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The Metrics that Really Matter for Tracking B2B Social Media ROI

The Metrics that Really Matter for Tracking B2B Social Media ROI

(adsbygoogle = window.adsbygoogle || []).push({}); It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, … Read entire article »

Filed under: Featured News, Marketing, Social Media Marketing

Is mainstream social media marketing under attack from Facebook?

Is mainstream social media marketing under attack from Facebook?

The largest social network has now knocked the pins out from under mainstream media posts in newsfeeds. Facebook has recently made some notable newsfeed changes having a big impact on social media marketing. It recently released a blog called “Building a Better News Feed for You.” Within it, it has pointed out some notable changes, particularly a cutback on mainstream media posts. Many are now speculating mainstream media may shrink efforts on Facebook and turn to Twitter. Within … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Quick response codes announce Tesla’s upcoming Mexican Supercharger

Quick response codes announce Tesla’s upcoming Mexican Supercharger

A QR code scan was all it took to discover the announcement that the network was expanding to Mexico. Tesla has just made a massive announcement and it did so by posting massive quick response codes that could be scanned through the use of smartphones with reader apps installed. Its announcement was that its Supercharger network is now on its way to expanding into Mexico. The QR codes were displayed all along the wall behind each parking … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing

Shopify is first to use commerce side of Facebook’s social media marketing

Shopify is first to use commerce side of Facebook’s social media marketing

The company has now become the initial user of the conversational shopping feature with Messenger integration. Shopify Inc. has now decided to lead the way when it comes to the upgraded commerce opportunity offered by Facebook’s social media marketing over its multi-channel cloud-based platform that has been created for small and medium sized businesses. It has now integrated with the new Facebook Messenger Platform for offering live customer support. It will also enhance social media marketing through push … Read entire article »

Filed under: Mobile Commerce, Social Media Marketing

Social media marketing is only the beginning for these authors

Social media marketing is only the beginning for these authors

Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Technology News, Trends

Facebook drops BlackBerry BB10 platform support

Facebook drops BlackBerry BB10 platform support

The Canadian handset manufacturer is watching some of the largest mobile apps step away from it. Regardless of the efforts that BlackBerry has made to try to convince Facebook and WhatsApp to change their minds about discontinuing their native apps that would support the company’s own operating system, BB10, the applications wouldn’t budge. The company has since responded to the decision and has expressed its disappointment in this development. In a recent blog post on the official BlackBerry … Read entire article »

Filed under: Gadgets, Mobile Apps, Social Media Marketing

The Skype Qik video chat mobile app is being phased out

The Skype Qik video chat mobile app is being phased out

Microsoft has decided that March 24 will be the last day that the application’s users will be able to access its features. Microsoft has recently announced its decision to shut down the Skype Qik mobile app, which will mean that the application will no longer be usable for sending and receiving video chats following March 24. That said, just because that mobile application is on its way out, it doesn’t mean all its features will be lost. In … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Social Media Marketing, Technology News

Mobile marketing firms are asking if their ads are worth it

Mobile marketing firms are asking if their ads are worth it

Businesses are struggling to see the direct return on their investment into social and smartphone advertising. While businesses are spending a rising amount of money into mobile marketing and social media advertising strategies, the majority of them aren’t actually able to see all that much of a return on the investment they’ve been making, according to the results of a recently released study. At the moment, companies are spending an average of 10.6 percent of their overall … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

After a year and a half, Twitter Canada has a new head

After a year and a half, Twitter Canada has a new head

The social network and mini blogging site is now looking up to Rory Capern, following his hiring. Kirstine Stewart had been leading Twitter Canada but stepped down a year and a half ago, leaving the company without anyone in the official leadership position; until now when it has raised a new head to this position along with the hiring of Rory Capern, who will take over in February. Capern is coming to the social network’s Canadian business … Read entire article »

Filed under: International, Mobile Commerce, Social Media Marketing, Technology News