Category: Augmented Reality

Technology has brought many things to the world of marketing, one very important piece that is catching on like wild fire, is called augmented reality.

Meta opens the Quest operating system to third-party virtual reality devices

Jesse Collins
Virtual reality - Teens wearing VR headsets - Meta Logo made from flower petals

Asus and Lenovo have already announced their intentions to develop headsets Meta has been pouring tens of billions of dollars into the development of augmented and virtual reality technology, though without yet seeing the popularity it had expected in its Quest operating system. Now it is making moves to broaden its appeal It appears that Meta may be making moves to make its own augmented and virtual reality platform more accessible than Apple has done with its Vision Pro mixed reality headset that currently comes with a price tag of…

Read More

Apple Vision Pro mixed reality headset used for spinal fusion surgery in UK

Julie Campbell
Mixed reality - Apple Logo - Spine Surgery

A surgical assistant swapped out the HoloLens 2 in favor of the goggles from the iPhone maker. A London surgical assistant recently chose to use the Apple Vision Pro mixed reality headset instead of the HoloLens 2 in order to complete a spinal fusion surgery. The doctor described the change as a groundbreaking one. The device was worn by a scrub nurse Unlike what certain reports had suggested, it wasn’t the surgeons who were wearing the mixed reality goggles. Instead, it was Suvi Verho, a surgical assistant and scrub nurse…

Read More

Meta to launch “world’s most advanced” augmented reality glasses in 2024

Sam Lambert
Augmented reality - Concept image of AR glasses - Meta

Facebook’s parent company has all but confirmed that the AR glasses prototype will be unveiled Meta CTO Andrew Bosworth recently all but confirmed that the company will unveil a pair of augmented reality glasses before the close of 2024. Likely this year, but no specific unveiling timeline In a recent AMA posted on Instagram, Bosworth was asked about the company’s work on its augmented reality smart glasses with a heads-up display (HUD) and how close the company is to having them ready. “Heads-up-displays are a very specific concept of what…

Read More

Meta signs major licensing agreement for Immersion haptic technology

L. Green
Haptic technology - Licensing agreement - Meta Logo

Though the tech has fallen out of fashion for a while, Facebook’s parent company is interested again. Haptic technology isn’t anything new, but it has fallen out of fashion when it comes to the latest virtual reality experiences provided by major players in VR. That said, Meta recently signed a major licensing deal with Immersion Corporation to leverage patents of that nature. The idea is to use the tech to enhance Meta’s XR software, hardware and other products. Immersion Corporation specializes in the development of haptic technology, which it patents…

Read More

Apple Vision Pro headsets are being returned by early adopters

Sam Lambert
Vision Pro - Image of a Person returnin a package

Fans of the brand who were the first to buy are returning the devices for a number of reasons. As excited as many people were to purchase the Apple Vision Pro virtual reality headset, many have decided that this gadget isn’t for them and are returning it. Apple’s purchase agreement says that the headsets can be returned within 14 days of purchase. Though there are certainly people who are keeping their Vision Pro headsets, there are enough people returning them to get the $3,500 back that they spent on their…

Read More