Mobile commerce optimized websites performed best on Black Friday
According to this year’s figures, smartphones and tablets played a very large role on the first day of holiday shopping. Every year, a growing number of people are using their small screen connected devices to comparison shop and to make actual purchases on Black Friday, and this was certainly the case this year, particularly when it came to those that had been mobile commerce optimized for the friendliest experience over those devices. This was the first year … Read entire article »
Filed under: Mobile Commerce, Trends, United States
SMS mobile marketing made a large difference on Black Friday
Though the data from the weekend as a whole wasn’t all that promising, smartphones and tablets were winners all around. As the data from Black Friday continues to be announced, everything seems to be indicating that while shopping as a whole didn’t experience too much of an explosion, small screens have truly been coming into their own, particularly in the case of SMS mobile marketing and its impact on encouraging consumers to make a purchase. When it … Read entire article »
Filed under: Mobile Marketing, Trends, United States
Augmented reality art coming to Sacramento
Collaboration seeks to put a high-tech twist on art The Sacramento Metropolitan Arts Commission, Sacramento State University, and the Greater Broadway Partnership District, have joined together to launch an ambitious projects that seeks to combine technology and art. These organizations have provided a $20,000 grant to 11 artists from throughout the country. These artists are coming to Sacramento, California, in order to create public art using augmented reality technology. This art will be found on the … Read entire article »
Filed under: Augmented Reality, Fashion/Art, Technology News, United States
Mobile commerce helps boost online retail revenue
New platform sheds some light on mobile sales and the growth of e-commerce E-commerce is picking up momentum in the U.S. Custora, a provider of commerce marketing analytics, has released a new platform, called the E-Commerce Pulse, which provides real-time information concerning the U.S. e-commerce scene. Pulse shows that more people are taking to shopping online, but many are not doing so from their home computers. A rapidly growing number of consumers has opted to shop … Read entire article »
Filed under: Mobile Commerce, Mobile Payments, United States
Cyber Monday mobile commerce concerns different between US and UK consumers
A survey conducted by Tripwire showed that location made a large difference regarding smartphone shopping. Compliance management and risk based security solutions provider, Tripwire, Inc., has released the results of its survey on Cyber Monday mobile commerce and the impact of mobile security on holiday shopping. This research was conducted with the participation of 1,400 American and British consumers. The study, itself, was held by OnePoll and Dimensional Research. They surveyed the consumers in the United Kingdom and … Read entire article »
Filed under: International, Mobile Commerce, Trends, United States
Black Friday mobile commerce was led by iOS devices
Apple’s gadgets took a massive 82 percent share of the purchases on the first day of the shopping season. According to the data that was released by the Digital Analytics Benchmark group at IBM, iOS has once again led the way when it comes to Black Friday mobile commerce, as a series of reports have shown that device owners based on the Apple operating system were far more likely to make purchases than those with Android. Despite … Read entire article »
Filed under: Commercial, Mobile Commerce, Trends, United States
Holiday mobile marketing looks strong following October Index
Fiksu has predicted that smartphones will be a very important channel throughout the shopping season. According to the latest Fiksu Index data, which has now shown the latest figures in the areas of daily download volume and cost per loyal app user for the most popular applications on the iPhone – with the focus on the latest iPhones, the 5S and 5C, the firm is predicting that holiday mobile marketing will be an exceptionally important for … Read entire article »
Filed under: Mobile Marketing, Trends, United States
Black Friday mobile payments could be the start of something big
Today’s official start to the holiday shopping season could be defining for digital wallets. The holiday shopping season is now underway and services such as Google Wallet and Isis are hoping that Black Friday mobile payments will be the start of the explosion of use of these services by consumers. Until now, smartphone based transactions at points of sale have experienced little more than struggle. However, these mobile wallets have now gone national, and this is the first … Read entire article »
Filed under: Mobile Payments, Trends, United States
Mobile payments platform with latest support for Isis launched
The smartphone wallet joint venture created by Verizon Wireless, AT&T and T-Mobile continues to expand. The mobile payments program that has just recently gone nationwide, Isis, has now announced the details of its Isis Alliance Program, which will be the latest platform for supporting this system. It has been designed to support the merchant technology ecosystem while providing resources and tools. The hope is that it will enhance the experience for merchants who wish to take advantage of … Read entire article »
Filed under: Mobile Commerce, Mobile Payments, United States
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