Getting more for your Mobile Marketing Dollar

Mobile Marketing messages Campaign

Get an edge over your competition with these mobile marketing tips Mobile marketing is a fairly new addition to business marketing strategies, and its popularity is growing exponentially. One of the things that makes this type of marketing so successful is that it places messages directly on customers’ mobile devices via text, email, app, or some other method. You send, they click. There is no doubt that mobile marketing works. These tips will help you up your game even more, making your marketing far more effective. Identify sub-segments of your…

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Visualead QR code generator introduces a new generation of QR codes

QR codes get a visual overhaul QR codes are often seen as boring, black and white little blocks that are somewhat unattractive. The codes do not have to be visually unappealing, however, an a aesthetically pleasing QR code typically has a higher engagement level than a dull code. So called visual QR codes are meant to leverage the engagement power of conventional QR codes without sacrificing appearances. These codes have been pioneered by Visualead, which offers a QR code generator that can incorporate nearly any picture into a working QR code. Visualead…

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The misunderstood power of QR codes

QR Codes mobile payments

QR codes can be a powerful marketing tool When it comes to marketing, QR codes sometimes receive a great deal of criticism. The tech-savvy have been slow to warm to QR codes because of their simplistic nature and relatively low flexibility when compared to other technologies, like NFC and augmented reality. Consumers often consider the codes to be garish and unappealing as well, and others simply do not know what the codes are for and avoid them. The criticism that QR codes attract has not dissuaded marketers from making use…

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How to Use QR Codes on the Road

QR Code Billboard Helps Business

QR codes are a marketing technique used on everything from magazine pages to product labels to T-shirts. They’re a great – and simple – way to get consumers to engage with brands on mobile devices. These Quick Response Codes allow brands to link to digital content from a non-digital medium. All the consumer has to do is scan the code with their mobile device to be transported automatically. QR codes aren’t new – but brands are beginning to use them in new ways. To keep up with consumers everywhere, brands are turning…

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Put a little dynamic into your mobile marketing campaign!

Mobile Marketing messages Campaign

Everything from QR codes to mobile commerce apps can help when you use them properly. If there’s anything that can be learned from 2012, it’s that mobile marketing is here and it can play a very important role in the overall successes that a business can achieve. However, as it is still new, many companies are still struggling to understand how to use it. Now that 2013 is nearly half over, it is clear that you need to include mobile marketing in your overall mix, but you may still be…

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The importance of mobile marketing is gaining traction within small and medium enterprises in the UK

A new marketing study suggests. Whilst many large businesses have been steadily investing in mobile marketing over the last few years, this progression has been much slower with smaller companies. In the study by PB Smart Essentials, it has been suggested that as few as 8% of small and medium enterprises even have a mobile optimised website. A mobile optimised website is a key for encouraging mobile commerce but it appears that smaller businesses are left wondering why (and even how) they should go about creating one. The study aimed…

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Learn from the mobile marketing mistakes of others

Jump ahead by learning from the trial and error that has already been accomplished. Mobile marketing is still very new and can be quite tricky, but there have already been a large number of campaigns – some successes and some failures – that can help a company or a brand to learn how to continually improve its own advertising and promotions, without having to make the same mistakes that have already been suffered by others. QR codes are a prime example of how successes are possible by avoiding repeats of…

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Mobile Website: Optimizing Websites to Work Better on Phones

mobile social media marketing

Make Your Site A Mobile Website One of the hottest discussions these days is about how websites can be designed to deliver optimum performance on mobile phones. To figure this out, you need to know what the differences are between a computers’ OS and that of the smartphones. Knowing these differences would enable you to make useful fixes which in turn would help your websites run smoothly on the addictive and ubiquitous mobile platform. Assessing Phone Performance Knowing how your website works on mobile phones right now will give you…

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Shopping in 2D: QR Barcodes

QR barcode shopping

A QR (Quick Response) barcode is a type of two-dimensional barcode consisting of black square dots arranged on a white square grid. Much like the one-dimensional, or UPC barcode, a QR barcode is also a machine-readable label that stores information about the item to which it is attached. Unlike the standard UPC barcode, however, the QR code allows for bigger data storage and higher-speed readability. It was first designed in 1994 in Japan for the purposes of tracking vehicles during manufacture. In today’s mobile age, QR barcode scanners are made…

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Mobile marketing techniques are starting to be identified for more steady success

Small Business Mobile ad success marketing

Companies and brands are starting to learn the ropes regarding what works and how. Though very few have suggested that mcommerce is already an important channel and that mobile marketing is becoming vital to the success of any business, it isn’t until quite recently that the right strategies have started to become identified to allow efforts in this environment to be successful with some consistency. Almost ten percent of money spent online is now coming from a smartphone or tablet device. Considering the size of that contribution, companies who are…

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Mobile commerce trends are causing many businesses to fall behind

Mobile Commerce Trends

The 2012 most popular strategies still have some companies scratching their heads. The marketing trends in Mobile commerce are whipping forward at such a dramatic pace, that many businesses – large and small – are left wondering how they ever hope to keep up with the pace. But what they should be asking themselves is if they have taken the steps to use the more established techniques. Instead of allowing themselves to become overwhelmed with the vast universe of opportunities presented by m-commerce, businesses should instead look into the most…

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