Mobile shopping study reveals phone use in store can negatively impact buying behaviors

mobile shopping study - man and woman using mobile phone

Texting while shopping in-store could increase the likelihood of making unplanned purchases. A recent mobile shopping study has revealed that using a mobile phone in-store for purposes unrelated to shopping may impact buying behaviors. Sending text messages, making phone calls, checking emails, listening to music, etc. could lead to shoppers making unplanned purchases and forgetting the items they had intended to purchase. Phone use unrelated to shopping negatively affects shopping behavior. The researchers at Fairfield University, US, investigated how in-store shoppers were affected from using their phones for tasks other…

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The long-rumored Instagram in-app shopping feature has finally arrived

Instagram in-app shopping - Checkout - Instagram - YouTube

Checkout is the social media platform’s new feature that allows in-app shopping purchases. Instagram in-app shopping is now a real thing. The Facebook-owned photo and video-sharing social networking service has unveiled Checkout, a new feature that allows users to make purchases directly inside the app without being redirected to another site to complete the purchase. Shopping via Instagram (IG) is nothing new, but now users don’t have to leave the app to complete purchases. To be clear, the new Instagram in-app shopping feature does not mark the first time that…

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Bodaty launches its Samyata app suite to make mobile shopping even better

Samyata App - Women with shopping bags

Bodaty wants to help shoppers purchase what they want on mobile and get it within the hour. Bodaty has announced the launch of Samyata app, a retail ecosystem designed to help shoppers purchase what they want from local stores and either pick up their purchases or have them delivered to them via personal shoppers. Bodaty is attempting to create an on-demand version of an omnichannel marketplace. The company, which seeks to apply cutting-edge technology to improve everyday life, has created a three-part ecosystem to Samyata app in order to connect…

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Q Anytime enhances QVC mobile shopping experiences with video

Q Anytime App - QVC mobile video shopping app

The popular shopping channel’s new shopping app that includes a feed of shoppable videos. Q Anytime, QVC’s new mobile app, which was recently launched in unison with the company’s new visual identity and logo, is a new shopping app with a constantly changing shoppable video content feed. The app is currently available only for iPhone. While an Android app has not yet been released or announced, the Q Anytime app for iPhone was reportedly created to complement the company’s flagship mobile application with a feed of shoppable videos that are…

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UK mobile commerce expected to grow by leaps and bounds in 2019

UK mobile commerce - Woman with mobile phone

British smartphone shoppers to spend £10 billion more in 2019 compared to 2018. A new report from uSwitch, a leading UK comparison and switching service, reveals that UK mobile commerce and tablet commerce is expected to break records this year. In 2019, it has been forecasted that £25 billion ($32.9 billion) will be spent by British mobile shoppers, which is £10 billion (over $13.1 billion) more compared to the country’s m-commerce figures in 2018. Thirty million Brits are expected to use their phones to shop this year. If uSwitch’s projections…

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