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IKEA augmented reality strategy is designed to make home décor a snap

IKEA augmented reality strategy is designed to make home décor a snap

(adsbygoogle = window.adsbygoogle || []).push({}); Now, shoppers can see how a piece will look in their home without ever needed an Allen key. A new IKEA augmented reality component has been added to the overall mobile commerce experience offered by the furniture retailer. The forward-thinking business has always carved its own unique path through the shopping experience. Still, this represents a shift for IKEA, which is mainly focused on the shopper’s in-store experience. Now, the IKEA augmented reality experience … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps

Augmented reality car design techniques among Ford’s latest strategies

Augmented reality car design techniques among Ford’s latest strategies

The automaker is using Microsoft’s HoloLens as a part of its process for creating future models. Ford has joined a growing number of companies using Microsoft’s HoloLens, in this case as an augmented reality car designing tool. The AR headset has been taking gradual steps into the commercial market in 2017. Ford is joined by NASA, Lowe’s, Volkswagen, Volvo and Audi among others testing the HoloLens. In actuality, Ford has been using the Microsoft HoloLens headset for a … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News

Virtual reality brain surgery recorded for first time for medical students

Virtual reality brain surgery recorded for first time for medical students

The idea is to provide med students with an improved opportunity to gain firsthand experience with the procedure. A new virtual reality brain surgery recording has become the first of its kind and is designed to give medical students the chance to see the procedure as they would within an operating theater. It can be very difficult for med students to obtain this type of opportunity as spaces are very limited. According to Barts Health NHS Trust surgeon, … Read entire article »

Filed under: Augmented Reality, Featured News, Health Care Industry

Vikings VR app drums up hype for the show’s next season

Vikings VR app drums up hype for the show’s next season

The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to attendees for free. The mobile … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps, Mobile Marketing

Google augmented reality goal is “100 million” devices before next spring

Google augmented reality goal is “100 million” devices before next spring

The search engine giant is geared up to bring an AR technology to millions of devices throughout the winter. A recent Google augmented reality announcement revealed the search engine giant has plans to rival Apple in the AR technology sphere. The reason is that its future upcoming platform that will make it possible for Android phone users to use AR apps without hardware changes. Apple has been working on its own iOS update which will include a … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps

Augmented reality glasses patent filed as Facebook Oculus takes the next step

Augmented reality glasses patent filed as Facebook Oculus takes the next step

The social network filed a patent this month, showing an early design of the new AR wearable technology. Facebook Oculus filed an augmented reality glasses patent earlier this month which reveals drawings of an early prototype design for this type of wearable technology. The social network giant has previously confirmed its interest in pursuing this type of tech. CEO Mark Zuckerberg has spoken about augmented reality technology on a number of different occasions. In fact, it comes as … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Virtual and augmented reality market is on the edge of an explosion

Virtual and augmented reality market is on the edge of an explosion

A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in the tech’s uses. The virtual … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News

Snapchat augmented reality leading the way, says research

Snapchat augmented reality leading the way, says research

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram … Read entire article »

Filed under: Augmented Reality, Featured News, Social Media Marketing

Retail augmented reality marketing used to draw consumers

Retail augmented reality marketing used to draw consumers

A futuristic looking form of advertising is becoming increasingly common in the hopes of appealing to shoppers. A new form of retail augmented reality marketing is starting to pop up here and there across the United States. While it remains very limited in its use, a growing number of retailers are catching on. The appeal to shoppers is quite evident. The idea is to use this high tech design and sleek style to draw customers into brick … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

Augmented reality glasses race heats up between Facebook and Apple

Augmented reality glasses race heats up between Facebook and Apple

The two companies look like they’re going head to head in this tech development battle. Recent reports show that both Facebook and Apple are working on their own versions of augmented reality glasses. There have been forecasts suggesting that these devices may become popular enough to take the place currently held by smartphones. Over a year ago, Apple assembled a team to look into the feasibility of AR glasses for mainstream use. Now, it appears as though Apple … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Virtual reality White House tour provides unprecedented 360 degree experience

Virtual reality White House tour provides unprecedented 360 degree experience

Outgoing President Barack Obama has recorded and narrated VR tour with Michelle’s help. President and First Lady Barack and Michelle Obama have created a virtual reality White House tour during their last days living there. They used Oculus VR headsets and Facebook 360 degree video to record and narrate the experience. This first ever virtual reality tour of the White House was initially released just before the weekend. The virtual reality White House tour is titled “The People’s … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News