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Greater USDA QR code GMO labeling clarity needed, say Senators

Greater USDA QR code GMO labeling clarity needed, say Senators

(adsbygoogle = window.adsbygoogle || []).push({}); Eleven federal Senators sent a letter to U.S. Agriculture Secretary Sonny Perdue, calling for improvements. A group of 11 U.S. Senators issued a letter to U.S. Agriculture Secretary Sonny Perdue regarding the USDA QR code and GMO food labeling through its Agricultural Marketing Service (AMS). The ideas behind the labels with the quick response codes is to provide quick and simple access to information about foods and any bioengineered/genetically engineered ingredients they … Read entire article »

Filed under: Featured News, QR Codes, United States

American mobile holiday shopping may generate more site visits than desktop this year

American mobile holiday shopping may generate more site visits than desktop this year

This will represent the first time that smartphones and tablets will generate more visits than laptops. The mobile holiday shopping season has been an exciting one for the last year, but this year possibly more than most. While each year has managed to break previous records, the 2017 holiday season will do the same and beat desktop in some ways, too. Recent estimates suggest mobile site visits will exceed desktop and laptop site visits for the first … Read entire article »

Filed under: Featured News, Mobile Commerce, United States

New Walmart m-commerce features allow customers to scan and go with self checkout

New Walmart m-commerce features allow customers to scan and go with self checkout

While self checkout isn’t new technology, the latest version lets shoppers scan products as they shop. The latest Walmart m-commerce feature is starting to be rolled out, making it faster and easier for consumers to check out. The tech brings together the use of mobile commerce on customer scanners with the self checkout desks. The idea behind the new Walmart m-commerce option is to make it possible for consumers to use handheld devices to scan products as they … Read entire article »

Filed under: Commercial, Featured News, Mobile Apps, Mobile Commerce, Mobile Payments, United States

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

Mobile holiday marketing campaigns appreciated by customers but underused by retailers

A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Facebook food ordering launches on social media app

Facebook food ordering launches on social media app

The application will allow people to order meals from nearby restaurants without having to leave it. Facebook food ordering is now available to users of the social network’s popular mobile app, making it possible for smartphone users to order take-out without switching applications. According to Facebook, users are already use the social platform to learn about local eateries. Because of that, Facebook food ordering becomes a natural choice for the mobile app’s users. If they’re already trying to … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, United States

Mobile shopping apps to play central role in holiday e-commerce this year

Mobile shopping apps to play central role in holiday e-commerce this year

The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that … Read entire article »

Filed under: Commercial, Featured News, Mobile Apps, Mobile Commerce, United States

Google local library search results now result from ebook queries

Google local library search results now result from ebook queries

The tech giant is making it easier for mobile device users to locate digital copies at nearby libraries. A new Google local library search feature is making it simpler for readers to locate digital copies of the books they want and that can be found nearby. The tech giant announced this week that it has added the new feature and that it will show up in book title results. Searching for books on Google already displays a … Read entire article »

Filed under: Featured News, Mobile Apps, Mobile Commerce, Technology News, United States

GMO QR code labels law leads to lawsuit against Trump administration

GMO QR code labels law leads to lawsuit against Trump administration

The Center for Food Safety filed a federal lawsuit regarding lack of legal labeling compliance. Last week, the Center for Food Safety (CFS) filed a federal lawsuit against the Trump administration regarding the GMO QR code labels promised in a 2016 federal law, and the government’s failure to comply with that law. The quick response codes were supposed to be added to labels regarding genetically engineered (GE) food. The U.S. Department of Agriculture (USDA) and Secretary of Agriculture … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, United States

Google and PayPal launch new joint mobile shopping strategy using fingerprints

Google and PayPal launch new joint mobile shopping strategy using fingerprints

The two companies have agreed to create a commerce experience combining three major components. Google and PayPal have entered into a new mobile shopping strategy bringing together the Chrome browser, Android Pay and PayPal. The concept behind this integration involves using a consumer’s fingerprint through a scanner on the smartphone. This integration represents a very powerful partnership within the m-commerce space. The companies aim to create a mobile shopping experience in which consumers will use their fingerprints for … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, United States

Mobile shopping confidence rose by 13 percent in March alone

Mobile shopping confidence rose by 13 percent in March alone

Consumers are becoming far more comfortable with the use of their smartphones to retail shop. The IMRG Capgemini e-Retail Sales Index provided helpful insight about recent mobile shopping confidence trends. The research showed a 13 percent increase in online U.K. retail sales in March, powered by a rise in purchasing over mobile devices. This rate of growth shows that mobile commerce has seen a healthy performance that month. The ongoing positive growth in online retail sales over smartphones … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends, United States

In store mobile commerce becoming increasingly desirable to consumers

In store mobile commerce becoming increasingly desirable to consumers

Shoppers are looking for the ability to use their smartphones while in brick and mortar stores. A new survey from International Council of Shopping Centers (ICSC) illustrates the appeal of in store mobile commerce to today’s consumers. Increasingly, shoppers are looking for the chance to use their smartphones, even while they shop in brick and mortar locations. The mobile shopping experience brings an additional level of personalization and information. As a result, consumers are looking to use those … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Trends, United States