Mobile fashion retail leaders appeal to smartphone toting consumers

mobile fashion retail

Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation. New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience. The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report. The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to…

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M-commerce apps have second highest download growth rate

tablet m-commerce apps

Gaming applications have held onto the top spot, but shoppers are clearly showing their love of mobile. A recent StartApp report has shown that m-commerce apps are second only to gaming applications when it comes to download growth rate. Moreover, the report predicts that there remains a great deal of room for additional growth. This growth rate has particular potential in the areas of popular music, photo and entertainment apps. According to the StartApp data, gaming applications have been downloaded by 78 percent of global device users. Not far behind,…

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Retail mobile apps have moved ahead of e-commerce sites

retail mobile apps shopping

As consumers use their smartphones for a growing number of tasks, retailers are being advised to keep up. As m-commerce reaches an explosive growth rate, retail mobile apps are becoming increasingly important to consumers as they shop. In fact, this trend is becoming important enough that retailer are now being cautioned that if they don’t start offering the right tools to attract and keep shoppers over their smartphones, they will already be losing out. Due to a growing number of analytics reports, it has become generally accepted that more traffic…

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Mobile commerce users now comprise over half of all Canadians

canada mobile commerce users

A recent survey showed that more than one in two consumers in Canada makes online purchases with a smartphone. The results of a new study regarding Canadian mobile commerce users was recently released and showed some striking findings. It revealed that among all the consumers in that country, over half are using their smartphones to shop. The research also went on to point out that Canadians enjoy shopping online on the whole. The majority of shoppers in Canada are looking to online opportunities to buy what they want, said the…

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Mobile commerce popularity pushes fraudulent payment transactions to record highs

mobile commerce popularity

New data released in Europe shows card fraud was way up in 2016, as the U.K. suffers the most. A newly released report is pointing to mobile commerce popularity to help explain why card fraud transactions are skyrocketing in Europe. The United Kingdom is facing the largest losses among all the countries in the European Union, having recorded a £618 million (€713 million) loss last year. The European Union’s total losses were an estimated €1.8 billion in 2016, including the U.K.’s figure. The report on these figures blames mobile commerce…

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Mobile product searches lead to more purchases in-store

Mobile product searches

A new report indicates that consumers that smartphone based product searches are affecting their shopping decisions. Yieldbot recently conducted a study with Kantar Retail showing that consumers use mobile product searches to make in-store shopping decisions. The study underscored the influence of smartphones on the decisions shoppers make in-store. The research indicated that while word of mouth advertising from friends and family remains the top influencer when it comes to purchasing decisions, mobile product searches are increasingly influential. This implies that the impact of mobile marketing is also rising in…

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New leading mobile commerce marketplace for growth crowned

jakarta indonesia mobile commerce marketplace

The Better Than Cash Alliance conducted a study naming Indonesia as the leader in m-commerce. The Better Than Cash Alliance released the results of a study it conducted which determined that Indonesia is the fastest growing mobile commerce marketplace. This is an impressive feat for the Southeast Asian country’s population of 260 million. This led the authors of the report on the study to call the country a potential global tech business powerhouse. The study credited the rapidly growing mobile commerce marketplace in Indonesia to the country’s rising middle class.…

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Mobile shopping confidence rose by 13 percent in March alone

mobile shopping confidence trends

Consumers are becoming far more comfortable with the use of their smartphones to retail shop. The IMRG Capgemini e-Retail Sales Index provided helpful insight about recent mobile shopping confidence trends. The research showed a 13 percent increase in online U.K. retail sales in March, powered by a rise in purchasing over mobile devices. This rate of growth shows that mobile commerce has seen a healthy performance that month. The ongoing positive growth in online retail sales over smartphones represents a healthy mobile shopping confidence. This represents, at least partly, the…

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US mobile shopping now used by almost 2 out of 3 consumers

US mobile shopping trends

New CTA Research data shows that m-commerce is now becoming quite a regular occurrence. As a growing number of people look to their smartphones for regular daily tasks, US mobile shopping has taken off along with the trend. In fact, the Consumer Technology Association (CTA) has published the Path to Purchase Using Mobile Devices Market Research report with details on this m-commerce shift. The CTA report states that both mobile commerce and online shopping research brings in-store purchases. This trend in US mobile shopping has had a considerable impact on…

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Retail mobile commerce came close to flunking its report card

UK mobile commerce - Woman with mobile phone

A new NewStore report based on 112 different brands revealed a less than stellar average performance. NewStore has released its “State of Mobile Retail”, which is a kind of retail mobile commerce report card. The report revealed insight into the performance of 112 different retailers within the m-commerce ecosystem. The outcomes published within the report involved considering 500 data points regarding each of the retailers. The analysis of the various factors produced a retail mobile commerce score similar to a report card. The average outcome among all the retailers’ scores…

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Mobile commerce transactions are highest in Japan

NTT Docomo qr code japan

The second quarter figures for 2016 showed that the country had nearly 55 percent conversion rates. Criteo recently released its figures regarding mobile commerce transactions in Q2 2016. They revealed that the conversion rates for m-commerce were highest in Japan, the United Kingdom and South Korea. The performance marketing technology firm underscored that the top spot was held by Japan. These results were compiled after analyzing 1.7 billion transactions from both desktop and mobile sites. The analysis involved annual sales totals worth $720 billion. It involved the figures from more…

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