Category: Trends

Mobile trends are hitting the shopping malls, train stations, restaurants, airports, etc. It seems like where ever you go there’s a QR code to scan or mobile payment option given or even when you walk into a store a mobile coupon sent to your phone.

Bill payments increasingly common through mobile wallets

L. Green
Mobile wallets - Paying a bill

A recent study showed that one in five consumers make auto loan payments in this way Consumers are getting on board with mobile wallets to an increasing degree, not only for making purchases in store, but also for a range of other types of transactions. Convenience makes them popular Among the advantages consumers are enjoying the most about using mobile wallets for a spectrum of applications is that they can use them for managing their finances and for storing sensitive personal identification information, among other data. A recent PYMNTS survey…

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Has mobile commerce reached the point that its experience beats desktop?

Jesse Collins
Mobile commerce - Shopping on mobile and laptop computer

Online shopping is nothing new, but has buying using a smartphone finally found its groove? When it comes to shopping online, many people are now turning primarily – or even exclusively – to mobile commerce, making their purchases using a smartphone or tablet. That said, is it just convenient, or does it truly provide a better experience than using a laptop or desktop? Over the holidays, for the first time, mobile commerce surpassed shopping over laptops and desktops. People are getting more comfortable using smaller screens to get the job…

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This common mobile marketing technique gets 75 percent of consumers to buy

Sam Lambert
Mobile marketing data - 75 percent purchase

A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…

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Fossil decides smartwatches are no longer its thing

Julie Campbell
Goodbye Smartwatches

The company has announced that the Wear-based wearables it launched in August 2021 are done. Designer fashion brand Fossil recently announced that it intends to leave smartwatches in the past, and that it will be stepping out of this market altogether. This announcement was made despite the number of customers awaiting the next generation devices. Fossil Group first rolled out its smartwatches in August 2021. At that time, its wearables were based on the Wear Gen 6 operating system. A number of other devices in the lineup were announced after…

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How Artificial Intelligence (AI) Could Transform the Freelance Profession

Mahendra Bajiya
freelancers using ai

Freelancing can be lucrative, but it requires a lot of effort and commitment. Clients count on you to be ready to respond to whatever they require assistance with at any given time by just flipping a switch. You are in charge of managing all areas of your firm, including marketing, finances, and office administration in addition to dealing with picky customers. Freelancers can automate several monotonous duties that keep you from enjoying your day with the use of modern solutions like ChatGPT, Copy.ai, and Thriday.  We will demonstrate how artificial…

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