This has allowed the company to achieve, and exceed its goals for smartphone shoppers. Fab has just announced that 56 percent of its American online revenue on Christmas Day was from users of its mcommerce apps, which has broken the company’s single day record for the company. Similarly, in Europe, 40 percent of its revenues came from smartphone and tablet shoppers. Mcommerce has become a central element of Fab’s sales strategies. In October, the newly redesigned iOS apps were launched by the company along with a user friendlier, more intuitive interface that encourages the user to browse more. Furthermore, it also integrates social feeds that allows users to see what their friends have been browsing. On Christmas Day, the company was able to exceed its mcommerce goals by a considerable amount. In fact, although the … Read entire article »