New Target augmented reality tech helps make holiday home decorating easier

Target augmeted reality app feature - Christmas Tree

American retail giant rolls out new augmented reality (AR) feature for its app. If you still need to put up a Christmas tree or you have some last minute holiday decorating to do, the new Target augmented reality feature introduced in its app earlier this month, could be a big help. The “See It in Your Space” tree feature helps you find the perfect artificial tree for your space. All homes are not created equal. Rooms come in all shapes, sizes and angles, which can make finding the right sized…

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See Johannes Vermeer’s paintings with new Vermeer augmented reality app

Vermeer augmented reality app - Vermeeer Painting - The Milkmaid

Those who want to see Vermeer’s famous paintings don’t have to travel the world to do it. The Mauritshuis museum has teamed up with Google Arts & Culture in Paris to develop a Vermeer augmented reality app. The AR app creates a virtual museum that features all the artists’ works, including what is arguably his best (and most well-known masterpiece), “Girl With a Pearl Earring,” which is on display at the Maurithuis. Museums from around the world have contributed images of the Dutch artist’s famed work. Only 36 paintings are…

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New augmented reality app to provide ‘David Bowie Is’ exhibition experience

Augmented Reality App Experience - David Bowie

The application will become available to both Android and iOS device users in January 2019. The “David Bowie Is” exhibition from the David Bowie museum is coming soon to an augmented reality app. It is slated to be launched on January 8, 2019 for both Android device users and those using Apple products. The launch date is significant as it would have been the musician and performer’s 72nd birthday. The new augmented reality app will make it possible for Bowie fans to explore the hundreds of different videos, costumes, original…

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Veterinary VR tech enables students to uniquely study canine anatomy

Veterinary VR tech - Dog

A new virtual reality (VR) experience provides a “mental picture” to students studying dog anatomy. The Virginia-Maryland College of Veterinary Medicine at Virginia Tech is providing its student’s with a new and unique experience via new Veterinary VR tech. The technology has been designed to bring the anatomy of a dog to virtual life, allowing students to view the organs inside the skeletal system of a dog up close. Users can step into parts of a virtual mid-sized dog’s body. The virtual reality experience allows users to get an up…

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Researchers develop unique AR health care tool for remote medical assistance

AR health care - Medical augmented reality - tablet

New tech allows experienced medical professionals to remotely assist less-experienced doctors in war zones. Researchers from Purdue University have crated AR health care tools that enable experienced surgeons and physicians from around the world to help less-experienced doctors caring for those in war zones, areas that have been hit by natural disasters, and rural regions, perform complex procedures. The technology can help to minimize the number of casualties. The augmented reality (AR) tools connect health care professionals in remote areas with surgeons and physicians across the globe. As such, the…

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Physicians Formula allows consumers to sample products via AR makeup ads

AR makeup ad - cosmetics - makeup brushes

The popular cosmetic brand lets viewers virtually sample makeup products. Augmented reality (AR) ads are nothing new and now California-based cosmetic company Physicians Formula is following the trend with its AR makeup ads. The ads work with either a web or mobile camera. Physicians Formula partnered with FaceCake Marketing Technologies on banner ads using augmented reality. The ads, which appear on websites like The Huffington Post and SheKnows, reported Mobile Marketer, work with a web camera or a mobile camera. It is also possible to upload a saved photo. Either…

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AR mobile shopping service provides real-world-like shopping experiences

AR mobile shopping service

KT’s AR Market is the first of its kind in South Korea. KT, South Korea’s largest telecommunications company, has launched an AR mobile shopping service dubbed “AR Market”. It is the country’s very first mobile shopping service that has been paired with augmented reality (AR) technology. AR Market allows users a 360-degree view of different products via mobile. The new AR mobile shopping service provides mobile shoppers with an online experience that is more akin to browsing through a traditional physical store. Smartphone or tablet shoppers can view 360-degree AR…

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New AR Walking Dead Game lets you blast zombies in your daily life

AR Walking Dead Game - The Walking Dead Our World Game - Screencap YouTube

Join Rick Grimes and his crew for the battle of survival. Next Games has launched its new AR Walking Dead game called “The Walking Dead: Our World.” The free-to-play, location-based augmented reality (AR) mobile game is available for both iOS and Android smartphones. Players take on zombies in their real-world surroundings. Themed after the hit AMC TV show, based on Robert Kirkman’s “The Walking Dead” comics, the AR Walking Dead game uses Google Maps and augmented reality technology to give players a map of their actual surrounding, which is populated…

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Facebook augmented reality ads let consumers digitally try on products

Facebook augmented reality ads starts with sunglasses - rack of sunglasses

Advertisers now have a new way to show off their products on Facebook. Facebook augmented reality ads isn’t just a rumor. Earlier this week, the social media giant announced that it is implementing augmented reality ads into the News Feed. These ads will give Facebook users the chance to digitally try on products. In new ad feature was demoed at an even earlier this week. At a New York City event that took place on Tuesday, July 10th, TY Ahmad-Taylor, the vice president of product marketing for Facebook’s global marketing…

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Outdoor planetarium creates unique augmented reality experience

augmented reality experience - Person looking at night sky stars - constellations

AR tech helps planetarium visitors understand the stars in the night sky. ObservEtoiles is a one-of-a-kind outdoor planetarium augmented reality experience located in Quebec, Canada. In fact, ObservEtoiles claims to be “the world’s first open air augmented reality planetarium. Visitors are taken on a detailed tour of the night sky. The unique 90-minute show enables visitors to take a virtual trip through the solar system, which includes a detailed tour of the actual night-time sky, reported CityNews. The newly launched show is currently held weekly every Saturday night and is…

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Sound activated AR Lens Launched by Budweiser for World Cup 2018

Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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