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Mobile commerce technology uses pictures to find products

Mobile commerce technology uses pictures to find products

The new Visual Fashion Finder from Cortexica compares a retailer’s catalog images to a shopper’s photos. Cortexica, a provider of image recognition technology, has just announced that they have made an important step toward a way to be able to take a picture of anything, and then apply that image to mobile commerce purposes so that it can be instantly purchased online. The tool is being called the Visual Fashion Finder and allows shoppers to use their … Read entire article »

Filed under: Commercial, Mobile Commerce, Technology News, Trends

Mobile commerce may become more secure with new technology

Mobile commerce may become more secure with new technology

Freescale Semiconductor teams with INSIDE Secure to bring more safety to mobile commerce There are no signs of mobile commerce losing momentum around the world despite very serious concerning regarding security. Security has emerged as the most significant challenge facing mobile commerce today, even surpassing the problem of the low availability of NFC-enabled mobile devices. Security faults in many popular mobile payment applications and systems used by retailers, banks, and other companies could threaten the success … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications, Technology News, Trends

New mobile security mechanism could benefit m-commerce

New mobile security mechanism could benefit m-commerce

Mobile security continues to be a serious issue for m-commerce As mobile commerce gains ground with consumers, concerns regarding mobile security are becoming more serious. These concerns are becoming impossible to ignore as more companies enter the highly competitive m-commerce arena, vying for the favor of mobile consumers. Driven by NFC technology, m-commerce is expected to become a massive industry. If mobile security issues continue to go unresolved, however, the industry may be setting itself for … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications, Technology News, Trends

Understanding mobile loyalty platforms that are transactional

Understanding mobile loyalty platforms that are transactional

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Near Field Communications, QR Codes

Is NFC necessary for secure mobile payments?

Is NFC necessary for secure mobile payments?

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications

Commerce has gone mobile and it’s time to join in

Commerce has gone mobile and it’s time to join in

Mobile commerce for every business type budget Though there continues to be an increasing amount of attention paid to online commerce, many companies are overlooking the true trend that is currently in the middle of an explosion, and that is mobile. It seems that with every passing day, consumers are being provided with a new way to use their devices to enhance their mobile shopping experience, whether that be by scanning a QR code on a bus … Read entire article »

Filed under: Featured News, Mobile Commerce