Articles Comments

QR Code Press Mobile Commerce News Articles

QR Code Press » Augmented Reality

Augmented reality device could be coming up at Apple

Augmented reality device could be coming up at Apple

According to an analyst, the iPhone maker could be looking into a project somewhat like Google Glass. Gene Munster, an analyst from Piper Jaffray, has stated that Apple could be looking for a way to step into the world of augmented reality, and this could one day be arriving in the form of a headset device somewhat like Google Glass, but that would move above and beyond that particular project. Munster shared this opinion in an investor … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Blippar augmented reality mobile app searches the internet with a camera

Blippar augmented reality mobile app searches the internet with a camera

Instead of typing in search terms, users simply need to aim their smartphones at whatever they want. The makers of the Blippar augmented reality app are hoping that images truly will speak louder than words, as they have taken the idea of Googling something and have turned it into a form of search that can be conducted through a smartphone camera. The company has the largest platform for AR and image recognition in the world and has … Read entire article »

Filed under: Augmented Reality, Mobile Apps

Augmented reality glasses could be the next thing for NASA astronauts

Augmented reality glasses could be the next thing for NASA astronauts

These AR devices are going to be tested out through a partnership with the Osterhout Design Group. NASA has now entered into a partnership with Osterhout Design Group in order to be able to run a test on augmented reality glasses that might provide astronauts with a supplement form of computers that will be easier and more convenient for them to use. NASA has revealed that it is focused on developing a pair of AR wearables to … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Microsoft HoloLens is a leap into augmented reality, with both feet

Microsoft HoloLens is a leap into augmented reality, with both feet

The company has now revealed a suite of AR software that it has placed under the name of Windows Holographic. Microsoft has recently announced a brand new suite of augmented reality software that it has unveiled, which is called Windows Holographic, and that has been designed to function on any device, which includes a new Windows 10 based AR headset. This experience is not meant to provide a user with a virtual reality environment, because it is … Read entire article »

Filed under: Augmented Reality, Gadgets

Augmented reality enhances training and marketing at Virgin Atlantic

Augmented reality enhances training and marketing at Virgin Atlantic

The airline has discovered that people find that the use of AR technology is appealing and generates a positive response. The new 787 Dreamliner at Virgin Atlantic, called Birthday Girl, is considered to be one of the most advanced and high tech experiences in aviation due to a number of its features, including an augmented reality tour. The plane has been designed to bring together an elegant design and the latest in AR technology. Visitors to a specific … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, Mobile Marketing, Travel, Trends