Retail mobile apps have moved ahead of e-commerce sites

retail mobile apps shopping

As consumers use their smartphones for a growing number of tasks, retailers are being advised to keep up. As m-commerce reaches an explosive growth rate, retail mobile apps are becoming increasingly important to consumers as they shop. In fact, this trend is becoming important enough that retailer are now being cautioned that if they don’t start offering the right tools to attract and keep shoppers over their smartphones, they will already be losing out. Due to a growing number of analytics reports, it has become generally accepted that more traffic…

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Mobile traffic gave Yelp a shot in the arm

yelp app mobile traffic

The company’s third quarter earnings revealed solid growth due to a large number of smartphone users. Yelp’s third quarter 2016 earnings report has been issued and shows a significant impact from mobile traffic. The company saw considerable growth in both its revenue and its active users. These areas of growth have been credited to the sizeable mobile user base and because customers are using those devices on an increasing basis while on the go. Yelp’s year over year revenue for the third quarter increased by almost 30 percent, in 2016.…

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Apple’s mobile payments service set to support the mobile web

Apple maps mobile payments

Apple Pay will be moving beyond app purchases later this year Apple Pay is beginning to move beyond the world of applications. For some time, Apple has been informing potential partners that its new mobile payments service will be expanding to websites later this year. The service is expected to evolve, harnessing the power of the mobile web, which consumers have become increasingly reliant on when shopping online with a smartphone or tablet. Moving to the mobile web may help Apple Pay find more success in a space where it…

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Mobile Technology is Taking Over the World

mobile technology commerce trends global

Technology of all kinds has come to play a vital role in society. Medical technology has helped abolish certain ailments and given people access to better medical care; education has been improved throughout the world thanks to access to technology; the Internet now serves as the best way for society to connect with itself and with communities throughout the world. Mobile technology, however, has become vital to human society and may actually determine the course of our future for years to come. In the past, only a select few could…

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How to get started in mobile marketing

Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity. What isn’t quite as obvious is how to get started and how a marketer should guide a business into the channel for the first time. What are those critical first steps that should be taken from having absolutely no mobile presence, to easing in the door and then taking off for the best successes?…

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