Researchers develop unique AR health care tool for remote medical assistance

AR health care - Medical augmented reality - tablet

New tech allows experienced medical professionals to remotely assist less-experienced doctors in war zones. Researchers from Purdue University have crated AR health care tools that enable experienced surgeons and physicians from around the world to help less-experienced doctors caring for those in war zones, areas that have been hit by natural disasters, and rural regions, perform complex procedures. The technology can help to minimize the number of casualties. The augmented reality (AR) tools connect health care professionals in remote areas with surgeons and physicians across the globe. As such, the…

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Physicians Formula allows consumers to sample products via AR makeup ads

AR makeup ad - cosmetics - makeup brushes

The popular cosmetic brand lets viewers virtually sample makeup products. Augmented reality (AR) ads are nothing new and now California-based cosmetic company Physicians Formula is following the trend with its AR makeup ads. The ads work with either a web or mobile camera. Physicians Formula partnered with FaceCake Marketing Technologies on banner ads using augmented reality. The ads, which appear on websites like The Huffington Post and SheKnows, reported Mobile Marketer, work with a web camera or a mobile camera. It is also possible to upload a saved photo. Either…

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AR mobile shopping service provides real-world-like shopping experiences

AR mobile shopping service

KT’s AR Market is the first of its kind in South Korea. KT, South Korea’s largest telecommunications company, has launched an AR mobile shopping service dubbed “AR Market”. It is the country’s very first mobile shopping service that has been paired with augmented reality (AR) technology. AR Market allows users a 360-degree view of different products via mobile. The new AR mobile shopping service provides mobile shoppers with an online experience that is more akin to browsing through a traditional physical store. Smartphone or tablet shoppers can view 360-degree AR…

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New AR Walking Dead Game lets you blast zombies in your daily life

AR Walking Dead Game - The Walking Dead Our World Game - Screencap YouTube

Join Rick Grimes and his crew for the battle of survival. Next Games has launched its new AR Walking Dead game called “The Walking Dead: Our World.” The free-to-play, location-based augmented reality (AR) mobile game is available for both iOS and Android smartphones. Players take on zombies in their real-world surroundings. Themed after the hit AMC TV show, based on Robert Kirkman’s “The Walking Dead” comics, the AR Walking Dead game uses Google Maps and augmented reality technology to give players a map of their actual surrounding, which is populated…

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Facebook augmented reality ads let consumers digitally try on products

Facebook augmented reality ads starts with sunglasses - rack of sunglasses

Advertisers now have a new way to show off their products on Facebook. Facebook augmented reality ads isn’t just a rumor. Earlier this week, the social media giant announced that it is implementing augmented reality ads into the News Feed. These ads will give Facebook users the chance to digitally try on products. In new ad feature was demoed at an even earlier this week. At a New York City event that took place on Tuesday, July 10th, TY Ahmad-Taylor, the vice president of product marketing for Facebook’s global marketing…

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Outdoor planetarium creates unique augmented reality experience

augmented reality experience - Person looking at night sky stars - constellations

AR tech helps planetarium visitors understand the stars in the night sky. ObservEtoiles is a one-of-a-kind outdoor planetarium augmented reality experience located in Quebec, Canada. In fact, ObservEtoiles claims to be “the world’s first open air augmented reality planetarium. Visitors are taken on a detailed tour of the night sky. The unique 90-minute show enables visitors to take a virtual trip through the solar system, which includes a detailed tour of the actual night-time sky, reported CityNews. The newly launched show is currently held weekly every Saturday night and is…

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Sound activated AR Lens Launched by Budweiser for World Cup 2018

Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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Ocutrx receives first U.S. medical patent for its AR glasses

AR Glasses - Medical tech for vision - eyes

USPTO gives thumbs up to the California-based companies Augmented Reality (AR) medical application technology. Ocutrx Vision Technologies, LLC announced that their AR glasses, the Oculenz, has been given its first medical patent by the Unite States Patent and Trademark Office (USPTO) for restoring functional sight to patients who have visual field defects. The Oculenz is the first of its kind. “The Oculenz is the first ground-breaking technology to offer a solution for advanced central visual defects in patients with retinal disease,” stated Dr. Thomas Finley, M.D. in the Ocutrx press…

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New AR mobile game Jurassic World Alive launches globally on Android and iOS

New AR Mobile Game - Jurassic World Alive - Official Game Trailer - Jurassic World - YouTube

The Pokémon Go-like game is based on the Jurassic World films With Jurassic World: Fallen Kingdom set to open in theatres on June 22nd, the new AR mobile game Jurassic World Alive has been officially rolled out on a global scale across Android and iOS mobile devices. The game, which is not unlike Niantic’s popular Pokémon Go, enables users to find and capture dinosaurs in the real world. The free game features both AR-based imagery and location-based technology This new ar mobile game is the third in a series of…

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Augmented reality royal wedding features add fun to ABC News report

Augmented Reality Royal Wedding - British Flag - Crown - rings

At the same time that the AR function was amusing, it didn’t offer users any new images. ABC News did its best to draw as many viewers as possible this weekend, including using augmented reality royal wedding features. The news outlet was said to have invested heavily in search engine advertising and other ways to appeal to viewers. The AR features allowed iPhone and iPad users to view 3D models of certain royal wedding components. The details weren’t new or live. Instead, the augmented reality royal wedding images were 3D…

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The Pokémon Go craze is over but huge Lawsuits remain

Pokémon Go Mobile App - AR Mobile Game

The mobile app fad practically took over the world during the summer of 2016, leaving problems behind. Pokémon Go was one of the hottest mobile app crazes the world has ever experienced. Moreover, it was by far the most popular example of augmented reality to date. That said, while the application’s use has faded away, many of the problems it caused continue to exist. Unfortunately, some of the AR app users failed to exercise common sense while they played. As a result, many homeowners experienced a significant amount of trespassing.…

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