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Mobile payments options to be offered by Facebook

Mobile payments options to be offered by Facebook

(adsbygoogle = window.adsbygoogle || []).push({}); The social network giant has nearly obtained the necessary Central Bank of Ireland approval for funds exchange. Facebook Inc. is extremely close to being able to join in the race for mobile payments, in which there are a rapidly growing number of participants, as it works to boost the availability of its electronic money services. The company is moving ever closer to receiving the approval they need to allow users to send and … Read entire article »

Filed under: Mobile Payments, Social Media Marketing

Social media marketing success seen by insurance company in Thailand

Social media marketing success seen by insurance company in Thailand

Thai Life Insurance company has managed to warm our hearts and advertise worldwide. The Thai Life Insurance company has brought a heartwarming new ad that has turned a social media marketing campaign geared toward southeast Asia into a viral video that has people sobbing in front of their computer screens around the world. The “Unsung Hero” video from the company has been viewed by millions of people worldwide. The videos that have been created for the social media … Read entire article »

Filed under: Social Media Marketing

Social media marketing raises £2 million for cancer research in 2 days

Social media marketing raises £2 million for cancer research in 2 days

This was all accomplished with a single hash tag #nomakeupselfie, which went viral. Cancer Research UK has benefited social media marketing at its very best and has managed to raise £2 million in a period of only 48 hours after its viral campaign began, centered around the #nomakeupselfie hashtag that included pictures which were being posted by women. Though the charity was not the creator of the craze, itself, it was certainly the benefactor. Through the power of … Read entire article »

Filed under: Mobile Marketing, Mobile Payments, Social Media Marketing

Social media marketing lessons abound from the Oscars selfie

Social media marketing lessons abound from the Oscars selfie

The Samsung image of Ellen DeGeneres and other top movie celebrities has been seen by virtually everyone. The number of shares, likes, and retweets of the selfie picture of Ellen DeGeneres and other celebrated movie stars was so great that you could practically hear the clicks the computer mouse and the taps of the touchscreens, and marketers are now hoping to learn vital lessons about this social media marketing success so that they can apply it … Read entire article »

Filed under: Entertainment Industry, Mobile Marketing, Social Media Marketing

Social media marketing comes through to block anti-gay WBC protest

Social media marketing comes through to block anti-gay WBC protest

One hash tag brought thousands of fans to block Westboro Baptist Church from demonstrating against Michael Sam. Last week, Missouri football sensation Michael Sam publicly came out as gay, but what truly made recent news headlines was the social media marketing campaign that fans created in order to support the player, particularly against the inevitable efforts of homophobes. This was particularly true of the gay bashing Westboro Baptist Church, which quickly announced intentions to protest. Not long after … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing, Technology News

Wearable technology is only beneficial when used for action, says George Takei

Wearable technology is only beneficial when used for action, says George Takei

The phenomenally popular Star Trek actor and LGBT rights activist sees advantages in gadgets. George Takei, an astounding social media marketing sensation, has dedicated Episode 11 of his “Takei’s Take” AARP web video series to wearable technology and the advantages that it can bring individuals who are willing to make changes in their lives, based on the information that they learn about themselves. The celebrity shared his take on these mobile devices and how they can be … Read entire article »

Filed under: Gadgets, Health Care Industry, Mobile Marketing, Social Media Marketing

Social media marketing finds its place at the Sochi Olympics

Social media marketing finds its place at the Sochi Olympics

Olympians and sponsors have been using Facebook and Twitter more than in any previous games. Though the social media marketing efforts of big brands may have faced some massive struggles before the 2014 Winter Olympics in Sochi were able to get started, the top networks have still been heavily employed by the athletes and the sponsors now that the games are nearing a close. In fact, the trends have turned around as many have used their accounts … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing, Technology News

Social marketing has decimated Olympic advertising for Coke, P&G and McDonalds

Social marketing has decimated Olympic advertising for Coke, P&G and McDonalds

Other big names such as Visa have also lost huge opportunities to promote during the Winter Games. If anything has ever been able to demonstrate the power of social media marketing in terms of spreading the word and sending messages to consumers, it has been the events that have occurred surrounding the Sochi Winter Olympic Games, which have seen the advertising from some of the largest corporations in the world disrupted and considerably weakened. Until now, the … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Social media marketing is now central to Super Bowl ads

Social media marketing is now central to Super Bowl ads

The commercials during this multimillion dollar commercial and advertising opportunities have huge digital components. Although it was clear that social media marketing had made a place for itself in the heavily viewed Super Bowl commercials, last year, this year’s story made it clear that this channel isn’t just a side note, anymore, but that it has become a central focus. The hope from advertisers is that the added influence will extend the benefit of the ad beyond … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing