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Alibaba continues to dominate mobile commerce

Alibaba continues to dominate mobile commerce

Mobile commerce has become a primary interest for Alibaba Alibaba is on a course for mobile commerce dominance. The Chinese company has become one of the most prominent Internet organizations in the world, having found major success in the e-commerce field. Taking note of the growing importance of mobile technology, Alibaba has begun to invest heavily in the mobile space, looking for ways to become a more powerful force in commerce by doing so. Alibaba has … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Trends

Tencent remains vague on mobile payments plans

Tencent remains vague on mobile payments plans

Company has yet to offer clear plans concerning mobile transactions Tencent has become one of China’s most prominent companies, operating a very popular mobile messaging application that has managed to capture the interest of millions. The company has also begun to expand into the mobile payments space, hoping to add further value to its messaging application and engage mobile consumers more effectively. While the company has expressed interest in mobile payments, Tencent has been very vague … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments

Social media marketing savvy authors cause shift in book sale strategies

Social media marketing savvy authors cause shift in book sale strategies

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

Visa broadens its mobile payments service in the UK

Visa broadens its mobile payments service in the UK

The digital wallet service is now undergoing yet another expansion to make it easier for people to adopt. According to one of the latest announcements from Visa Europe, the mobile payments service from the credit card giant will soon be broadening even farther, in order to improve the online shopping experience for thousands of people throughout the United Kingdom. The goal is to improve the convenience and appeal of the mobile wallet service for people in the … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments

Impulse is driving mobile commerce in South Korea

Impulse is driving mobile commerce in South Korea

Impulse buying is becoming a major force for those living in South Korea Consulting firm McKinsey has released a report that shows that impulse is driving participation in mobile commerce in South Korea. The report notes that the country’s mobile commerce market has doubled in value every year since 2010. Now, mobile accounts for nearly one-third of all online sales made in the country, making South Korea one of the most attractive mobile markets in the … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends