Tag: optimized for mobile viewing

Australian retailers take a liking to QR-powered window shopping

Jennifer Goula
Sportsgirl QR Code Virtual Storefront

Retailers in Australia have begun replacing the printed advertisements in store windows with large QR codes from the Active Display Group, a point-of-sale supplier. The group has been praised for its use of the codes in the country and is partly responsible for introducing the concept of “window shopping” to consumers. This concept is simple enough: Consumers with smart phones can purchase products simply by scanning a mobile barcode associated with a particular item. Retailers such as Sportsgirl, a company specializing in athletic gear for women, are making use of…

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Department of Health and Human services adopts QR codes for AIDS initiative

John Montgallo
QR Code Campaign

The federal Department of Health and Human Services has begun to use QR codes as a way to raise awareness of AIDS. The agency will be using the codes with the new AIDS.gov website where a wealth of information can be found regarding the issue. QR codes are most often seen as part of marketing campaigns aimed at grabbing the attention of mobile, tech-savvy consumers. Indeed, the codes are begging to show up just about everywhere in the U.S. whether people know what they are or not. The agency is…

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Mobile websites may be the future of the Internet is mobile marketing continues to be successful

Stephen Vagus
Mobile commerce and the future

With society becoming increasingly entangled in mobile technology, some major changes may be coming to the digital world in the near future. The Internet is, essentially, the bastion of technology in society. It is the most widely used medium of communication, entertainment and business currently available. Despite the prominence of the Internet, however, most smart phones have trouble displaying content found on websites that are not optimized for mobile viewing. With smart phones growing in popularity, the Internet may soon be transitioning away from traditional websites to mobile websites. Florida’s…

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