QR codes will be used by almost 100 million Americans by 2025

QR codes - Crowd of People - QR Code on Phone

Consumers across the United States will be using the quick response barcodes for a range of uses. A growing number of consumers in the United States are scanning QR codes for a spectrum of different uses and applications. These uses include a broad number of reasons that include everything from information to payments. New research shows that the number of American consumers using their smartphones for scanning QR codes is growing very rapidly, according to an Insider Intelligence forecast. The uses for these barcodes will include everything from gaining more…

Read More

QR codes help awareness campaign to generate donations

QR codes - Tim Hortons Coffee Cup

Tim Hortons Foundation Camps has integrated the barcodes to make it easy for guests to scan and support. Tim Hortons Foundation Camps worked with Scanbuy, Inc, global leader in mobile marketing solutions, for its 31st annual Camp Day that was held on July 13th, integrating QR codes to make it easier for guests to be able to support the campaign. Restaurant owners across the US and Canada donated 100 percent of hot and iced coffee proceeds. The donations were in support of Tim Hortons Foundation Camps. This year was the…

Read More

QR codes to play critical role in food waste reduction strategy

QR codes - food discount

A new Cornell study has found that quick response barcodes can help to cut back on wasted food. Consumers are interested in using QR codes at the retail level to help inform themselves about products, particularly when it comes to cutting back on food waste, say the results of a recent Cornell study. The study was conducted over two months based on the sale of certain specific milk packaging. Across the two months, consumers were offered the opportunity to choose between buying milk with traditional best-by dates printed on them,…

Read More

OUTFORM Launches In-Store PodDrop™ Platform That Merges Product Sampling With Customer Data Capture

Fully Automated Sample Dispenser Gives Physical Products a Digital Trail for the Next Level of Consumer Engagement and Ad Retargeting   OUTFORM is proud to debut PodDrop™, a new in-store discovery experience that allows brands to dispense product samples and stay in touch with consumers, even after they leave the store. The revolutionary platform creates a digital trail for every sample and  seamlessly integrates customers’ in-store experiences with their unique data. After consumers obtain a sample, brands can retarget ads or engage these consumers with an unprecedented level of authenticity and…

Read More

Harnessing the Power of Contactless Payments for Your Retail Business

The COVID-19 pandemic has majorly affected many industries and the retail industry is no exception. Retail businesses heavily rely on cash transactions and other payment methods that involve physical contact. Social distancing and other restrictions created big trouble for both consumers and retailers. Thanks to the latest technology of contactless payment that made it easier for retailers to offer a safe and advanced payment solution to their customers.  The trend of mobile payments is gaining popularity and has now become an important part of the retail industry. Businesses that are…

Read More