the smaller screen versions of its experience. When it comes to mobile video ads, Facebook is hoping to make this social media marketing experience considerably larger and more interactive as it brings the full screen experience to smartphones and tablets. This move is the next big step to hit the Facebook video experience after auto play was added in December 2014. The company is now experimenting with full display mobile … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Top 3 Ways that YouTubers are successfully engaging viewers

Top 3 Ways that YouTubers are successfully engaging viewers

When done right, video bloggers can be experts in social media marketing with hugely effective traffic generation. YouTubers are some of the top leaders when it comes to social media marketing, but just because a video is posted on YouTube, it doesn’t necessarily mean that it will generate the desired results. There are certain techniques and social marketing strategies that must be employed for traffic generation and engagement. Some video bloggers have paid attention to what truly works … Read entire article »

Filed under: Featured News, Gadgets, Mobile Marketing, Social Media Marketing, Technology News, Trends

Common book social media marketing strategies could cause FTC problems

Common book social media marketing strategies could cause FTC problems

The agency may be getting ready for a crackdown on endorsement, giveaway and contest requirements. The Federal Trade Commission (FTC) has just updated its FAQ page for the first time since 2010 when it comes to endorsement requirements, in a way that could impact the way celebrities and influencers take part in social media marketing campaigns. This could be especially problematic for book marketing strategies that rely on reviews and recommendations. Authors and online book publishers, alike, have … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States