Understanding mobile loyalty platforms that are transactional

Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

Read More

Bump Pay app allows smartphone owners to exchange funds

Mobile Payments Trends

Bump Pay, the second app by Bump Labs, has brought the company into the mobile payments market, allowing its users to tap their phones together in order to exchange money. The Bump Pay app has been developed based on the core technology of the company, which gives two smartphones the ability to transfer data to one another simply by tapping them together. This differs from near field communication (NFC) – which is the foundation of the Google Wallet – in that it requires the two devices to make physical contact…

Read More

Google makes new fee-splitting offer to carriers to increase adoption of Google Wallet

Google Mobile Commerce News

Though Google Wallet found its start last year to launch that company’s entry into the mobile payments sphere, the service has failed to take off as expected, due to the large amount of competition and its reliance on NFC technology, which remains limited among handsets. In order to overcome some of the struggles presented by those hurdles, reports are indicating that Google has been considering making cost sharing offers to carriers such as AT&T and Verizon Wireless, to entice them to adopt the technology so that Google Wallet will increase…

Read More

Mac World report shows Apple’s mobile payment market share is growing

iwallet

According to a Mac World report, has shown that a growing number of companies are entering into the rush to be able to process credit cards over mobile, and as they develop their own hardware and apps to accomplish this goal, the majority of them are basing their efforts on Apple’s iOS platform. It has been speculated that the reason for this is that the Apple mobile products represent the largest market share, and because the most popular smartphone in the United States is the iPhone. Moreover, the sales of…

Read More

New 1st Guard iPhone claims app powered by Pitney Bowes

insurance industry mobile technology

1st Guard, an insurance company with a specialty for owner/operator truck and fleet coverage, has announced its latest insurance news as the adoption of Pitney Bowes Software, which is a geo-locational software solution that will allow the company streamline its operations and offer superior claims and customer service. According to the vendor statement for 1st Guard, these goals will be met through the insurance company’s TRUCKER1 app, which will allow the drivers toobtain access to their coverage data so that when a claim needs to be made, they will be…

Read More