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Half of all revenues from mobile ads go to Google and Facebook

Half of all revenues from mobile ads go to Google and Facebook

(adsbygoogle = window.adsbygoogle || []).push({}); Last year, 50 percent of all revenues from smartphone and tablet based advertising went to these two giants. While Google still holds the position as the top earner through mobile ads, Facebook is quickly on the rise and is now starting to move into the territory that had previously been held by the top search engine. Together, however, the share of the mobile advertising market of the two companies is 50 percent. At a … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile advertising Super Bowl “stickers” suggest new way to reach consumers

Mobile advertising Super Bowl “stickers” suggest new way to reach consumers

While everyone was watching for the commercials that were run over television, smartphones were being used. Companies have come to notice that mobile advertising has become a vital part of Super Bowl advertising, even if it is the television commercials that generate the largest amount of media hype. The reason is that people use social media and other channels throughout these large events. This year, digital stickers stood out as a greatly enjoyed way to reach consumers and … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

CEOs dive into social media marketing brawl over Super Bowl ads

CEOs dive into social media marketing brawl over Super Bowl ads

The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed commercial, half-assed data speeds. … Read entire article »

Filed under: Social Media Marketing, Technology News

Facebook Lite mobile app launched

Facebook Lite mobile app launched

The most popular social network has now lightened up its central application for better functionality. The most popular social network in the world has now slimmed down its main mobile app and has launched Facebook Lite, in order to provide a lighter and more agile version of its experience, for improved function and less data consumption. This is being seen as a component of the social network’s effort to remain accessible throughout emerging markets. In those markets, the … Read entire article »

Filed under: Mobile Apps, Social Media Marketing

Mobile ad product innovation at Yahoo sees new high profile faces

Mobile ad product innovation at Yahoo sees new high profile faces

The CEO of the company, Marissa Mayer, is not slowing down her efforts to shake things up. Yahoo made a considerable splash in 2014 when it made its acquisition of the mobile ad network and notable analytics company, Flurry, last year, and it is now working to ensure that it gets the very most out of the talent that it also managed to bring in through the purchase of that firm. There have been several reports that … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing, Technology News