targeting mobile consumers Archives

Interactive marketing becoming more popular in South Korea

08/29/201208/28/2012 Jorge Gonzalez

Marketing industry continues to adjust to the trends influencing consumer interest As mobile technology becomes more common amongst consumers, the marketing industry has to adapt to the changes in consumer interest. South Korea’s marketing industry is the latest sector to experience a technological transformation, with many advertisers beginning to focus on interactive marketing. As such, NFC technology is beginning to gain traction in the industry because of its ability to dynamically connect consumers with businesses. The use of the technology is expected to continue growing as more marketers see success…

Virginia Lottery teams with Hipcricket to launch mobile marketing campaign

11/02/201111/02/2011 Stephen Vagus

The Virginia Lottery will be partnering with Hipcricket, a mobile marketing and advertising company, to implement new marketing strategies targeting mobile consumers. The partnership aims to increase consumer engagement through the use of multichannel initiatives which include QR codes, multimedia messages and other services designed to keep consumers connected with the Lottery. QR codes, in particular, will play a large role in the campaign as they have become one of the most prized tools used by marketers to engage consumers. The Virginia Lottery will be adding QR codes to lottery…

Mobile websites may be the future of the Internet is mobile marketing continues to be successful

09/28/201109/28/2011 Stephen Vagus

With society becoming increasingly entangled in mobile technology, some major changes may be coming to the digital world in the near future. The Internet is, essentially, the bastion of technology in society. It is the most widely used medium of communication, entertainment and business currently available. Despite the prominence of the Internet, however, most smart phones have trouble displaying content found on websites that are not optimized for mobile viewing. With smart phones growing in popularity, the Internet may soon be transitioning away from traditional websites to mobile websites. Florida’s…