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Fast-service food and beverage industries embrace mobile commerce

Fast-service food and beverage industries embrace mobile commerce

Companies are beginning to cater to the demand for mobile commerce support More companies in the fast-service food and beverage industries are becoming involved in mobile commerce, following the example set by Starbucks, which has found significant success in the mobile sector. These companies have taken note of the growing demand for mobile services coming from consumers and are beginning to support mobile payments. Starbucks has established a lead in supporting these payments, but the gap … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends, United States

Mobile technology played an important role in holiday shopping

Mobile technology played an important role in holiday shopping

Consumers turned to their smartphones more than ever, this year, to quickly find what they needed. While a growing number of consumers are still getting attached to the trend toward shopping online, mobile technology has been carving a growing portion of that market for itself as people used their devices to find the products and services they wanted this year. A new report has shown that consumers enjoyed using their smartphones to buy holiday presents. It doesn’t come … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Tablet Commerce, Trends, United States

Consumers in mature markets are embracing mobile payments more aggressively

Consumers in mature markets are embracing mobile payments more aggressively

Half of all consumers may opt to use their mobile devices to purchase products by 2018 Half of all consumers in mature markets are expected to be using their smartphones and wearable devices to make mobile payments by 2018, according to a new report from Gartner. Innovation in mobile applications and services will likely have a major impact on traditional business models, forcing merchants to take steps to better engage mobile consumers. More consumers are beginning … Read entire article »

Filed under: International, Mobile Commerce, Near Field Communications, QR Codes, Trends, United States

Sears uses mobile commerce to bring people into stores

Sears uses mobile commerce to bring people into stores

The department store is working to turn its growing smartphone based traffic into in-person visits. Sears Holding Corp. has taken on a new strategy that has been designed to use mobile commerce to draw online traffic into actual brick and mortar stores in order to increase the number of purchases that are made in person. The retailer has now updated its mobile app to include a range of new features to improve in-store shopping. The Sears app has … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, Trends, United States

Over three quarters of mobile shopping on Thanksgiving was through iOS

Over three quarters of mobile shopping on Thanksgiving was through iOS

It seems that people using iPhones and iPads are more likely to buy than Android device users. The figures from the Thanksgiving long weekend continue to stream in and when it comes to mobile shopping, it is clear that it was Apple device users who were the most eager to make their initial holiday purchase. In fact, iOS device users shopped a tremendous amount more than Android gadget users when final sales were tallied. According to Custora E-Commerce … Read entire article »

Filed under: Mobile Commerce, Trends, United States

New research shows mobile health adoption is high in Hispanic communities

New research shows mobile health adoption is high in Hispanic communities

A new PwC study has shown that this ethnic group contains a large number of pioneers in this form of care. The Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) has now released the results of a recent study in which it determined that when it comes to mobile health adoption, the Hispanic community is highly involved. In fact, there are more people using mhealth in that ethnic group than in most others. The Hispanic community appears to be … Read entire article »

Filed under: Gadgets, Health Care Industry, Mobile Apps, Trends, United States

Black Friday long weekend will break mobile shopping records

Black Friday long weekend will break mobile shopping records

From the start right through Cyber Monday, people will be using m-commerce as never before. As much as Black Friday is the deals day that gets the most attention overall, it is Cyber Monday that provides a large quantity of the online savings that mobile shopping consumers are looking for. A recent poll showed that 26 percent of consumers plan to shop online on November 30. Throughout the week of Black Friday, beginning on Monday, November 23 and … Read entire article »

Filed under: Commercial, Mobile Commerce, Trends, United States

The 2015 top tech gifts are making a surprising list

The 2015 top tech gifts are making a surprising list

The hottest Black Friday and Cyber Monday purchases for him, her, teens and kids predictions are in. Every year, predictions are made about which tech gifts will top the lists for shoppers that flood websites, mobile apps and stores on Black Friday through Cyber Monday and the forecasts for 2015 are causing eyebrows to raise as many are quite different from what was seen in previous years. While novelty has been a key feature in the past, … Read entire article »

Filed under: Gadgets, Health Care Industry, Mobile Commerce, Technology News, Trends, United States