Articles Comments

QR Code Press » Entries tagged with "mobile marketing"

Facebook mobile ad growth drives the social network’s earnings higher

Facebook mobile ad growth drives the social network’s earnings higher

(adsbygoogle = window.adsbygoogle || []).push({}); The company’s financial performance moves upward despite criticism regarding Russia’s U.S. election interference. Facebook mobile ad growth is pushing the company’s earnings upward despite the negative press the company has been receiving. The social network has received heavy criticism regarding the role it played in Russia’s interference in the American presidential election last year. The company revealed that its quarterly revenue has spiked to $10.3 billion, a massive year over year growth. Facebook’s quarterly … Read entire article »

Filed under: Featured News, Social Media Marketing, Technology News

Mobile ad revenues drive 24 percent Alphabet earnings jump

Mobile ad revenues drive 24 percent Alphabet earnings jump

Google’s parent company boosted its income to a staggering Q3 $27.8 billion from smartphone marketing’s influence. Alphabet, Google’s parent company, reported that exceptional mobile ad revenues have driven stronger than anticipated advertising sales. It has also led to greater than expected operating margins. This boosted the company’s shares as investor concerns were assuaged regarding the higher cost of mobile user acquisition. Third quarter 2017 Alphabet revenues spiked by 24 percent, bringing them to $27.8 billion. This was considerably … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent … Read entire article »

Filed under: Featured News, International, Mobile Marketing

Mobile marketing trends lead global ad spending growth

Mobile marketing trends lead global ad spending growth

New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media. Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company. It showed that mobile ad spending will rise by $27 billion – that is, a 34 … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Giant QR code promotes tourism in northern China village

Giant QR code promotes tourism in northern China village

In the Chinese province of Hebei, in the city of Baoding created a massive quick response code. A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village. The trees are shaped into a QR code that is completely functional and that is meant to boost local tourism. Each of the giant … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Top 3 Important Things Overlooked by New Business Owners

Top 3 Important Things Overlooked by New Business Owners

Starting a new business is a lot of work and new entrepreneurs are required to keep a huge number of different concepts, ideas and steps in mind as they get started. Among all the important efforts that must be made, there are many that can easily be overlooked, despite the fact that they are quite important to that company’s success. A combination of inexperience, excitement and a rapidly evolving business ecosystem can easily cause a new … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Trends

Vikings VR app drums up hype for the show’s next season

Vikings VR app drums up hype for the show’s next season

The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to attendees for free. The mobile … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Apps, Mobile Marketing

Mobile ad response depends on the weather at the time

Mobile ad response depends on the weather at the time

New research has shown that there’s a lot more to the success of smartphone advertising than design and message. Marketers need to take a great deal into account in order to gain a positive mobile ad response from their target market. That said, according to recent research, there may be certain factors involved in the way a consumer responds to advertising that are out of a marketer’s control. The weather appears to have a measurable impact on … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends

Worldwide mobile marketing spend to break the $100 mark this year

Worldwide mobile marketing spend to break the $100 mark this year

The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Trends

Mobile user acquisition costs fall thanks to smartphone shoppers

Mobile user acquisition costs fall thanks to smartphone shoppers

As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: “Mobile Shopping: User Acquisition … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing