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London augmented reality marketing campaign let shoppers dress semi-naked models

London augmented reality marketing campaign let shoppers dress semi-naked models

(adsbygoogle = window.adsbygoogle || []).push({}); Models wore nothing but their underwear as onlookers used AR technology to try on clothes. Pokémon Go may have been the largest exposure many people have had to augmented reality marketing and technology, but London Fashion Week took things a step further. With live models standing in a display window, the Lyst online retailer used tech and shock value to attract attention. The result was gimmicky, but it did the trick because the … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

The Pokémon Go app is losing its appeal

The Pokémon Go app is losing its appeal

More than 12 million daily players have already given up on the augmented reality game. Approximately fifty days have passed since the Pokémon Go app took the world by storm. The need to “catch ‘em all” carried many children through their summer school breaks in several countries. People are beginning to tire of the augmented reality game app and have started abandoning it. According to reports from Bloomberg, The number of daily active users of the Pokémon Go … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps, Trends

Virtual reality roller coasters are increasingly commonplace

Virtual reality roller coasters are increasingly commonplace

A growing number of amusement parks, including Six Flags, are adding these digital headset components. This year has started a trend of virtual reality roller coasters in amusement parks. These have popped up in the United States as well as other countries around the world. They are being used to make the thrill even greater than what is possible from twists, loops and drops. VR roller coasters bring in additional digital components such as superheroes, aliens and … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News

Augmented reality technology is at the heart of Apple’s future

Augmented reality technology is at the heart of Apple’s future

In a lengthy interview, Tim Cook, Apple’s CEO, revealed that AR will be a “core” tech for the company. Apple CEO Tim Cook revealed augmented reality technology will become a “core” tech for the iPhone maker. He explained that the company was already “high on AR for the long run.” Cook also said “AR can be huge.” These statements have given a shot in the arm to rumors circulating that products using this tech are in development. The … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Augmented reality and virtual reality market growth will be astoundingly fast

Augmented reality and virtual reality market growth will be astoundingly fast

A new report showed it will see a CAGR of 63.2 percent between this year and 2025. The “Augmented Reality (AR) and Virtual Reality (VR) Market to 2025 – Global Analysis and Forecast by Technology, Components, and End-user Industry” results have been released. This virtual reality market and augmented reality marketplace research showed massive growth from this year through 2025. In fact, it estimated that those markets would reach $130.01 billion by 2025. Comparatively, they were … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Augmented reality apps take off among beauty brands

Augmented reality apps take off among beauty brands

AR tech is becoming a very familiar component in style and cosmetics applications. With Pokemon Go encouraging millions of players around the world to “catch ‘em all,” augmented reality apps are now a familiar sight. However, as popular as that game app may be, it is among beauty brands that the mobile technology is seeing notable growth. Mobile commerce has become a massive focus in the beauty industry, which is a highly visual market. As beauty brands rely … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Mobile Apps, Trends

iPhone YouTube virtual reality experience now available for all videos

iPhone YouTube virtual reality experience now available for all videos

The latest Google Cardboard update now means that Apple smartphone users can see any video they want in VR. The most recent iOS update that has been released for Google Cardboard now means that the YouTube virtual reality viewing feature is now available to iPhone users for every video available on the massive database. Before the release of this update, that iOS functionality had been limited to only a certain few 360 degree videos. That said, users of … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps

Researchers unveil flexible 3D smartphone called ReFlex

Researchers unveil flexible 3D smartphone called ReFlex

A team at Queen’s University in Canada now have the first full-color, high-res bendable mobile phone. The Human Media Lab from Queen’s University in Canada has now unveiled a prototype flexible 3D smartphone that they have named the ReFlex and that has become the first mobile device in the world to be high resolution, full-color and able to display three dimensional images. At the same time, the team behind the ReFlex also announced its HoloFlex smartphone. The HoloFlex … Read entire article »

Filed under: Augmented Reality, Featured News, Gadgets

Samsung virtual reality could mean the end of the traditional bedtime story

Samsung virtual reality could mean the end of the traditional bedtime story

Will this VR technology one day take over this parent-child bonding time as the electronics giant suggests? “The future of children’s bedtime” in the form of a mobile app with Samsung virtual reality stories has now been unveiled with the goal of giving kids a much more three dimensional version of the tales they once had to imagine in their minds. The Bedtime VR Stories app has been created with the purpose of underscoring the importance of … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps

Virtual reality is the next addition to HP workstations

Virtual reality is the next addition to HP workstations

The tech giant has now announced that it is making a massive step into the popular new VR space. HP Inc. has recently released the announcement that it has workstations ready and targeting content creators with a specific focus on the virtual reality ecosystem, which remains in its infancy. The launch in question has arrived in the form of the HP Z Workstation which is “NVidia VR Ready.” Among the configurations for the HP Z Workstation include the … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News