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Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

(adsbygoogle = window.adsbygoogle || []).push({}); The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Retailers begin seeing positive results from their mobile commerce efforts

Retailers begin seeing positive results from their mobile commerce efforts

Retailers using services from Unbound Commerce are finding more success in the mobile field Unbound Commerce, a provider of mobile commerce solutions for retailers, notes that those using its services have seen a significant rise in mobile revenue during the second quarter of this year. The company helps build and deploy dedicated mobile websites for those interested in supporting mobile payments. These mobile sites are vital in order to effectively engage mobile consumers. Businesses with sites … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments, Trends

The Future of Mobile Commerce

The Future of Mobile Commerce

Mobile commerce has become a powerful force in the business world. Smartphones are the most widely used electronic device in the world, so it was only a matter of time before commerce began to evolve to become more mobile-centric. As mobile technology continues to grow more prolific, new commerce structures are being formed to support the use of smartphones, tablets, and other devices. This will have a major impact on various business sectors and those … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments, Near Field Communications

UK companies could be missing out because of their avoidance of mobile commerce

UK companies could be missing out because of their avoidance of mobile commerce

Survey suggests that many companies could be missing opportunities by not engaging mobile consumers The results of a new survey conducted by OnePoll suggests that a large number of the small and medium sized enterprises in the United Kingdom could be losing out on a lot of money because they do not have a sufficient mobile presence. Many businesses have shown some interest in mobile commerce, but have not yet taken steps to engage mobile consumers … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Mobile Payments, Trends

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Mobile carrier, T-Mobile USA being sued by US

Mobile carrier, T-Mobile USA being sued by US

American authorities have filed a complaint alleging that the company has been adding unauthorized charges to bills. The mobile carrier giant, T-Mobile USA has had a complaint filed against it by the United States with an accusation that the service provider has been charging customers millions of dollars in added unauthorized charges. The authorities are accusing the company of a billing practice which is better known as “cramming”. The charges in question that were being added by the … Read entire article »

Filed under: Commercial, Mobile Commerce, Technology News, United States

Technology news from BlackBerry will soon bring 240,000 apps to Amazon

Technology news from BlackBerry will soon bring 240,000 apps to Amazon

The struggling handset maker has just struck a licensing deal with the massive online marketplace. BlackBerry Ltd. has now announced its latest technology news which involves a new deal with Amazon.com Inc., which will give the handset manufacturer the ability to offer 240,000 Android applications from the app store at Amazon. The move will give BlackBerry 10 mobile device users the ability to download some of the most popular Android apps. The technology news will become active as … Read entire article »

Filed under: Commercial, International, Mobile Apps, Mobile Commerce, Technology News, United States

Warp 9 launches new venture to support those interested in mobile commerce

Warp 9 launches new venture to support those interested in mobile commerce

New group aims to accelerate the adoption of mobile commerce among merchants using Magento Warp 9, a leading e-commerce and mobile solutions organization, has announced that it has launched a new mobile commerce group that will focus on serving businesses using the Magento platform. Magento is an e-commerce platform that has become particularly popular with retailers. It allows retailers to engage digital consumers in a more effective way, offering them services that are well suited to … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Payments