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Social media marketing research shows age and networks used are linked

Social media marketing research shows age and networks used are linked

A recent study has revealed that a person’s age helps to determine the networks that they will use. The results of a new social media marketing study conducted by ComScore has shown that the social network mobile app on which an individual spends the most amount of time can help to reveal his or her age. When it comes to the youngest demographic, the network app most likely to be used was Snapchat. Social media marketing firms may … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing, Technology News, Trends

Social media marketing trends have created a culture of e-authors

Social media marketing trends have created a culture of e-authors

As a growing number of consumers read e-books, authors have had to change the way they reach their readers. The e-reader and the tablet have taken the world by storm, particularly among teens and the millennial generation, and these mobile trends are driving authors – particularly those of novels and e-books geared toward those age groups – to have to alter their strategies in engaging their readers by way of careful social media marketing. Upon publishing the … Read entire article »

Filed under: QR Codes, Social Media Marketing, Trends

Half of all revenues from mobile ads go to Google and Facebook

Half of all revenues from mobile ads go to Google and Facebook

Last year, 50 percent of all revenues from smartphone and tablet based advertising went to these two giants. While Google still holds the position as the top earner through mobile ads, Facebook is quickly on the rise and is now starting to move into the territory that had previously been held by the top search engine. Together, however, the share of the mobile advertising market of the two companies is 50 percent. At a time in which the … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile advertising Super Bowl “stickers” suggest new way to reach consumers

Mobile advertising Super Bowl “stickers” suggest new way to reach consumers

While everyone was watching for the commercials that were run over television, smartphones were being used. Companies have come to notice that mobile advertising has become a vital part of Super Bowl advertising, even if it is the television commercials that generate the largest amount of media hype. The reason is that people use social media and other channels throughout these large events. This year, digital stickers stood out as a greatly enjoyed way to reach consumers and … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing