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Augmented reality helmet designed by LiveMap for motorcycle riders

Augmented reality helmet designed by LiveMap for motorcycle riders

The concept is somewhat similar to the glasses that are becoming popular, only in the form of headgear. While Google Glass has been one of the augmented reality products receiving the greatest amount of attention, this likely isn’t what is catching the attention of tech savvy motorcycle riders at the moment. A motorcycle helmet has now been developed to make useful digital images visible to riders. As the rider speeds down a highway wearing the augmented reality helmet, … Read entire article »

Filed under: Augmented Reality, Technology News, Trends

Augmented reality used by Sony to highlight PS4 camera

Augmented reality used by Sony to highlight PS4 camera

A trailer called “The Playroom” has now been released as an introduction to the PlayStation 4 console. Though Sony has now come out with many details regarding its PS4 game console, including its price and the fact that it will allow used games to be played – unlike its primary competition, the Xbox – it has not had much to say about its new controller sensing camera other than the latest release that it provided through … Read entire article »

Filed under: Augmented Reality, Technology News

Augmented reality allows a T-Rex to leap from printed pages

Augmented reality allows a T-Rex to leap from printed pages

Certainly, the last thing you’d want is a real dinosaur wandering through your living room, but the AR variety is different. Though dinosaurs have been extinct from the Earth for many millions of years, the use of a smartphone or tablet and an augmented reality app can have Tyrannosaurus Rexes leaping out of the page of a printed book. This can help to much more effectively illustrate what is being described on the page. The latest features available … Read entire article »

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Augmented reality campaign from DKNY brings art and tech together

Augmented reality campaign from DKNY brings art and tech together

The technology has been added to a massive New York City billboard at Houston and Broadway. DKNY had held the massively coveted billboard location in New York City at Houston Street and Broadway for 16 years until it was taken over by Abercrombie & Fitch in 2008, but now it is back with a vengeance and with augmented reality, to boot. The DKNY billboard had previously been a black and white bold statement on the southern Manhattan … Read entire article »

Filed under: Augmented Reality, Mobile Marketing, Social Media Marketing

Augmented reality billboard launched by Niagara Falls attraction

Augmented reality billboard launched by Niagara Falls attraction

The advertisement has been placed at a high traffic square in downtown Toronto, Canada. A new interactive billboard has been placed at the heavily trafficked Yonge and Dundas Square in downtown Toronto, Canada, which utilizes augmented reality technology and that is designed to make a splash for Fallsview Casino which is located in Niagara Falls. The billboard was unveiled on June 2 and has been attracting attention right from the start. The unveiling of the augmented reality billboard … Read entire article »

Filed under: Augmented Reality, Mobile Marketing

Augmented reality glasses to be show cases by Metaio and Vuzix

Augmented reality glasses to be show cases by Metaio and Vuzix

Metaio and Vuzix team to show off capabilities of augmented reality eyewear Metaio is a leading name in the augmented reality field. The company is considered a pioneer for having developed some of the most advanced augmented reality systems currently available. Metaio has a great deal of hope for augmented reality, and not just because this technology is the company’s business. The company has teamed with Vuzix, a technology company that is developing its own augmented … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, Technology News

Augmented reality app helps everyday people with car repairs

Augmented reality app helps everyday people with car repairs

The application is designed to assist people in performing some of the tasks of a mechanic. A new application using augmented reality tech has just been released by Inglobe Technologies in order to assist everyday people in being able to makes some of the more common types of repairs that could need to be performed on their vehicles. Many people hesitate to fix problems with their cars because they are afraid that they don’t know how to … Read entire article »

Filed under: Augmented Reality, Technology News