Audi launches its own augmented reality platform
Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. … Read entire article »
Filed under: Augmented Reality, Commercial, Mobile Marketing, Technology News, Trends
Mobile commerce at eBay is no longer separate from overall shopping
Von Schirmeister has announced that the company is no longer made up of individual channels. According to Alexander von Schirmeister, the eBay Europe vice president of marketing, operations, and advertising, the role of the company in retail is no longer defined by channels such as mobile commerce or online shopping, but is instead an overall shopping experience. Von Schirmeister said that “eBay is not m-commerce or e-commerce, it’s commerce period.” This announcement was made at the most recent … Read entire article »
Filed under: Commercial, Mobile Commerce, Trends
Chunghwa Telecom plans new mobile payments initiative
Mobile payments are gaining ground throughout Asia Taiwanese telecommunications company Chunghwa Telecom has been showing some strong interest in mobile commerce lately. The company, like many others in its industry, has been taking note of the growing popularity of mobile commerce throughout Asia. Mobile payments are gaining ground as mobile devices become more readily available to a broader range of consumers throughout Asia. Chunghwa believes that the time is right to establish itself in the mobile … Read entire article »
Filed under: Commercial, International, Mobile Commerce, Near Field Communications, QR Codes, Technology News
Trouble may be brewing for Google’s mobile commerce venture
Mobile commerce continues to prove problematic for Google Mobile commerce is gaining momentum, but the same cannot be said for Google Wallet. Google has been laboring to promote its Wallet application for nearly two years. The Wallet exists as a mobile commerce platform, allowing users to pay for goods and services using little more than their smartphone. Google had high hopes for the Wallet, but the initial launch of the application was plagued by security faults … Read entire article »
Filed under: Commercial, Featured News, Mobile Commerce, Near Field Communications, Technology News, Trends, United States
Augmented reality glasses from Google may have app support
Google continues to promote augmented reality Glass Google Glass continues to attract attention, but not always in the good way. While Glass has managed to enthrall the interests of consumers with its augmented reality capabilities, the high-tech eyewear is beginning to see the competition grow more serious. Numerous technology companies are emerging with plans for their own wearable augmented reality systems, some of which may actually beat Glass to the market. In order to keep the … Read entire article »
Filed under: Augmented Reality, Commercial, Technology News, Trends
Mobile commerce sends British retail skyward in April
The performance of the sector in the United Kingdom received considerable benefit from smartphones and tablets. Online sales underwent a significant growth in the United Kingdom in April, this year, and a great deal of it is being credited to the contribution of mobile commerce, said the British Retail Consortium. The trade association for the British retail industry reported that the impact of smartphones and tablets is massive. The latest report from the British Retail Consortium looked directly … Read entire article »
Filed under: Commercial, International, Mobile Commerce, Trends
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