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Social media marketing “Buy” button strategy tested by Facebook

Social media marketing “Buy” button strategy tested by Facebook

(adsbygoogle = window.adsbygoogle || []).push({}); The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Mobile market now sees 70 percent American smartphone penetration

Mobile market now sees 70 percent American smartphone penetration

Recent data is showing that in the United States, these devices are taking over the cell phone space. comScore has now released its most recent data that is gleaned from its own MobiLens and Mobile Metrix, which has managed to provide a considerable amount of insight regarding the American smartphone and overall mobile market and the direction that it has been taking since May of this year. The findings have been quite interesting, particularly in terms of … Read entire article »

Filed under: Gadgets, Mobile Commerce, Technology News, Trends, United States

Mobile commerce service broadens at Amazon with subscription ebooks

Mobile commerce service broadens at Amazon with subscription ebooks

This new feature comes with a monthly price tag of $9.99 and allows for unlimited book and audio book downloads. For avid readers and people who adore listening to their books on MP3 players and in their cars during their commutes, every day, Amazon has opened up a brand new mobile commerce and online shopping service. That said, this one differs from its Prime Instant Video and Prime Music “add-ons” because of its subscription fee. This new online … Read entire article »

Filed under: Mobile Commerce, United States

Augmented reality pilot to boost Walgreens customer loyalty

Augmented reality pilot to boost Walgreens customer loyalty

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order … Read entire article »

Filed under: Augmented Reality, Commercial, Mobile Apps, Mobile Commerce, Mobile Marketing, United States

Mobile marketing battle launched between Amazon and FTC

Mobile marketing battle launched between Amazon and FTC

The massive online marketplace is fighting the Federal Trade Commission over in-app purchases. Amazon.com Inc. has decided that it is not going to take the new FTC mobile marketing policies for in-app purchases sitting down, and has decided to fight the requests that the regulator has made for the company to comply. Other companies that have received this same request, such as Apple, have already settled over this controversial issue. The center of this conflict is a common … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Marketing, Trends, United States

Mobile carrier, T-Mobile USA being sued by US

Mobile carrier, T-Mobile USA being sued by US

American authorities have filed a complaint alleging that the company has been adding unauthorized charges to bills. The mobile carrier giant, T-Mobile USA has had a complaint filed against it by the United States with an accusation that the service provider has been charging customers millions of dollars in added unauthorized charges. The authorities are accusing the company of a billing practice which is better known as “cramming”. The charges in question that were being added by the … Read entire article »

Filed under: Commercial, Mobile Commerce, Technology News, United States

Mobile Gaming is Gaining Steam

Mobile Gaming is Gaining Steam

The game industry is beginning to focus more seriously on the mobile space. Gaming has long been a primary form of entertainment for many people around the world, but the advent of mobile technology has made it possible for people to play games wherever they are at any given time. The economic potential of mobile games is often understated, even within the game industry itself, but these games are part of one of the most … Read entire article »

Filed under: International, Mobile Apps, Technology News, Trends, United States

Technology news from BlackBerry will soon bring 240,000 apps to Amazon

Technology news from BlackBerry will soon bring 240,000 apps to Amazon

The struggling handset maker has just struck a licensing deal with the massive online marketplace. BlackBerry Ltd. has now announced its latest technology news which involves a new deal with Amazon.com Inc., which will give the handset manufacturer the ability to offer 240,000 Android applications from the app store at Amazon. The move will give BlackBerry 10 mobile device users the ability to download some of the most popular Android apps. The technology news will become active as … Read entire article »

Filed under: Commercial, International, Mobile Apps, Mobile Commerce, Technology News, United States