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GMO QR codes may never take off

GMO QR codes may never take off

(adsbygoogle = window.adsbygoogle || []).push({}); A recent study showed that the majority of consumers aren’t interested in scanning for more information. A new poll has found that most consumers aren’t likely to scan GMO QR codes to learn more about their foods. The research looked into the scannable codes which may soon be used to identify products containing genetically modified organisms among their ingredients. Among the respondents, only 40 percent said they would be willing to scan quick … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, United States

GMO QR codes bill passed in the Senate

GMO QR codes bill passed in the Senate

A vote has now passed to give the Senate’s approval for requiring genetically modified ingredients to be labeled. The U.S. Senate just voted to approve a bill that would require GMO QR codes and other labeling. These new labels would identify products that contain genetically modified organisms among their ingredients. The bill is now headed to the House of Representatives. The House is expected to pass the quick response codes and labeling bill for GMO foods as … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, United States

Mobile commerce customer satisfaction is dropping

Mobile commerce customer satisfaction is dropping

Even though smartphone based shopping is gaining more quickly in popularity than desktop, people aren’t happy with it. Mobile commerce customer satisfaction is on its way downward, according to new research. In fact, this has been the trend over the last two years, even though people are using it more often. Recent predictions indicate that half of all online purchases will be over mobile channels by 2018. Vanson Bourne recently conducted research on behalf of LogMeIn. What they … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Mobile commerce experience is frustrating the vast majority of American shoppers

Mobile commerce experience is frustrating the vast majority of American shoppers

A Forrester study has shown that the experience of shopping over smartphones is irritating U.S. consumers. Forrester Research has now released its most recent online shopping forecast and has shown that the mobile commerce experience is causing frustration to 4 out of every 5 shoppers who have tried the channel. The prediction for online shopping as a whole is that by the end of 2020, U.S. digital retail would skyrocket to $500 billion. Comparatively, the online retail sales … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Mobile advertising in the United States saw a shocking growth rate last year

Mobile advertising in the United States saw a shocking growth rate last year

Though it didn’t come as a surprise that marketing over this channel would rise, it was the amount that astounded. The results of an Interactive Advertising Bureau study are in and they’ve revealed that mobile advertising composed the largest segment of online ad revenue, having made up 35 percent of the total $59.6 billion in the U.S. It appears that mobile marketing has been lit on fire and managed to grow by 66.1 percent throughout 2015. This brought … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

New York aims to use mobile payments to let consumers pay subway fares

New York aims to use mobile payments to let consumers pay subway fares

Consumers will be able to use their mobile devices to pay subway fares, eventually The New York Metropolitan Transportation Authority has announced plans to embrace mobile payments in the future, allowing city residents to use their smartphones to pay for rides on the city’s subway network. The organization plans to install mobile systems throughout the subway network in order to accommodate the growing demand for mobile commerce. These systems will not be available any time soon, … Read entire article »

Filed under: Featured News, Mobile Payments, United States

Starbucks mobile app rolls out with amped up Rewards

Starbucks mobile app rolls out with amped up Rewards

The popular coffee giant has now upgraded both its application and its rewards program for its customers. Starbucks has now announced that it has overhauled its mobile app, which is currently used by 17 million people across the United States, in order to be able to offer them a more personalized experience. The changes have arrived at the same time as the upgrades to the Starbucks Rewards program for free products. The mobile app now contains a new … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, United States

Starbucks mobile app is headed for a massive upgrade

Starbucks mobile app is headed for a massive upgrade

The popular café chain intends to invest a considerable amount of money into improving its application. Starbucks has become exceptionally popular as a coffee chain and over recent years its mobile app has played a huge role in its ability to differentiate itself from the rest of the increasingly crowded café market. In terms of its success with mobile payments, it is virtually unparalleled and is often seen as the ultimate success story. Starbucks has moved exceptionally strategically … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments, United States

Smartphones are beginning to drive the growth of mobile commerce

Smartphones are beginning to drive the growth of mobile commerce

More consumers are beginning to rely on smartphones to shop, not tablets More consumers in the United States are becoming comfortable with the concept of mobile commerce, and many are beginning to rely on their mobile devices to research and purchase products both in physical stores and online. In the past, consumers had shown favor for tablet devices when doing their mobile shopping, as the larger screens of these devices allowed for a better shopping experience. … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends, United States

Square bets on EMV standards improving the mobile payments space

Square bets on EMV standards improving the mobile payments space

Dorsey has high hopes for EMV standards Jack Dorsey, CEO and co-founder of Twitter and CEO and founder of Square, wants his mobile payments company to be universally recognized as a leading mobile commerce firm. Dorsey believes that the coming shift toward EMV standards will help Square accomplish this goal. Square has released its first earnings report since its initial public offering, showing that it has received 350,000 pre-orders for its EMV-enabled card reader, which can … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, United States