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Snapdeal acquires Indian mobile commerce firm

Snapdeal acquires Indian mobile commerce firm

Snapdeal has purchased Freecharge, a mobile commerce firm based in India Snapdeal, one of India’s largest e-commerce organizations, has announced its acquisition of mobile payments firm Freecharge. The deal between the two companies is being considered one of the largest of its kind in the Indian internet sector. Snapdeal suggests that the deal has made it one of the largest mobile commerce companies in India, boasting of more than 40 million users throughout the country. The … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments

YouGov says wearable tech will play an important role in retail

YouGov says wearable tech will play an important role in retail

As smartwatches enter the mainstream, retailers will need to embrace this technology in order to keep up. According to a recent statement made by YouGov, as wearable tech becomes a growing part of the everyday lives of the majority of the population, brick and mortar retailers are going to need to start to embrace what these devices have to offer in order to improve their in-store experience in a way that will allow them to compete … Read entire article »

Filed under: Commercial, Gadgets, International, Mobile Commerce, Technology News

Mobile commerce is booming in the Philippines

Mobile commerce is booming in the Philippines

The Philippines has become a major market for mobile commerce Mobile commerce is finding success in the Philippines. Euromonitor International, a business intelligence company, suggests that this is because of the growing smartphone penetration in the country. The Philippines is one of the countries in the Asian market that is leading the charge in mobile commerce adoption. This has to do with the growing number of young, tech-savvy consumers that are relying heavily on their mobile … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends

Spending on mobile advertising is up by 63 percent

Spending on mobile advertising is up by 63 percent

According to PwC and IAB research, estimates about the amount spent on UK smartphone ads reached £1.6 billion. IAB and PwC have now released a report on the spending on mobile advertising in the United Kingdom, and it has shown that these ads now make up 23 percent of the total amount of £7.2 billion that was spent in the country on digital marketing, last year. This figure represented a considerable increase – 16 percent – over … Read entire article »

Filed under: International, Mobile Marketing, Trends

M-commerce benefits from massive smartphone penetration in the Philippines

M-commerce benefits from massive smartphone penetration in the Philippines

Shopping over cell phones has become very appealing to a young and newly connected population. Although the highest rates of smartphone penetration remain in more developed markets such as Singapore, it is within other countries such as the Philippines and Thailand that m-commerce is growing at the fastest speed. Despite the fact that smartphone penetration is lower, mobile shopping is rising exceptionally quickly. According to online shopping service Lazada’s CEO and co-founder Inanc Balci, “We are starting from … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Trends