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Americans look to mobile shopping research first, then head to stores

Americans look to mobile shopping research first, then head to stores

(adsbygoogle = window.adsbygoogle || []).push({}); New research shows that most U.S. consumers will check out a product online before buying in person. Last year, the American e-commerce market watched mobile shopping research take off before consumers were even getting in their cars to visit stores. In fact 88 percent of consumers were using the internet to read up on products before making an in-store purchase. During the holiday season, many people who had planned to shop online headed … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Amazon Digital Day will return this year on December 29

Amazon Digital Day will return this year on December 29

This day of massive sales for downloadable products was a hit last year and is expected to be bigger this year. Shoppers looking for great deals on games, apps, movies, music, ebooks and other downloadables will be happy to hear Amazon Digital Day is coming back again this year. December 29th is going to be the equivalent to Prime Day, only for products that don’t need to be physically shipped. This massive post-holiday sale comes with all … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Mobile commerce shopping is central to consumer retail experience

Mobile commerce shopping is central to consumer retail experience

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

In app transactions see 64 percent growth rate this year

In app transactions see 64 percent growth rate this year

Purchases through mobile applications continued to see a significant rise in traction throughout 2017. It doesn’t come as much of a shock to know that in app transactions are making considerable gains, but the rate at which that growth is occurring is raising eyebrows. The holiday shopping season has been particularly effective in spiking m-commerce use. Over one in three American purchases over the Thanksgiving weekend occurred over mobile devices. In app transactions are playing a rapidly increasing … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Black Friday sees lower online retail card fraud figures

Black Friday sees lower online retail card fraud figures

E-commerce and mobile security held strong to protect online retailers and consumers this year. Both consumers and retailers were breathing more easily on Black Friday as online retail card fraud instances decreased this year over previous years. This represents the first time in several years that there was a drop, not an increase in e- and m-commerce card fraud. The fraudulent online retail card figures didn’t just fall slightly. Instead, it plummeted to 42 percent over the holiday … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, United States

Shopify Black Friday sales break records at $1 million per minute

Shopify Black Friday sales break records at $1 million per minute

At the peak of the day, merchants selling over this multi-channel commerce platform broke their previous records. Shopify has released its initial Black Friday sales figures, revealing that it has broken all its previous records. The platform, which is currently used by more than 500,000 merchants, cumulatively topped all their previous records. Last year’s sales peak had been $555,716 per minute and was left behind by this year’s $1,000,000 per minute. This most recent Black Friday sales success … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Mobile commerce use drives considerable Thanksgiving shopping growth this year

Mobile commerce use drives considerable Thanksgiving shopping growth this year

Online retail sales on the start of the holiday season rose to almost $3 billion this year thanks to smartphones. This Thanksgiving, mobile commerce use became an even bigger driver of online sales than had been the case in previous years. With a one day sales total of $2.9 billion this year, smartphones are getting a pat on the back for sending shoppers to online stores even when brick and mortar ones were closed. This year, smartphones … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, United States

Greater USDA QR code GMO labeling clarity needed, say Senators

Greater USDA QR code GMO labeling clarity needed, say Senators

Eleven federal Senators sent a letter to U.S. Agriculture Secretary Sonny Perdue, calling for improvements. A group of 11 U.S. Senators issued a letter to U.S. Agriculture Secretary Sonny Perdue regarding the USDA QR code and GMO food labeling through its Agricultural Marketing Service (AMS). The ideas behind the labels with the quick response codes is to provide quick and simple access to information about foods and any bioengineered/genetically engineered ingredients they may contain. The Senators feel … Read entire article »

Filed under: Featured News, QR Codes, United States

American mobile holiday shopping may generate more site visits than desktop this year

American mobile holiday shopping may generate more site visits than desktop this year

This will represent the first time that smartphones and tablets will generate more visits than laptops. The mobile holiday shopping season has been an exciting one for the last year, but this year possibly more than most. While each year has managed to break previous records, the 2017 holiday season will do the same and beat desktop in some ways, too. Recent estimates suggest mobile site visits will exceed desktop and laptop site visits for the first … Read entire article »

Filed under: Featured News, Mobile Commerce, United States

New Walmart m-commerce features allow customers to scan and go with self checkout

New Walmart m-commerce features allow customers to scan and go with self checkout

While self checkout isn’t new technology, the latest version lets shoppers scan products as they shop. The latest Walmart m-commerce feature is starting to be rolled out, making it faster and easier for consumers to check out. The tech brings together the use of mobile commerce on customer scanners with the self checkout desks. The idea behind the new Walmart m-commerce option is to make it possible for consumers to use handheld devices to scan products as they … Read entire article »

Filed under: Commercial, Featured News, Mobile Apps, Mobile Commerce, Mobile Payments, United States

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States