Author: Jesse Woods

Jesse is an Online Marketing & BizDev Manager at Shopgate Inc., a provider of mobile commerce solutions. Shopgate builds mobile websites and smartphone and tablet apps for online retailers. Shopgate was founded in Germany in 2009 and has since expanded its services to France, Poland, Austria, Switzerland, the United States and United Kingdom.

Chick-fil-A QR codes increase app downloads by 14 percent

Jesse Woods
Chick-fil-A QR codes - Chick-fil-A restaurant

The fast food chain has used quick response codes to successfully drive up its application downloads. The successful use of Chick-fil-A QR codes are helping to drive consumers to download the fast food chain’s app, say new analysis results. The company has managed to use the smartphone friendly barcodes for a powerful call to action. Both BlackRock Bar & Grill and Chick-fil-A QR codes are being used as a part of a campaign tactic that consumers are responding to. Boosting downloads by 14 percent is only one of a number…

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How to Quickly Read a TOS Document

Jesse Woods
How to read a TOS Document

You’ve certainly agreed to terms of service (TOS) documents at some point in your life. Whether or not you’ve actually read them is a whole different story. In fact, a recent study showed that essentially no one reads TOS agreements. This became clear when researchers added a section to a TOS document that said the signee would have to give up their first born child! Luckily for the people involved, it wasn’t a real contract. Of course no one wants to read through thousands of words of legal mumbo jumbo.…

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Will mobile ad blockers be detrimental to marketers?

Jesse Woods
smartphone addiction mobile ad blockers

So far, device users have shown they’re tired of ads in their current forms and stopping software is commonplace. The use of mobile ad blockers is growing at an astounding rate. According to PageFair, from January 2015 to January 1016, there was a 90 percent year over year growth rate. This has brought the new monthly users from 198 million to 376 million. Clearly, mobile device users don’t like many of the ads displayed on their devices. PageFair’s report also stated that by the close of March, there were 419…

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Topping up with QR codes piloted by Vodafone UK

Jesse Woods
vodafone qr codes

The mobile and wireless operator will be deploying quick response codes in retail outlets. Vodafone UK has announced that it will be taking on QR codes as a fast and easy form of technology to be used by customers who prepay for their service and who want to be able to top up their accounts. The idea is to allow customers to simply scan one of the quick response codes and refill their account credit. This project with QR codes is a part of a broader top-up application test was…

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Claro to launch new mobile payments service in Brazil

Jesse Woods
Quick Tap NFC technology service mobile payments service

New service to be made available in summer Brazilian mobile operator Claro has unveiled plans to launch a new mobile payments service throughout the country. The launch of this service is being slated for summer and Claro has partnered with Bradesco, a prominent financial institution, and Giescke & Devrient, makers of SIM cards, in order to make the service come to life. Mobile commerce has been gaining momentum in Brazil recently as more consumers gain access to smartphones and tablets. Service to be based on NFC technology Through Calro’s service,…

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