Mobile shopping apps comprise over half of European e-commerce

woman using mobile shopping apps commerce

A new Criteo report revealed that retailers in Europe are greatly benefiting from dedicated applications. Criteo has released its Q4 Global Commerce Report which showed that mobile shopping apps are leading to significant successes in Europe. European retailers with dedicated applications are seeing widespread sales. Retailers have found that making mobile a priority is no longer an option but is quite the necessity. The report revealed that retailers that placed a priority both on mobile shopping apps and the mobile web, their performance gains are significant. The retailers with a…

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Mobile shopping cart abandonment greatly caused by a sense of “meh”

mobile shopping cart

A recent study showed that a leading cause of leaving without purchasing is “emotional ambivalence.” Browsing for products over various apps continues to be a growing pastime, but mobile shopping cart abandonment numbers remain as high as they ever were. According to the results of a recent study, the reason people are filling their carts and then leaving them without making a purchase has to do with “emotional ambivalence.” While certain factors encourage people to add items to their carts, they often stop at that point. The research indicated that…

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Mobile travel booking makes up 89 percent of online registrations

Senior smartphone - mobile travel booking

Travelers love to use their smartphones to book their trips, even more than the average retail shopper. Mobile travel booking has become extremely popular, to the point that 89 percent of all online reservations come from smartphones and tablets. This figure is considerably higher than the average rate currently seen among retail shoppers. A new Travel Insights Report revealed details regarding online and mobile travel bookings. The report indicated that 60 percent of business travel registrations are completed by way of a mobile app. Moreover, 89 percent of last minute…

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Mobile technology adoption pushes in-store sales down among unprepared retailers

education, mobile technology adoption, business, startup and office

Experts are cautioning retailers that if they want to remain open, mobile features are not optional. This last holiday shopping season saw a decline in in-store shopping that many are blaming on mobile technology adoption. In fact, the spending in retail businesses during that season it its slowest since 2012 in many markets such as in the United Kingdom. That said, while some retailers suffered, others found that they were using smartphones to bring customers in. Mobile technology adoption has presented a considerable challenge to the entire retail industry. That…

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Americans look to mobile shopping research first, then head to stores

Devices mobile shopping research

New research shows that most U.S. consumers will check out a product online before buying in person. Last year, the American e-commerce market watched mobile shopping research take off before consumers were even getting in their cars to visit stores. In fact 88 percent of consumers were using the internet to read up on products before making an in-store purchase. During the holiday season, many people who had planned to shop online headed to brick and mortar shops. In the United States, holiday shoppers used online and mobile shopping research…

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Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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Most retailers say omnichannel commerce is vital to success but few have mastered it

omnichannel commerce mobile shopping habits desktop

A new report suggests that despite the fact that selling over several channels is seen as critical, companies aren’t there yet. A new Brightpearl report suggests that while 87 percent of retailers agree that an omnichannel commerce approach to marketing and selling is critical to their business, only 8 percent have managed to master this method. The report suggests a sizeable gap between the importance of omnichannel and current retail execution. The report was the result of a data analysis conducted by Blackpearl, a firm providing retail management systems for…

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In app transactions see 64 percent growth rate this year

In App Transactions shopping amazon

Purchases through mobile applications continued to see a significant rise in traction throughout 2017. It doesn’t come as much of a shock to know that in app transactions are making considerable gains, but the rate at which that growth is occurring is raising eyebrows. The holiday shopping season has been particularly effective in spiking m-commerce use. Over one in three American purchases over the Thanksgiving weekend occurred over mobile devices. In app transactions are playing a rapidly increasing role in driving mobile commerce growth in the United States as well…

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American mobile holiday shopping may generate more site visits than desktop this year

mobile holiday shopping

This will represent the first time that smartphones and tablets will generate more visits than laptops. The mobile holiday shopping season has been an exciting one for the last year, but this year possibly more than most. While each year has managed to break previous records, the 2017 holiday season will do the same and beat desktop in some ways, too. Recent estimates suggest mobile site visits will exceed desktop and laptop site visits for the first time. This 2017 mobile holiday shopping milestone will be limited to visits. Sales…

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APAC m-commerce driven by emerging markets, says recent MasterCard study

mobile commerce forecast

Over half of Asia Pacific consumers shop using their smartphones, but the level of popularity is regional. Over half (51.6 percent) Asia Pacific shoppers use smartphones to buy products and services, according to a new APAC m-commerce study. That said, the same survey revealed that across 14 different markets, the degree of popularity of mobile commerce varies from one region to the next. This insight was provided by the most recent MasterCard Mobile Shopping Survey results. Once again this year, the survey pointed to India as being the leader in…

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Mobile fashion retail leaders appeal to smartphone toting consumers

mobile fashion retail

Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation. New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience. The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report. The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to…

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