Art Gallery of Ontario creates augmented reality experience with ReBlink exhibit

art gallery - augmented reality experience

The world renowned gallery is bringing its classic paintings to life with AR technology. The Art Gallery of Ontario (AGO), located in Toronto, Canada, has created a new augmented reality experience for visitors to some of the classic exhibits there. The goal of the AR technology is to bring a new layer of excitement into the artwork in the exhibit. The augmented reality experience is called ReBlink. The AR artwork app creator’s goal was to provide mobile device users with a new perspective when it comes to classic artwork. According…

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Snapchat augmented reality camera available for users to access

augmented reality camera

The social media app has launched a new Lens Studio platform letting users create their own AR Lenses. Snapchat has now made it possible for users to design their own augmented reality camera Lenses to share with other users. The Lens Studio is a free desktop app released by Snap Inc. for users of Windows and Mac computers. The augmented reality camera app is designed to be simple to use with a range of different tools. The Lens Studio is meant to make it fun and easy for users to…

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Amazon augmented reality gives a high tech boost to its Apple app users

amazon augmented reality

The massive online marketplace introduced a new feature letting consumers visualize products in real life. This week, Amazon augmented reality found its start in the iOS version of the shopping app. The new feature is called AR View, and it gives shoppers the ability to visualize the products they’re considering for online purchase within a space in real life. The app, the phone camera and the display let consumers view the products as though they were in the room. So far, the Amazon augmented reality feature is available only in…

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Coca-Cola unveils Halloween themed AR and VR marketing campaign

fanta coca cola vr marketing

The soft drink giant’s UK division will break its own advertising spending record for the themed campaign. Coca-Cola’s UK division will launch an AR and VR marketing campaign for its Fanta brand on Halloween. This campaign will represent the most they have ever spent on a Halloween campaign to date. Part of the advertising for the brand has to do with a virtual reality short riddled with jump scares. The VR marketing short brings viewers onto an elevator on their way to a 13th floor Halloween party. That said, they…

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IKEA augmented reality strategy is designed to make home décor a snap

ikea augmented reality m-commerce app

Now, shoppers can see how a piece will look in their home without ever needed an Allen key. A new IKEA augmented reality component has been added to the overall mobile commerce experience offered by the furniture retailer. The forward-thinking business has always carved its own unique path through the shopping experience. Still, this represents a shift for IKEA, which is mainly focused on the shopper’s in-store experience. Now, the IKEA augmented reality experience is letting consumers turn to their smartphones to make their purchasing decisions, too. It’s clear the…

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Augmented reality car design techniques among Ford’s latest strategies

microsoft hololens augmented reality car

The automaker is using Microsoft’s HoloLens as a part of its process for creating future models. Ford has joined a growing number of companies using Microsoft’s HoloLens, in this case as an augmented reality car designing tool. The AR headset has been taking gradual steps into the commercial market in 2017. Ford is joined by NASA, Lowe’s, Volkswagen, Volvo and Audi among others testing the HoloLens. In actuality, Ford has been using the Microsoft HoloLens headset for a while now. It recently completed an initial pilot testing phase. Now, it…

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Virtual reality brain surgery recorded for first time for medical students

virtual reality brain surgery

The idea is to provide med students with an improved opportunity to gain firsthand experience with the procedure. A new virtual reality brain surgery recording has become the first of its kind and is designed to give medical students the chance to see the procedure as they would within an operating theater. It can be very difficult for med students to obtain this type of opportunity as spaces are very limited. According to Barts Health NHS Trust surgeon, Alex Alamri, virtual reality brain surgery is on the edge of changing…

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Vikings VR app drums up hype for the show’s next season

Vikings VR app Google Cardboard viewer

The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to attendees for free. The mobile application offers an immersive experience into the show featuring some of the hit’s…

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Google augmented reality goal is “100 million” devices before next spring

smartphone Google augmented reality

The search engine giant is geared up to bring an AR technology to millions of devices throughout the winter. A recent Google augmented reality announcement revealed the search engine giant has plans to rival Apple in the AR technology sphere. The reason is that its future upcoming platform that will make it possible for Android phone users to use AR apps without hardware changes. Apple has been working on its own iOS update which will include a push toward augmented reality use. At the same time, a Google augmented reality…

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Augmented reality glasses patent filed as Facebook Oculus takes the next step

augmented reality glasses patent (note: these are not real ar)

The social network filed a patent this month, showing an early design of the new AR wearable technology. Facebook Oculus filed an augmented reality glasses patent earlier this month which reveals drawings of an early prototype design for this type of wearable technology. The social network giant has previously confirmed its interest in pursuing this type of tech. CEO Mark Zuckerberg has spoken about augmented reality technology on a number of different occasions. In fact, it comes as no surprise that the company filed an augmented reality glasses patent as…

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Virtual and augmented reality market is on the edge of an explosion

Android Pokemon Go augmented reality market

A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in the tech’s uses. The virtual and augmented reality market is still exceptionally young but is preparing to…

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