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Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

Cheerios social media marketing campaign aims to use cereal to #BringBackTheBees

(adsbygoogle = window.adsbygoogle || []).push({}); The General Mills brand of breakfast cereal is using a hashtag and wildflower seeds to save the bees. A newly launched Cheerios social media marketing campaign is combining the use of the #BringBackTheBees hashtag with the distribution of 1.5 billion wildflower seeds. The goal is to spread awareness and broaden efforts to increase the North American bee population. After the first week, the campaign not only met its goal, but greatly exceeded it. The … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

YouTube marketing will look different to viewers next year

YouTube marketing will look different to viewers next year

Google has announced that it will be making significant changes to reduce advertising irritation among users. In an effort to boost the viewing experience, YouTube marketing will be undergoing some considerable changes in 2018. The team is already seeking to bring an end to the forms of advertising that are most annoying to viewers. Google, YouTube’s owner, will soon put an end to certain forms of unskippable advertisements. Among the most common forms of YouTube marketing at the … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Facebook mobile commerce data shows a sweet future

Facebook mobile commerce data shows a sweet future

The social media giant’s statistics showed that smartphone based transactions are rapidly rising. Newly released Kantar and Facebook mobile commerce data revealed a sizeable trend toward smartphone transactions. Over the holiday shopping period, the social media giant recorded 51 percent of transactions from smartphone or tablet sources. This data included the period from November 1 through December 31 based on online transactions. During that same period in 2015, the same figure had been a notably lower 41 percent. … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, United States

YouTube in-app messaging launched for Canadian mobile users

YouTube in-app messaging launched for Canadian mobile users

The Google owned video hosting and streaming platform is testing the option in Canada first. A YouTube in-app messaging platform has now been launched. That said, for the moment the option will be available only in Canada. It is commonplace for companies to soft launch their products within that market due to the country’s size and similarity to the United States. The entire population of Canada is comparable to that of California, but there is another reason … Read entire article »

Filed under: Featured News, Mobile Apps, Social Media Marketing

Snapchat QR codes no longer welcome on Facebook

Snapchat QR codes no longer welcome on Facebook

The social network is banning the quick response codes from both profiles and pages. Facebook has decided to crack down on the Snapchat QR codes people are sharing on their profiles as well as their pages. They are hunting specifically for the ones being used as page and profile images. As it turns out, Facebook has a very rigid set of guidelines when it comes to promoting other social networks. Among the reasons that people have assumed that … Read entire article »

Filed under: Featured News, QR Codes, Social Media Marketing

Twitter QR codes launched for following and sharing

Twitter QR codes launched for following and sharing

The social media platform has introduced quick response codes not entirely unlike Snapchat. Twitter QR codes have now been launched for the purpose of making it easier for people to follow accounts and share their own. Every Twitter user has his or her own unique quick response code. When that barcode is scanned, the mobile device user is automatically directed to the applicable account. A user can find his or her QR code within the Twitter app … Read entire article »

Filed under: Featured News, Mobile Apps, QR Codes, Social Media Marketing

Social media marketing taken to next level by teen runaway

Social media marketing taken to next level by teen runaway

Amy Sharp scored huge public attention as well as capture by police following unique Facebook antics. A teen from Australia captured the attention of the world with her unique social media marketing strategy following her recent jail break. She escaped police custody on August 19 after having been held for certain property offenses. The police had been circulating a mug shot in order to help discover her location. The teen, Amy Sharp, took exception to the mug shot … Read entire article »

Filed under: Featured News, Social Media Marketing, Technology News

The Metrics that Really Matter for Tracking B2B Social Media ROI

The Metrics that Really Matter for Tracking B2B Social Media ROI

It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, which can somewhat help … Read entire article »

Filed under: Featured News, Marketing, Social Media Marketing

Is mainstream social media marketing under attack from Facebook?

Is mainstream social media marketing under attack from Facebook?

The largest social network has now knocked the pins out from under mainstream media posts in newsfeeds. Facebook has recently made some notable newsfeed changes having a big impact on social media marketing. It recently released a blog called “Building a Better News Feed for You.” Within it, it has pointed out some notable changes, particularly a cutback on mainstream media posts. Many are now speculating mainstream media may shrink efforts on Facebook and turn to Twitter. Within … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Quick response codes announce Tesla’s upcoming Mexican Supercharger

Quick response codes announce Tesla’s upcoming Mexican Supercharger

A QR code scan was all it took to discover the announcement that the network was expanding to Mexico. Tesla has just made a massive announcement and it did so by posting massive quick response codes that could be scanned through the use of smartphones with reader apps installed. Its announcement was that its Supercharger network is now on its way to expanding into Mexico. The QR codes were displayed all along the wall behind each parking … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing