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Patent highlights Microsoft’s interest in augmented reality

Patent highlights Microsoft’s interest in augmented reality

(adsbygoogle = window.adsbygoogle || []).push({}); New patent shows that Microsoft still has a strong interest in using augmented reality for gaming A new patent from Microsoft has been revealed, which was filed in January of this year. The patent further outlines Microsoft’s interest in augmented reality and how it can be used in gaming. Augmented reality has become quite attractive to the game industry because of its highly interactive nature. The technology can be used to change … Read entire article »

Filed under: Augmented Reality, Technology News

Augmented reality windshield concept among Jaguar’s projects

Augmented reality windshield concept among Jaguar’s projects

The automaker is developing an interactive display for its Land Rover for an AR experience. A recent report has revealed that Jaguar has a new augmented reality windshield concept in the works and that it is designing this interactive display in order to be used in its Land Rover line of vehicles. The windshield provides an entirely different experience for the driver, with a range of different features. The goal is to create an “augmented reality experience” that … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Google Glass creator drawn in by Amazon

Google Glass creator drawn in by Amazon

Following the launch of the online marketplace’s first smartphone this wearable technology expert has been lured in. The expert at the head of the wearable technology development project for Google Glass is now moving over to one of the company’s direct rivals, Amazon, following the release of their Fire Phone smartphone. One of the Google X directors, Babak Parviz, posted about the move on his Google+ page. Parviz had been one of the heads at the secretive research … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Augmented reality game from Google launched for iOS

Augmented reality game from Google launched for iOS

The popular Ingress game for Android devices has now quietly been released for Apple smartphones and tablets. Google has now quietly released that its augmented reality game called Ingress will now finally be available to owners of iPhones and iPads, as it has now been launched in an iOS compatible game app. The Android version of the mobile game has been openly available since December. Though that release of the augmented reality game had come with an official … Read entire article »

Filed under: Augmented Reality, Mobile Apps

App puts a new spin on wearable technology

App puts a new spin on wearable technology

Google Glass gets a new app that allows users to control it with their minds A new application for Google Glass could change the way people take pictures with a mobile device. The new app is called MindRDR and is developed by This Place, a firm based in the United Kingdom. The app makes use of a biosensor that is designed to measure signals from the brain. These signals are then translated into commands that tell … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps, Technology News

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Augmented reality glasses patented by Lenovo

Augmented reality glasses patented by Lenovo

This suggests that the company is looking to create their own wearable technology product like Google Glass. It has recently been discovered that Lenovo has patented a pair of augmented reality glasses that could reflect the intentions of the company to create its own version of Google Glass. That said, just because a patent has been filed, it doesn’t guarantee that the product will ever be sold. What is known is that Lenovo has filed to obtain a … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Google shows off new wearable technology at I/O conference

Google shows off new wearable technology at I/O conference

Google sheds some light on its future with wearable technology and other projects Google recently held its latest “Google I/O” conference, highlighting some of the company’s upcoming technological innovations. During the conference, Google unveiled its new Android operating system as well as a variety of wearable devices, a new “smart TV,” and even technology for vehicles. The wearable devices unveiled by Google generated significant buzz because of the company’s growing interest in augmented reality technology and … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News