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Mobile commerce is growing in the retail sector

Mobile commerce is growing in the retail sector

Apps are becoming the best way for retailers to engage consumers Criteo, a performance marketing technology firm, has released the latest edition of its 2015 State of Mobile Commerce Report. The report reveals that mobile applications are responsible for almost half of all mobile payments being made. These apps have become invaluable to large organizations that have a major stake in the e-commerce sector. The report notes that apps that provide an enjoyable experience fare better … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States

Mobile technology is a considerable draw for many US hotel guests

Mobile technology is a considerable draw for many US hotel guests

According to a YouGov poll, 39 percent of American travelers prefer to stay at smartphone friendly accommodations. A new YouGov survey that was commissioned by Iris Software Systems has now determined that mobile technology plays an important role in the hotel industry‚Äôs ability to appeal to American consumers. The research found that 9 out of every 10 Americans are currently interested in mobile tech at hotels. If the mobile technology can help to enhance their stay, then 9 … Read entire article »

Filed under: International, Mobile Commerce, Travel, Trends, United States

Global mobile commerce market is showing healthy signs of growth

Global mobile commerce market is showing healthy signs of growth

Cirteo report highlights the rise of mobile commerce throughout the world The mobile commerce market is growing quickly throughout the world. Globally, retailers are becoming more mobile-centric, taking note of growing smartphone penetration and the increasing demand for mobile services that allow consumers to shop from their devices. A new study from Criteo shows that the state of the global mobile commerce market is quite healthy, with mobile driving aggressive growth in the e-commerce space as … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States

M-commerce trends are drawing buyers

M-commerce trends are drawing buyers

The many shopping trends currently taking off are sending shoppers to their smartphones to a rising degree. As consumers look toward digital resources to a rising extent, m-commerce is benefiting from those shopping behaviors as a growing number of them look to their smartphones and tablets to learn more about brands, products, and stores where they can make a purchase. They are using those gadgets to find out about where they can buy in person, on their … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Mobile Marketing, Trends, United States

Common book social media marketing strategies could cause FTC problems

Common book social media marketing strategies could cause FTC problems

The agency may be getting ready for a crackdown on endorsement, giveaway and contest requirements. The Federal Trade Commission (FTC) has just updated its FAQ page for the first time since 2010 when it comes to endorsement requirements, in a way that could impact the way celebrities and influencers take part in social media marketing campaigns. This could be especially problematic for book marketing strategies that rely on reviews and recommendations. Authors and online book publishers, alike, have … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Rhombus launches SMS mobile payments service in the US

Rhombus launches SMS mobile payments service in the US

Rhombus’ new platform allows users to make payments with a text message Rhombus, a payments startup, has launched a new platform in the United States that will allow consumers to send payments and donations from any mobile device. Such a platform is not unique, as there are many that have the same type of feature, but the way this platform offers this feature sets it apart from others. The platform supports SMS mobile payments, making it … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments, United States

Snapdeal enhances its mobile platform through MartMobi acquisition

Snapdeal enhances its mobile platform through MartMobi acquisition

The online marketplace is hoping to use its new purchase to be able to boost its m-commerce capabilities. Snapdeal has now acquired an m-commerce company that it will use to be able to boost its own mobile platform and enhance its capabilities. As of the writing of this article, the specifics regarding the financials of this deal have not been released. This will give Snapdeal access to the various solutions MartMobi has created for small and medium … Read entire article »

Filed under: International, Mobile Commerce, Trends, United States