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Mobile product searches lead to more purchases in-store

Mobile product searches lead to more purchases in-store

(adsbygoogle = window.adsbygoogle || []).push({}); A new report indicates that consumers that smartphone based product searches are affecting their shopping decisions. Yieldbot recently conducted a study with Kantar Retail showing that consumers use mobile product searches to make in-store shopping decisions. The study underscored the influence of smartphones on the decisions shoppers make in-store. The research indicated that while word of mouth advertising from friends and family remains the top influencer when it comes to purchasing decisions, mobile product … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Marketing

Top Dos and Don’ts for a First-Time Small Business Loan

Top Dos and Don’ts for a First-Time Small Business Loan

Depending on your credit and know-how, you can ensure a smooth launch to your first company. When you know you have a great small business idea, all you want to do is dive ahead and get started. Enthusiasm is great. It’s what will motivate you to keep going through long hours and without any days off for a while. Still, there are certain areas that you won’t want to rush and that includes your small business … Read entire article »

Filed under: Commercial, Featured News, Trends

In store mobile commerce becoming increasingly desirable to consumers

In store mobile commerce becoming increasingly desirable to consumers

Shoppers are looking for the ability to use their smartphones while in brick and mortar stores. A new survey from International Council of Shopping Centers (ICSC) illustrates the appeal of in store mobile commerce to today’s consumers. Increasingly, shoppers are looking for the chance to use their smartphones, even while they shop in brick and mortar locations. The mobile shopping experience brings an additional level of personalization and information. As a result, consumers are looking to use those … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends, United States

The essentials when starting a small business in today’s tech savvy world

The essentials when starting a small business in today’s tech savvy world

For many, entrepreneurship is a passion, but launching a small business can be a difficult and, often times, a complicated undertaking. In starting a small business, one faces many challenges, any one of which could lead the entire endeavor to ruin. Having a plan to overcome these challenges and, in most cases, meet them head on can help those interested in starting their own business succeed. Developing this plan should be considered among the first steps … Read entire article »

Filed under: Commercial, Featured News

QR code shopping opens up for mobile supermarket experience

QR code shopping opens up for mobile supermarket experience

A new “Smart Store” booth has opened in one of India’s biggest cities, allowing purchases with quick response code scans. A new form of QR code shopping has launched in India, letting consumers scan barcodes to purchase certain non-perishable staple food items from a booth. The new interactive booths have opened in three busy Metro stations located in Bengaluru. This lets commuters do a bit of QR code shopping on their way from one location to another. They … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, QR Codes

QR code labels on chicken let consumers check its quality

QR code labels on chicken let consumers check its quality

Scanning quick response codes will make it possible to learn a great deal about the product’s safety. New QR code labels are being used in parts of India to allow consumers to check on the quality of the chicken they’re buying. The barcodes can be scanned using free apps and smartphones. A scan provides consumers with a wealth of information about the history of the product. Several details are revealed about the complete history of the chicken … Read entire article »

Filed under: Commercial, Featured News, International, QR Codes

Mobile shopping record broken on Black Friday in US

Mobile shopping record broken on Black Friday in US

That one day saw an increase of 33 percent in smartphone and tablet based sales in the United States. Adobe released its Black Friday sales figures, revealing that a mobile shopping record was broken this year. With a year over year increase of 33 percent in sales conducted over smartphones and tablets, the United States broke the billion dollar mark that day. In fact, American shoppers spent $1.2 billion over mobile and tablet commerce on Black Friday. That … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends, United States

Cyber Monday m-commerce is hot but not enough to kill desktop

Cyber Monday m-commerce is hot but not enough to kill desktop

Brick and mortar shopping as well as laptop based purchases are still holding strong in the U.S. With Cyber Monday m-commerce growing at a tremendous rate each year, many keep expecting in-store shopping and desktop to fall off the map. However, Black Friday and its in-person purchasing appears to be just as relevant as ever before. Moreover, laptop and desktop based shopping are still going strong. If mobile commerce is as strong as they say, shouldn’t Black … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends

Holiday mobile commerce will play a leading role for Americans

Holiday mobile commerce will play a leading role for Americans

Shoppers are expected to use their smartphones more than desktops when looking for sales. Holiday mobile commerce will be taking the top spot in the United States today as shoppers turn to smartphones. That said, while the majority of traffic is expected to come from mobile devices, desktop users are still behind the most retailer revenue. Predictions say that 53 percent of online shopping traffic will come from mobile devices today. That said, just because holiday mobile commerce … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Tablet Commerce, United States

M-commerce shopping proves enormous during China’s Singles Day

M-commerce shopping proves enormous during China’s Singles Day

The channel experienced a 32 percent growth in use and broke all previous records in the country. Alibaba was once again able to bring m-commerce shopping to new heights over Singles Day in China. This year’s event saw a massive shift toward mobile, which proved to be the deal hunter’s method of choice for finding and purchasing products. Alibaba has reported that this year’s Singles Day in China left all previous records behind. Singles Day in China occurred … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce

Holiday mobile shopping habits will stand out this year

Holiday mobile shopping habits will stand out this year

As has been the case over the last few years, this should be a record breaker for m-commerce. The most important time of the year for retailers is approaching and mobile shopping habits will be playing a large role. In fact, it is expected that this holiday season will represent another time in which records will be broken across the board. Pre-holiday study and forecast results are already being issued by a number of analytics firms. The goal … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends