Research states that a high percentage of the population stays connected to their pocket companion almost all day. You can do nearly everything from your phone, from checking emails and watching videos. You can also follow insider trading at a company you own shares in. As technology is evolving, so is the business world. Mobile marketing has taken over the world by storm. The article will give you all the details you need to know about mobile marketing, so stay put. What is mobile marketing? Mobile marketing is a marketing…
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Desktop ads hit harder by pandemic than mobile advertising
Adverts running on smaller screens didn’t suffer as much from the coronavirus crisis as those for laptops. Mobile advertising didn’t experience as bad of a hit from the coronavirus pandemic’s impact as desktop ads did during the first quarter of 2020. This, according to the Q1 Quarterly Mobile Index report published by the PubMatic adtech company. The report included the results of a data analysis conducted by the company. Its analysis revealed that mobile advertising impression volume on publisher sites remained essentially unchanged when comparing periods before and after the…
Read MoreChick-fil-A QR codes increase app downloads by 14 percent
The fast food chain has used quick response codes to successfully drive up its application downloads. The successful use of Chick-fil-A QR codes are helping to drive consumers to download the fast food chain’s app, say new analysis results. The company has managed to use the smartphone friendly barcodes for a powerful call to action. Both BlackRock Bar & Grill and Chick-fil-A QR codes are being used as a part of a campaign tactic that consumers are responding to. Boosting downloads by 14 percent is only one of a number…
Read MoreYouTube mobile shopping ads to help Google capitalize on the consumer-YouTube relationship
Google is extending its mobile shopping ads network reach to engage consumers on YouTube. YouTube mobile shopping ads will be added to the popular video platform’s mobile app. A growing number of mobile users are heading to YouTube to watch reviews and obtain recommendations. This gives Google the opportunity to target these users with engaging and shoppable types of ads. YouTube users are more open minded to discovering new content when browsing their home feed. According to the director of YouTube product management, Nicky Rettke, YouTube is taking notice of…
Read MoreInnovative QR code ad campaign launched by Isobar Brazil
The Brazil-based global digital agency has launched a unique programmatic ad in print. A new QR code ad campaign in Brazil delivers promotional content from McDonald’s, Burger King, and Subway, in an innovative print advertisement. What makes this particular first-of-its-kind ad in Brazil so unique is that the ad is delivered programmatically, providing offers that are personalized based on the profile, time of day and location of the reader. Advertisers can share the page and offer their best deals to readers in real time Isobar Brazil developed the campaign in…
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