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Mobile commerce popularity crown handed to eBay

Mobile commerce popularity crown handed to eBay

(adsbygoogle = window.adsbygoogle || []).push({}); According to a recent Ofcom report, the massive online auction site is the most popular retailer for smartphone and tablet users. Ofcom has now released a report that has identified eBay as the leading mobile commerce retailer in the United Kingdom in terms of its popularity among consumers throughout the country. The same report also pointed out that 41 percent of consumers spend a minimum monthly £100 over smartphones and tablets. This represents an … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Trends

Yahoo re-launches its e-commerce service

Yahoo re-launches its e-commerce service

Yahoo Stores is being re-launched in order to help the company find a footing in the digital retail space Yahoo has announced that it will be re-launching its beleaguered e-commerce platform, called Yahoo Stores. The platform had served as a way for the company to connect with digital consumers and businesses, providing them with a way to shop online. Unfortunately, the platform found it difficult to compete with others being offered by companies like Amazon and … Read entire article »

Filed under: Commercial, Mobile Commerce, Technology News

Mobile shopping more likely among men than women

Mobile shopping more likely among men than women

A recent report from BI Intelligence has shown that male consumers shop far more often on smartphones and tablets. According to a report that was recently issued by BI Intelligence, when it comes to mobile shopping, it is male consumers who are considerably more likely to actually make a purchase than their female counterparts. This is an important finding, considering the fact that women are typically the target of marketing campaigns. The report showed that women and men … Read entire article »

Filed under: Commercial, Mobile Commerce, Trends, United States

Mobile marketing using iBeacon location based technology seeing increasing use

Mobile marketing using iBeacon location based technology seeing increasing use

The SnipSnap coupon startup is successfully sending ads to smartphones through several large programs. As large retailers start to discover the importance of location based mobile marketing, partnerships such as the one that has formed between department store Lord & Taylor and SnipSnap are becoming increasingly commonplace. This particular agreement uses iBeacon technology to send mobile coupons and ads to shoppers in store. The two companies are working together in this mobile marketing pilot program as SnipSnap works … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends

Mobile marketing with coupons boosts spontaneous shopping

Mobile marketing with coupons boosts spontaneous shopping

Impulse purchases are on the rise at retailers who use discount couponing strategies over smartphones. Retailers have known for decades upon decades that if they offer a customer a great deal while they are in the store, they will be able to convince many people to make purchases that may not have been on their shopping lists, and now this concept is transferring over to mobile marketing. Supermarkets, for example, post their sale signs to draw consumers … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Trends

Starbucks finds more success in mobile commerce

Starbucks finds more success in mobile commerce

Company continues to see success through its innovative mobile application Starbucks has found a great deal of success in its mobile commerce endeavors. The company has been trying to embrace mobile consumers for some time, launching various marketing and engagement initiatives throughout the years. These initiatives have been met with varying degrees of success, but introducing consumers to mobile payments has been the most successful initiative from the company to date. According to CEO Howard Schultz, … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Payments

Mobile marketing could benefit from the Amazon Fire Phone

Mobile marketing could benefit from the Amazon Fire Phone

While it has yet to be seen whether or not this device will take off, it still represents a considerable advertising opportunity. The Amazon Fire Phone has been making technology news headlines since its first release, and while the first real figures regarding its overall popularity will require a great deal more time before they can be released, what is known is that the nature of the device is proving to offer an incredible mobile marketing … Read entire article »

Filed under: Commercial, Gadgets, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States

Mobile marketing program featuring smartphone alerts launched by Hillshire Brands

Mobile marketing program featuring smartphone alerts launched by Hillshire Brands

The Chicago based company has partnered with a marketer to launch a push advertising campaign. Hillshire Brands, out of Chicago, has now launched a brand new mobile marketing push that involves the use of push alerts for the users of favorite shopping and food apps. The company has rolled out the smartphone based ad campaign through a partnership with the inMarket firm. It has also been working with the BPN media buying agency. The result has been a … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing