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Smart clothing from Ralph Lauren worn at U.S. Open

Smart clothing from Ralph Lauren worn at U.S. Open

(adsbygoogle = window.adsbygoogle || []).push({}); This will be the brand’s introduction into the wearable technology industry. The U.S. Open wasn’t just an exciting event for tennis fans, this year, as it also represented the introduction of the latest in smart clothing, which was, in this case, made up of a nylon t-shirt from Ralph Lauren, which was able to monitor the stress levels and heart rate of the wearer. All the athlete needed to do was wear the … Read entire article »

Filed under: Gadgets, Technology News, United States

Mobile security isn’t good enough for consumers in the US

Mobile security isn’t good enough for consumers in the US

The fears that shoppers have when it comes to using their devices is continuing to hold m-commerce back. According to the results of a recent study, a lack of trust in mobile security is continuing to hold back shopping over m-commerce, but it is also invading on the potential success of banking apps. The research showed that almost half of all consumers in the United States say they would never use mobile payments. Intercede, a digital identity firm … Read entire article »

Filed under: Mobile Commerce, Mobile Commerce Security, Mobile Payments, Trends, United States

Mobile shopping more likely among men than women

Mobile shopping more likely among men than women

A recent report from BI Intelligence has shown that male consumers shop far more often on smartphones and tablets. According to a report that was recently issued by BI Intelligence, when it comes to mobile shopping, it is male consumers who are considerably more likely to actually make a purchase than their female counterparts. This is an important finding, considering the fact that women are typically the target of marketing campaigns. The report showed that women and men … Read entire article »

Filed under: Commercial, Mobile Commerce, Trends, United States

Wearable technology is becoming increasingly commonplace at events

Wearable technology is becoming increasingly commonplace at events

Festivals of all kinds are starting to see the potential that is available through the use of wearable devices. Organizers of music events and festivals are, on an increasing basis, starting to see the benefits of wearable technology and the many types of uses that can be applied to this type of high attendance, short term experience. Festivals have been using wearables for everything from guest tracking to mobile payments. Lollapalooza made headlines when it announced the use … Read entire article »

Filed under: Entertainment Industry, Gadgets, International, Mobile Commerce, Technology News, Trends, United States

Mobile consumers may be losing out on millions because of fees

Mobile consumers may be losing out on millions because of fees

Report finds that mobile consumers are being taken advantage of in the US Consumers in the U.S. may have been paying hundreds of millions of dollars in illegal charges that have been issued by various sources that offer questionable services and content. The U.S. Senate Commerce Committee has released a report highlighting these fees and the financial pressure they have introduced to consumers throughout the country. The report notes that these illegal fees typically originate from … Read entire article »

Filed under: Technology News, United States

Mobile marketing could benefit from the Amazon Fire Phone

Mobile marketing could benefit from the Amazon Fire Phone

While it has yet to be seen whether or not this device will take off, it still represents a considerable advertising opportunity. The Amazon Fire Phone has been making technology news headlines since its first release, and while the first real figures regarding its overall popularity will require a great deal more time before they can be released, what is known is that the nature of the device is proving to offer an incredible mobile marketing … Read entire article »

Filed under: Commercial, Gadgets, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States

iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

The hugely popular talk show host used a Casio watch featuring the Apple logo to prove his theory. As the rumors about the so called iTime – the smartwatch from Apple that had previously been nicknamed the iWatch – continue to grow like wildfire, Jimmy Kimmel decided to test a theory about what it would take for people to accept the device and be impressed by it. To do this, he purchased a $20 Casio traditional wristwatch … Read entire article »

Filed under: Gadgets, Mobile Commerce, Technology News, Trends, United States

Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States