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Mobile marketing could benefit from the Amazon Fire Phone

Mobile marketing could benefit from the Amazon Fire Phone

(adsbygoogle = window.adsbygoogle || []).push({}); While it has yet to be seen whether or not this device will take off, it still represents a considerable advertising opportunity. The Amazon Fire Phone has been making technology news headlines since its first release, and while the first real figures regarding its overall popularity will require a great deal more time before they can be released, what is known is that the nature of the device is proving to offer … Read entire article »

Filed under: Commercial, Gadgets, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States

Mobile marketing program featuring smartphone alerts launched by Hillshire Brands

Mobile marketing program featuring smartphone alerts launched by Hillshire Brands

The Chicago based company has partnered with a marketer to launch a push advertising campaign. Hillshire Brands, out of Chicago, has now launched a brand new mobile marketing push that involves the use of push alerts for the users of favorite shopping and food apps. The company has rolled out the smartphone based ad campaign through a partnership with the inMarket firm. It has also been working with the BPN media buying agency. The result has been a … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing

Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Retailers begin seeing positive results from their mobile commerce efforts

Retailers begin seeing positive results from their mobile commerce efforts

Retailers using services from Unbound Commerce are finding more success in the mobile field Unbound Commerce, a provider of mobile commerce solutions for retailers, notes that those using its services have seen a significant rise in mobile revenue during the second quarter of this year. The company helps build and deploy dedicated mobile websites for those interested in supporting mobile payments. These mobile sites are vital in order to effectively engage mobile consumers. Businesses with sites … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments, Trends

The Future of Mobile Commerce

The Future of Mobile Commerce

Mobile commerce has become a powerful force in the business world. Smartphones are the most widely used electronic device in the world, so it was only a matter of time before commerce began to evolve to become more mobile-centric. As mobile technology continues to grow more prolific, new commerce structures are being formed to support the use of smartphones, tablets, and other devices. This will have a major impact on various business sectors and those … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments, Near Field Communications

UK companies could be missing out because of their avoidance of mobile commerce

UK companies could be missing out because of their avoidance of mobile commerce

Survey suggests that many companies could be missing opportunities by not engaging mobile consumers The results of a new survey conducted by OnePoll suggests that a large number of the small and medium sized enterprises in the United Kingdom could be losing out on a lot of money because they do not have a sufficient mobile presence. Many businesses have shown some interest in mobile commerce, but have not yet taken steps to engage mobile consumers … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Mobile Payments, Trends

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Mobile carrier, T-Mobile USA being sued by US

Mobile carrier, T-Mobile USA being sued by US

American authorities have filed a complaint alleging that the company has been adding unauthorized charges to bills. The mobile carrier giant, T-Mobile USA has had a complaint filed against it by the United States with an accusation that the service provider has been charging customers millions of dollars in added unauthorized charges. The authorities are accusing the company of a billing practice which is better known as “cramming”. The charges in question that were being added by the … Read entire article »

Filed under: Commercial, Mobile Commerce, Technology News, United States