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Mobile commerce is changing the retail industry

Mobile commerce is changing the retail industry

Report shows that mobile shoppers are becoming more common in physical stores InReality, a market research firm, has released a new report that shows that mobile technology is beginning to have a major impact on physical stores. The advent of mobile commerce has changed the way that people shop for products, both online and in physical stores. Consumers are becoming more comfortable with mobile shopping and are participating in mobile commerce more frequently. What this means … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments, Trends

YouGov says wearable tech will play an important role in retail

YouGov says wearable tech will play an important role in retail

As smartwatches enter the mainstream, retailers will need to embrace this technology in order to keep up. According to a recent statement made by YouGov, as wearable tech becomes a growing part of the everyday lives of the majority of the population, brick and mortar retailers are going to need to start to embrace what these devices have to offer in order to improve their in-store experience in a way that will allow them to compete … Read entire article »

Filed under: Commercial, Gadgets, International, Mobile Commerce, Technology News

M-commerce benefits from massive smartphone penetration in the Philippines

M-commerce benefits from massive smartphone penetration in the Philippines

Shopping over cell phones has become very appealing to a young and newly connected population. Although the highest rates of smartphone penetration remain in more developed markets such as Singapore, it is within other countries such as the Philippines and Thailand that m-commerce is growing at the fastest speed. Despite the fact that smartphone penetration is lower, mobile shopping is rising exceptionally quickly. According to online shopping service Lazada’s CEO and co-founder Inanc Balci, “We are starting from … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Trends

Mobile commerce could soon overtake PC based shopping

Mobile commerce could soon overtake PC based shopping

Though this may not quite be the case in North America, the massive Asian population is tipping the scales. According to the data included in an industry report, it looks as though mobile commerce is headed in the right direction to overtake the use of laptops and desktops as vehicles for shopping online. The report claims that a boost in the trend toward shopping online and the use of mobile apps is behind this shift. The report was … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Trends

MasterCard is wary of mobile commerce

MasterCard is wary of mobile commerce

MasterCard does not see mobile commerce platforms as a replacement for credit cards Mobile commerce is gaining traction throughout the world, but MasterCard’s global chief, Ajay Banga, is not yet convinced that people should replace their credit cards with smartphones. Mobile commerce has managed to attract support because of its convenient nature, allowing consumers to shop for and purchase products using only their mobile devices. This has provided consumers with an effective way to shop online … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Payments