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How retailers are taking their first steps into the mobile commerce world

How retailers are taking their first steps into the mobile commerce world

When new technology comes into common use, it isn’t always obvious how it should best be used, and mobile commerce is no exception, but retailers – both online and in actual physical space – have been making their first attempts at using smartphones and tablets to their best advantage, each in their own ways. Retailers weren’t typically a part of the first wave of commerce. There were a few trailblazers, but other than that, mobile devices … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends, United States

Google offers a year of free mobile hosting and site customization

Google offers a year of free mobile hosting and site customization

Free mobile site from Google Google has announced that it is going to make a massive effort to help bring more sites to the mobile web, and that for a year, it is willing to pay the bill in order to accomplish that goal. The search engine giant is working with Duda Mobile, a mobile web optimization startup, to offer 12 months of free mobile site hosting and mobile website optimizing to help to fill in and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Sport Chalet introduces new mobile commerce site for smartphone users

Sport Chalet introduces new mobile commerce site for smartphone users

Mobile commerce trends in the retail world Sport Chalet has unveiled its new mobile website which offers consumers a number of different features and tools that can be used with their smartphones and tablets, such as real-time inventory checks and hero shots. The sports equipment and apparel site, which also has brick-and-mortar locations in California, Nevada, Arizona, and Utah, as well as a successful e-commerce site for the regular web, has launched its new mobile site that … Read entire article »

Filed under: Featured News, Mobile Commerce, United States

Report shows 1 in 6 Canadian smartphone users scanned a QR code in December 2011

Report shows 1 in 6 Canadian smartphone users scanned a QR code in December 2011

According to the recent comScore report called “2012 Mobile Future in Focus”, 53 percent of the smartphone owners in Canada have used their mobile device to complete in-store retail related activities. Among the most popular media trends involved QR codes, which have been rapidly taking off as near field communication (NFC) continues to drag its feet to get started and may still be a number of years from becoming mainstream. The report showed that among Canadian … Read entire article »

Filed under: Featured News, International, Mobile Commerce, QR Codes, Trends, United States

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Studies show consumers are using their smartphones to become educated shoppers

Studies show consumers are using their smartphones to become educated shoppers

A pair of studies are showing that now, more than ever, consumers are using their mobile devices to educate themselves regarding the details and prices of products before they make a purchase. Invodo, an e-tailing group, has released a report entitled “Deliver superior shopping experiences via video: consumer insights and retail execution”, based on their research, which has indicated that within the three months prior to being surveyed, 49 percent of smartphone users, and 61 percent … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States