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Social media marketing savvy authors cause shift in book sale strategies

Social media marketing savvy authors cause shift in book sale strategies

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

Facebook Messenger launches video calling feature

Facebook Messenger launches video calling feature

The company started rolling out its latest option on its mobile app as of the start of the week. On Monday, the largest social network in the world started the initial rollout of the new video calling feature that it has introduced on its Facebook Messenger mobile app. This allows smartphone and tablet users to hold face to face conversations with friends around the globe. By using the new Facebook Messenger feature, a user is able to add … Read entire article »

Filed under: Mobile Apps, Social Media Marketing

Social media marketing research shows age and networks used are linked

Social media marketing research shows age and networks used are linked

A recent study has revealed that a person’s age helps to determine the networks that they will use. The results of a new social media marketing study conducted by ComScore has shown that the social network mobile app on which an individual spends the most amount of time can help to reveal his or her age. When it comes to the youngest demographic, the network app most likely to be used was Snapchat. Social media marketing firms may … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing, Technology News, Trends