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Mobile marketing could benefit from the Amazon Fire Phone

Mobile marketing could benefit from the Amazon Fire Phone

(adsbygoogle = window.adsbygoogle || []).push({}); While it has yet to be seen whether or not this device will take off, it still represents a considerable advertising opportunity. The Amazon Fire Phone has been making technology news headlines since its first release, and while the first real figures regarding its overall popularity will require a great deal more time before they can be released, what is known is that the nature of the device is proving to offer … Read entire article »

Filed under: Commercial, Gadgets, Mobile Commerce, Mobile Marketing, Technology News, Trends, United States

iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

The hugely popular talk show host used a Casio watch featuring the Apple logo to prove his theory. As the rumors about the so called iTime – the smartwatch from Apple that had previously been nicknamed the iWatch – continue to grow like wildfire, Jimmy Kimmel decided to test a theory about what it would take for people to accept the device and be impressed by it. To do this, he purchased a $20 Casio traditional wristwatch … Read entire article »

Filed under: Gadgets, Mobile Commerce, Technology News, Trends, United States

Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Mobile market now sees 70 percent American smartphone penetration

Mobile market now sees 70 percent American smartphone penetration

Recent data is showing that in the United States, these devices are taking over the cell phone space. comScore has now released its most recent data that is gleaned from its own MobiLens and Mobile Metrix, which has managed to provide a considerable amount of insight regarding the American smartphone and overall mobile market and the direction that it has been taking since May of this year. The findings have been quite interesting, particularly in terms of … Read entire article »

Filed under: Gadgets, Mobile Commerce, Technology News, Trends, United States

Mobile commerce service broadens at Amazon with subscription ebooks

Mobile commerce service broadens at Amazon with subscription ebooks

This new feature comes with a monthly price tag of $9.99 and allows for unlimited book and audio book downloads. For avid readers and people who adore listening to their books on MP3 players and in their cars during their commutes, every day, Amazon has opened up a brand new mobile commerce and online shopping service. That said, this one differs from its Prime Instant Video and Prime Music “add-ons” because of its subscription fee. This new online … Read entire article »

Filed under: Mobile Commerce, United States

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Mobile marketing battle launched between Amazon and FTC

Mobile marketing battle launched between Amazon and FTC

The massive online marketplace is fighting the Federal Trade Commission over in-app purchases. Amazon.com Inc. has decided that it is not going to take the new FTC mobile marketing policies for in-app purchases sitting down, and has decided to fight the requests that the regulator has made for the company to comply. Other companies that have received this same request, such as Apple, have already settled over this controversial issue. The center of this conflict is a common … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Marketing, Trends, United States

Mobile carrier, T-Mobile USA being sued by US

Mobile carrier, T-Mobile USA being sued by US

American authorities have filed a complaint alleging that the company has been adding unauthorized charges to bills. The mobile carrier giant, T-Mobile USA has had a complaint filed against it by the United States with an accusation that the service provider has been charging customers millions of dollars in added unauthorized charges. The authorities are accusing the company of a billing practice which is better known as “cramming”. The charges in question that were being added by the … Read entire article »

Filed under: Commercial, Mobile Commerce, Technology News, United States