Social Media Marketing

A third of UK Instagram Shoppers purchase products promoted by influencers

09/20/201809/19/2018 L. Green

New research reveals that UK users of the social media app are swayed by Instagram influencers. It’s no secret that Instagram shoppers are influenced by social media marketing. However, new research from influencer marketing platform, Takumi, has revealed that about a third of UK Instagram users are more likely to buy a product if it was promoted by an influencer on the social media platform. The survey found that 18 – 35-year olds were especially likely to make purchase decisions influenced by Instagram. The Takumi research was carried out by…

Instagram mobile shopping app is reportedly in the works

09/06/201809/05/2018 John Montgallo

The social media network is developing a standalone mobile app for online shopping. An Instagram mobile shopping app may be developed in the future as the Facebook-owned social media network’s potential for e-commerce grows. The new app may be called IG Shopping. The possible standalone Instagram mobile shopping application would reportedly allow users to look through goods from online merchants and purchase them directly in the app, according to The Verge. Although the new app does not yet have a name, it may be called IG Shopping, which would be…

Confirmed: New Twitter unfollow suggestions feature undergoing testing

09/03/201809/02/2018 Julie Campbell

The micro blogging social media platform is piloting the opposite of its “Who to Follow” suggestions. A new Twitter unfollow feature is currently being tested as an opposite suggestion to the “Who to Follow” tool. The company has confirmed an original report made by Slate indicating that the micro blogging social media platform was trialing this option. Though Twitter has confirmed that the test is in process, it did not expand on the details. The “Who to Follow” suggestions have been around for years. They make suggestions for users regarding…

Tinder U launches, catering to Tinder’s largest user base

08/23/201808/22/2018 Amanda Giasson

The popular dating app has launched a special feature for college students only. Tinder U has been released in time for college students heading back to school. Tinder, the location-based social search mobile app, and arguably one of the most popular apps for meeting new people, released this new feature specifically for college students who want to meetup on campus. An active .edu email address is required. To access the Tinder U feature and set up on an account, Tinder users must have an active .edu email address. They must…

Celebrities are being investigated for social media advertising practices

08/17/201808/16/2018 John Montgallo

Social Media Advertising - Woman's head - Media

UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

Reality TV comes to smartphone’s with new FameGame app

07/31/201807/30/2018 Jesse Collins

Become a star with new mobile app that’s a TV show on your phone. The new FameGame app from CrowdAmp Inc. is a live gamified and social engagement platform that functions like live reality TV on a smartphone. Users compete in challenges, submit their talents and vote on their favorites. The challenges are different each week. For instance, one challenge might be about dance skills while another might be about lip-synching. Users who wish to take part in the contests, submit self-shot smartphone videos of their talents. After the initial…

Ugandan government collects over $1 million from social media and mobile money tax

07/27/201807/26/2018 John Montgallo

Mobile Money Tax - Man using mobile phone

The newly introduced tax has already generated over a million dollars from Ugandan mobile users. Uganda announced that since introducing its social media and mobile money tax law, it has collected Ush7 billion (approximately $1.8 billion). The law imposes a tax on Ugandans every day they use social media services or make a money withdrawal via their mobile phone. The tax has been met with heavy criticism but is here to stay. Those who have opposed the new law, including both the public and politicians, argue that the social media…

Snapchat to shut down in-app mobile payments service

07/24/201807/23/2018 Stephanie Beck

Snapchat in-app mobile payments sevice Snapcash to shut down - Snapchat on mobile

The closure of Snapcash has been confirmed by Snapchat. The in-app mobile payments service, Snapcash, offered through social media network Snapchat, will soon no longer be available. Some speculate the closure of the mobile payments service is due to it becoming more of a liability for the company than a utility. Snapcash was being used as a method to pay for private adult content over Snapchat. Although the reason behind shutting down the in-app mobile payments feature has yet to be disclosed, TechCrunch speculates that it may be due to…

Facebook augmented reality ads let consumers digitally try on products

07/12/201807/11/2018 Jennifer Goula

Facebook augmented reality ads starts with sunglasses - rack of sunglasses

Advertisers now have a new way to show off their products on Facebook. Facebook augmented reality ads isn’t just a rumor. Earlier this week, the social media giant announced that it is implementing augmented reality ads into the News Feed. These ads will give Facebook users the chance to digitally try on products. In new ad feature was demoed at an even earlier this week. At a New York City event that took place on Tuesday, July 10th, TY Ahmad-Taylor, the vice president of product marketing for Facebook’s global marketing…

LinkedIn QR code gives users new easy way to connect with others

07/02/201807/01/2018 L. Green

LinkedIn QR Codes - LinkedIn - New Feature

Connecting on LinkedIn at in-person meetings just became more convenient. The social network service that is primarily used for professional networking has introduced a LinkedIn QR code feature, making it easy for its users to connect-on-the-spot with others when meeting in person. Users can find the profile of the person they just met with quick ease. The LinkedIn QR code makes it easy for you to remember names and exchange contact info, especially at conferences, social gatherings and other networking events where it can be difficult to remember the names…

Unilever pushes for better social media influencer marketing practices

06/28/201806/27/2018 Amanda Giasson

Unilever wants to see greater transparency in the influencer marketing space. The transnational consumer goods giant is taking a stand against corrupt social media influencer marketing practices. It wants to improve a brand’s ability to measure impact, create a better experience for consumers and fight against fraud in the digital ecosystem. Unilever revealed its three commitments toward supporting advertising transparency. The social media influencer marketing space continues to grow and as it does, Unilever wants to work with honest social platforms to increase visibility and transparency. Unilever announced three commitments…

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