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Mobile payments on ice cream trucks for high tech transaction completion

Mobile payments on ice cream trucks for high tech transaction completion

*Image credit Coolhaus.com Organic dessert food truck now has a point of sale that processes and tracks purchases on the go. An organic ice cream truck called Coolhaus, which operates in New York City, is now selling its frozen desserts in a way that takes advantage of the latest in mobile payments technologies. According to Natasha Case, one of the company’s founders, it uses a powerful POS device. Case explained that it is not only convenient and effective for … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Trends, United States

Mobile commerce seeing boom of in-app purchasing

Mobile commerce seeing boom of in-app purchasing

Mobile commerce and app buying power drives ahead According to the CCS Insight and Distimo analyst firms’ joint App VU Global report, app developers are seeing that mobile commerce is becoming exceptionally strong through in-app purchases, boosting their own revenues as well as those for app stores such those at Apple and Google. Among the top 200 grossing apps at Google Play (formerly known as the Android Marketplace) and the Apple App Store, 60 percent of all … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Trends

Mobile technology and social media gives insurance customers improved options and customer service

Mobile technology and social media gives insurance customers improved options and customer service

According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Aluminum foil could be the key to mobile security for NFC-enabled credit cards and smart phones

Aluminum foil could be the key to mobile security for NFC-enabled credit cards and smart phones

Mobile commerce is becoming more popular around the world thanks to NFC technology. At this point, mobile payments seem to be inevitable as more companies begin to adopt NFC technology to help facilitate the new form of commerce. Though the concept is gaining momentum, consumers are showing serious concern for the safety of their financial information in relation to mobile payment platforms. NFC technology has enabled consumers to make purchases without making contact with a … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications, Trends

Pinkberry announces implementation of Google Wallet

Pinkberry announces implementation of Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends

Juniper Research study shows mobile commerce should hit $74 billion in NFC transactions by 2015

Juniper Research study shows mobile commerce should hit $74 billion in NFC transactions by 2015

The results of the latest study by Juniper Research have been released, showing that near field communication (NFC) technology will have facilitated approximately $74 billion in mobile transactions by the year 2015. Though NFC mobile payments remain in their infancy, they are being used on an increasing basis for the purchase of transit tickets and to purchase products in-store. The use of smartphones as an alternative to paper tickets and plastic credit cards is among the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Near Field Communications, Trends, United States