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Mobile advertising to steal television’s crown

Mobile advertising to steal television’s crown

The popularity of smartphones and tablets is about to unseat TV from its ad spending throne. With the popularity of smartphones and tablets, and with the skyrocketing rates of data traffic over those devices, mobile advertising has been expanding astronomically, to the point that it is now predicted that it will take over the top spot that has been long held by television. A new report has shown that mobile marketing is about to take the top … Read entire article »

Filed under: Entertainment Industry, International, Mobile Marketing, Trends, United States

The best gadgets for a road trip include mobile tech to a tire pressure gauge

The best gadgets for a road trip include mobile tech to a tire pressure gauge

While many people think about devices to give them directions or keep them busy, safety is important, too. Road trip and summer vacation season is officially here and the list of top gadgets to bring with you when you hit the road has now been released, including everything from a tire pressure gauge to a GPS, and even a backup battery charger. The most important gadgets aren’t just the ones that we use, but also include the … Read entire article »

Filed under: Featured News, Gadgets, Technology News, Travel, Trends, United States

Some mobile shopping apps are striking a chord with Millennials

Some mobile shopping apps are striking a chord with Millennials

M-commerce is continuing to take off at a steady pace, but certain applications are doing better than others. When it comes to hunting for products online, m-commerce is exploding among Millennials, but there are certain mobile shopping apps that are attracting a lot more attention than others, and according to a recent Forbes report, the difference is a striking one. Over the next year, it was predicted that sales over mobile commerce would reach more than $280 … Read entire article »

Filed under: Commercial, Mobile Commerce, Trends, United States

Mobile commerce is growing in the retail sector

Mobile commerce is growing in the retail sector

Apps are becoming the best way for retailers to engage consumers Criteo, a performance marketing technology firm, has released the latest edition of its 2015 State of Mobile Commerce Report. The report reveals that mobile applications are responsible for almost half of all mobile payments being made. These apps have become invaluable to large organizations that have a major stake in the e-commerce sector. The report notes that apps that provide an enjoyable experience fare better … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States

Mobile technology is a considerable draw for many US hotel guests

Mobile technology is a considerable draw for many US hotel guests

According to a YouGov poll, 39 percent of American travelers prefer to stay at smartphone friendly accommodations. A new YouGov survey that was commissioned by Iris Software Systems has now determined that mobile technology plays an important role in the hotel industry’s ability to appeal to American consumers. The research found that 9 out of every 10 Americans are currently interested in mobile tech at hotels. If the mobile technology can help to enhance their stay, then 9 … Read entire article »

Filed under: International, Mobile Commerce, Travel, Trends, United States

Global mobile commerce market is showing healthy signs of growth

Global mobile commerce market is showing healthy signs of growth

Cirteo report highlights the rise of mobile commerce throughout the world The mobile commerce market is growing quickly throughout the world. Globally, retailers are becoming more mobile-centric, taking note of growing smartphone penetration and the increasing demand for mobile services that allow consumers to shop from their devices. A new study from Criteo shows that the state of the global mobile commerce market is quite healthy, with mobile driving aggressive growth in the e-commerce space as … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends, United States

M-commerce trends are drawing buyers

M-commerce trends are drawing buyers

The many shopping trends currently taking off are sending shoppers to their smartphones to a rising degree. As consumers look toward digital resources to a rising extent, m-commerce is benefiting from those shopping behaviors as a growing number of them look to their smartphones and tablets to learn more about brands, products, and stores where they can make a purchase. They are using those gadgets to find out about where they can buy in person, on their … Read entire article »

Filed under: Commercial, International, Mobile Commerce, Mobile Marketing, Trends, United States