Snap shares value plummet after single Kylie Jenner tweet

snapchat app snap shares

All it took was one post and the social media influencer sent company’s market value down by $1.3 billion. Snap shares went into a freefall at the end of last week when Kylie Jenner tweeted that she hasn’t been using Snapchat recently. A brief mention of the lack of use of the application on the micro-blogging site and the bottom fell out of the company’s stock. Kylie Jenner is a critical social media influencer and her word can change the future of entire brands. When Jenner mentioned that she hadn’t…

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Facebook downvote system is in testing to help spot problem comments faster

Facebook downvote social media marketing

At the moment, the feature is being offered in a small number of public page posts seen by a limited group. A new Facebook downvote feature is currently undergoing testing by the social media giant. The goal is to make it possible for users to “downvote” comments. The testing is only in its initial stages so the vast majority of users and pages won’t see the feature yet. So far, the Facebook downvote button is limited to a few handfuls of Public page post comments and can be seen exclusively…

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Facebook mobile ads drive social network’s revenue to $12.97 billion

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Advertising sales for smartphones and tablets has generated a powerful growth for the company. Facebook mobile ads sent the social network’s revenues considerably higher as the company reported it brought in $12.7 billion in Q4 2017. That figure represents a year over year growth of 47 percent over the previous fourth quarter’s $8.81 billion. The Facebook mobile ads revenue made up about 89 percent of the total earnings the company generated in the fourth quarter. In 2016’s last quarter, mobile advertising sales represented about 84 percent of total revenues. The…

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DoubleClick YouTube ad system hacked for cryptocurrency mining

youtube ad system

A number of users spotted display ads that were secretly using the opportunity for crypto mining. Twitter recently lit up with tweets about cryptocurrency miners abusing the YouTube ad system. Video viewers recognized that the display ads they were viewing were secretly taking advantage of the user’s CPU in order to power their mining efforts. The tweets started as only a handful of people said their antivirus programs notified them of the behavior. That said, the numbers rapidly exploded as people received notifications that cryptocurrency mining was detected from the…

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YouTube monetization changes make it harder for new and lesser-known creators to earn

youtube monetization

The Google-owned video sharing service has made its monetizing regulations tougher again. The YouTube monetization regulations are getting tougher again, making it harder for video creators to reach the minimum requirements for earning. The new rules go beyond the number of views threshold implemented in 2017 for the Partner Program. The new YouTube monetization rules require that a channel must have at least 10,000 views to apply for the Partner Program, which was made in a change last year. However, now creators must also have a minimum of 1,000 subscribers…

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Google’s museum app update lets users find their match in portraits and sculpture

google museum app artwork painting portrait

The new feature went nearly instantly viral as celebrities and everyday users find their fine art twin. Google released a new update for its museum app which took off right away and has social media on fire. The internet has been humming about the way the app lets a user find a match for their face among museum portraits, statues and busts. The application compares a user’s selfie with image recognition that allows them to find themselves in art. The Google Arts & Culture’s museum app update sometimes matches people…

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Facebook introduces engagement bait screening algorithm to improve posts

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Posts designed exclusively to make users click won’t be making it to the newsfeed as often. Facebook newsfeed have become exceptionally crowded, and many of the posts are designed specifically as engagement bait, attempting to force users to click. This form of social media clickbait is making newsfeeds cluttered and unpleasant for users. Users have become frustrated and their complaints have been heard, causing Facebook to alter its algorithms. The new Facebook algorithm is meant to screen the engagement bait posts to reduce their likelihood of appearing in a user’s…

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Facebook AI technology launched for earlier suicidal post detection for faster assistance

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The social network is broadening its use of artificial intelligence to find and help people in the most distress. A new expanded version of Facebook AI technology is rolling out to help spot suicidal posts so help can be sent more quickly. The goal is to decrease the length of time it takes to spot posts suggesting suicidal thoughts so that first responders can be alerted more quickly. Facebook has been offering suicide prevention tools to its users for over a decade. The social network has been working hard to…

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Facebook Creator app launches for video influencers

facebook creator app

The social network is hoping influencers will take the opportunity to build broader communities around content. A new Facebook Creator app launched in the hopes of providing influencers with an opportunity to build strong video communities through the use of quality content. Social media celebrities could use this tool to further their reach and build stronger relationships. The app provides influencers with a Live Creative Kit to enhance their broadcasts with intros and outros. The Facebook Creator app also gives influencers a central inbox in which to view and respond…

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Pinterest QR code rolls out to help users learn about everything around them

pinterest qr code

The image based social network’s quick response code could be handy for shoppers while in-store. A new version of a Pinterest QR code is rolling out for the social network’s users to inform themselves while they’re shopping. The barcode is designed to be used by consumers as they walk through a store in real life. The goal is to let Pinterest users access more product information by way of their accounts. The Pinterest QR code feature should help to improve the seamlessness of the effort to gain additional information about…

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Updated YouTube Kids security policy lets viewers flag inappropriate content

YouTube Kids Security homepage - Google services

The children’s branch of Google’s massively popular video streaming service lets viewers participate. A new YouTube Kids security policy has been implemented to make it possible for viewers to flag inappropriate videos targeting children. This will make it possible for service users to be able to call to YouTube’s attention the presence of disturbing and otherwise child-unfriendly videos using popular children’s characters among their keywords. This feature is meant to allow users to work to age restrict certain kinds of videos to keep them in the main YouTube app. Once…

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