Commerce has gone mobile and it’s time to join in

Mobile Commerce

Mobile commerce for every business type budget Though there continues to be an increasing amount of attention paid to online commerce, many companies are overlooking the true trend that is currently in the middle of an explosion, and that is mobile. It seems that with every passing day, consumers are being provided with a new way to use their devices to enhance their mobile shopping experience, whether that be by scanning a QR code on a bus shelter or magazine ad, performing a price comparison with a specialized app, downloading…

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Amazon gives its mobile commerce a boost

Amazon mobile commerce

Mobile commerce and Amazon go hand and hand According to Bloomberg, Amazon has been trying out a new service that will allow tablet owners to use mobile apps to make item purchases. This is expected to give the online marketplace’s tablet, called the Kindle Fire, a significant place in mobile commerce among its users. ABI Research data has shown that over the next five years, the total revenues from mobile apps – including in-app purchases and pay-per-downloads, as well as in-app advertising and subscriptions – will explode. In fact, they…

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Sport Chalet introduces new mobile commerce site for smartphone users

Mobile Commerce

Mobile commerce trends in the retail world Sport Chalet has unveiled its new mobile website which offers consumers a number of different features and tools that can be used with their smartphones and tablets, such as real-time inventory checks and hero shots. The sports equipment and apparel site, which also has brick-and-mortar locations in California, Nevada, Arizona, and Utah, as well as a successful e-commerce site for the regular web, has launched its new mobile site that is so rich in features that one would typically expect it to have…

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Mobile users watch large amounts of video

Mobile commerce

Mobile marketing with videos is a hit According to the results of a recent survey, 31 percent of consumers as a whole have already viewed at least one product video over a smartphone screen within the last three months. Among owners of smartphones, themselves, the number of individuals who had watched a product video on their mobile device screens spiked to 49 percent. According to Craig Wax, the CEO of Invodo, they were surprised by the results of their research. He explained that while they naturally knew “that consumers were…

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Captain Morgan releases new free Captain’s Conquest mobile social game

Captain's Conquest

Captain Morgan, the maker of the Original Spiced Rum, has announced the release of a cutting edge new social game for mobile called “Captain’s Conquest”, that provides its players with rewards for adventure, exploration, and social influence in real life. It is a free download – from both the Apple App Store and the Android Market – that functions by turning the cities in which mobile device users live into an open sea map that encourages its players to navigate throughout the world of Captain Henry Morgan. The purpose of…

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13 percent of consumers in Europe have scanned an outdoor QR code advertisement

QR Code Display

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based on an analysis of both a quantitative and qualitative nature, spanning 6 different…

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Mobile apps may be the solution to save newspapers

Mobile Commerce Trends

The struggle faced by newspapers that are currently battling to keep their subscriber base due to the significant online competition as consumers start to use their mobile devices on an increasing basis for reading their news every day. According to Amy Mitchell from Pew Research Center, consumers are moving away from the trend to search for news and are now using their mobile devices to use a specific news app or website. She added that “People are committing to go back to the brand or outlet they like and trust…

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L’Oréal reveals outcome of its New York taxi m-commerce campaign

Mobile Commerce

In an interview with Forbes magazine, the CMO of L’Oréal USA, Marc Speichert, the results of L’Oréal USA’s m-commerce campaign last month called “Shop the Look” have now been revealed. The campaign outfitted a number of New York City taxi cabs with “Taxi Shops”, throughout the Fashion Week in that city. The taxis were designed to allow smartphone using passengers to instantly purchase beauty products from the Lancôme and Yves Saint Laurent lines. The campaign was created through a partnership between L’Oréal and Glamour magazine. For the five days, they…

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Have QR codes reached their limits?

QR Code Marketing

The world of mobile marketing and m-commerce are evolving very quickly, to the point that many are finding it difficult to keep up with their evaluations of different techniques and technologies, causing some to ask whether or not QR codes have reached the end of their usefulness. These barcodes have, after all, been around for a while, though it was not until quite recently that they moved from being used in vehicle manufacturing plants for tracking parts, to being incorporated into marketing in our everyday lives, on everything from product…

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ConnectMe QR releases new mobile marketing platform to broaden its customer profile

ConnectMe QR app

ConnectMe QR, a mobile marketing business, has announced the expansion of its customer profile following the launch of its new subscription service, Advanced Mobile Website Editor and QR code, which was released at the start of the year. The company’s flagship product is called the mCard, and when it was first unveiled, the attention was focused on directing consumers to the contact information and social media of subscribers. However, the Advanced Editor now allows those subscribers to provide further customization to their mCards (the mobile landing page to which the…

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Siri and Seconds work together to allow consumers to use voice to interact and transact with merchants

iphone Siri

Siri, the Apple personal assistant that works in the latest iPhone device, can now work with Seconds to allow consumers to experience a direct interaction with merchants, including the transaction process, through the use of the mobile web. When consumers set up their Seconds accounts with their payment information, their mobile phones not only become transactional devices, but when those smartphones also have Siri, Seconds can be used over voice. Individuals are able to use Seconds to send a quick message that is followed up by a transaction through text…

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