Tag: m commerce

Amazon dumps major mobile commerce “just walk out” in-person shopping feature

John Montgallo
Mobile commerce - Amazon feature Cancelled

The online marketplace and tech giant is killing off its feature letting shoppers simply leave grocery stores. Amazon built a tremendous amount of hype around the mobile commerce feature at its in-person grocery stores, which let people “just walk out” and still pay for their purchases. How did the system work? The idea was that people could enter the store and scan their payment method, choose their items, bag them up and simply leave without having to go through a checkout counter. It appears that as hyped as the system…

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Has mobile commerce reached the point that its experience beats desktop?

Jesse Collins
Mobile commerce - Shopping on mobile and laptop computer

Online shopping is nothing new, but has buying using a smartphone finally found its groove? When it comes to shopping online, many people are now turning primarily – or even exclusively – to mobile commerce, making their purchases using a smartphone or tablet. That said, is it just convenient, or does it truly provide a better experience than using a laptop or desktop? Over the holidays, for the first time, mobile commerce surpassed shopping over laptops and desktops. People are getting more comfortable using smaller screens to get the job…

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Black Friday shoppers looked to mobile commerce in record numbers this year

Jennifer Goula
Mobile commerce - Black Friday Sale on smartphone

Consumers overall looked to the internet to provide them with the deals they wanted from the sales. This year, online shopping on Black Friday rose by 7.5 percent over last year on the same day, including buying on laptops, computers and mobile commerce. Total estimated sales on the one day were $9.8 billion in the United States, said Adobe Analytics. This is a further indication that online and mobile commerce are highly appealing to consumers and that they will look there first for many of the deals they’re hunting for.…

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Amazon’s Consult-a-friend mobile commerce tool adds social component to shopping

Jorge Gonzalez
Mobile commerce - Shopping Online via phone

The massive online marketplace is letting shoppers talk to people they know for purchasing advice. Amazon has been working on making its mobile commerce experience more social and collaborative, and its latest feature, Consult-a-Friend, is letting shoppers ask people they know for buying advice. The feature is meant to provide online shoppers with an experience more similar to in-person shopping. Amazon is looking to streamline the mobile commerce experience when it comes to asking people for their opinions regarding what they want to buy. While it is possible to talk…

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Mobile commerce to see 68 percent growth by the close of the year

Sam Lambert
Mobile commerce growth - shopping

As a growing number of people shop on their smartphones, companies see more income from apps. Mobile commerce has been taking off – particularly since the start of the pandemic – meaning that companies with online strategies focusing on smartphone shoppers have been winning out. The trend is only expected to continue through until the end of this year and beyond. According to a recent eMarketer report, online shopping will have reached $845 billion by the end of this year. Moreover, mobile commerce is expected to drive about half of…

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