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After a year and a half, Twitter Canada has a new head

After a year and a half, Twitter Canada has a new head

The social network and mini blogging site is now looking up to Rory Capern, following his hiring. Kirstine Stewart had been leading Twitter Canada but stepped down a year and a half ago, leaving the company without anyone in the official leadership position; until now when it has raised a new head to this position along with the hiring of Rory Capern, who will take over in February. Capern is coming to the social network’s Canadian business … Read entire article »

Filed under: International, Mobile Commerce, Social Media Marketing, Technology News

Massive Twitter outage sweeps mobile app and web experience

Massive Twitter outage sweeps mobile app and web experience

The social network experienced a worldwide malfunction on all platforms on Tuesday. On Tuesday, users around the world found themselves faced with a huge Twitter outage that placed the social network’s services out of reach, beginning with usage issues, followed by extensive access problems. The outage lasted well over an hour, which is an outstanding length of time for a social network. The Twitter outage spread rapidly across the web, mobile and even its API (application programming interface, … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing, Technology News

Social media use causes anger and loneliness

Social media use causes anger and loneliness

A recent study has shown that the regular use of Facebook may have a negative impact on users’ lives. The Happiness Research Institute has recently released the results of a study it conducted on the use of social media and the impact it has on a person’s overall ability to feel happy in everyday life. This research was conducted in Denmark and involved the participation of 1,095 people. The group of participants was divided into two groups. The … Read entire article »

Filed under: Mobile Apps, Social Media Marketing, Technology News

Wendy’s mobile ads on Facebook have a Snapchat style

Wendy’s mobile ads on Facebook have a Snapchat style

The fast food chain is creating interactive burgers through the use of GIFs and videos. Just as brands start tinkering with the mobile ads in the new full screen Facebook style, Wendy’s is working on using this new format in a whole new and creative way that they hope will encourage considerable interaction from consumers. The fast food restaurant chain is using images, videos and GIFs to illustrate how their burgers are made, layer by layer. The layers … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing

Bacardi social media marketing strategy adds Facebook immersive mobile ads

Bacardi social media marketing strategy adds Facebook immersive mobile ads

This effort is mean to help the brand’s messages to be delivered on a quality global level. Bacardi has now become the first among brands of alcohol to implement a social media marketing strategy that includes the new mobile ad format from Facebook called Immersive Canvas. This is meant to enhance the quality of Bacardi’s creative when it comes to the mobile sphere. Now, Bacardi is hopeful that this new component to its social media marketing – which … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Mobile commerce is getting bigger on Facebook pages

Mobile commerce is getting bigger on Facebook pages

The social network has altered its mobile app to help to boost the ability of businesses to build shopping opportunities. Facebook is currently changing some of the features in its app in order to boost the appeal to businesses that are interested in creating mobile commerce storefronts within their regular pages. The latest design change provides businesses with the chance to create a call to action at the top of each page. That call to action gives businesses … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, Social Media Marketing

Authors are using mobile tech to engage readers

Authors are using mobile tech to engage readers

The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant. Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity. However, just because a writer can complete … Read entire article »

Filed under: Entertainment Industry, Featured News, Gadgets, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Tablet Commerce, Trends

Social media trends show LOL is virtually dead

Social media trends show LOL is virtually dead

Recent research has shown that emoji, “haha” and “hehe” have taken down the laughing short form. Although LOL used to be an extremely popular way of expressing that a statement was considered to be very funny, when it comes to the latest social media trends, it looks as though the usage of that shorthand has dropped into near nothingness. It should be noted that this research was specific to Facebook and did not include other social networks. Moreover, … Read entire article »

Filed under: Mobile Apps, Social Media Marketing