PENNY rolls out QR code food tracking to appeal to eco-conscious customers

QR code food tracking - Pineapple in grass field

The German discount supermarket chain is increasingly relying on origin labeling. PENNY, owned by the REWE Group, is adding QR code food tracking labels to some of its store products to provide its customers with easy access to information regarding the foods’ origins. It will start with the traceability of its pineapples and organic bananas. European consumers are increasingly purchasing foods based on their origins. According to a study published by the European Food Safety Authority (EFSA) in June 2019, 53% of EU citizens surveyed said that knowing where their…

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Wearable tech to help monitor exercise levels of people at high risk of diabetes

wearable tech - fitness tracker - health

Thousands in England to benefit from new digital health program. A digital program involving wearable tech has been introduced in England to help prevent thousands from contracting type 2 diabetes. Using the technology, the digital health program will assist in monitoring the exercise levels of those who participate. Type 2 diabetes is on the rise in England. According to the National Health Service (NHS), thousands of people in the country are at risk of contracting the disease, which has been rapidly spreading in recent years due to the obesity epidemic.…

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Innovative QR code ad campaign launched by Isobar Brazil

QR Code ad - Wall of QR codes

The Brazil-based global digital agency has launched a unique programmatic ad in print. A new QR code ad campaign in Brazil delivers promotional content from McDonald’s, Burger King, and Subway, in an innovative print advertisement. What makes this particular first-of-its-kind ad in Brazil so unique is that the ad is delivered programmatically, providing offers that are personalized based on the profile, time of day and location of the reader. Advertisers can share the page and offer their best deals to readers in real time Isobar Brazil developed the campaign in…

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Closing the Loop implements new program to boost cell phone recycling

cell phone recycling - mobile phones

On average, only 25% of the mobile phones people throw out are recycled. Cell phone recycling isn’t as common as you might think. There are more mobile phones on the planet than there are people by over 1 billion and an estimated additional 1.5 billion are expected to be churned out by electronic manufacturers this year alone. It is estimated that only about 25% of phones that are tossed are recycled and this percentage is far lower in some places, including only about 1% in Africa. Now, Closing the Loop…

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London cocktail bar to test facial recognition tech to better serve customers

Facial recognition tech - Bar - Beer

The technology helps bar staff know who is next in line for a pint. Facial recognition tech has been deployed at a cocktail bar in England’s capital. However, unlike how this technology is typically used by police and airport security, the purpose of the scanners that have been employed at 5cc Harrild & Sons is to ensure that customers are served on a first-come-first-serve basis. Since being implemented, the technology has reportedly reduced serving times. The facial recognition tech used by the bar has been integrated into an internet-connected webcam,…

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