Mobile marketing brought $139 million into the American economy last year
The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from … Read entire article »
Filed under: Mobile Marketing, Trends, United States
Mobile payments from Square take aim at traditional registers
A new hardware has just been released by the company today to help to step further into stores. The Square Register, a mobile payments service, has now been joined by a whole new piece of hardware from the company, which should help it to provide a more stable base. The new product has been called the Square Stand and gives the iPad based register a base to stand on. Beyond that, the mobile payments hardware provides the register … Read entire article »
Filed under: Mobile Payments, United States
Mobile commerce gave U.S. retail a shot in the arm in April
Last month, the U.S. Census Bureau reported that smartphones generated many sales. The U.S. Census Bureau has just released a study that showed that while mobile commerce and online shopping did experience a slowing at the start of the year, it also saw a considerable increase on a monthly and quarterly level in April. The total food services and retail sales for the first quarter this year increased by 3.7 percent over 2012. At the same time, the … Read entire article »
Filed under: Commercial, Mobile Commerce, Trends, United States
Mobile commerce performance considerably improves at J.C. Penney
Keynote Systems has reported that the retailer’s site is now loading twice as fast as previously. According to the latest results of the mobile commerce index from Keynote Systems, the homepage for J.C. Penney Co. Inc. was able to slash its load time in half by 1.78 seconds. On average, the department store was able to load its page in 7.21 seconds, a considerable improvement. The rule of thumb, according to Keynote, is that the lighter a mobile … Read entire article »
Filed under: Commercial, Mobile Commerce, United States
Mobile marketing industry will have 1.4 million employees in two years
The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, … Read entire article »
Filed under: Mobile Commerce, Mobile Marketing, Trends, United States
Mobile commerce apps used by 56 percent of American smartphone owners
Newly released data has shown that these applications are very popular and some stand out as leaders. According to a study conducted by Arbitron Mobile, an Arbitron Inc. subsidiary, well over half of all American smartphone owners have mobile commerce apps on their devices, and they spend a good amount of time using those applications every month. The researchers used on-device software meters in conjunction with their panel of smartphone owners. What they determined, based on the behaviors … Read entire article »
Filed under: Mobile Commerce, Trends, United States
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