Mobile app spending exceeds $100 Billion Last Year

Mobile App Spending - Man with Phone

New research reveals that mobile consumers were big spenders in mobile marketplaces in 2018. Mobile analytics firm App Annie has found that consumer mobile app spending reached a milestone in 2018. Mobile consumers spent more than $100 billion downloading software and paying for services from Apple’s App Store and the Google Play store last year. This is a 75% increase from two years ago. The $100 billion mobile app spending milestone, which also included in-app purchases and in-app subscriptions, is reportedly a 75% increase from 2016. What’s more App Annie’s…

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New mobile commerce report reveals key trends about consumer mobile shopping

Mobile Commerce Report - Mobile Shopping

Ibotta’s report finds that 47% of consumers prefer shopping on their mobile device. In its first ever Mobile Commerce Report, Ibotta, the Denver-based mobile shopping app, revealed that there were key trends regarding how and when consumers engage in mobile shopping. Knowing these trends could help retailers strengthen their m-commerce strategies to reach and connect with new audiences in the future. Fewer consumers are shopping in-store retail locations today than five years ago. Over the last ten years, mobile shopping has significantly changed. Both mobile devices and retail mobile shopping…

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5 Tips To Choosing A New Career

new career

Do you feel tired of what you’re currently doing and in need of a career change in your line of interest? If you are one of those individuals who are hoping to change their career and do something different, then you must make the decision from a deep rational point of view. Making a career change can be a considerably difficult decision to make since it’s also inclined on your future prospects. If you are sure about the direction you want to take career wise then don’t be dismayed. Below…

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3 Examples of How Virtual Reality is Changing the Shopping Experience

Mobile VR - Virtual Reality Headset - Looking to the Future

Shopping in-store or browsing online may soon become a thing of the past as technology is transforming the shopping experience. Virtual reality is the future and numerous brands have already jumped on the band wagon. Attention shoppers! Prepare to be transported to another world! A Whole New Level of Shopping Trying before buying without leaving the house? Yes, it’s possible! Whether to find decorative items for the living room, to see clothing on models walking the runway before trying them on in real life or to see what a cruise…

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New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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