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Microsoft HoloLens is a leap into augmented reality, with both feet

Microsoft HoloLens is a leap into augmented reality, with both feet

(adsbygoogle = window.adsbygoogle || []).push({}); The company has now revealed a suite of AR software that it has placed under the name of Windows Holographic. Microsoft has recently announced a brand new suite of augmented reality software that it has unveiled, which is called Windows Holographic, and that has been designed to function on any device, which includes a new Windows 10 based AR headset. This experience is not meant to provide a user with a virtual reality … Read entire article »

Filed under: Augmented Reality, Gadgets

Augmented reality enhances training and marketing at Virgin Atlantic

Augmented reality enhances training and marketing at Virgin Atlantic

The airline has discovered that people find that the use of AR technology is appealing and generates a positive response. The new 787 Dreamliner at Virgin Atlantic, called Birthday Girl, is considered to be one of the most advanced and high tech experiences in aviation due to a number of its features, including an augmented reality tour. The plane has been designed to bring together an elegant design and the latest in AR technology. Visitors to a specific … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, Mobile Marketing, Travel, Trends

Pepsi creates a “Time Tunnel” with augmented reality technology

Pepsi creates a “Time Tunnel” with augmented reality technology

The marketers (dubbed “pranksters” by some) at the soft drink company have struck again in the U.K. Last week, Pepsi launched a new augmented reality campaign under the cold and wintery London Bridge tunnels, which gave quite a surprise to some of the commuters traveling through on their way to and from work. Pepsi Max U.K. has launched several prank marketing campaigns of this nature in London While previous augmented reality campaigns by Pepsi have involved bus shelters … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Is Google Glass ever going to be something consumers want?

Is Google Glass ever going to be something consumers want?

Many developers are starting to think that this wearable technology has already seen its 15 minutes of fame. The Google Glass wearables have been making appearances at high profile events and have been making technology news headlines as they cause governments and companies to rethink the types of regulations that they have in place – such as for drivers or movie goers. However, many in the industry are starting to ask whether these wearables will ever truly … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps, Technology News

Google Glass app from Jaguar displays augmented reality print ads

Google Glass app from Jaguar displays augmented reality print ads

This advertising design brings mobile marketing to an entirely new and interactive level. Jaguar has taken its new print ad campaign to an entirely new level through augmented reality and its app for Google Glass, cleverly encouraging consumers to interact with the experience of its villain-themed mobile marketing campaign. The brand has linked its ads from a range of different magazines through the Blippar app for various mobile devices. When using the Google Glass, smartphone, or tablet version … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Marketing