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Snapdeal enhances its mobile platform through MartMobi acquisition

Snapdeal enhances its mobile platform through MartMobi acquisition

The online marketplace is hoping to use its new purchase to be able to boost its m-commerce capabilities. Snapdeal has now acquired an m-commerce company that it will use to be able to boost its own mobile platform and enhance its capabilities. As of the writing of this article, the specifics regarding the financials of this deal have not been released. This will give Snapdeal access to the various solutions MartMobi has created for small and medium … Read entire article »

Filed under: International, Mobile Commerce, Trends, United States

Mobile payments set to skyrocket in the US

Mobile payments set to skyrocket in the US

Report predicts the promising future of mobile payments BI Intelligence has released a new report concerning the growth of mobile payments in the United States. The ability to make payments with mobile devices is becoming a very powerful force in the retail space. Consumers have long had the capability to shop for and purchase products online over the Internet using a mobile device, but these devices are also beginning to be used for in-store transactions. Companies … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments, Trends, United States

New York tests mobile tech that could provide English language lessons

New York tests mobile tech that could provide English language lessons

The program is being tested to help to provide greater support to people who are learning to speak and write in English. The Governor of New York, Andrew Cuomo, has recently announced the launch of a pilot program that will be providing people who are learning the English language with access to a program app that will offer self-paced text and audio lessons that are available over their mobile tech devices. This is the first time that … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, United States

Social media marketing savvy authors cause shift in book sale strategies

Social media marketing savvy authors cause shift in book sale strategies

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her … Read entire article »

Filed under: Featured News, International, Mobile Marketing, Social Media Marketing, Trends, United States

New York Times completely overhauls its mobile app model

New York Times completely overhauls its mobile app model

The newspaper has scrapped its paid model in favor of brand sponsorships in order to monetize its content. A recent announcement made by the New York Times has revealed that they have completely rethought its strategy when it comes to its mobile app and has come up with a new model that is not based on paid subscriptions. This new decision has been made after the newspaper was unable to generate a significant number of paid subscribers. Although … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, United States