This year an estimated 2.4 billion people will play mobile games

Mobile Games - Candy Crush Games

A new report reveals that mobile gamers are a “lucrative, untapped audience for brands.” Newzoo has collaborated with Activision Blizzard and released a new mobile games report called “Betting on Billions: Unlocking the Power of Mobile Gamers.” The report outlines how mobile gamers are important to brands as they represent a lucrative and untapped audience and predicts that approximately 2.4 billion people will play mobile games this year. Mobile gaming is the third most popular mobile app. According to market intelligence firm Newzoo, mobile gaming apps rank as the second-most-popular…

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BTS QR codes lets BTS fans contribute to new ARMYPEDIA

BTS QR Codes - ARMYPEDIA Campaign - YouTube

Fans of world-famous K-Pop boy band are on the hunt for QR codes. BTS QR codes are being displayed in undisclosed locations across seven international cities. The BTS ARMY, the name of the South Korean Pop (K-Pop) boy band BTS’ fanbase, has been tasked with finding and scanning the codes to contribute their knowledge and love for their favorite band on ARMYPEDIA. There will be 2,080 QR codes for fans to scan. The seven international cities where fans can search for BTS QR codes to participate in the ARMYPEDIA campaign,…

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5 Benefits of having a custom website for your small business

building a custom website

Running a business in our currently competitive environment requires commitment and grit. You should also embrace technology and create a beautiful, responsive website for your business. Today, designing a custom website is easy, thanks to the emergence of web building and hosting services such as WordPress. When it comes to choosing between squarespace vs wordpress, most individuals are often caught in a dilemma. Here are 5 benefits of having a custom website for your small business: Gives you online presence Creating a custom site for your upcoming business allows you…

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Report says mobile VR content is vital for the VR industry to take off

Mobile VR - Virtual Reality Headset - Looking to the Future

New Juniper Research study has found that VR-specific game revenues will skyrocket to $8.2 billion by 2023. Mobile VR (virtual reality) content is expected to drive the VR games industry revenue up to $8.2 billion from 2019’s expected $1.2 billion, according to a new study from mobile, online and digital marketing specialists, Juniper Research. Smartphone virtual reality content is essential to boost consumer confidence in VR across all platforms. Juniper noted, however, that the success of virtual reality is heavily dependent on Mobile VR content, which is necessary to increase…

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Mobile app spending exceeds $100 Billion Last Year

Mobile App Spending - Man with Phone

New research reveals that mobile consumers were big spenders in mobile marketplaces in 2018. Mobile analytics firm App Annie has found that consumer mobile app spending reached a milestone in 2018. Mobile consumers spent more than $100 billion downloading software and paying for services from Apple’s App Store and the Google Play store last year. This is a 75% increase from two years ago. The $100 billion mobile app spending milestone, which also included in-app purchases and in-app subscriptions, is reportedly a 75% increase from 2016. What’s more App Annie’s…

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