Osaka University researchers create 3D edible QR code for cookies

QR code - 3D Printer

The scientists embedded the “interiqr” barcode using a new method of three-dimensional (3D) printing. A team of researchers from Osaka University have developed a new “interiqr” 3D printing method that embeds an edible QR code into food such as cookies. Edible food tags that can provide consumers with useful information have become increasingly popular. A QR code worked into a cookie or other baked product offers the opportunity to allow consumers to scan using a smartphone. From there, they can discover the product’s ingredients or where it was made, for…

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Bacardi launches QR code wearable album clothing at Paris Fashion Week

QR Code - Bacardi Rum Bottle

The brand has brought a number of trends together in its apparel-based promotional marketing. Bacardi Rum launched a new QR code apparel promotional campaign just in time for Paris Fashion Week and is bringing together a number of trends to complete its design. The quick response codes were combined with musician partnerships and streetwear collabs. Bacardi worked with producer Boi-1da and streetwear brand NAHMIAS to create a branded apparel line featuring a QR code that can be scanned. Anyone who scans the barcode will be able to listen to music…

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Elton John uses QR code to support Pride Fundraising Campaign donations

QR Code - Pride Flag

The official quick response code made it possible for people to scan to donate during Pride. Elton John has rolled out a QR code to make it easier for people to be able to conveniently scan and make donations to The Elton John AIDS Foundation throughout Pride. The musician worked with Ogilvy UK and Clear Channel to help reach more consumers. The charitable partnership has made it possible to display the QR code to thousands of digital out-of-home screens located throughout the United Kingdom and Europe. The displays are all…

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QR code payments could break $3 trillion in 3 years

QR code - Paying via QR code

A new Juniper Research forecast suggests that the mobile transactions will reach the milestone by 2025. QR code payment trends have shown that the transaction method is taking off, even if it has experience broken global growth over the last few years. Quick response barcodes have been used for payments far more in some regions than in others. The low-cost, easily recognizable and simple to use technique of QR code payments have high appeal to many merchants and consumers globally. Though the popularity differs from one region to the next.…

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