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Facebook Rewards QR codes provide in-store savings

Facebook Rewards QR codes provide in-store savings

(adsbygoogle = window.adsbygoogle || []).push({}); The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing

Snapchat augmented reality leading the way, says research

Snapchat augmented reality leading the way, says research

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram … Read entire article »

Filed under: Augmented Reality, Featured News, Social Media Marketing

Instagram is the social media platform hardest on a user’s mental health, study

Instagram is the social media platform hardest on a user’s mental health, study

That said, YouTube appears to be the social network that is among the easiest on positivity. The Royal Society for Public Health (RSPH) released the results of a study conducted by its Youth Health Movement, showing that Instagram is the social media platform with the most negative impact on mental health. While Instagram may be negative, it was YouTube with the most positive influence on mental health. The research revealed that of the “big five” social media platform … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Will the next Facebook marketing cleanup make ads less spammy?

Will the next Facebook marketing cleanup make ads less spammy?

The social network is boosting its crackdown against ads leading to spam or click-bait websites. The largest social network is once again overhauling its ad posting strategy as the Facebook marketing algorithms crack down on click bait sites. The platform has been struggling with annoying and deceptive advertisements. Previous attempts have thinned the use of these types of ads to a certain degree, but not enough for users. Therefore, the Facebook marketing teams are working to boost the … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Mobile video advertising is exploding in popularity

Mobile video advertising is exploding in popularity

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing, Trends

Facebook Messenger QR codes could make the barcodes popular in the US

Facebook Messenger QR codes could make the barcodes popular in the US

Quick response codes have become commonplace, but American companies and consumers are still iffy about them. Facebook announced the launch of several new features on its messaging app, including Messenger QR codes. With the addition of the quick response codes to the platform, it is more than likely that the black and white squares will experience a popularity boost in the United States. These QR codes were announced at the same time as she update to the … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes, Social Media Marketing

Twitter social media marketing isn’t earning enough for the company

Twitter social media marketing isn’t earning enough for the company

A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after its advertising has fallen … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

The General Mills brand of breakfast cereal is using a hashtag and wildflower seeds to save the bees. A newly launched Cheerios social media marketing campaign is combining the use of the #BringBackTheBees hashtag with the distribution of 1.5 billion wildflower seeds. The goal is to spread awareness and broaden efforts to increase the North American bee population. After the first week, the campaign not only met its goal, but greatly exceeded it. The original intention of the … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

YouTube marketing will look different to viewers next year

YouTube marketing will look different to viewers next year

Google has announced that it will be making significant changes to reduce advertising irritation among users. In an effort to boost the viewing experience, YouTube marketing will be undergoing some considerable changes in 2018. The team is already seeking to bring an end to the forms of advertising that are most annoying to viewers. Google, YouTube’s owner, will soon put an end to certain forms of unskippable advertisements. Among the most common forms of YouTube marketing at the … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Facebook mobile commerce data shows a sweet future

Facebook mobile commerce data shows a sweet future

The social media giant’s statistics showed that smartphone based transactions are rapidly rising. Newly released Kantar and Facebook mobile commerce data revealed a sizeable trend toward smartphone transactions. Over the holiday shopping period, the social media giant recorded 51 percent of transactions from smartphone or tablet sources. This data included the period from November 1 through December 31 based on online transactions. During that same period in 2015, the same figure had been a notably lower 41 percent. … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, United States

YouTube in-app messaging launched for Canadian mobile users

YouTube in-app messaging launched for Canadian mobile users

The Google owned video hosting and streaming platform is testing the option in Canada first. A YouTube in-app messaging platform has now been launched. That said, for the moment the option will be available only in Canada. It is commonplace for companies to soft launch their products within that market due to the country’s size and similarity to the United States. The entire population of Canada is comparable to that of California, but there is another reason … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing