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Mobile advertising growth is higher in China than any other country

Mobile advertising growth is higher in China than any other country

(adsbygoogle = window.adsbygoogle || []).push({}); The Asia Pacific countries as a whole are leading the way with smartphone ad growth worldwide. A new Smaato data analysis revealed that the highest mobile advertising growth in the world belongs to China. The findings were based on analyzing data produced by 300 billion mobile ad impressions that occurred in the Asia Pacific (APAC) region. Smaato saw a near year-over-year doubling in first quarter mobile ad spend in China. CEO and co-founder of … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

APAC mobile shopping spend is through the roof in 2017

APAC mobile shopping spend is through the roof in 2017

Research shows many consumers in Asian countries enjoy m-commerce as a favorite pastime. The APAC mobile shopping trends are moving more quickly than pretty much anywhere else in the world. Mobile commerce has become a regular part of everyday life in many of those countries. In fact, shopping via smartphone has become a favorite pastime for many people. Some consumers within the region would even go so far as to say that m-commerce is indispensable. This consumer sentiment … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

American mobile payments infrastructure half a decade behind India’s

American mobile payments infrastructure half a decade behind India’s

Ezetap CEO, Bobby Bose, recently stated that the Indian systems are “five years ahead of the U.S.” The American mobile payments infrastructure is far from a global leading marketplace, according to recent Ezetap CEO statements. The head of the Indian mobile payment firm, Bobby Bose, said that his home country’s infrastructure “is probably five years ahead of the U.S.” India is undergoing a massive shift toward the digital marketplace and most consumers are choosing mobile. “India is going … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

New leading mobile commerce marketplace for growth crowned

New leading mobile commerce marketplace for growth crowned

The Better Than Cash Alliance conducted a study naming Indonesia as the leader in m-commerce. The Better Than Cash Alliance released the results of a study it conducted which determined that Indonesia is the fastest growing mobile commerce marketplace. This is an impressive feat for the Southeast Asian country’s population of 260 million. This led the authors of the report on the study to call the country a potential global tech business powerhouse. The study credited the rapidly … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends

M-commerce is a way of life in Hong Kong, says MasterCard survey

M-commerce is a way of life in Hong Kong, says MasterCard survey

Consumers in that region are quite comfortable with using their smartphones to research and buy products. Hong Kong consumers have made m-commerce into an everyday regular activity. When they want to shop for something online, it’s entirely commonplace to use a smartphone for the task. These trends were shared through the MasterCard Online Shopping Survey. Over 2 in every 5 Hong Kong residents had made a purchase over a mobile device in the prior 3 months. The MasterCard … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments, Trends

Mobile shopping confidence rose by 13 percent in March alone

Mobile shopping confidence rose by 13 percent in March alone

Consumers are becoming far more comfortable with the use of their smartphones to retail shop. The IMRG Capgemini e-Retail Sales Index provided helpful insight about recent mobile shopping confidence trends. The research showed a 13 percent increase in online U.K. retail sales in March, powered by a rise in purchasing over mobile devices. This rate of growth shows that mobile commerce has seen a healthy performance that month. The ongoing positive growth in online retail sales over smartphones … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends, United States

QR code identification assigned to fishing boats

QR code identification assigned to fishing boats

Certain Malaysian vessels will soon have their own unique quick response codes to help ID them. The waters off the coast of the Malaysian state of Sabah will soon feature fishing boats with QR code identification. The area is often seen as a kind of paradise when it comes to being able to fish for seafood. However, the local bounty has started to draw foreign fishermen who don’t have the right to be there. A common trend … Read entire article »

Filed under: Featured News, International, QR Codes

QR code shopping opens up for mobile supermarket experience

QR code shopping opens up for mobile supermarket experience

A new “Smart Store” booth has opened in one of India’s biggest cities, allowing purchases with quick response code scans. A new form of QR code shopping has launched in India, letting consumers scan barcodes to purchase certain non-perishable staple food items from a booth. The new interactive booths have opened in three busy Metro stations located in Bengaluru. This lets commuters do a bit of QR code shopping on their way from one location to another. They … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, QR Codes

Asia-Pacific mobile advertising trends point to banner ads the most

Asia-Pacific mobile advertising trends point to banner ads the most

That said, ad blocking is also becoming an increasingly common practice so care is needed. Mobile advertising trends are still showing that banner ads are by far the most frequently used method, but have they outlived their time? In the Asia-Pacific region, research is showing that while banners may represent over three quarters of mobile ads device users may not even be seeing them. Ad blockers are letting smartphone users skip over a lot of the advertising … Read entire article »

Filed under: Featured News, International, Mobile Marketing

Mobile police technology in Toronto may reduce paperwork for cops

Mobile police technology in Toronto may reduce paperwork for cops

A newly proposed plan would give officers the chance to use technology to keep them away from deskwork. The Toronto Police Service in Canada is looking at using mobile police technology to digitally complete paperwork so they can stay on the beat. This has the potential to greatly reduce the amount of time an officer would need to spend at a desk, keeping him or her out in the community where a bigger difference can be … Read entire article »

Filed under: Featured News, Gadgets, International, Technology News

QR code labels on chicken let consumers check its quality

QR code labels on chicken let consumers check its quality

Scanning quick response codes will make it possible to learn a great deal about the product’s safety. New QR code labels are being used in parts of India to allow consumers to check on the quality of the chicken they’re buying. The barcodes can be scanned using free apps and smartphones. A scan provides consumers with a wealth of information about the history of the product. Several details are revealed about the complete history of the chicken … Read entire article »

Filed under: Commercial, Featured News, International, QR Codes