APAC m-commerce driven by emerging markets, says recent MasterCard study

mobile commerce forecast

Over half of Asia Pacific consumers shop using their smartphones, but the level of popularity is regional. Over half (51.6 percent) Asia Pacific shoppers use smartphones to buy products and services, according to a new APAC m-commerce study. That said, the same survey revealed that across 14 different markets, the degree of popularity of mobile commerce varies from one region to the next. This insight was provided by the most recent MasterCard Mobile Shopping Survey results. Once again this year, the survey pointed to India as being the leader in…

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Mobile consumers may be losing out on millions because of fees

Mobile Consumers

Report finds that mobile consumers are being taken advantage of in the US Consumers in the U.S. may have been paying hundreds of millions of dollars in illegal charges that have been issued by various sources that offer questionable services and content. The U.S. Senate Commerce Committee has released a report highlighting these fees and the financial pressure they have introduced to consumers throughout the country. The report notes that these illegal fees typically originate from small companies that charge fees for ringtones and news updates. Large mobile service providers…

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Mobile commerce popularity is on the rise

Mobile commerce Trends

A recently conducted study has shown that shopping over smartphones is certainly increasing. According to the latest study conducted on mobile commerce, up to 78 percent of smartphone users are applying their devices to the shopping decision process for choosing the products that they will buy. The study showed that these devices were often used for shopping behaviors such as product comparisons. The study was conducted with the participation of 400 users of both smartphones and social media users in India, from among 4,000 total participants. The study indicated that…

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Mobile commerce at eBay is no longer separate from overall shopping

Ebay augmented reality Mobile Commerce

Von Schirmeister has announced that the company is no longer made up of individual channels. According to Alexander von Schirmeister, the eBay Europe vice president of marketing, operations, and advertising, the role of the company in retail is no longer defined by channels such as mobile commerce or online shopping, but is instead an overall shopping experience. Von Schirmeister said that “eBay is not m-commerce or e-commerce, it’s commerce period.” This announcement was made at the most recent IAB Mobile Engage conference, at which von Schirmeister was a speaker and…

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Over one in three consumers use m-commerce

Mobile Commerce Statistics

A study performed by the Consumer Electronics Association has shown that the same devices that have revolutionized communication are now also changing the way that consumers shop, as 9 out of every 10 American consumers (about 216 million individuals) own a smartphone, tablet or cell phone, and 37 percent of them have taken part in mobile commerce in some way. The data from the research performed by this trade group based in Arlington also shows that on average, throughout the next 12 months, these consumers intend to spend about $575…

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