Author: Jennifer Goula

London cocktail bar to test facial recognition tech to better serve customers

Jennifer Goula
Facial recognition tech - Bar - Beer

The technology helps bar staff know who is next in line for a pint. Facial recognition tech has been deployed at a cocktail bar in England’s capital. However, unlike how this technology is typically used by police and airport security, the purpose of the scanners that have been employed at 5cc Harrild & Sons is to ensure that customers are served on a first-come-first-serve basis. Since being implemented, the technology has reportedly reduced serving times. The facial recognition tech used by the bar has been integrated into an internet-connected webcam,…

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Ghana Universal QR code to roll out to help speedup use of digital payments in country

Jennifer Goula
Ghana Universal QR Code - Ghana Flag

Ghana becomes latest nation to announce upcoming launch of a universal QR code payment system. A Ghana universal QR code will be rolling out across the West African nation later this year. The country’s government wants to push the adoption of digital payments and hopes the universal quick response code-based payment system will help. The goal is to make it easier for businesses to accept electronic payments. The Ghana universal QR code, which is planned to be introduced in the fourth quarter of 2019, was announced by Ghana’s vice president,…

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Litecoin becomes official Miami Dolphins cryptocurrency

Jennifer Goula
Miami Dolphins cryptocurrency - Miami Dolphins football and helmet

Litecoin Foundation announces partnership with American NFL team the Miami Dolphins. The start of the 2019 NFL season will see Litecoin become the official Miami Dolphins cryptocurrency. The partnership between Litecoin Foundation, the Miami Dolphins and Aliant Payments, will begin on September 5, 2019 The crypto payments will be made possible by Aliant Payments. Aliant Payments’ system will make the Miami Dolphins cryptocurrency payments possible. The partnership gives Litecoin the ability to reach one of the NFL’s largest fan bases via in-game branding and advertising opportunities at Hard Rock Stadium.…

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Instagram Explore ads are being added to the popular social media platform

Jennifer Goula
Instagram Explore Ads - Instagram on iPhone

The Explore page will soon be featuring ads, too. Instagram Explore ads are making their way to the Facebook-owned social media platform, Instagram recently announced. Explore is where the social media’s users go to discover new content that connects them to their interests. Eighty percent of people follow a business on Instagram. According to the official announcement made by Instagram, 80% of people follow a business on Instagram and Explore can help them find the next business or product that they might love. “Brands are an important part of the…

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QR code study examines the effectiveness of these barcodes on food packaging

Jennifer Goula
QR Code study - Oysters

Recent research reveals that consumers are not likely to scan QR codes with their phones. A team of American researchers conducted a QR code study related to quick response (QR) codes on food packaging and whether or not consumers use them. The researchers learned that only 1% of the study participants used their phones to scan the QR code on a food label to learn more information about it. QR codes are one of the methods used to provide consumers with more info on bioengineered food products. Back in 2016,…

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