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Black Friday shoppers looked to mobile commerce in record numbers this year

12/05/202312/04/2023 Jennifer Goula

Mobile commerce - Black Friday Sale on smartphone

Consumers overall looked to the internet to provide them with the deals they wanted from the sales. This year, online shopping on Black Friday rose by 7.5 percent over last year on the same day, including buying on laptops, computers and mobile commerce. Total estimated sales on the one day were $9.8 billion in the United States, said Adobe Analytics. This is a further indication that online and mobile commerce are highly appealing to consumers and that they will look there first for many of the deals they’re hunting for.…

Amazon’s Consult-a-friend mobile commerce tool adds social component to shopping

11/20/202311/19/2023 Jorge Gonzalez

Mobile commerce - Shopping Online via phone

The massive online marketplace is letting shoppers talk to people they know for purchasing advice. Amazon has been working on making its mobile commerce experience more social and collaborative, and its latest feature, Consult-a-Friend, is letting shoppers ask people they know for buying advice. The feature is meant to provide online shoppers with an experience more similar to in-person shopping. Amazon is looking to streamline the mobile commerce experience when it comes to asking people for their opinions regarding what they want to buy. While it is possible to talk…

Mobile commerce to see 68 percent growth by the close of the year

05/17/202205/13/2022 Sam Lambert

As a growing number of people shop on their smartphones, companies see more income from apps. Mobile commerce has been taking off – particularly since the start of the pandemic – meaning that companies with online strategies focusing on smartphone shoppers have been winning out. The trend is only expected to continue through until the end of this year and beyond. According to a recent eMarketer report, online shopping will have reached $845 billion by the end of this year. Moreover, mobile commerce is expected to drive about half of…

Wish rolls out shoppable video feature on its app

02/17/202202/16/2022 L. Green

The digital marketplace is unveiling a new space it’s calling “Wish Clips” to entice people to buy. E-commerce giant Wish has announced that it is launching a new shoppable video feature called “Wish Clips”, designed to draw more consumers to make purchases. The feature was created to provide consumers with an enhanced experience for product viewing. The shoppable video experience lets app users learn more about the products they’re considering. It will help them to better picture the way it can be used or worn. While watching, they simply need…

Trust in mobile commerce accuracy is very low among online shoppers

11/09/202111/05/2021 Sam Lambert

About 6 in 10 consumers do not entirely trust that their orders will be filled as requested. A new Zebra study has revealed that the confidence consumers may once have had in mobile commerce seems to have dwindled. This trend has forced retailers to place a priority on boosting their labor and supply chain capabilities. The Zebra Technologies Corporation (NASDAQ stock symbol ZBRA) 14th Annual Global Shopper Study showed that there is a massive gap in consumer trust when it comes to what they expect from their mobile commerce experience.…