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Mobile commerce experience is frustrating the vast majority of American shoppers

Mobile commerce experience is frustrating the vast majority of American shoppers

(adsbygoogle = window.adsbygoogle || []).push({}); A Forrester study has shown that the experience of shopping over smartphones is irritating U.S. consumers. Forrester Research has now released its most recent online shopping forecast and has shown that the mobile commerce experience is causing frustration to 4 out of every 5 shoppers who have tried the channel. The prediction for online shopping as a whole is that by the end of 2020, U.S. digital retail would skyrocket to $500 billion. Comparatively, … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends, United States

Mobile advertising in the United States saw a shocking growth rate last year

Mobile advertising in the United States saw a shocking growth rate last year

Though it didn’t come as a surprise that marketing over this channel would rise, it was the amount that astounded. The results of an Interactive Advertising Bureau study are in and they’ve revealed that mobile advertising composed the largest segment of online ad revenue, having made up 35 percent of the total $59.6 billion in the U.S. It appears that mobile marketing has been lit on fire and managed to grow by 66.1 percent throughout 2015. This brought … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

New York aims to use mobile payments to let consumers pay subway fares

New York aims to use mobile payments to let consumers pay subway fares

Consumers will be able to use their mobile devices to pay subway fares, eventually The New York Metropolitan Transportation Authority has announced plans to embrace mobile payments in the future, allowing city residents to use their smartphones to pay for rides on the city’s subway network. The organization plans to install mobile systems throughout the subway network in order to accommodate the growing demand for mobile commerce. These systems will not be available any time soon, … Read entire article »

Filed under: Featured News, Mobile Payments, United States

Starbucks mobile app rolls out with amped up Rewards

Starbucks mobile app rolls out with amped up Rewards

The popular coffee giant has now upgraded both its application and its rewards program for its customers. Starbucks has now announced that it has overhauled its mobile app, which is currently used by 17 million people across the United States, in order to be able to offer them a more personalized experience. The changes have arrived at the same time as the upgrades to the Starbucks Rewards program for free products. The mobile app now contains a new … Read entire article »

Filed under: Commercial, Mobile Apps, Mobile Commerce, United States

Starbucks mobile app is headed for a massive upgrade

Starbucks mobile app is headed for a massive upgrade

The popular café chain intends to invest a considerable amount of money into improving its application. Starbucks has become exceptionally popular as a coffee chain and over recent years its mobile app has played a huge role in its ability to differentiate itself from the rest of the increasingly crowded café market. In terms of its success with mobile payments, it is virtually unparalleled and is often seen as the ultimate success story. Starbucks has moved exceptionally strategically … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments, United States

Smartphones are beginning to drive the growth of mobile commerce

Smartphones are beginning to drive the growth of mobile commerce

More consumers are beginning to rely on smartphones to shop, not tablets More consumers in the United States are becoming comfortable with the concept of mobile commerce, and many are beginning to rely on their mobile devices to research and purchase products both in physical stores and online. In the past, consumers had shown favor for tablet devices when doing their mobile shopping, as the larger screens of these devices allowed for a better shopping experience. … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, Trends, United States

Square bets on EMV standards improving the mobile payments space

Square bets on EMV standards improving the mobile payments space

Dorsey has high hopes for EMV standards Jack Dorsey, CEO and co-founder of Twitter and CEO and founder of Square, wants his mobile payments company to be universally recognized as a leading mobile commerce firm. Dorsey believes that the coming shift toward EMV standards will help Square accomplish this goal. Square has released its first earnings report since its initial public offering, showing that it has received 350,000 pre-orders for its EMV-enabled card reader, which can … Read entire article »

Filed under: Mobile Commerce, Mobile Payments, United States

Mobile and wearable technology is diving into futuristic skincare

Mobile and wearable technology is diving into futuristic skincare

From portable devices to wearables and apps, the skin health and beauty industry is looking to tech. While laser treatments, chemical peels and botox injections haven’t lost their groove, portable, mobile and wearable technology are starting to carve out a massive segment of the market as consumers show that many of them would rather take matters into their own hands, especially if they can use tech to do it. The beauty industry hasn’t failed to recognize this … Read entire article »

Filed under: Fashion/Art, Gadgets, Health Care Industry, Mobile Commerce, Technology News, Trends, United States