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Social media marketing is only the beginning for these authors

Social media marketing is only the beginning for these authors

(adsbygoogle = window.adsbygoogle || []).push({}); Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Social Media Marketing, Technology News, Trends

Mobile commerce is growing aggressively in Vietnam

Mobile commerce is growing aggressively in Vietnam

Google reports that mobile payments have become a powerful force in Vietnam due to smartphones ownership Mobile commerce is exploding in Vietnam, according to a new report from Google. The company’s Vietnamese branch has found that there is a major shift in consumer behavior due to the growing availability of mobile devices. According to the report,  mobile consumers in the country pick up and look at their devices an average of 150 times a day, or … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

LINE launches new services in order to expand mobile payments

LINE launches new services in order to expand mobile payments

LINE introduces new technology and support for pre-paid cards Japanese messaging firm LINE has announced the launch of new barcode scanning technology for mobile devices as well as a pre-paid card service. Both are expected to help consumers make mobile payments when shopping at physical stores. The move is part of LINE’s largest initiative to establish a strong presence in the mobile commerce space. The company already has a foothold in this market with its LINE … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Technology News

Tencent reports greater growth thanks to mobile games and other ventures

Tencent reports greater growth thanks to mobile games and other ventures

Company finds more success through a strong mobile focus Tencent, one of China’s largest Internet companies, has released information concerning its performance over the past year. In terms of sales, the company saw a 45% increase in quarterly sales, which is better than it had expected. Tencent is seeing significant growth through its mobile endeavors, especially where payments and gaming are involved. The company is also selling a wealth of content via its mobile platforms, such … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Technology News, Trends

WeChat is setting its sights on mobile payments in China

WeChat is setting its sights on mobile payments in China

Popular messaging app is growing very quickly WeChat, one of China’s most popular messaging applications, is becoming a major player in the mobile payments space. The app accounts for 697 million active monthly users, 200 million of whom began to use the service last year. This gives WeChat access to an abundance of people that may be interested in mobile commerce. The concept of being able to shop, purchase products, and send money to friends and … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments

Mobile games generate controversy in Japan

Mobile games generate controversy in Japan

Mobile gaming is becoming an extremely expensive pastime for many consumers The mobile games space is often criticized for its love of microtransactions. Many mobile games feature content and bonuses that can be paid for. In fact, many games actually limit how much people can play unless they are willing to pay. In Japan, a particularly mobile game has caused some controversy, highlighting how dubious microtransactions can be. The game is called Granblue Fantasy and is … Read entire article »

Filed under: International, Mobile Apps, Technology News

TD Canada Trust launches its own mobile payments service

TD Canada Trust launches its own mobile payments service

TD Bank app has been updated to use new payment service TD Canada Trust has beaten both Apple and Samsung in launching a new mobile payments service in Canada. The company has launched its own payments platform in an effort to better connect with mobile consumers that rely heavily on their smartphones and tablets. The service is part of the TD Bank application, which is now available for Android devices. Those with TD Canada Trust Visa … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments

Super-smart mobile shopping app from the North Face uses Watson power

Super-smart mobile shopping app from the North Face uses Watson power

The new application will be launching next month and is designed to use the world’s smartest computer. The North Face outdoor clothing label has announced that it will be launching a new mobile shopping app in April but that this won’t just be any regular m-commerce application that device users are used to seeing. This new retail app will be powered by the smartest computer in the world to provide shopping assistance. Through the use of IBM’s Watson, … Read entire article »

Filed under: Commercial, International, Mobile Apps, Mobile Commerce, United States