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Mobile marketing is taking off in Spain

Mobile marketing is taking off in Spain

(adsbygoogle = window.adsbygoogle || []).push({}); This European country is making tremendous advances in advertising on small screen devices. While the countries that paved the way for mobile marketing in the Western world were primarily Great Britain and the United States, it is currently Spain that is making the greatest advances in this area in terms of use and adoption. Spain now has more consumers that use smartphones than it ever has before, opening up a serious opportunity. Spanish advertisers … Read entire article »

Filed under: International, Mobile Marketing, United States

Mobile commerce doubles as traffic spikes on the smallest screens

Mobile commerce doubles as traffic spikes on the smallest screens

A recently released mcommerce report is showing that traffic and shopping is growing fast. The results of a study that was conducted by Wpromote have now been released and are offering some interesting insight into the growth of mobile commerce and of the use of the smartphone and tablet for shopping purposes. The research looked into 35 of the company’s client sites, including a number of different categories. To start, the research showed that mobile web traffic has … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Trends, United States

Mobile commerce is growing throughout Europe

Mobile commerce is growing throughout Europe

New report highlights the trends emerging throughout Europe Market research firm yStats has released a new report concerning the mobile commerce sector in Europe. The report, called “Europe M-Commerce Snapshot 2014,” suggests that more consumers are becoming interested in the idea of shopping online and purchasing products from their mobile devices. Mobile shopping is praised among consumers for its convenient nature as it can take place anywhere and at any time. Mobile shopping is particularly popular … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends

Mobile commerce thrives in the United Kingdom

Mobile commerce thrives in the United Kingdom

Report shows that mobile payments grew significantly in 2013 A new report from the British Banker’s Association shows that mobile commerce saw a great deal of success in the United Kingdom in 2013. Demand for mobile services has been on the rise among UK consumers for some time. People are beginning to look for ways to pay for products and services using their mobile devices rather than physical currency or credit cards. As people begin to … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Trends

Vodafone to launch mobile payments service in Europe

Vodafone to launch mobile payments service in Europe

M-Pesa to break into the European market this year, beginning in Romania Vodafone has announced that its M-Pesa mobile payments service will be launched in Romania, signifying the service’s first entry into the European market. M-Pesa has existed in Africa since 2007 and has done much to transform commerce in several African countries. The service is often praised for its convenient nature and the fact that it can be used on older mobile devices. The service … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments

Alibaba to bring mobile payments to Intime Retail

Alibaba to bring mobile payments to Intime Retail

Alibaba makes an investment in department store operator Intime Retail One of China’s largest Internet groups has made its first investment in the traditional brick-and-mortar space. Alibaba has backed Intime Retail, a department store operator based in Hong Kong. Intime Retail operates 36 department stores throughout mainland China, each carrying luxury brands like Gucci. Alibaba has taken up a 25% stake in Intime Retail with a $692 million investment. The move is expected to have a … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments

Mobile wallet app, SmartWallet, may revolutionize loyalty programs

Mobile wallet app, SmartWallet, may revolutionize loyalty programs

With a growing database of about 100 loyalty cards, this application could turn current systems on their heads. There is no doubt that loyalty cards and their associated programs are a key marketing tool used by merchants in order to ensure repeat business and obtain vital analytics data, but their plastic cards produce a disadvantage within the customer experience; one that may now be overcome through a mobile wallet app called SmartWallet. While loyalty programs mean to … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Apps, Mobile Commerce, Mobile Marketing, Trends

Claro to launch new mobile payments service in Brazil

Claro to launch new mobile payments service in Brazil

New service to be made available in summer Brazilian mobile operator Claro has unveiled plans to launch a new mobile payments service throughout the country. The launch of this service is being slated for summer and Claro has partnered with Bradesco, a prominent financial institution, and Giescke & Devrient, makers of SIM cards, in order to make the service come to life. Mobile commerce has been gaining momentum in Brazil recently as more consumers gain access … Read entire article »

Filed under: International, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications

Yapital aims to become a mobile commerce leader in Europe

Yapital aims to become a mobile commerce leader in Europe

Yapital has plans to compete with PayPal in the European market Yapital, a payment processor based in Germany, has plans to become a competitor to PayPal in Europe. The company specializes in cashless payments and has seen a great deal of promise in the emerging mobile commerce sector in Europe. More consumers are using their smartphones to purchase products online, which has lead to the emergence of a multitude of mobile applications that aim to make … Read entire article »

Filed under: International, Mobile Commerce, Mobile Commerce Security, Mobile Payments