Mobile commerce benefits from 4G availability

mobile commerce shopping

The increasing adoption of this high speed tech is encouraging consumers to shop and browse more over smartphones. A recently released report from the United Kingdom has now revealed that as high speed 4G technology achieves greater adoption rates, mobile commerce has also been increasing in its appeal and popularity, as users with faster internet on their smartphones brows and shop more while they’re on the go. The added connection speed gives mcommerce the ability to provide a much more engaging experience. The report was based on a research survey…

Read More

Apple is becoming more aggressive with mobile payments

Apple iphone mobile payments

E-commerce is playing a major role in Apple’s business E-commerce may be becoming one of Apple’s most important priorities. The company has, for years now, been involved in the digital and mobile spaces thanks to its iTunes platform. During Apple’s second quarter earnings call this year, CEO Tim Cook noted that the iTunes platform is the company’s second-fastest growing business currently, just behind the company’s hardware interests. E-commerce currently represents one of the company’s most profitable business segments as well, and this is one of the reasons why Apple has…

Read More

Mobile commerce should expand by 15 percent this year

Mobile Commerce trends

A new report from InMobi has indicated that the channel is seeing steady positive growth. The 2014 Global Mobile Media Consumption Report has now been released by InMobi that has provided some insight into the latest trends and predictions regarding mobile commerce and the direction that it is taking. The report has looked into the latest habits and trends relating to mobile media. The findings from this report have revealed some details that don’t come as much of a surprise in terms of being true technology news. For example, it…

Read More

Mobile commerce conversions are based on experience

mobile commerce

Improvements to the way that shoppers can use their devices can make all the difference. Although consumers are keen to start taking part in mobile commerce, there are many device users who are still failing to use their smartphones and tablets to actually make a purchase. There have been many guesses as to why mcommerce is failing to live up to its potential. Although security issues have been cited, there have been a number of other theories that are starting to grow about the actual consumer experience, itself. Mobile commerce…

Read More

Report sheds lights on the problems mobile commerce faces

Retail Mobile Commerce Experience Statistics

Jumio report highlights payment friction and poor shopping experience Jumio, a leading payment processing firm, has released a report that aims to shed some light on the problems that exist in the mobile commerce field. The mobile space has been receiving a great deal of positive attention recently, largely due to the high performance of mobile commerce during the 2013 holiday season. Mobile payments are not all glamour and without fault, however, as Jumio’s report shows. The report highlights the friction that exists in the mobile payments space and how…

Read More

Tablets are becoming an ideal mobile commerce tool

e-reader tablet commerce

Tablet users show that they are enthusiastic when it comes to mobile shopping As mobile commerce continues to grow in the U.S. and elsewhere, tablets are becoming the devices that consumers enjoy shopping on the most. Tablets are beginning to have a major impact on the way that people shop online, but retailers have yet to take tablets seriously when it comes to matters concerning mobile commerce. A recent report from BI Intelligence highlights the growth of tablets in e-commerce and highlights the trends that are emerging among consumers with…

Read More

Is NFC necessary for secure mobile payments?

Mobile commerce and the future

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to catch on. Many sources are starting to suggest that it could be five years,…

Read More

How retailers are taking their first steps into the mobile commerce world

Mobile-Commerce

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices weren’t at all a part of their strategies, especially among those who weren’t online…

Read More

Mobile consumers receive free food through new Chili’s social campaign

Mobile Marketing Campaign for Chillis

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered a free appetizer. The fast casual chain of restaurants is currently present in…

Read More

Commerce has gone mobile and it’s time to join in

Mobile Commerce

Mobile commerce for every business type budget Though there continues to be an increasing amount of attention paid to online commerce, many companies are overlooking the true trend that is currently in the middle of an explosion, and that is mobile. It seems that with every passing day, consumers are being provided with a new way to use their devices to enhance their mobile shopping experience, whether that be by scanning a QR code on a bus shelter or magazine ad, performing a price comparison with a specialized app, downloading…

Read More

Amazon gives its mobile commerce a boost

Amazon mobile commerce

Mobile commerce and Amazon go hand and hand According to Bloomberg, Amazon has been trying out a new service that will allow tablet owners to use mobile apps to make item purchases. This is expected to give the online marketplace’s tablet, called the Kindle Fire, a significant place in mobile commerce among its users. ABI Research data has shown that over the next five years, the total revenues from mobile apps – including in-app purchases and pay-per-downloads, as well as in-app advertising and subscriptions – will explode. In fact, they…

Read More