Geolocation for QR Codes is a game changer with Solyo

Geolocation for QR Codes

Solyo.io introduces a revolutionary QR Code Marketing Platform. Solyo.io makes any product smarter and enables brands of all size to engage richer conversations with their customers, at the right moment of need. Tailored experience for each moment of need In-store, QR codes powered by Solyo, will present pre-sales information such as in-store coupons, product presentation, product authentication or product ratings. By detecting the store where the QR code is scanned, a coupon specific to each store is being presented : One QR code enable hundreds of retailers. At-home, the very…

Read More

Study finds over half of consumers use retail mobile apps when shopping in-store

retail mobile apps - woman on mobile phone

Consumers are using their mobile devices to enhance their in-store shopping experiences. A new study from Yes Marketing has found that 57% of consumers surveyed used retail mobile apps while shopping in-store. Consumers used the retailer’s app to locate items that were on sale, to redeem coupons, etc. The results of the study suggest that retailers need to focus on delivering a multichannel experience to consumers. According to Yes Marketing, the discovery made in its “Surviving the Retail Apocalypse” report indicates that the industry has reached a tipping point in…

Read More

Physicians Formula allows consumers to sample products via AR makeup ads

AR makeup ad - cosmetics - makeup brushes

The popular cosmetic brand lets viewers virtually sample makeup products. Augmented reality (AR) ads are nothing new and now California-based cosmetic company Physicians Formula is following the trend with its AR makeup ads. The ads work with either a web or mobile camera. Physicians Formula partnered with FaceCake Marketing Technologies on banner ads using augmented reality. The ads, which appear on websites like The Huffington Post and SheKnows, reported Mobile Marketer, work with a web camera or a mobile camera. It is also possible to upload a saved photo. Either…

Read More

Music streaming deal inked between Samsung and Spotify

music streaming service - Spotify on Samsung phone

A partnership with Spotify will let Samsung users enjoy seamless listening among multiple devices. A long-term music streaming deal has recently been struck between Samsung and Spotify that will result in Samsung users having the option to play music across all Samsung devices, including smartphones, tablets, smart TVs, smartwatches, and home speakers. Spotify will become a natural part of the set-up process for new Samsung devices. Spotify will naturally be worked into the set-up process of new Samsung devices. This will include the Spotify app being easily discoverable on smartphones…

Read More

New study predicts mobile advertising to grow to nearly 31% in 2020

Mobile Advertising Research - Business - mobile phone use

Mobile is anticipated to be a driving force behind global advertising expenditure growth. Mobile advertising is expected to make up 30.5% of global ad expenditure in 2020, according to new forecasts from Zenith. Mobil ads are likely to overtake television ads in 2021. Back in 2017, mobile advertising accounted for 19.2% of global advertising expenditure, which is 11% lower than the 2020 growth prediction from Zenith’s recently published “Advertising Expenditure Forecasts”. Furthermore, the ROI Agency noted that if expenditure on mobile ads continues to grow at its current rate, it…

Read More

Geofencing tech helps ambulance chasers target patients in the ER

Geofencing Tech Marketing - Emergency Room Hospital

Ambulance chasers have gone digital. Geofencing tech is being used by certain personal injury law firms in Philadelphia to send online ads to mobile phone users who enter nearby hospital emergency rooms. This is according to a recent broadcast from NPR radio show “All Things Considered” and reported by WHYY. The mobile ads can target consumers for more than a month. Geofencing tech is a popular mobile marketing technique commonly used by retailers to draw consumers into their shops. Coupons and special offers are sent to consumers within a specific…

Read More

Millennials and Generation Z are teaching marketers about effective mobile ads

Effective mobile ads - Young man on mobile phone

These two generations comprise a large and growing portion of the world’s spending power. Marketers will rely on Generation Z and Millennials to tell them how to create effective mobile ads. A new Forbes report stated that these generations will make up about $350 billion in spending power between now and 2020. In less than 2 years, that represents a substantial amount of spending power brands will want to reach. The Forbes report indicated that it is these generations, the “young digital natives” who will be guiding marketers. The reason…

Read More

Mobile advertising spending to overtake TV ad spend this year

Mobile App Spending - Man with Phone

A new report showed that marketers are continuing to shift toward smartphones and away from television. We all knew that mobile advertising spending would one day beat out the TV spend, but eMarketer predicts that it will happen this year. The digital marketing firm released the results of recent research it conducted in the United States. Ad companies are increasingly directing their budgets toward smaller screens and that trend is growing. The eMarketer research indicated that mobile advertising spending would represent 33.9 percent of all media spend on ads in…

Read More

Mobile ad relevance doubles engagement rates

Mobile Ad Relevance Doubles Engagement

A new Verve study has shown that relevance plays a vital role in smartphone advertising success. Mobile ad relevance to a consumer can drive twice as much engagement as a generic advertisement, says a new Verve study. Ads that make reference to a consumer’s location or interests encourage far greater response. The survey involved the participation of 2,000 adults throughout the United Kingdom. Location based mobile marketing platform, Verve, conducted the research about mobile ad relevance. Fifty six percent of respondents said they found the majority of ads they saw…

Read More

Mobile ad reach was greater last year than ever before, Nielsen

teens social media mobile ad reach marketing

The results of a new data analysis indicate that more online consumers were reached in 2017 than previous years. Mobile ad reach has made massive progress in the Philippines where they made it in front of more consumers than ever before last year. The Nielsen media research firm released a report showing the mobile advertising performance outpaced other forms of digital ads. They also surpassed the total from the year before. This analysis was published in the company’s Nielsen Digital Ad Ratings Benchmarks report. That report involves an analysis of…

Read More